UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
FORM
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the Fiscal Year Ended
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For the transition period from __________ to __________
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Date of event requiring this shell company report __________
Commission
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Securities registered pursuant to Section 12(b) of the Act:
Title of each class | Trading Symbol | Name of each exchange in which registered | ||
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Securities registered pursuant to Section 12(g) of the Act: None
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the number of outstanding shares of each of the issuer’s classes of capital or common stock as of the close of the period covered
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Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.
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Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files).
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Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” and “emerging growth company” in Rule 12b-2 of the Exchange Act.
Large accelerated filer ☐ | Non-accelerated filer ☐ | |
Emerging growth company |
If an emerging growth company that prepares its financial statements in accordance with U.S. GAAP, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐
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☐ Item 17 ☐ Item 18
If this is an annual report, indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).
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Yes
TABLE OF CONTENTS
i
CAUTIONARY NOTE REGARDING FORWARD-LOOKING STATEMENTS
This annual report contains a number of forward-looking statements, including statements about the financial conditions, results of operations, earnings outlook and prospects and may include statements for the period following the date of this annual report. In addition, any statements that refer to projections, forecasts or other characterizations of future events or circumstances, including any underlying assumptions, are forward-looking statements. Forward-looking statements are typically identified by words such as “plan,” “believe,” “expect,” “anticipate,” “intend,” “outlook,” “estimate,” “forecast,” “project,” “continue,” “could,” “may,” “might,” “possible,” “potential,” “predict,” “should,” “would” and other similar words and expressions, but the absence of these words does not mean that a statement is not forward-looking.
The forward-looking statements are based on the current expectations of the management of the Company (See “Presentation of Financial Information”), as applicable, and are inherently subject to uncertainties and changes in circumstance and their potential effects and speak only as of the date of such statement. There can be no assurance that future developments will be those that have been anticipated. These forward-looking statements involve a number of risks, uncertainties or other assumptions that may cause actual results or performance to be materially different from those expressed or implied by these forward-looking statements. Given these uncertainties, you should not rely upon forward looking statements as predictions of future events. These risks and uncertainties include, but are not limited to, those factors described in “Risk Factors,” those discussed and identified in public filings made with the Securities and Exchange Commission (“SEC”) by Betterware and the following:
● | the inability to profitably expand into new markets; |
● | the possibility that the Group may be adversely affected by external economic, business and/ or competitive factors; |
● | operational risk; |
● | financial performance; |
● | litigation and regulatory enforcement risks, including the diversion of management time and attention and the additional costs and demands on the Group’s resources; |
● | changes in our investment commitments or our ability to meet our obligations thereunder; |
● | natural disaster-related losses which may not be fully insurable; |
● | epidemics, pandemics and other public health crises; |
● | geopolitical risk and changes in applicable laws or regulations; |
● | fluctuations in exchange rates between the peso and the U.S. dollar; and |
● | changes in interest rates or foreign exchange rates. |
Should one or more of these risks or uncertainties materialize or should any of the assumptions made by the management of the Company prove incorrect, actual results may vary in material respects from those projected in these forward-looking statements. Except to the extent required by applicable law or regulation, the Company undertakes no obligation to update these forward-looking statements to reflect events or circumstances after the date of this annual report or to reflect the occurrence of unanticipated events.
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SUMMARY OF RISK FACTORS
The Company’s business, results of operations, financial conditions and cash flows are subject to, and could be materially adversely affected by a number of risks and uncertainties, including risks relating to the nature of the Company’s business and its operations in Mexico. The following list summarizes some, but not all, of these risks. Please read the information in the section entitled “Risk Factors” for a more thorough description of these and other risks.
Risks Related to Our Business
● | If we are unable to retain our existing, or recruit new, independent distributors, leaders and consultants, our results of operations could be negatively affected. |
● | The loss of key high-level distributors, leaders or consultants could negatively impact our growth and our revenue. |
● | A decline in our customers’ purchasing power or consumer confidence or in customers’ financial condition and willingness to spend could materially and adversely affect our business. |
● | Failure to successfully develop new products could harm our business. |
● | We depend on multiple contract manufacturers mostly located in China, and the loss of the services provided by any of our manufacturers could harm our business and results of operations. |
● | Disruptions or delays at our facility in Queretaro, Mexico could have a material adverse effect on our business, particularly with respect to the beauty and personal care segment. |
● | Volatility in costs, along with delays and disruptions in the supply of materials and services, could have a material adverse effect on our business, prospects, results of operations, financial condition and/or cash flows. |
● | Competition could have a material adverse effect on our business, prospects, results of operations, financial condition and/or cash flows. |
● | If the industry in which we operate, our business or our products are subject to adverse publicity, our business may suffer. |
● | Failure of our technology initiatives to create sustained enthusiasm in our distributors, leaders and consultants and incremental cost savings could negatively impact our business. |
● | We are dependent on information and communication technologies, and our systems and infrastructures face certain risks, including cybersecurity risks. |
● | Because of the costs and difficulties inherent in managing cross-border business operations, our results of operations may be negatively impacted. |
● | Our distributors, leaders and consultants are independent contractors and not employees. If regulatory authorities were to determine, however, that our distributors, leaders and consultants are legally our employees, we could have significant liability under social benefit laws. |
● | Inflation could adversely affect our business and results of operations. |
● | Goodwill, property, plant and equipment and intangible assets represent a significant portion of the Group’s statement of financial position, and our operating results may suffer from possible impairments. |
● | Material weaknesses have been identified in Betterware’s internal control over financial reporting, and if we fail to establish and maintain proper and effective internal controls over financial reporting, our results of operations and our ability to operate our business may be materially adversely affected. |
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● | Our controlling shareholder may have interests that conflict with your interests. |
● | Our business and results of operations may be adversely affected by the increased strain on our resources from complying with the reporting, disclosure and other requirements applicable to public companies in the United States promulgated by the U.S. Government, Nasdaq or other relevant regulatory authorities. |
● | Our revenue and profitability may be affected if we fail to acquire new companies or integrate those that we have already acquired, such as JAFRA. |
● | Our indebtedness and any future inability to meet any of our obligations under our indebtedness, could adversely affect us by reducing our flexibility to respond to changing business and economic conditions. |
● | Changes in taxes and other assessments may adversely affect us. |
● | We are subject to environmental laws and regulations risks that could affect our business, results of operations and financial condition. |
● | Environmental, social and corporate governance (ESG) issues, including those related to climate change and sustainability, may have an adverse effect on our business, financial condition and results of operations and damage our reputation. |
● | Our products are subject to federal, state and international regulations that could have a material adverse effect on our business, prospects, results of operations, financial condition and/or cash flows. |
Risks Related to Mexico
● | Since more that 90% our operations are concentrated in Mexico, we are subject to political, economic, legal, and regulatory risks specific to Mexico and are vulnerable to an economic downturn, other changes in market conditions, acts of violence, or natural disasters in s in Mexico which may adversely affect our business and results of operations. |
● | The political situation in Mexico could negatively affect our operating results. |
● | Currency exchange rate fluctuations, particularly with respect to the US dollar/Mexican peso exchange rate, could lower margins. |
● | Any adverse changes in our business operations in Mexico would adversely affect our revenue and profitability. |
● | Economic and political developments in Mexico and the United States may adversely affect Mexican economic policy. | |
● | Mexico is an emerging market economy, with attendant risks to our results of operations and financial condition. | |
● | Investments in Mexican companies entail substantial risk; the Mexican government has exercised, and continues to exercise, an important influence on the Mexican economy. |
● | Our business may be significantly affected by the Mexican economy’s general condition, by the depreciation of the peso, inflation, and high-interest rates in Mexico. |
● | If the Mexican government imposes exchange controls and/or other similar restrictions, the Mexican economy and our operations may be negatively affected. |
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● | Security risks in Mexico could increase, and this could adversely affect the Mexican economy and our business, financial condition, and results of operations. |
● | We are subject to anti-corruption, anti-bribery, anti-money laundering, and antitrust laws and regulations in Mexico. |
● | The regulatory environment in which we operate is evolving, and our operations may be modified or otherwise adversely affected by regulatory changes, subjective interpretations of laws or an inability to work effectively with national and local government agencies. |
● | Laws and regulations may restrict our direct sales efforts and adversely affect our revenue and profitability. |
● | You may have difficulty enforcing your rights against Betterware and our directors and executive officers. |
Risks Related to Ownership of our Ordinary Shares
● | As a “foreign private issuer” under the rules and regulations of the SEC, Betterware is permitted to, and is expected to, file less or different information with the SEC than a company incorporated in the United States or otherwise subject to these rules and is permitted to follow certain home country corporate governance practices in lieu of certain Nasdaq requirements applicable to U.S. issuers. |
● | If securities or industry analysts do not publish or cease publishing research or reports about Betterware, our business, or markets, or if they change their recommendations regarding the Company shares adversely, the price and trading volume of the Company’s shares could decline. |
● | There can be no assurance that Betterware will be able to comply with the continued listing standards of Nasdaq. |
● | If Betterware is characterized as a passive foreign investment company, or a PFIC, adverse U.S. federal income tax consequences may result for U.S. holders of Company shares. |
● | An investor may be subject to adverse U.S. federal income tax consequences in the event the IRS were to disagree with the U.S. federal income tax consequences described herein. |
● | The Amended and Restated Charter of Betterware provides for the exclusive jurisdiction of the federal courts in Mexico City, Mexico for substantially all disputes between the Company and its shareholders, which could limit Company shareholders’ ability to obtain a favorable judicial forum for disputes with the Company or its directors, officers, other employees or shareholders. |
● | The anti-takeover protections included in our Bylaws and others provided under Mexican Law may deter potential acquirors. |
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CERTAIN CONVENTIONS
Betterware de México, S.A.P.I. de C.V. (formerly Betterware de México, S.A.B. de C.V.), a Mexican sociedad anónima promotora de inversión de capital variable, was incorporated under the laws of Mexico in 1995. Unless otherwise stated or unless the context otherwise requires, the terms (i) “we,” “us,” “our,” “Company,” the “Group” refer to Betterware de México, S.A.P.I. de C.V. and subsidiaries on a consolidated basis, (ii) “Betterware,” “BTW,” “BWM” and “BW” refer to Betterware de México, S.A.P.I. de C.V. on a standalone basis, and (iii) “JAFRA” or “Jafra” refers to Jafra Cosmetics International, Inc., Jafra Mexico Holding Company, B.V., Distribuidora Comercial Jafra, S.A. de C.V., Jafra Cosmetics International, S.A. de C.V., Jafra Cosmetics, S.A. de C.V., Serviday, S.A. de C.V., Jafrafin, S.A. de C.V. and Distribuidora Venus, S.A. de C.V., on a consolidated basis. See “Company Information—Organizational Structure.”
CURRENCY PRESENTATION
In this annual report, unless otherwise specified or the context otherwise requires:
● | “$,” “US$” and “U.S. dollar” each refer to the United States dollar; and |
● | “Ps.” and “peso” each refer to the Mexican peso. |
Certain numbers and percentages included in this annual report have been subject to rounding adjustments. Accordingly, figures shown for the same category presented in various tables or other sections of this annual report may vary slightly, and figures shown as totals in certain tables may not be the arithmetic aggregation of the figures that precede them.
PRESENTATION OF FINANCIAL INFORMATION
This annual report contains our Audited Consolidated Financial Statements as of December 31, 2023, 2022, and 2021, and for our fiscal years ended December 31, 2023, 2022 and 2021 (collectively, our “Audited Consolidated Financial Statements”).
During the preparation of the Company’s consolidated financial statements as of and for the year ended December 31, 2022, management concluded that certain prior year errors that were deemed to be immaterial, on an individual and aggregate basis, to the Company’s previously reported consolidated financial statements as of and for the year ended December 31, 2021 under the SEC’s Staff Accounting Bulletin No. 99, could not be corrected on an out-of-period basis in the 2022 financial statements because to do so would cause a material misstatement in those financial statements. Due to the decrease in profit before taxes from 2021 to 2022, materiality levels in the year ended December 31, 2022, for accounting purposes decreased to approximately half of the materiality levels established in the year ended December 31, 2021. Therefore, the Company referred to the guidance prescribed by the SEC’s Staff Accounting Bulletin No. 108 which specifies, among other things, that the errors must be corrected as an immaterial restatement of the prior year financial statements the next time those financial statements are filed. See “Operating and Financial Review and Prospects—Previously Issued Financial Statement Corrections.”
For purposes of this annual report, the term fiscal year is synonymous with financial year and refers to the years covered by our Audited Consolidated Financial Statements.
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We prepare our Audited Consolidated Financial Statements in accordance with International Financial Reporting Standards (“IFRS”), as issued by the International Accounting Standards Board (“IASB”). We have applied IFRS issued by the IASB effective at the time of preparing our Audited Consolidated Financial Statements. Our Audited Consolidated Financial Statements as of and for the years ended December 31, 2023, and 2022 have been audited by PricewaterhouseCoopers, S. C. (“PWC”), an independent registered public accounting firm, whose report dated April 30, 2024 is also included in this annual report. Our Audited Consolidated Financial Statements as of and for the year ended December 31, 2021, was audited by Galaz, Yamazaki, Ruiz Urquiza, S.C., affiliated member firm of Deloitte Touche Tohmatsu Limited (“Deloitte”), an independent registered public accounting firm, whose report dated April 28, 2022, is also included in this annual report.
The Audited Consolidated Financial Statements include the position and results of operations of the Group formed by Betterware, BLSM Latino America Servicios, S.A. de C.V. (“BLSM”), Programa Lazos, S.A. de C.V., Betterware de Guatemala, S.A., Finayo, S.A.P.I. de C.V. SOFOM ENR, Betterware America, LLC and JAFRA (See “The Business Combination—Organizational Structure”). The transactions, balances and unrealized gains or losses arising from intra-group transactions have not been considered for the preparation of the Audited Consolidated Financial Statements.
Our Audited Consolidated Financial Statements are presented in thousands of Pesos.
Non-IFRS Measures
We define “EBITDA” as profit for the year adding back the depreciation of property, plant and equipment and right-of-use assets, amortization of intangible assets, financing cost, net and total income taxes. EBITDA is not measure required by or presented in accordance with IFRS. The use of EBITDA has limitations as an analytical tool, and you should not consider it in isolation from, or as a substitute for analysis of, our results of operations or financial condition as reported under IFRS.
The Group believes that this non-IFRS financial measure is useful to investors because (i) The Group uses this measure to analyze its financial results internally and believes it represents a measure of operating profitability and (ii) this measure will serve investors to understand and evaluate the Group’s EBITDA and provide more tools for their analysis as it makes the Group’s results comparable to industry peers that also use this metric. See “Operating and Financial Review and Prospects—Operating Results—Reconciliation of Non-IFRS Measures.”
The Business Combination
The Initial Public Offering
On October 16, 2018, DD3 Acquisition Corp., a British Virgin Islands company (“DD3”), consummated its initial public offering of 5,000,000 units and on October 23, 2018, the underwriters for DD3’s initial public offering purchased an additional 565,000 units pursuant to the partial exercise of their over-allotment option. The units in DD3’s initial public offering were sold at an offering price of US$10.00 per unit, generating total gross proceeds of US$55,650,000.
The Merger
On August 2, 2019, DD3 entered into a Combination and Stock Purchase Agreement (as amended, the “Combination and Stock Purchase Agreement”) with Campalier, S.A. de C.V., a Mexican sociedad anónima de capital variable (“Campalier”), Promotora Forteza, S.A. de C.V., a Mexican sociedad anónima de capital variable (“Forteza”), Strevo, S.A. de C.V., a Mexican sociedad anónima de capital variable (“Strevo”, and together with Campalier and Forteza, “Sellers”), Betterware, BLSM, and, solely for the purposes of Article XI therein, DD3 Mex Acquisition Corp, S.A. de C.V., pursuant to which DD3 agreed to merge with and into Betterware (the “Merger”) in a Business Combination that resulted in Betterware surviving the Merger and BLSM becoming a wholly-owned subsidiary of Betterware.
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As part of the Combination and Stock Purchase Agreement, and prior to the closing of the Merger, DD3 was redomiciled out of the British Virgin Islands and continued as a Mexican corporation pursuant to Section 184 of the Companies Act and Article 2 of the Mexican General Corporations Law.
Betterware’s Restructure
Following the execution of the Combination and Stock Purchase Agreement, on February 21, 2020, Betterware’s shareholders approved, a corporate restructure in Betterware (the “Betterware Restructure”) which implied, among other things (i) Betterware’s by-laws amendment in order to issue Series C and Series D non-voting shares, and (ii) a redistribution of Betterware’s capital stock as follows: (a) fixed portion of Betterware’s capital stock represented by 3,075,946, Series A, ordinary voting shares, and (b) the variable portion of Betterware’s capital stock represented by (x) 1,961,993, Series B, ordinary voting shares, (y) 897,261, Series C, ordinary non-voting shares (“Series C Shares”), and (z) 168,734, Series D, ordinary non-voting shares (“Series D Shares”). In addition, Strevo transferred one Series A ordinary voting share of Betterware to Campalier (the “Campalier Share”), which remained under certain Share Pledge Agreement, dated July 28, 2017, entered between Strevo, as pledgor, MCRF P, S.A. de C.V. SOFOM, E.N.R. (“CS”), as pledgee, and Betterware.
Immediately after consummation of Betterware Restructure and the transfer of the Campalier Share to Campalier, Forteza indirectly, through Banco Invex, S.A., Invex Grupo Financiero (“Invex”), as trustee of the irrevocable management and security trust No. 2397 (the “Invex Security Trust”), dated March 26, 2016, owned approximately 38.94% of the outstanding common stock of Betterware, and Campalier indirectly, through the Invex Security Trust, owned approximately 61.06% of the outstanding common stock of Betterware.
On March 9, 2020, the Invex Security Trust released the Series C Shares and the Series D Shares to Campalier and Forteza, respectively, that were held under the Invex Security Trust.
On March 10, 2020, CS, as pledgee, entered into a Termination of the Share Pledge Agreement over the Campalier Share with Campalier, as pledgor, and Betterware. In addition, CS, as beneficiary, Invex, as trustee, and Campalier, as settlor, entered into a Transfer Agreement, where Campalier transferred the Campalier Share to the Invex Security Trust.
Upon such transfer to the Invex Security Trust, Betterware’s shareholders approved (i) the sale of all or a portion of such Betterware’s Series C and Series D shares to DD3 Acquisition Corp., S.A. de C.V. (the “DD3 Acquisition”), (ii) the Merger, (iii) the amendment of Betterware’s by-laws to become a sociedad anónima promotora de inversion de capital variable, (iv) the increase of Betterware’s capital stock by Ps.94,311,438.00, through the issuance of 2,211,075 ordinary shares, without nominal value, subscribed by the shareholders of DD3 Acquisition Corp., S.A. de C.V., and (v) the increase of Betterware’s capital stock by Ps.872,878,500.00 through the issuance of 4,500,000 ordinary treasury shares without nominal value, offered for subscription and payment under Betterware’s public offering in the U.S. completed and filed with the SEC under our Registration Statement on Form F-1, which became effective on January 22, 2020. On March 10, 2020, Betterware’s corporate name changed from Betterware de México, S.A. de C.V. to Betterware de México, S.A.P.I. de C.V.
The DD3 Acquisition was closed on March 13, 2020, and as a result, all of Betterware shares that were issued and outstanding immediately prior to the closing date were canceled and new shares were issued. The DD3 Acquisition was accounted as a capital reorganization, whereby Betterware issued shares to the DD3 shareholders and obtained US$22,767 (Ps.498,445) in cash through the acquisition of DD3 and, simultaneously settled liabilities and related transaction costs on that date, for net cash earnings of US$7,519 (Ps.181,734) on such date. In addition, Betterware assumed the obligation of the warrants issued by DD3, a liability inherent to the transaction, equivalent to the fair value of Ps.55,810 of the warrants. No other assets or liabilities were transferred as part of the transaction that required adjustment to fair value as a result of the acquisition.
On the same date, a total of 2,040,000 of Betterware shares, that were offered for subscription and payment under its public offering on Nasdaq Capital Market (“Nasdaq”), were subscribed and paid for by various investors.
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On July 14, 2020, Betterware’s corporate name changed from Betterware de México, S.A.P.I. de C.V. to Betterware de México, S.A.B. de C.V. For purposes of this annual report, the Merger, the Betterware Restructure and all related actions undertaken in connection thereto are referred to as the “Business Combination.”
Closing of the Business Combination
Upon satisfaction of certain conditions and covenants as set forth under the Combination and Stock Purchase Agreement, the Business Combination was consummated and closed on March 13, 2020 (the “Closing”). At Closing, the following actions occurred:
(i) | DD3 issued to the Sellers as consideration for the purchase of a portion of the Series C and Series D shares and the BLSM shares outstanding as of January 3, 2021, a debt acknowledgement in an amount equal to Ps.15,000,546. |
(ii) | all of Betterware shares issued and outstanding immediately prior to the Closing were canceled and, Campalier and Forteza received, directly and indirectly (through the Invex Security Trust), 18,438,770 and 11,761,175, respectively, of Betterware’s shares; and |
(iii) | all of DD3’s ordinary shares issued and outstanding immediately prior to the Closing were canceled and exchanged for Betterware shares on a one-for-one basis. |
On the Closing date, 2,040,000 shares of Betterware offered for subscription and payment under Betterware’s public offering in the U.S. on the Nasdaq were subscribed and paid for by various investors.
As part of the Merger, Betterware assumed an obligation that granted existing warrant holders the option to purchase (i) a total of 5,804,125 Betterware shares at a price of US$11.50 per share that would expire on or before March 25, 2025, and (ii) a total of 250,000 units that automatically became an option to issue 250,000 Betterware shares and warrants to buy 250,000 additional Betterware shares. Betterware registered the warrants to be traded on OTC Markets, which had an observable fair value. The following events occurred in 2020 as part of the warrants agreement:
(i) | During July and August 2020, Betterware repurchased 1,573,888 warrants. During August and October 2020, 895,597 warrants were exchanged for 621,098 shares, of which, 462,130 warrants were settled on a cash basis by exchanging 1 warrant for 1 share at a price of US$11.44 for share, which resulted in receiving cash by an amount of Ps.116,419. The remaining 433,467 warrants were exchanged on a cashless basis by exchanging 1 warrant for 0.37 shares. |
(ii) | In September 2020, the purchase option of units was exercised by their holders on a cashless basis, which resulted in the issuance of 214,020 Betterware shares. |
(iii) | Additionally, in October 2020, and as part of the terms of the warrant agreement, Betterware exercised the redemption of the warrants on a cashless basis by exchanging 3,087,022 warrants for 1,142,325 of Betterware’s shares. A total of 8,493 public warrants were not exercised by their holders during the redemption period that expired on November 9, 2020, therefore, they were paid by Betterware for a price of US$0.01 per warrant. |
(iv) | In December 2020, holders exercised a total of 239,125 private warrants on a cashless basis and exchanged for 156,505 of Betterware’s shares. |
(v) | As of the January 3, 2021, the warrant holders redeemed all of the outstanding warrants and purchase option of units and Betterware recognized a loss for the increase in the fair value of the warrants of Ps.851,520, which was recognized under the heading “Loss in valuation of warrants” in the consolidated and combined statement of profit or loss. As of the date of this annual report, all of the warrants have been redeemed. |
On August 2, 2021, Betterware’s corporate name changed from Betterware de México, S.A.B. de C.V. to Betterware de México, S.A.P.I. de C.V.
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The Forteza Merger
On December 14, 2020, Betterware and Forteza (Betterware’s shareholder), entered into a merger agreement pursuant to which Forteza agreed to merge with and into Betterware, surviving Betterware as the acquiror (the “Forteza Merger”). On December 16, 2020, the merger was consummated. Consequently, shares in Betterware were delivered to Forteza’s shareholders in proportion to their shareholding in Betterware, without implying an increase in our share capital or in the total number of outstanding shares of Betterware.
Transactions during 2021
On March 12, 2021, Betterware entered into an agreement to acquire 60% of GurúComm, S.A.P.I. de C.V. (“GurúComm”), for Ps.45 million. GurúComm is a mobile virtual network operator and communications software developer, with an enterprise value of Ps.75 million (approximately US$3.5 million). On March 28, 2022, the shareholders of GurúComm approved, and Betterware agreed to, the redemption of the shares owned by Betterware in GurúComm. Therefore, the 55,514 shares that had been previously fully subscribed and paid by Betterware were redeemed. The additional 37,693 shares that were subscribed but not yet paid, were canceled. GurúComm’s redemption and Betterware’s investment withdrawal was mainly due to the fact that the business was not growing according to shareholders expectations, and consequently, Betterware’s investment return would take longer than anticipated. The financial impact that the redemption transaction had at a consolidated level was a loss in sale of shares of Ps.16.6 million.
Until June 30, 2021, BLSM (formerly a related party of Betterware) provided administrative, technical, and operational services to Betterware. On July 1, 2021, all of BLSM’s employees were transferred to Betterware, without having a material impact on a consolidated basis.
On July 22, 2021, Betterware entered into an agreement to acquire 70% of Innova Catálogos, S.A. de C.V. (“Innova”), for Ps.5 million. Innova focuses on purchase and sale of clothing, footwear and accessories. On November 18, 2022, we withdrew our investment and cancelled all of the 238 subscribed and paid shares that we held in Innova. The investment withdrawal and the redemption of Betterware’s shares in Innova was mainly due to the fact that the business was not growing according to shareholders expectations. The financial impact that the redemption transaction had at a consolidated level was a loss in sale of shares of approximately Ps.5 million.
Transactions during 2022
On March 25, 2022, Betterware and Programa Lazos, S.A acquired 2% and 98%, respectively, of the shares of Finayo, S.A.P.I. de C.V. (“Finayo”), a Mexican sociedad anónima promotora de inversión de capital variable for the aggregate purchase price of Ps.1.1 million. Finayo focuses on granting loans, financial leasing and factoring operations. In June 2023, Betterware acquired additional shares of stock in Finayo for Ps.5 million, increasing its participation from 2% to 99.05%, and at the same time Programa Lazos decreased its participation in Finayo from 98% to 0.95%.
The JAFRA Acquisition
On January 18, 2022, Betterware entered into a stock purchase agreement to acquire the operations of Jafra Cosmetics International, Inc. and Jafra Mexico Holding Company, B.V. in Mexico and the United States from the Vorwerk Group based in Germany for a total cash consideration of US$255 million (equivalent to Ps.5,355 million), on a debt and cash-free basis (the “JAFRA Acquisition”). See “Company Information—Organizational Structure.”
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JAFRA is a leading global company in direct sales in the beauty and personal care (B&PC) industry with strong presence in Mexico and the United States through independent leaders and consultants who sell JAFRA’s unique products. The JAFRA Acquisition was approved by the Federal Economic Competition Commission on March 24, 2022, and consummated on April 7, 2022. The funds necessary to pay the purchase price, and other associated expenses, under the JAFRA Acquisition were obtained from (i) a long-term syndicated loan of Ps.4,499 million, and (ii) US$30 million from available cash of Betterware. See “Indebtedness—Long Term Syndicated Credit Line.”
Subsequent Events during 2024
At the end of 2023, the Group announced that beginning in the second quarter of 2024. Betterware plans to launch an enhanced direct selling model related to of sale of products from our home organization segment, initially focusing on the Hispanic population in the United States, with an expected annual investment of approximately USD$6 million in 2024. Additionally, Betterware continues to progress with expansion of its brand into Latin America.
PRESENTATION OF INDUSTRY AND MARKET DATA
In this annual report, we rely on, and refer to, information regarding our business and the markets in which we operate and compete. The market data and certain economic and industry data and forecasts used in this annual report were obtained from internal surveys, market research, governmental and other publicly available information, and independent industry publications. Industry publications, surveys and forecasts generally state that the information contained therein has been obtained from sources believed to be reliable, but that the accuracy and completeness of such information is not guaranteed. We believe that these industry publications, surveys, and forecasts are reliable, but we have not independently verified them and cannot guarantee their accuracy or completeness.
Certain market share information and other statements presented herein regarding our position relative to our competitors are not based on published statistical data or information obtained from independent third parties but reflects our best estimates. We have based these estimates upon information obtained from publicly available information from our competitors in the industry in which we operate.
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PART I
ITEM 1. | IDENTITY OF DIRECTORS, SENIOR MANAGEMENT AND ADVISERS |
Not applicable.
ITEM 2. | OFFER STATISTICS AND EXPECTED TIMETABLE |
Not applicable.
ITEM 3. | KEY INFORMATION |
A. | [Reserved] |
B. | CAPITALIZATION AND INDEBTEDNESS |
Not applicable.
C. | REASONS FOR THE OFFER AND USE OF PROCEEDS |
Not applicable.
D. | RISK FACTORS |
An investment in our Ordinary Shares carries a significant degree of risk. You should carefully consider the following risk factors, together with all of the other information included in this annual report, before making a decision to invest in our ordinary shares. The risks described below are those which the Group believes are the material risks that it faces. Some statements in this annual report, including such statements in the following risk factors, constitute forward-looking statements. See the section entitled “Cautionary Note Regarding Forward-Looking Statements.” If any of the following events occur, our business, financial condition and operating results may be materially adversely affected. In that event, the trading price of our securities could decline, and you could lose all or part of your investment.
Risks Related to Our Business
If we are unable to retain our existing, or recruit new, independent distributors, leaders and consultants, our results of operations could be negatively affected.
We distribute almost all of our products through our independent distributors, leaders and consultants, and we depend on them directly for the sale of our products. We experience high turnover among distributors, leaders and consultants from year to year since they can terminate their services at any time. As a result, we need to make significant efforts to retain existing distributors, leaders, and consultants and to recruit or attract others.
To increase our revenue, we must increase the number and/or the productivity of our distributors, leaders and consultants. The number and productivity of our distributors, leaders and consultants also depends on several additional factors, including:
● | adverse publicity regarding of any company of the Group, our products or our distribution channel; |
● | aggressive new competitors in the market looking to increase their market share; |
● | failure to motivate our distributors, leaders and consultants with new products; |
● | failure to provide an attractive compensation plan for distributors, leaders and consultants; |
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● | issues with the quality of new products; |
● | the public’s perception of our products; |
● | competition for distributors, leaders and consultants from other direct selling companies; |
● | the public’s perception of our distributors, leaders and consultants, and direct selling businesses in general; and |
● | general economic and business conditions. |
Our operations would be harmed if we fail to generate continued interest and enthusiasm among our distributors, leaders and consultants or we fail to attract new ones, or if our distributors, leaders and consultants are unable to operate due to internal or external factors.
The number of our active distributors, leaders and consultants, may not increase and could decline in the future. Our operating results could be harmed if existing and new business opportunities and products do not generate sufficient interest to retain existing distributors, leaders and consultants or to recruit new ones.
The loss of key high-level distributors, leaders or consultants could negatively impact our growth and our revenue.
As of December 31, 2023, BWM had approximately 741,170 active associates and 41,825 distributors, and JAFRA had approximately 498,853 and 20,512 active consultants and leaders, respectively. BWM’s distributors and JAFRA’s leaders and consultants, together with their extensive networks of downline distributors or leaders, account for an important part of our net revenue. As a result, the loss of a high-level distributors, leaders or consultants, could negatively impact our network growth and our net revenue.
A decline in our customers’ purchasing power or consumer confidence or in customers’ financial condition and willingness to spend could materially and adversely affect our business.
The sale of our products strongly correlates to the level of consumer spending generally, and thus is significantly affected by the general state of the economy and the ability and willingness of consumers to spend on discretionary items. Reduced consumer confidence and spending generally may result in reduced demand for our products and limitations on our ability to maintain or increase prices. A decline in economic conditions or general consumer spending in any of our major markets could have a material adverse effect on our business, financial condition and results of operations.
Failure to successfully develop new products could harm our business.
An important component of our business is our ability to develop new products that create enthusiasm among our customers. If we fail to introduce new products planned for the future, our distributors, leaders and consultants’ productivity could be harmed. In addition, if our new products fail to gain market acceptance, are restricted by regulatory requirements, or have quality problems, this would harm our results of operations. Factors that could affect our ability to continue to introduce new products include, among others, government regulations, proprietary protections of competitors that may limit our ability to offer comparable products and any failure to anticipate changes in consumer tastes and buying preferences.
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We depend on multiple contract manufacturers mostly located in China, and the loss of the services provided by any of our manufacturers could harm our business and results of operations.
We outsource product manufacturing to third-party contractors located mainly in China. During the year 2023, products supplied by Chinese manufacturers accounted for approximately +91% of BWM’s revenues.
If these suppliers have unscheduled downtime or are unable to fulfill their obligations under these manufacturing agreements because of political or regulatory restrictions, equipment breakdowns, labor strikes, natural disasters, health diseases on health epidemics or pandemics, or any other cause, this could adversely affect our overall business, results of operations and financial condition.
Also, although we provide all of the formulations used to manufacture our products, we have limited control over the manufacturing process itself. As a result, any difficulties encountered by the third-party manufacturer that result in product defects, production delays, cost overruns, or the inability to fulfill orders on a timely basis, due to, for instance, sanctions or blocks imposed on Chinese products, could have a material adverse effect on our business, financial condition and results of operations.
Disruptions or delays at our facility in Queretaro, Mexico could have a material adverse effect on our business, particularly with respect to the beauty and personal care segment.
Our facility in Queretaro, Mexico, manufactures a substantial portion of the products of our beauty and personal care segment, which accounted for 84.3% of JAFRA sales, and as of December 31, 2023, represented 56% of our total sales at a consolidated level. Significant unscheduled downtime or a reduction in capacity at this facility, whether due to equipment breakdowns, power failures, natural disasters (due to climate change or otherwise), pandemics, weather conditions hampering delivery schedules, shortages of raw materials and products, technology disruptions or other disruptions, including those caused by transitioning manufacturing across these facilities, or any other cause could have a material adverse effect on our ability to provide products to our leaders, consultants and customers, which could have a material adverse effect on our sales, business, prospects, reputation, results of operations, financial condition and/or cash flows.
Additionally, some of our employees at this facility are members of labor unions. In the past, we have experienced labor-union related work strikes in Mexico which have affected our operations. Also, negotiating labor contracts, either for new locations or to replace expiring contracts, is time consuming or may not be accomplished on a timely basis. If we are unable to satisfactorily negotiate those labor contracts with the labor unions on terms acceptable to us or without a strike or work stoppage, our business could be materially adversely affected. Any strike or work stoppage could disrupt our business, adversely affecting our results of operations and our public image could be materially adversely affected by such labor disputes. In addition, existing labor contracts may not prevent a strike or work stoppage, and any such work stoppage could have a material adverse effect on our business.
Volatility in costs, along with delays and disruptions in the supply of materials and services, could have a material adverse effect on our business, prospects, results of operations, financial condition and/or cash flows.
We purchase raw materials, including essential oils, alcohols, chemicals, containers and packaging components, from various third-party suppliers. Substantial cost increases delays and the unavailability of raw materials or other commodities, as a result of continued global supply chain disruptions, and higher costs for energy, transportation and other necessary services have adversely affected and may continue to adversely affect our beauty and personal care segment profit margins if we are unable to wholly or partially offset them, such as by achieving cost efficiencies in its supply chain, manufacturing and/or distribution activities. In addition, we purchase certain finished goods, raw materials, packaging and other components from single-source suppliers or a limited number of suppliers and if we are required to find alternative sources of supply, these new suppliers may have to be qualified under applicable industry, governmental and Company-mandated vendor standards, which can require additional investment and be time-consuming.
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Any significant disruption to our manufacturing or sourcing of products or raw materials, packaging and other components for any reason (including the continued global supply chain disruptions) could materially impact our inventory levels and interrupt and delay our supply of products to our leaders and consultants. Such events, if not promptly remedied, could have a material adverse effect on our business, prospects, reputation, results of operations, financial condition and/or cash flows.
Competition could have a material adverse effect on our business, prospects, results of operations, financial condition and/or cash flows.
The markets in which we operate are competitive. Our results of operations may be harmed by market conditions and competition in the future. Many competitors have greater name recognition and financial resources than we have, which may give them a competitive advantage.
We compete against a number of multi-national manufacturers, some of which are larger and have substantially greater resources than us, and which may therefore have the ability to spend more aggressively than us on new business acquisitions, research and development activities, technological advances to evolve in their e-commerce capabilities and advertising, promotional, social media and/or marketing activities and have more flexibility than us to respond to changing business and economic conditions.
Also, our products compete directly with branded, premium retail products. We currently do not have significant patent or other proprietary protection, and competitors may introduce products with the same ingredients that we use in our products.
We also compete with other companies for distributors, leaders and consultants. Some of these competitors have a longer operating history, better name recognition and greater financial resources than we do. Some of our competitors have also adopted and could continue to adopt some of our business strategies. Consequently, to successfully compete in this market and attract and retain distributors, leaders and consultants, we must ensure that our business opportunities and compensation plans are financially rewarding. We may not be able to continue to successfully compete in this market for distributors, leaders and consultants, which would ultimately affect our business operations.
If the industry in which we operate, our business or our products are subject to adverse publicity, our business may suffer.
We are very dependent upon our distributors, leaders, consultants and the general public perception of the overall integrity of our business, as well as the safety and quality of our products and similar products distributed by other companies. The number and motivation of our distributors, leaders and consultants and the acceptance by the general public of our products may be negatively affected by adverse publicity regarding:
● | the legality of network-marketing systems in general or our network-marketing system specifically; |
● | the safety and quality of our products; |
● | regulatory investigations of our products; |
● | the actions of our distributors, leaders and consultants; |
● | management of our distributors, leaders and distributors; and |
● | the direct selling industry. |
Any event that negatively affects the general public perception of our industry, business or products could have a material effect on our results of operations.
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Failure of our technology initiatives to create sustained enthusiasm in our distributors, leaders and consultants and incremental cost savings could negatively impact our business.
We constantly develop and implement strategies to continue using technology to attract distributors, leaders and consultants and provide them new technology to facilitate taking orders of our products. In certain demographic markets, we have experienced some success implementing our technology strategies to improve our operating efficiency. However, any cost savings from our technology strategies may not prove to be significant, or we may not be successful in adapting and implementing these strategies to other markets in which we operate. This could result in our inability to service our distributors, leaders and consultants in the manner they expect, which could ultimately affect our results of operations.
We are dependent on information and communication technologies, and our systems and infrastructures face certain risks, including cybersecurity risks.
The operation of complex infrastructures and the coordination of the many actors involved in our operation require the use of several highly specialized information systems, including both our own information technology systems and those of third-party service providers, such as systems that monitor our operations or the status of our facilities, communication systems to inform the public, access control systems and closed circuit television security systems, infrastructure monitoring systems and radio and voice communication systems used by our personnel. In addition, our accounting and fixed assets, payroll, budgeting, human resources, supplier and commercial, hiring, payments and billing systems and our websites are key to our functioning. The proper functioning of these systems is critical to our operations and business management. These systems may, from time to time, require modifications or improvements as a result of changes in technology, the growth of our business and the functioning of each of these systems.
The risk of cyber-crime continues to increase across all industries and geographies as infiltrating technology is becoming increasingly sophisticated. If we are unable to prevent a significant cyber-attack, such attack could materially disrupt our operations, damage our reputation and lead to regulatory penalties and financial losses. To prevent such disruptions to our operations we have implemented a multi-layer security framework, from strategic corporate policies to operational procedures and controls. To support this framework, we use sophisticated technologies to secure our perimeter, computing equipment, networks, servers, storage and databases.
Information technology systems cannot be completely protected against certain events such as natural disasters, fraud, computer viruses, hacking, communication failures, equipment breakdown, software errors and other technical problems. However, our security framework allows us to minimize and manage these risks through the use of enabling technologies such as, but not limited to, firewalls, mail & web filtering, end point protection, antivirus and anti-malware, access lists, encryption and hardening.
In addition, our business operations routine involves gathering personal information about vendors, distributors, leaders, consultants, customers and employees among others, through the use of information technologies. Breaches of our systems or those of our third-party contractors, or other failures to protect such information, could expose such people’s personal information to unauthorized use. Any such event could give rise to a significant potential liability and reputational harm.
During 2023, we experienced an increased number of non-material phishing attempts which consisted of fake e-mails requesting minor payments and/or confidential information and e-mails with malicious files that we were able to successfully quarantine and contain, as well as sporadic attempted attacks, that were minor and unsuccessful, on our infrastructure. None of such incidents were material nor had any significant effect on our business or operations. However, we cannot guarantee any future events will not affect our operations or customers. We are constantly seeking to improve and strengthen our security strategy by aligning it with Security Frameworks and Best Practices such as NIST and ISO 27000.
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Because of the costs and difficulties inherent in managing cross-border business operations, our results of operations may be negatively impacted.
Managing our business, operations, personnel or assets in multiple jurisdictions is challenging and costly. Management may be inexperienced in cross-border business practices and unaware of significant differences in accounting rules, legal regimes and labor practices. Even with a seasoned and experienced management team, the costs and difficulties inherent in managing cross-border business operations, personnel and assets can be significant (and much higher than in a purely domestic business) and may negatively impact our financial and operational performance.
Our distributors, leaders and consultants are independent contractors and not employees. If regulatory authorities were to determine, however, that our distributors, leaders and consultants are legally our employees, we could have significant liability under social benefit laws.
Distributors, leaders and consultants are self-employed and are not our employees. Periodically, the question of the legal status of our distributors, leaders and consultants has arisen, usually with regard to possible coverage under social benefit laws that would require us to make regular contributions to social benefit funds. We cannot guarantee there will not be a future judicial or administrative determination adverse to the current criteria, which would substantial and materially adversely affect our business, results of operations and financial condition.
Inflation could adversely affect our business and results of operations.
The impact of geopolitical developments such as the Russia-Ukraine conflict and Israeli-Palestinian conflict, and the global supply chain disruptions could increase uncertainty in the outlook of near-term and long-term economic activity, including whether inflation will continue and how long, and at what rate. An increase in inflation could raise our costs for commodities, labor, materials and services and other costs required to grow and operate our business, and failure to secure these on reasonable terms may adversely impact our financial condition. Additionally, increases in inflation could cause global economic uncertainty and uncertainty about the interest rate environment, which may make it more difficult, costly or dilutive for us to secure additional financing. A failure to adequately respond to these risks could have a material adverse impact on our financial condition, results of operations or cash flows.
Goodwill, property, plant and equipment and intangible assets represent a significant portion of the Group’s statement of financial position, and our operating results may suffer from possible impairments.
Goodwill, property, plant and equipment and intangible assets in our statement of financial position derived from past business combinations carried out by the Group, are further explained in the notes to the consolidated financial statements located elsewhere in this annual report. Goodwill and intangible assets with indefinite useful lives are tested for impairment at least annually. Property, plant and equipment and intangible assets with definite useful lives are tested for impairment whenever there is an indication that these assets may be impaired. In the case of an impairment, we will recognize charges to our operating results based on the impairment assessment processes. In addition, future acquisitions may be made by the Group and a portion of the purchase price of these acquisitions may be allocated to acquired goodwill, property, plant and equipment and intangible assets. An impairment on property, plant and equipment or goodwill of acquired businesses could have a material adverse effect on our financial condition and results of operations.
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Material weaknesses have been identified in Betterware’s internal control over financial reporting, and if we fail to establish and maintain proper and effective internal controls over financial reporting, our results of operations and our ability to operate our business may be materially adversely affected.
As of December 31, 2023, our management assessed the effectiveness of our internal control over financial reporting based on the criteria for effective internal control over financial reporting established in Internal Control – Integrated Framework, issued by the Committee of Sponsoring Organizations of the Treadway Commission in 2013.
Our management concluded that we did not design and maintain effective controls over the (i) the effectiveness of the controls over the business combination process, specifically, we did not design and maintain controls to determine the ongoing impairment assessment; (ii) the effectiveness of the controls in the period-end financial reporting and consolidation process, as we did not design and maintain formal accounting policies, procedures and controls to ensure complete, accurate and timely reporting in the consolidated financial statements; and; and (iii) the effectiveness of certain information technology (“IT”) general controls for information systems that are relevant to the preparation of our consolidated financial statements.
We are in the process of implementing several measures to strengthen our internal control over financial reporting such as the deployment of IT applications to enable and automate the consolidation and ITGC process. For details of the controls and remediation plan, see “Item 15—Controls and Procedures—Disclosure Controls and Procedures.”
At the end of 2021, the Company changed its status from an emerging growth company to a large, accelerated filer. At the end of 2022, the Company changed its status to an accelerated filer and maintained that status during 2023 and at the end of 2023. The Company continues working on the implementation of a formal internal control over financial reporting program based on a top-down risk assessment ensure the existence of controls over significant accounts, processes, applications and IT environments. See “Item 15—Controls and Procedures—Disclosure Controls and Procedures.”
If we fail to establish and maintain proper and effective internal controls over financial reporting or fail to adequately resolve our existing material weaknesses, our results of operations and our ability to operate our business may be materially adversely affected.
Our controlling shareholder may have interests that conflict with your interests.
As of the date of this annual report, Campalier owns approximately 53.91% of our outstanding Ordinary Shares. As the controlling shareholder, Campalier may take actions that are not in the best interests of the Group’s other shareholders. These actions may be taken in many cases even if they are opposed by the Group’s other shareholders. In addition, this concentration of ownership may discourage, delay or prevent a change in control which could deprive you of an opportunity to receive a premium for your Ordinary Shares as part of a sale of the Group.
Our business and results of operations may be adversely affected by the increased strain on our resources from complying with the reporting, disclosure and other requirements applicable to public companies in the United States promulgated by the U.S. Government, Nasdaq or other relevant regulatory authorities.
Compliance with existing, new and changing corporate governance and public disclosure requirements adds uncertainty to our compliance policies and increases our costs of compliance. Changing laws, regulations and standards include those relating to accounting, corporate governance and public disclosure, including the Dodd-Frank Wall Street Reform and Consumer Protection Act, the Sarbanes-Oxley Act of 2002, new SEC regulations and the Nasdaq listing guidelines. Application of these laws, regulations and guidelines may evolve over time as new guidance is provided by regulatory and governing bodies. In particular, compliance with Section 404 of the Sarbanes-Oxley Act of 2002 (“Section 404”) and related regulations regarding required assessment of internal controls over financial reporting and our external auditor’s audit of that assessment, requires the commitment of significant financial and managerial resources. We also expect the regulations to increase our legal and financial compliance costs and to make it more difficult to attract and retain qualified officers and members of our board of directors, particularly to serve on our audit committee, and make some activities more difficult, time-consuming and costly.
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Existing, new and changing corporate governance and public disclosure requirements could result in continuing uncertainty regarding compliance matters and higher costs of compliance as a result of ongoing revisions to such governance standards. Our efforts to comply with evolving laws, regulations and standards have resulted in, and are likely to continue to result in, increased general and administrative expenses. In addition, new laws, regulations and standards regarding corporate governance may make it more difficult for our company to obtain director and officer liability insurance. Further, our board members and senior management could face an increased risk of personal liability in connection with their performance of their duties. As a result, we may face difficulties attracting and retaining qualified board members and senior management, which could harm our business. If we fail to comply with new or changed laws or regulations and standards differ, our business and reputation may be materially adversely affected.
Our revenue and profitability may be affected if we fail to acquire new companies or integrate those that we have already acquired, such as JAFRA.
We consider acquisitions a useful instrument to complement our organic growth. We opportunistically explore acquiring other businesses and assets, such as the JAFRA Acquisition.
However, we may face financial, managerial and operational challenges, including diversion of management attention and resources needed for existing operations, difficulties with integrating acquired businesses, such as JAFRA, integration of different corporate cultures, increased expenses, potential dilution of our brand, assumption of unknown liabilities, potential disputes with the sellers and the need to evaluate the financial systems of and establish internal controls for acquired entities. Further, we seek out acquisitions of companies that maintain the same high quality standards that we maintain, and if we misjudge or overestimate products quality standards, we may not be able to use these products or implement the strategies that were the primary reason for the corresponding acquisition, such as may be the case with the JAFRA Acquisition, which would lead to a significant loss both financially and in time spent by our teams trying to integrate the products or implement the strategy.
In addition, our ability to realize the benefits we anticipate from our acquisition activities, including the JAFRA Acquisition, including any anticipated sales growth, cost synergies and other anticipated benefits, will depend in large part upon whether we are able to integrate such businesses efficiently and effectively. Integration is an ongoing process, and we may not be able to fully integrate such businesses smoothly or successfully, and the process may take longer than expected. Further, the integration of certain operations and the differences in operational culture following such activity will continue to require the dedication of significant management resources, which may distract management’s attention from day-to-day business operations.
There may also be unasserted claims or assessments that we failed or were unable to discover or identify in the course of performing due diligence investigations of target businesses. While we normally negotiate representation and warranties and related indemnification in relation to such acquisitions, these may not be enough to cover our exposure if a significant liability arises in connection with any acquisition agreement, including the JAFRA Acquisition. We cannot assure you that these indemnification provisions will protect us fully or at all, and as a result we may face unexpected liabilities that could adversely affect our business, financial condition and results of operations.
If we are unable to successfully integrate the operations of JAFRA, or any other acquired business, into our business, we may be unable to realize the sales growth, cost synergies and other anticipated benefits of such transactions, and our business, results of operations and cash flow could be materially adversely affected.
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Our indebtedness and any future inability to meet any of our obligations under our indebtedness, could adversely affect us by reducing our flexibility to respond to changing business and economic conditions.
As of December 31, 2023, we had Ps.5,504 million of outstanding indebtedness (current and non-current borrowings and leases). We rely on obtaining financing and refinancing of existing indebtedness in order to operate our business, implement our strategy and grow our business. Recent disruptions in the global credit markets and their effect on the global and Mexican economies could materially adversely affect our business. We may also incur additional working capital lines of credit to meet future financing needs, subject to certain restrictions under our indebtedness, which would increase our total indebtedness. We may be unable to generate sufficient cash flow from operations and future borrowings, and other financing may be unavailable in an amount sufficient to enable us to fund our current and future financial obligations or our other liquidity needs, which would have a material adverse effect on our business, prospects, financial condition, liquidity and results of operations as well as reduce the availability of our cash flow to fund working capital, operations, capital expenditures, dividend payments, strategic acquisitions, expansion of our operations and other business activities. Our indebtedness could have material negative consequences on our business, prospects, financial condition, liquidity, results of operations and cash flows, including the following:
● | limitations on our ability to obtain additional debt financing sufficient to fund growth, such as working capital and capital expenditures requirements or to meet other cash requirements, in particular during periods in which credit markets are weak; |
● | a downgrade in our credit ratings; |
● | a limitation on our flexibility to plan for, or react to, competitive challenges in our business and industry; |
● | the possibility that we are put at a competitive disadvantage relative to competitors with less debt or debt with more favorable terms than us, and competitors that may be in a more favorable position to access additional capital resources and withstand economic downturns; |
● | limitations on our ability to execute business development activities to support our strategies or ability to execute restructuring as necessary; and |
● | limitations on our ability to invest in recruiting, retaining, and servicing our distributors, leaders and consultants. |
Certain of our indebtedness contain customary covenants, including, among other things, limits on the ability of the company and any restricted subsidiary to, subject to certain exceptions, incur liens, incur debt, merge, consolidate or dispose of all or substantially all of its assets.
Changes in taxes and other assessments may adversely affect us.
The legislatures and tax authorities in the tax jurisdictions in which we are subject to tax regularly enact reforms to the tax and other assessment regimes to which we, our distributors, leaders and consultants, and our customers are subject. Such reforms include changes in tax rates and, occasionally, enactment of temporary taxes, the proceeds of which are earmarked for designated governmental purposes. In addition, the interpretation of tax laws by courts and taxation authorities is constantly evolving. The effects of these changes and any other changes that result from enactment of additional tax reforms or changes to the manner in which current tax laws are applied cannot be quantified and there can be no assurance that any such reforms or changes would not have an adverse effect upon our business directly or indirectly (e.g., by affecting the business of our consultants and representatives).
For example, Latin American governments have often increased taxes or changed tax legislation as a response to macroeconomic crises or other developments affecting their respective jurisdictions. These and any other possible future changes in tax policy laws in the countries where we are subject to tax may adversely affect our business, financial condition, and results of operations.
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In December 2021, the Organization for Economic Cooperation and Development “OECD” released the pillar two model rules (the Global Anti-Base Erosion Proposal, or “GloBE”) to reform international corporate taxation. Large multinational enterprises within the scope of the rules are required to calculate their GloBE effective tax rate for each jurisdiction where they operate. They will be liable to pay a top-up tax for the difference between their GloBE effective tax rate per jurisdiction and the 15% minimum rate.
As of December 31, 2023, the Group is not within the scope of the pillar two model rules because this legislation has not been enacted in the jurisdictions where it operates. Since pillar two legislation is not effective at the reporting date, the Group has no current tax exposure; however, the Group will be analyzing the potential implications of the application of the pillar two rules, including evaluating whether the requirements in each jurisdiction qualify as income taxes under the scope of IAS 12. We cannot provide any assurance regarding the effect, if any, that such rules would have on our results of operations or financial condition.
We are subject to environmental laws and regulations risks that could affect our business, results of operations and financial condition.
Our operations are subject to a wide range of environmental laws and regulations in each of the jurisdictions in which we operate. These laws and regulations impose increasingly rigorous environmental protection standards. According to Mexican General Law of Ecological Balance and Environmental Protection (Ley General de Equilibrio Ecológico y la Protección al Ambiente or LGEEPA in Spanish), organizations must comply with the following, among others: (i) guarantee the human right of every person to a healthy environment for their development and well-being; (ii) the preservation, restoration and improvement of the environment; (iii) the preservation and protection of biodiversity, as well as the establishment and administration of protected natural areas; (iv) the sustainable use, preservation and, where appropriate, restoration of soil, water and other natural resources, so that they are compatible for obtaining economic benefits and the activities of society with the preservation of the ecosystems; and (v) prevention and control of air, water and soil pollution, among others. The establishment of these controls and security measures exposes us to a risk of significant environmental costs and responsibilities, such as taxes, investment in equipment and technology, investment in spaces for development and well-being, fines and penalties. In addition, we are exposed to the fact that, over time, these laws and regulations may become more stringent over existing ones, which could lead to the imposition of new risks and costs resulting in a decrease in our profitability.
Environmental requirements can restrict trade which could lead to increased transportation and import costs for the products we sell to our customers.
Environmental, social and corporate governance (ESG) issues, including those related to climate change and sustainability, may have an adverse effect on our business, financial condition and results of operations and damage our reputation.
There is an increasing focus from certain investors, customers, consumers, employees and other stakeholders concerning ESG matters. Additionally, public interest and legislative pressure related to public companies’ ESG practices continue to grow. If our ESG practices fail to meet regulatory requirements or investor, customer, consumer, employee or other stakeholders’ evolving expectations and standards for responsible corporate citizenship in areas including environmental stewardship, support for local communities, board of director and employee diversity, human capital management, employee health and safety practices, product quality, supply chain management, corporate governance and transparency, our reputation, brand and employee retention may be negatively impacted, and our customers and suppliers may be unwilling to continue to do business with us. See “Company Information—Environment, Social and Governance.”
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Customers, consumers, investors and other stakeholders are increasingly focusing on environmental issues, including climate change, energy and water use, plastic waste and other sustainability concerns. Concern over climate change may result in new or increased legal and regulatory requirements to reduce or mitigate impacts to the environment. Changing customer and consumer preferences or increased regulatory requirements may result in increased demands or requirements regarding plastics and packaging materials, including single-use and non-recyclable plastic products and packaging, other components of our products and their environmental impact on sustainability, or increased customer and consumer concerns or perceptions (whether accurate or inaccurate) regarding the effects of substances present in certain of our products. Complying with these demands or requirements could cause us to incur additional manufacturing, operating or product development costs.
On March 6, 2024, the Securities and Exchange Commission issued the final rule on The Enhancement and Standardization of Climate-Related Disclosures for Investors. This rule mandates the disclosure of information regarding a registrant’s climate-related risks that have materially impacted or are reasonably likely to have a material impact on, its business strategy, results of operations, or financial condition. Although we will not be subject to the new disclosure requirements until 2026, the Group is currently assessing the impact of this rule for disclosure to investors.
If we do not adapt to or comply with new regulations, or fail to meet evolving investor, industry or stakeholder expectations and concerns regarding ESG issues, investors may reconsider their capital investment in our Company, and customers and consumers may choose to stop purchasing our products, which could have a material adverse effect on our reputation, business, results of operations or financial condition.
Our products are subject to federal, state and international regulations that could have a material adverse effect on our business, prospects, results of operations, financial condition and/or cash flows.
Our business is subject to numerous laws, regulations and trade policies. We are subject to regulation by the FTC and the FDA in the U.S., as well as various other federal, state, local and foreign regulatory authorities, including those in the countries in which the Company operates. Our facility located in Queretaro, Mexico is registered with the FDA as a drug manufacturing establishment, permitting the manufacture of cosmetics and other beauty-care products that contain over-the-counter drug ingredients, such as sunscreens, anti-perspirant deodorants and anti-dandruff hair-care products. Regulations in the U.S., the EU, Canada and other countries in which we operate are designed to protect consumers or the environment, such as regulations enacted to address the impacts of climate change, have an increasing influence on our product claims, ingredients and packaging. To the extent federal, state, local and/or foreign regulatory changes occur in the future, whether due to changes in applicable laws or regulations or evolving interpretations and enforcement policies by regulatory authorities, they could require us to reformulate or discontinue certain of our products or revise its product packaging or labeling, any of which could result in, among other things, increased our costs, delays in product launches, product returns or recalls and lower net sales, and therefore could have a material adverse effect on our business, prospects, results of operations, financial condition and/or cash flows.
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Risks Related to Mexico
Since more that 90% our operations are concentrated in Mexico, we are subject to political, economic, legal, and regulatory risks specific to Mexico and are vulnerable to an economic downturn, other changes in market conditions, acts of violence, or natural disasters in s in Mexico which may adversely affect our business and results of operations.
Currently, almost all of our operations are conducted, and almost all of our customers are located, in Mexico. Accordingly, our ability to raise revenues, our financial condition and results of operations are substantially dependent on the economic conditions prevailing in Mexico. As a result, our business may be significantly affected by the Mexican economy’s general condition, by the depreciation of the Mexican peso, by inflation and high interest rates in Mexico, or by political developments in Mexico. Declines in growth, high rates of inflation and high interest rates in Mexico have a generally adverse effect on our operations. If inflation in Mexico increases while economic growth slows, our business, results of operations and financial condition will be affected. In addition, high interest rates and economic instability could increase our costs of financing. For the years ended December 31, 2021, 2022 and 2023, GDP in Mexico grew by 4.8%, decreased by 3.9% and increased by 3.1% respectively.
During 2023, Mexico’s sovereign debt rating has been confirmed and a stable outlook has been maintained. We cannot ensure that the rating agencies will not announce an outlook revision and/or any downgrades of Mexico or any of its state-owned companies. These revisions and downgrades could adversely affect the Mexican economy and, consequently, our business, financial condition, operating results and prospects.
In the event that the Mexican economy continues to experience a deterioration of economic conditions such as rising inflation, additional interest rate increases, downgrade of sovereign debt, among other factors, the activities, financial situation, operating results, cash flows and/or prospects of the Group, could be adversely and significantly affected.
Developments in other countries could materially affect the Mexican economy and, in turn, our business, financial condition and results of operations.
Mexico’s economy is vulnerable to global market downturns and economic slowdowns. The global economy, including Mexico’s economy, has been materially and adversely affected by a significant lack of liquidity, disruption in the credit markets, reduced business activity, rising unemployment, interest rates changes and erosion of consumer confidence during the global pandemic and its effects. This situation has had a direct adverse effect on the purchasing power of our customers in Mexico. The macroeconomic environment in which we operate is beyond our control, and the future economic environment may continue to be less favorable than in recent years. There is no assurance of a strong economic recovery or that the current economic conditions will ameliorate. The risks associated with current and potential changes in the Mexican economy are significant and could have a material adverse effect on our business, results of operation and financial condition.
The market prices of securities issued by companies with Mexican operations are affected to varying degrees by the economic and market situation in other places, including the United States, China, the rest of Latin America and other countries with emerging markets. Therefore, investors’ reactions to events in any of these countries could have an adverse effect on the market price of securities issued by companies with Mexican operations. Past economic crises that have occurred in the United States, China or in countries with emerging markets could cause a decrease in the levels of interest in the securities issued by companies with Mexican operations.
In the past, the emergence of adverse economic conditions in other emerging countries has led to capital flight and, consequently, to decreases in the value of foreign investments in Mexico. The financial crisis that arose in the United States during the third quarter of 2008, unleashed a global recession that directly and indirectly affected the economy and the Mexican stock markets and caused, among other things, fluctuations in purchase prices the sale of securities issued by publicly traded companies, shortage of credit, budget cuts, economic slowdowns, volatility in exchange rates, and inflationary pressures.
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Financial problems or an increase in risk related to investment in emerging economies or a perception of risk could limit foreign investment in Mexico and adversely affect the Mexican economy. Mexico has historically experienced uneven periods of economic growth and the economy as a whole has recently been adversely affected by the current expectation of a recession or slowdown in the United States and other countries’ economies. There can be no assurance that the overall business environment in which we operate will improve and we cannot predict the impact any future economic downturn could have on our results of operations and financial condition. However, consumer demand generally decreases during economic downturns, which will negatively affect our business, results of operations and financial condition.
The political situation in Mexico could negatively affect our operating results.
In Mexico, political instability has been a determining factor in business investment. Significant changes in laws, public policies and/or regulations could affect Mexico’s political and economic situation, which could, in turn, adversely affect our business. Mexican political events may affect our business operations. President Lopez Obrador’s political party and its allies hold a majority in the Chamber of Deputies (Cámara de Diputados) and the Senate (Senado de la República) and have a strong influence in various local legislatures. The federal administration has significant power to implement substantial changes in law, policy, and regulations in Mexico, including Constitutional reforms, which could affect our business, results of operations, financial condition, and prospects.
We cannot predict whether potential changes in Mexican governmental and economic policy could adversely affect Mexico’s economic conditions or the sector in which we operate. We cannot provide any assurances that political developments in Mexico, over which we have no control, will not have an adverse effect on our business, results of operations, financial condition, and prospects. Social and political instability in or affecting Mexico could adversely affect our business, financial condition, and results of operations, as well as market conditions and prices of our securities. These and other future developments in the Mexican political or social environment may cause disruptions to our business operations and decreases in our sales and net income.
We cannot predict the impact that economic, social and political instability in or affecting Mexico could adversely affect our business, financial condition and results of operations, as well as market conditions and prices of our securities. These and other future developments, over which we have no control, in the Mexican economic, political or social environment may cause disruptions to our business operations and decreases in our sales and net income.
Currency exchange rate fluctuations, particularly with respect to the US dollar/Mexican peso exchange rate, could lower margins.
The value of the Mexican peso has been subject to significant fluctuations with respect to the U.S. dollar in the past and may be subject to significant fluctuations in the future. Historically, BWM has been able to raise their prices generally in line with local inflation, thereby helping to mitigate the effects of devaluations of the Mexican peso. However, BWM may not be able to maintain this pricing policy in the future, or future exchange rate fluctuations may have a material adverse effect on our ability to pay suppliers.
Given Betterware’s inability to predict the degree of exchange rate fluctuations, it cannot estimate the effect these fluctuations may have upon future reported results, product pricing or our overall financial condition. Although we attempt to reduce our exposure to short-term exchange rate fluctuations by using foreign currency exchange contracts, we cannot be certain that these contracts or any other hedging activity will effectively reduce exchange rate exposure. In particular, BWM currently employs a hedging strategy comprised of forwards U.S. dollar–Mexican peso derivatives that are designed to protect us against devaluations of the Mexican peso. The hedging contracts cover 100% of the home organization product needs until December 2024. In addition, we generally purchase our hedging instruments on a rolling twelve-month basis; instruments protecting it to the same or a similar extent may not be available in the future on reasonable terms. Unprotected declines in the value of the Mexican peso against the U.S. dollar will adversely affect our ability to pay our dollar-denominated expenses, including our supplier obligations.
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Any adverse changes in our business operations in Mexico would adversely affect our revenue and profitability.
The following factors, among others, could harm our business in Mexico:
● | worsening economic conditions, including a recession in the United States and/or Mexico; |
● | fluctuations in currency exchange rates and inflation; |
● | longer collection cycles; |
● | potential adverse changes in tax laws or price controls; |
● | changes in labor conditions; |
● | burdens and costs of compliance with a variety of laws; |
● | political, social and economic instability; |
● | increases in taxation; and |
● | outbreaks of disease and health epidemics, such as the COVID-19 pandemic. |
Economic and political developments in Mexico and the United States may adversely affect Mexican economic policy.
Mexico’s economy is vulnerable to global market downturns and economic slowdowns. Moreover, Mexico’s economy is largely influenced by economic conditions in the United States and Canada as a result of various factors, including the volume of commercial transactions under the United States–Mexico–Canada Agreement (the “USMCA”) and the level of U.S. investments in Mexico.
Therefore, events and conditions that affect the U.S. economy can also directly and indirectly affect our business, financial condition, and results of operations. The global economy, including Mexico and the United States, has been materially and adversely affected by a significant lack of liquidity, disruption in the credit markets, reduced business activity, rising unemployment, a decline in interest rates, and erosion of consumer confidence during recent periods of recession. This situation has had a direct adverse effect on the purchasing power of our customers in Mexico. The macroeconomic environment in which we operate is beyond our control, and the future economic environment may continue to be less favorable than in recent years. The risks associated with current and potential changes in the Mexican and United States economies are significant and could have a material adverse effect on our business, financial condition, and results of operations.
Likewise, any action taken by the current U.S. or Mexico administrations, including changes to the USMCA and/or other U.S. government policies that may be adopted by the U.S. administration, could have a negative impact on the Mexican economy, such as reductions in the levels of remittances, reduced commercial activity or bilateral trade or declining foreign direct investment in Mexico. In addition, increased or perceptions of increased economic protectionism in the United States, Mexico and other countries could potentially lead to lower levels of trade and investment and economic growth, which could have a similarly negative impact on the Mexican economy. These economic and political consequences could adversely affect our business, results of operations and financial condition.
We cannot make assurances that any events in the United States or elsewhere will not materially and adversely affect us.
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Mexico is an emerging market economy, with attendant risks to our results of operations and financial condition.
The Mexican government has exercised, and continues to exercise, significant influence over the Mexican economy. Accordingly, Mexican governmental actions concerning the economy and state-owned enterprises could have a significant impact on Mexican private sector entities in general, as well as on market conditions, prices and returns on Mexican securities. The national elections held on July 2, 2018 ended six years of rule by the Institutional Revolutionary Party or PRI with the election of President Andres Manuel Lopez Obrador, a member of the Morena Party, and resulted in the increased representation of opposition parties in the Mexican Congress and in mayoral and gubernatorial positions. Multiparty rule is still relatively new in Mexico and could result in economic or political conditions that could materially and adversely affect our operations. We cannot predict the impact that this political landscape will have on the Mexican economy. Furthermore, our financial condition, results of operations and prospects and, consequently, the market price for our shares, may be affected by currency fluctuations, rising inflation, rising interest rates, price controls, regulation, taxation, social instability and other political, social and economic developments in or affecting Mexico.
The Mexican economy in the past has suffered balance of payment deficits and shortages in foreign exchange reserves. There are currently no exchange controls in Mexico; however, Mexico has imposed foreign exchange controls in the past. Pursuant to the provisions of the United States-Mexico-Canada Agreement, if Mexico experiences serious balance of payment difficulties or the threat thereof in the future, Mexico would have the right to impose foreign exchange controls on investments made in Mexico, including those made by U.S. and Canadian investors.
Securities of companies in emerging market countries tend to be influenced by economic and market conditions in other emerging market countries. Emerging market countries, including Argentina and Venezuela, have recently been experiencing significant economic downturns and market volatility. These events could have adverse effects on the economic conditions and securities markets of other emerging market countries, including Mexico.
Investments in Mexican companies entail substantial risk; the Mexican government has exercised, and continues to exercise, an important influence on the Mexican economy.
Investments in Mexico carry significant risks, including the risk of expropriation or nationalization laws being enacted or imposing exchange controls, price controls, taxes, inflationary, hyperinflationary, exchange rate risk, credit risk, among other governmental or political restrictions. We are incorporated under the laws of Mexico and most of our operations and assets are located in Mexico. As a consequence of the foregoing, our financial condition and results of operations could be negatively affected.
The Mexican government has exercised, and continues to exercise, a strong influence on the country’s economy. Consequently, Mexican federal government actions and policies related to the economy, state-owned and controlled companies, and financial institutions, could have a significant impact on private sector entities in general, including us, in particular and on market conditions, prices and returns on Mexican securities, including counterparty risk. The Mexican federal government has made major policy and regulatory changes and may do so again in the future. Actions to control inflation and other regulations and policies have involved, among other measures, an increase in interest rates, changes in fiscal policies, price controls, currency devaluations, capital controls and limits on imports. Tax and labor legislation, in particular, in Mexico is subject to continuous change, and we cannot guarantee that the Mexican government will maintain current economic or other policies in force or if any changes to such laws and policies would have a material adverse effect on us or on our financial performance. The measures adopted by the government could have a significant effect on private sector entities in general, as well as on the market situation and on the price of our shares.
Additionally, the Mexican federal government has implemented protectionist policies in the past and could implement certain national policies in the future that could restrict our operations, including restrictions on imports from certain countries.
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Our business may be significantly affected by the Mexican economy’s general condition, by the depreciation of the peso, inflation, and high-interest rates in Mexico.
Declines in growth, high rates of inflation, and high-interest rates in Mexico could materially adversely affect our business. If inflation in Mexico increases while economic growth slows, our business, results of operations, and financial condition will be affected. In addition, high-interest rates and economic instability could increase our costs of financing.
In the past, the rating agencies rating Mexico have downgraded Mexico and/or placed Mexico on negative outlooks. On June 16, 2023, Fitch Ratings affirmed Mexico’s Long-Term (LT) Foreign Currency (FC) Issuer Default Rating (IDR) at ‘BBB-’; with a stable rating outlook. On July 14, 2023, Moody’s assigned Mexico a rating of Baa2; with a stable rating outlook. We cannot ensure that the rating agencies will not announce additional downgrades of Mexico in the future. These downgrades could adversely affect the Mexican economy and, consequently, our business, financial condition, results of operations, and prospects.
In addition, increased inflation would raise our cost of funding, which we may not be able to fully pass on to our customers, given that doing so could adversely affect our business. Our financial condition and profitability may be adversely affected by the level of, and fluctuations in, interest rates, which affect our ability to earn a spread between the interest received on our loans or the rentals and fees charged on our leases and the cost of our funding. Although we have taken measures to minimize the potential impact of inflation by ensuring that the majority of our liabilities have fixed interest rates, if the rate of inflation increases or becomes uncertain and unpredictable, our business, financial condition and results of operations could be adversely affected.
If the Mexican government imposes exchange controls and/or other similar restrictions, the Mexican economy and our operations may be negatively affected.
In the past, the Mexican economy has experienced a balance of payment deficits and shortages in foreign exchange reserves. There can be no assurance that the Mexican government will not institute a restrictive exchange control policy or other restrictions. If the Mexican government imposes exchange controls and/or other similar restrictions, the Mexican economy and our operations may be negatively affected.
Security risks in Mexico could increase, and this could adversely affect the Mexican economy and our business, financial condition, and results of operations.
In recent years, Mexico has experienced a period of increasing criminal activity and particularly high homicide rates, primarily due to organized crime. The presence of violence among drug cartels, and between drug cartels and the Mexican law enforcement and armed forces, or an increase in other types of crime, pose a risk to our business, and could negatively impact business continuity. This situation in Mexico could worsen if the economy continues to deteriorate.
We are subject to anti-corruption, anti-bribery, anti-money laundering, and antitrust laws and regulations in Mexico.
We are subject to anti-corruption, anti-bribery, anti-money laundering, antitrust and other international laws and regulations and are required to comply with the applicable laws and regulations of Mexico. In addition, we are subject to regulations on economic sanctions that restrict our dealings with certain sanctioned countries, individuals, and entities. There can be no assurance that our internal policies and procedures will be sufficient to prevent or detect all inappropriate practices, fraud, or violations of law by our affiliates, employees, directors, officers, partners, agents, and service providers or that any such persons will not take actions in violation of our policies and procedures. Any violations by us of anti-bribery and anti-corruption laws or sanctions regulations could have a material adverse effect on our business, reputation, results of operations and financial condition.
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The regulatory environment in which we operate is evolving, and our operations may be modified or otherwise adversely affected by regulatory changes, subjective interpretations of laws or an inability to work effectively with national and local government agencies.
Although we review applicable local laws in developing our plans, our efforts to comply with them may be harmed by an evolving regulatory climate and subjective interpretation of laws by the authorities. Any determination that our operations or activities are not in compliance with applicable regulations could negatively impact our business and our reputation with regulators in the markets in which we operate.
Laws and regulations may restrict our direct sales efforts and adversely affect our revenue and profitability.
Various government agencies throughout the world regulate direct sales practices. These laws and regulations are generally intended to prevent fraudulent or deceptive schemes, often referred to as “pyramid” schemes, that compensate participants for recruiting additional participants irrespective of product sales and/or which do not involve legitimate products. The laws and regulations in our current markets often:
● | impose on us order cancellations, product returns, inventory buy-backs and cooling-off rights for consumers, distributors, leaders and consultants; |
● | require us or our distributors, leaders and consultants to register with governmental agencies; |
● | impose on us reporting requirements to regulatory agencies; and/or |
● | require us to ensure that distributors, leaders and consultants are not being compensated solely based upon the recruitment of new of them. |
Complying with these rules and regulations can be difficult and requires the devotion of significant resources on the Group’s part.
In addition, Mexico could change its laws or regulations to negatively affect or prohibit completely network or direct sales efforts. Government agencies and courts in Mexico may also use their powers and discretion in interpreting and applying laws in a manner that limits our ability to operate or otherwise harms our business. If any governmental authority were to bring a regulatory enforcement action against the Group that interrupts our business, our revenue and earnings would likely suffer.
You may have difficulty enforcing your rights against Betterware and our directors and executive officers.
Betterware is a company incorporated in Mexico. Most of our directors and executive officers are non-residents of the U.S. You may be unable to effect service of process within the U.S. on Betterware, its directors and executive officers. In addition, as all of our assets and substantially all of the assets of our directors and executive officers are located outside of the U.S., you may be unable to enforce against BWM and our directors and executive officers’ judgments obtained in the U.S. courts, including judgments predicated upon civil liability provisions of the U.S. federal securities laws or state securities laws. There is also doubt as to the enforceability, in original actions in Mexican courts, of liabilities including those predicated solely on U.S. federal securities laws and as to the enforceability in Mexican courts of judgments of U.S. courts obtained in actions, including those predicated upon the civil liability provisions of U.S. federal securities laws. There is no bilateral treaty currently in effect between the United States and Mexico that covers the reciprocal enforcement of civil foreign judgments. In the past, Mexican courts have enforced judgments rendered in the United States by virtue of the legal principles of reciprocity and comity, consisting of the review in Mexico of the United States judgment, in order to ascertain, among other matters, whether Mexican legal principles of due process and public policy (orden público) have been complied with, without reviewing the merits of the subject matter of the case.
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Risks Related to Ownership of our Ordinary Shares
As a “foreign private issuer” under the rules and regulations of the SEC, Betterware is permitted to, and is expected to, file less or different information with the SEC than a company incorporated in the United States or otherwise subject to these rules and is permitted to follow certain home country corporate governance practices in lieu of certain Nasdaq requirements applicable to U.S. issuers.
Betterware is considered a “foreign private issuer” under the Securities Exchange Act (the “Exchange Act”) and therefore exempt from certain rules under the Exchange Act, including the proxy rules, which impose certain disclosure and procedural requirements for proxy solicitations for U.S. and other issuers. Moreover, the Group is not required to file periodic reports and financial statements with the SEC as frequently or within the same time frames as U.S. companies with securities registered under the Exchange Act. We currently prepare our financial statements in accordance with IFRS. The Group is not required to file financial statements prepared in accordance with or reconciled to U.S. GAAP so long as our financial statements are prepared in accordance with IFRS. The Group is not required to comply with Regulation FD, which imposes restrictions on the selective disclosure of material information to shareholders. In addition, BWM’s officers, directors and principal shareholders are exempt from the reporting and short-swing profit recovery provisions of Section 16 of the Exchange Act and the rules under the Exchange Act with respect to their purchases and sales of Company securities.
In addition, as a “foreign private issuer” whose shares are listed on Nasdaq, the Company is permitted to, and is expected to, follow certain home country corporate governance practices in lieu of certain Nasdaq requirements. A foreign private issuer must disclose in its annual reports filed with the SEC each Nasdaq requirement with which it does not comply followed by a description of its applicable home country practice. As a Mexican corporation listed on Nasdaq, the Company is permitted to follow our home country practice with respect to the composition of the board of directors and nominations committee and executive sessions. Unlike the requirements of Nasdaq, the corporate governance practices and requirements in Mexico do not require the Company to (i) have a majority of its board of directors to be independent, (ii) establish a nominations committee, and (iii) hold regular executive sessions where only independent directors shall be present. Such home country practices of Mexico may afford less protection to holders of Company shares than under U.S. standards.
The Company could lose its status as a “foreign private issuer” under current SEC rules and regulations if more than 50% of the Company’s outstanding voting securities become directly or indirectly held of record by U.S. holders and one of the following is true: (i) the majority of the Company’s directors or executive officers are U.S. citizens or residents; (ii) more than 50% of the Company’s assets are located in the United States; or (iii) the Company’s business is administered principally in the United States. If the Company loses its status as a foreign private issuer in the future, it will no longer be exempt from the rules described above and, among other things, will be required to file periodic reports and annual and quarterly financial statements as if it were a company incorporated in the United States. If this were to happen, the Company would likely incur substantial costs in fulfilling these additional regulatory requirements and members of the Company’s management would likely have to divert time and resources from other responsibilities to ensuring these additional regulatory requirements are fulfilled.
If securities or industry analysts do not publish or cease publishing research or reports about Betterware, our business, or markets, or if they change their recommendations regarding the Company shares adversely, the price and trading volume of the Company’s shares could decline.
The trading market for the Company’s shares is influenced by the research and reports that industry or securities analysts may publish about the Company, our business, market, or competitors. Securities and industry analysts do not currently, and may never, publish research on the Company. If no securities or industry analysts commence coverage of the Company, the price and trading volume of the Company shares would likely be negatively impacted. If any of the analysts who may cover the Company change their recommendation regarding the Company’s shares adversely or provide more favorable relative recommendations about the Company’s competitors, the price of the Company’s shares would likely decline. If any analyst who may cover the Company were to cease coverage of the Company or fail to regularly publish reports on it, the Company could lose visibility in the financial markets, which in turn could cause our share price or trading volume to decline.
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There can be no assurance that Betterware will be able to comply with the continued listing standards of Nasdaq.
Betterware’s shares are listed on Nasdaq under the symbol “BWMX.” If Nasdaq delists the Company’s securities from trading on its exchange for failure to meet the listing standards, the Company and its shareholders could face significant material adverse consequences including:
● | a limited availability of market quotations for the Company’s securities; |
● | a determination that the Company shares are “penny stock” which will require brokers trading in the Company shares to adhere to more stringent rules, possibly resulting in a reduced level of trading activity in the secondary trading market for the Company’s shares; |
● | a limited amount of analyst coverage; and |
● | a decreased ability to issue additional securities or obtain additional financing in the future. |
If Betterware is characterized as a passive foreign investment company, or a PFIC, adverse U.S. federal income tax consequences may result for U.S. holders of Company shares.
Based on the projected composition of our income and assets, including goodwill, it is not expected that the Company will be a PFIC for the foreseeable future. However, the tests for determining PFIC status are applied annually after the close of the taxable year, and it is difficult to predict accurately future income and assets relevant to this determination. Accordingly, there can be no assurance that the Company will not be considered a PFIC for any taxable year.
If the Company is a PFIC for any year during which a U.S. holder holds Company shares, a U.S. holder generally would be subject to additional taxes (including taxation at ordinary income rates and an interest charge) on any gain realized from a sale or other disposition of the Company shares and on any “excess distributions” received from the Company. Certain elections may be available that would result in alternative treatments of the Company shares.
We urge U.S. holders to consult their own tax advisors regarding the possible application of the PFIC rules to the ownership of Company shares.
An investor may be subject to adverse U.S. federal income tax consequences in the event the IRS were to disagree with the U.S. federal income tax consequences described herein.
The Tax Cuts and Jobs Act of 2017, or the TCJA, was signed into law on December 22, 2017. The TCJA changes many of the U.S. corporate and international tax provisions, and certain of the provisions are unclear. No ruling has been or will be requested from the IRS as to any U.S. federal income tax consequences described herein. The IRS may disagree with the descriptions of U.S. federal income tax consequences contained herein, and its determination may be upheld by a court. Any such determination could subject an investor or the Company to adverse U.S. federal income tax consequences that would be different than those described herein. Accordingly, each prospective investor is urged to consult a tax advisor with respect to the specific tax consequences of the acquisition, ownership and disposition of the Company’s securities, including the applicability and effect of state, local or non-U.S. tax laws, as well as U.S. federal tax laws.
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The Amended and Restated Charter of Betterware provides for the exclusive jurisdiction of the federal courts in Mexico City, Mexico for substantially all disputes between the Company and its shareholders, which could limit Company shareholders’ ability to obtain a favorable judicial forum for disputes with the Company or its directors, officers, other employees or shareholders.
The Amended and Restated Charter of the Company provides for the exclusive jurisdiction of the federal courts located in Mexico City, Mexico for the following civil actions:
● | any action between the Company and its shareholders; and |
● | any action between two or more shareholders or groups of shareholders of the Company regarding any matters relating to the Company. |
This exclusive jurisdiction provision may limit a shareholder’s ability to bring a claim in a judicial forum that it finds favorable for disputes with the Company or any of its directors, officers, other employees or shareholders, which may discourage lawsuits with respect to such claims, although the Company’s shareholders will not be deemed to have waived the Company’s compliance with U.S. federal securities laws and the rules and regulations thereunder applicable to foreign private issuers. Alternatively, if a court were to find the exclusive jurisdiction provision contained in the Amended and Restated Charter to be inapplicable or unenforceable in an action, the Company may incur additional costs associated with resolving such action in other jurisdictions, which could harm the Company’s business, operating results and financial condition. The exclusive jurisdiction provision would not prevent derivative shareholder actions based on claims arising under U.S. federal securities laws from being raised in a U.S. court and would not prevent a U.S. court from asserting jurisdiction over such claims. However, there is uncertainty whether a U.S. court would enforce the exclusive jurisdiction provision for actions for breach of fiduciary duty and other claims.
The anti-takeover protections included in our Bylaws and others provided under Mexican Law may deter potential acquirors.
Our bylaws provide that, subject to certain exceptions as explained below, prior written approval from the board of directors shall be required for any person, or group of persons to acquire, directly or indirectly, any of our common shares or rights to our common shares, by any means or under any title whether in a single event or in a set of consecutive events, such that its total shares or rights to shares would represent 20% or more of our outstanding shares.
These provisions could make it substantially more difficult for a third party to acquire control of us. These provisions in our bylaws may discourage certain types of transactions involving the acquisition of our securities. These provisions could discourage transactions in which our shareholders might otherwise receive a premium for their shares over the then current market price. Holders of our securities who acquire shares in violation of these provisions will not be able to vote, or receive dividends, distributions or other rights in respect of, these securities and would be obligated to pay us a penalty. For a description of these provisions, see “Item 10. Additional Information—Bylaws——Anti-takeover Protections.”
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ITEM 4. | INFORMATION ON THE COMPANY |
The Company makes its filings in electronic form under the EDGAR filing system of the SEC. Our filings are available through the EDGAR system at www.sec.gov. The Company’s filings are also available to the public through the Internet at our website at https://investors.betterware.com.mx. Such filings and other information on our website are not incorporated by reference in this annual report. Interested parties may request a copy of this filing, and any other report, at no cost, by writing to the following email address: ir@better.com.mx.
A. | HISTORY AND DEVELOPMENT OF THE COMPANY |
All amounts in this section marked with “Ps.” are in thousands of Mexican pesos, unless otherwise noted
● | Founded in 1995, Betterware is a leading direct-to-costumer company in Mexico. Betterware is focused on the home organization segment, with a wide product portfolio including home solutions, kitchen and food preservation, technology and mobility, among other categories. |
● | On August 2, 2019, DD3 entered into a Combination and Stock Purchase Agreement with Sellers, Betterware, BLSM, pursuant to which DD3 agreed to merge with and into Betterware in a Business Combination. See “The Business Combination.” |
● | In August 2019, Betterware started building a distribution center which was ready for use in 2021, with construction completed in 2023, for a total investment of Ps.1,110,807. |
● | On March 13, 2020, the Merger with DD3 was closed and consummated. |
● | On December 14, 2020, the Forteza Merger was closed and consummated. |
● | On August 2, 2021, Betterware’s corporate name changed from Betterware de México, S.A.B. de C.V. to Betterware de México, S.A.P.I. de C.V. |
● | On August 30, 2021, we completed an offering of a two-tranche sustainability bond issuance for a total of Ps.1,500,000, with maturities across 4 and 7 years, offered in the Mexican market. See “Indebtedness—Long Term Bond Offering.” |
● | On January 18, 2022, we entered into a share purchase agreement to acquire 100% of JAFRA’s operations in Mexico and the United States. The transaction was consummated on April 7, 2022. See “—Presentation of Financial Information—The JAFRA Acquisition—Organizational Structure.” JAFRA is a leading global brand in direct sales in the beauty and personal care (B&PC) industry with a strong presence in Mexico and the United States founded in 1956. |
● | During 2023, the Group decreased long-term debt by approximately Ps.1,000,000 compared to 2022, through the following movements (See “Indebtedness” for additional information”):
a) On July 5, 2023, Betterware signed an agreement with BBVA to acquire a simple line of credit for Ps.1,500,000.
b) On July 7, 2023, Betterware successfully concluded the third and fourth bond offerings for a total of Ps.813,974, with four and seven-year maturities, issued in the Mexican market.
c) As of July 10, 2023, Betterware fully prepaid the debt of the syndicated loan related to the JAFRA Acquisition in 2022, using the new cash provided from the long-term debt with BBVA and the third and fourth bond issuances, plus the proceeds from short-term debt under revolving credit lines.
d) On September 12, 2023, Betterware signed an agreement with HSBC to acquire a simple line of credit for Ps.950,000. |
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B. | BUSINESS OVERVIEW |
We are a leading company in the direct sales industry, offering a product portfolio divided into two segments:
● | Home organization segment (BWM) comprised of seven different categories: kitchen and food preservation, home solutions, bathroom, laundry & cleaning, tech and mobility, bedroom and wellness. For the year 2023, this segment represented 44% of our net revenue on a consolidated basis. |
● | Beauty and personal care (B&PC) segment (JAFRA) comprised of four main categories: fragrance, color, skin care and toiletries. For the year 2023, this segment represented 56% of our net revenue on a consolidated basis. |
Home Organization Segment (BWM):
Betterware is a leading direct-to-customer company in Mexico. Our home organization segment is focused on creating innovative products that solve specific needs regarding organization, practicality, space-saving and hygiene within the household, with a wide product portfolio including home solutions, kitchen and food preservation, technology and mobility, bedroom, bathroom, laundry and cleaning, well-being and other categories that include products and solutions for every corner of the household.
Our home organization segment’s products are sold through monthly catalogues published throughout the year where we exhibit approximately 356 products per catalogue. During 2023, BWM launched 678 new products (compared to 568 during 2022), with a balance of 506 new developments (compared to 397 during 2022) and 172 bring-backs (compared to 171 during 2022). During 2023, BWM increased innovation in order to promote sales by focusing on market trends and to attract and maintain a diverse customer base. We added to our catalogs trend products related to babies, pets and wellness, among others. In 2023 our products included more than 4,277 SKUs (product codes) throughout the year (achieving a 12.5% growth compared to 3,800 SKUs during 2022). All of our home organization’s products are branded with unique characteristics and manufactured by more than 350 certified manufactures in China and México, and then delivered to BWM’s warehouse in Guadalajara, Jalisco where we process and pack the products.
We sell our home organization segment’s products through a unique two-tier sales model., As of December 31, 2023, more than 41,825 distributors and 741,170 associates across Mexico, who have approximately 24.5% household penetration in Mexico; and 77% of distributors and 27% of associates place orders every week. Our distributors and associates are monitored tightly through an in-house developed business intelligence platform that tracks weekly performance and has a detailed mapping system of the country to identify potential areas to penetrate and increase our network.
Our home organization segment business model is tailored to Mexico’s unique geographic, demographic and economic dynamics, where communities are small and scattered across the country, with very low retail penetration and difficult to fulfill last mile logistics. Additionally, our business model is resilient to economic downturns and seasonal fluctuations given low average sales price to consumers.
We have a zero last mile cost, because our distributors and associates deliver our products to final consumers, which means that our state-of-the-art infrastructure allows us to safely deliver products to every part of the country in a timely and efficient manner. Our infrastructure is backed by the strategic location of our distribution center in Jalisco, Mexico.
Supported by our top-notch product innovation, business intelligence and technology units, which provide daily monitoring of key metrics and product intelligence, our home organization product segment has been able to achieve sustainable double-digit growth rates by successfully expanding our household penetration.
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Beauty and Personal Care Segment (JAFRA)
Our beauty and personal care segment has a portfolio of more than 1,200 products within four main categories: fragrances, color, skin care and toiletries. JAFRA has been leader in the fragrance market since 2015. In 2023, our beauty and personal care segment’s products were sold through 12 promotional catalogues published on a monthly basis offering 400 products in average per catalogue, as well as a brochure with annually available products at regular price. JAFRA develops approximately 160 new products in average for all categories every year.
Almost all of our beauty and personal care segment’s products are produced in our facility located in Queretaro, México and distributed across Mexico and in some cities of the United States through our distribution center located in Lerma, Mexico. Our beauty and personal care segment’s products are sold through a generational multilevel model, reaching penetration in sales of 13% in fragrances, 3.5% in color and 1.1% in skin care in México.
Industry Overview
We operate under “Direct selling” retail industry. The direct selling industry differs from broader retail mainly in the avenue where entrepreneurial-minded individuals can work independently to build a business with low start-up and overhead costs.
Our direct selling representatives as distributors, leaders and consultants, are not employees of the Company and work on their own, retaining their freedom to run a business and have other sources of income.
Our independent distributors, leaders and consultants earn sales commissions as a freelancer. They set their own hours, create their own marketing plans, determine whether to build a sales team and how to mentor those within it and how to serve their customers.
Competitive Strengths
Unique Business Intelligence and Data Analytics Unit
Our in-house business intelligence unit plays a crucial role within the operations and strategy of the Company. The unit’s team is comprised of geographers, anthropologists, actuaries, among others, in order to diversify the way of thinking and create the best analyses and business strategies.
The main functions of the business intelligence unit are:
1. | Clear strategy development; |
2. | Tight monitoring; and |
3. | Product intelligence. |
Product Development and Innovation Program
● | We offer a product portfolio with great depth in: |
Ø |
the home organization segment through seven different categories: kitchen and food preservation, home solutions, bathroom, laundry & cleaning, tech and mobility, bedroom, and well-being. |
Ø |
the beauty and personal care segment through four different categories: fragrances, color, skin care and toiletries. |
● | We update our catalogues content and focus on constant product innovation and incentive plans in order to attract clients’ repeated purchases. |
● | We perform industry analyses and product development and monitoring to support and decide our commercial strategy. |
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Distributors, Associates, Leaders and Consultants Network & Loyalty and Reward Programs
● | Our home organization segment has a unique two-tier sales model and one of the most robust networks with more than 41,825 distributors and 741,170 associates as of December 31, 2023. |
● | Our home organization segment’s distributors and associates have approximately 24.5% household penetration in Mexico and 77% of distributors and 27% of associates place orders every week. |
● | Our beauty and personal care segment has a multilevel program, with 10 levels of seniority determined by the amount of sales and consultants they have, offering attractive benefits and incentives. As of December 31, 2022, we had a network of more than 20,512 leaders and 498,853 consultants. |
● | Our beauty and personal care segment has one of the biggest distribution networks of leaders and consultants in Mexico reaching more than 7,500 cities. Also, 94% of leaders and 52% of consultants place orders on a monthly basis. |
● | We have a rewards program intended to attract, retain, and motivate distributors, associates, leaders and consultants through product discounts, points, trips, gifts and more. |
Unparalleled Logistics and Supply Chain Platform
Our home organization segment’s products are manufactured by more than 350 third-party certified factories located in China and Mexico following BWM’s quality standards. 84.3% of our beauty and personal care segment’s products are internally manufactured in our facility located in Queretaro, Mexico.
Experienced Management & Meritocratic Culture
● | Our Board Chairman, Mr. Luis Campos, has more than 30 years of experience in the direct-to-consumer selling sector across the Americas and a strong track record of delivering value to its shareholders with commitment to excellence. |
● | Top management has worked at the Company, in average, seven years. |
● | Our culture is based on the following principles: |
1. | Result driven management: |
● | Incentives based on results; and |
● | Highly professional operation and no bureaucracy. |
2. | Meritocratic culture: |
● | Culture focused on solutions, delivery, discipline and commitment. |
3. | Closeness to salesforce: |
● | Management is close and visible to distributors, associates, leaders and consultants; and |
● | Open office spaces for efficient flow of information and data allows fast decision making. |
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Expansion Strategy
We have a plan for growth, which includes organic and inorganic initiatives. The main strategies divided by timeline are the following:
● | Short Term |
1. | New product categories; |
2. | Web marketing/E-commerce; and |
3. | Increase service capacity. |
● | Medium Term |
1. | New product lines; |
2. | International expansion to North America and Latin America; and |
3. | Strategic business acquisitions. |
Customers
● | We are 100% committed to provide products to our customers that serve as everyday solutions for modern space organization and beauty and personal care for all kind of clients. We also have the objective of providing products that are accessible to anyone. |
● | Most of our end customers are adult men and women with the desire of optimizing their homes organization and care about beauty and personal care. |
Sales & Marketing
● | Our main advertising expenditures are sales catalog design and printing expenses, particularly with respect to our catalogues that are delivered to our distributors, associates, leaders and consultants who then distribute them to customers. As of December 31, 2023, sales and marketing expenses represented 3.1% of our net revenue. In addition, another advertising costs includes videos, radio and tv spots, social media, promotional campaigns, marketing campaigns, billboards and transit advertising in bus lines and subways and events, which as of December 31, 2023, represented 2.4% of our net revenue. |
Seasonality
We have not experienced and do not expect to experience, any material seasonal fluctuations which could affect our business and results of operations.
Environmental, Social and Governance (ESG)
Sustainability events during 2021
In 2021, we issued a Ps.1,500 million Sustainable Bond Program to, among other things, acquire certain assets intended to help us achieve a resilient economy with low greenhouse gas emissions. The bond program was also intended to help us developing social projects that meet one or more goals of the Sustainable Development Goals (SDG), established in the 2030 Agenda for Sustainable Development, adopted by the United Nations (UN). These environmental and social impact projects are mainly focused on:
● | Allowing us to reduce electricity and water consumption. |
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● | Using recyclable materials for construction of our products. |
● | Developing products with environmentally friendly packaging. |
● | Developing internal tools for measuring our environmental impact. |
● | Employment generation through new sources of income. |
● | Supporting vulnerable groups and empowering women. |
● | Strong relationship with local suppliers. |
In addition, the financing obtained under such bonds was allocated to finance the construction of the Campus Betterware, which was built to: (i) concentrate activities; (ii) promote care for the environment and the individual well-being of our employees, and (iii) improve life quality of the communities surrounding the Campus.
The construction of the Campus respects the ecosystem and took advantage of natural light and ventilation to reduce the environmental footprint. Likewise, we took advantage of the characteristics of the land, and we incorporated local flora species of the place into the outdoor recreation areas.
Some of the environmentally friendly practices that were implemented in the construction of the Campus, include:
● | Approximately, 90% of the materials were recyclable materials such as glass and aluminum. |
● | Installation of LED lighting throughout the campus. |
● | Insulating materials were used to prevent the walls of the buildings from raising their temperatures, avoiding the excessive use of air conditioners. |
● | Installation of drip irrigation systems to take care of the local vegetation. |
● | Installation of a nursery to care for endemic trees and plants. |
We focus and seek to protect labor rights and promote a safe and secure work environment for all workers by increasing the number of workers using Campus Betterware amenities, including a hair salon, infirmary, coffee shop, library, training room, basketball and soccer fields, a gym, laundry, and a meditation garden. On December 14, 2021, Betterware received a Fitwell certification for the “Campus Betterware” project.
Sustainability Events during 2022
During 2022, we developed a comprehensive “Materiality Assessment” that involved all our stakeholders and followed recognized international standards. In this assessment, we analyzed information from our employees, distributors, associates, leaders, consultants, clients, suppliers, community and investors. This broad focus on our stakeholders gave us a specific materiality matrix that was used to prioritize the key subjects that are material for the Group. We were able to identify our “Sustainable Development Goal” standards (SDGs).
In performing the assessment, we followed the “Global Reporting Initiative” standards (GRIs) and the “Sustainability Accountant Standards Board” (SASB).
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Once we had all the material issues identified, we created a comprehensive ESG model with focus, dimension, and lines of action. Also, this model recognizes specific SDGs that we will focus on within the sustainability strategy. Specifically, we will focus on ten SDGs:
Strategic Sustainability Model
Within the three ESG’s dimensions, environment, social and governance, we determined several focuses and action lines. We developed a strategic sustainability model around these focuses and action lines.
Some of the initiatives that have been developed during 2022 include:
Environment:
BWM Environment:
● | All the carboard boxes that come from China are recycled and all our catalogs are printed in paper PEFC (Program for the Endorsement of Forest Certification) certified. |
● | Around 55% of the collaborators use the collective transport service provided by BWM and 2% is in the carpooling scheme, under which BWM provides money for gas and preferred parking spaces. |
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● | We are promoting ECO products so that their participation within our catalog becomes more significant. |
● | Twice a year, we deliver an endowment of ecological bags to all its distributors according to their registered associates. The idea of these reusable ecological bags is to replace the distribution of their catalog products using disposable plastic bags, causing less environmental impact. |
JAFRA environment:
● | Energy efficiency: we have implemented a system that produces heat and electricity simultaneously in a single plant (Co-generation “CHP”), which allows to reduce our greenhouse gas emissions up to 92 tons CO2e annually. |
● | Energy saving: we implemented good energy consumption practices such as natural lighting in operational areas and warehouses, use of LED technology for facilities’ lighting, photocells for outdoor lighting, automatic lighting shutdown program and awareness campaigns on the efficient use of electrical energy. |
● | Waste reduction and recovery: we have also focused on waste recovery processes, which have allowed to recover more than 90% of the waste generated, reducing the load on landfills, and integrating them into reuse or recycling processes, in addition to the 10% reduction in waste generation for each product produced. |
● | Water saving: good water consumption practices have also been implemented, such as improving the efficiency of the demineralization process, installation of water-saving technologies, reuse of discharge water, treatment of water discharges and awareness campaigns on the efficient use of water. A 19% reduction in drinking water consumption has been achieved for each product produced. |
● | Reforest team: JAFRA has reforestation activities, integration of trees and maintenance of species. This activity is conducted through our collaborators and their families in protected areas of the state of Querétaro, Mexico. With this program we have managed to offset carbon emissions, contributing to the conservation of forests, promoting environmental and social awareness among employees and families. |
● | “Reciclatón & Recolectrón” Programs: consist of collecting waste generated at the collaborator’s homes (Paper / cardboard / electronics) and offering alternatives for the correct disposal of waste. Due to this program, the waste load in the landfills has been reduced, the percentage of waste use has increased and the culture of recycling in the collaborators had also encouraged. |
● | “Tapitas por Vidas” Program: In alliance with the civil association “Banco de Tapitas,” we gather and donate plastic lids in support of the fight against childhood cancer. In addition to the important social impact, it is possible to reduce the burden of waste in the landfills of the town and increase the percentage of waste recycling. |
Social
● | We implemented a platform called “Betterware experts” for use of our distributors with tools and learning programs to increase recruiting of new associates or customers, increase sales and to promote their personal development. |
● | Emotional Assistance Program is focused on improving our employee’s, and their direct relatives, life quality through professional advice. |
● | Workplace climate survey update. We conduct a survey on employees’ experience (Workplace Climate Survey) that helps us understand better, from the perspective of our employees, which organizational, digital, physical, and interpersonal elements of our company need to be reinforced or developed to offer a positive work experience to our employees. |
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● | Equal and competitive compensation between women and men and balance in work opportunities and promotions. |
● | Daycare in Campus Betterware available for all BWM’s employees to support them during their workday. |
Governance
We promote and encourage full and effective participation of women and equal leadership opportunities at all decision-making levels.
Women occupy key positions within the Company, including chief executive officer, chief financial officer, quality and development director, credit and collection director, international commercial director, national sales director, as well as a high number of managers from the different areas of the Company. On March 8, 2023, Silvia Davila was appointed as the first woman to become Independent Board Member of the Company. This action is in line with our commitment to include at least two women in our Board of Directors by 2025.
Sustainability Events during 2023
During the last quarter of 2023, we devoted our efforts on sustainability to the development of a comprehensive strategy that recognizes that our impact on the environment and society is material to our financial performance, with a focus on our core values and views: People, Planet and Profit.
These three pillars encompass our short and mid-term vision regarding what we are striving to accomplish not only as a Group, but also in our commitment towards the UN Sustainable Development Goals.
People: Our mission is to create opportunities for those who can and want to seize them. Our business model allows over a million people (90% of them women) to have a source of income that brings them independence, flexibility, and amazing growth opportunities.
Additionally, we care for the wellbeing of all our workforce with excellent working conditions that promote the integrity of our employees prioritizing their physical, emotional, and mental health.
Our goals for 2024 include:
● | The re-launch of our Non-Profit organization |
● | Social projects that will benefit our neighbor communities |
● | Strategic alliances with other non-profit organizations that will increase our impact. |
Planet: We are committed to preserving the environment and to compensating for the carbon footprint that our activities have on the environment. We are aware of the urgent water and climate-change crisis that our world is going through, and we believe that awareness and education are key to shifting this crisis. Therefore, our main efforts will focus on creating conscience on our employees and sales force on how each one of us can take action and contribute to assume responsibility of the impact we generate on the environment.
Our key goals for 2024 include:
● | Measurement of our carbon footprint (scope 1 and 2) |
● | Investment in solar panels |
● | Nation-wide recycling campaign |
● | Printing reduction goals |
● | Reforestation of more than a thousand species in two states in Mexico |
● | Education on water conservation, circular economy, climate change and upcycling for our employees and sales force. |
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Profit: Our view on business growth is aligned with our social view. If our sales force grows, we grow. However, we want to ensure that our growth is fair and in sync with our core ethical values.
Our governance goals for 2024 include:
● | Communication of our new code of ethics |
● | Gender equality across all levels of our group |
● | Long-term ESG goals |
● | Publishing of our 2023 sustainability report |
● | JAFRA’s recognition that its impact on the environment and society is material to its financial performance. |
C. | ORGANIZATIONAL STRUCTURE |
The following diagram depicts the organizational structure of the Group as of the date of this annual report:
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D. | PROPERTY, PLANT AND EQUIPMENT |
We own the following properties in Mexico:
● | BWM’s principal executive offices are located in El Arenal, Jalisco, Mexico. We built this facility to concentrate our corporate offices, storage and distribution of our home organization segment activities. The facility was completed in 2023 and the total investment amounted to Ps.1,111 million. |
● | JAFRA’s production facility was built in October 2008, and is located in Querétaro, Mexico. All of our beauty and personal care segment’s products are produced in this facility. The total investment amounted to Ps.735 million. |
● | JAFRA’s main corporate offices are located in Mexico City, Mexico. |
As of the date of this annual report, we do not have plans to build, expand or improve any new or existing facilities. We have not identified any environmental issues that may affect our assets.
ITEM 4A. | UNRESOLVED SEC STAFF COMMENTS |
We have no unresolved comments from the staff of the SEC with respect to its periodic reports under the Exchange Act.
ITEM 5. | OPERATING AND FINANCIAL REVIEW AND PROSPECTS |
Our discussion and analysis of our results of operations and financial condition are based upon our Audited Consolidated Financial Statements, which have been prepared in accordance with IFRS. Our operating and financial review and prospects should be read in conjunction with our Audited Consolidated Financial Statements, the accompanying notes thereto and other financial information appearing elsewhere in this annual report.
A. | Operating Results |
Factors Affecting Our Results of Operations of the Group
A number of factors have a significant impact on our business and results of operations, the most important of which are regulations, fluctuations in exchange rates in the currencies in which we operate, external factors, such as the COVID-19 pandemic and our capital investment plans.
Betterware’s distributors and associates
BWM sells its products through a unique two-tier sales model that is comprised of distributors and associates. Distributors act as link between BWM and the associates. BWM distributes products in a weekly basis to distributors’ domicile, who in turn deliver the products to the associates. BWM provides distributors a two-week credit line for them to pay BWM back the price for the products.
JAFRA’s leaders and consultants
JAFRA sells its products through a multilevel program with 10 levels of leaders and consultants. Leaders and consultants are the link between JAFRA and final customers. JAFRA provides a 30-day credit line to leaders and consultants to pay JAFRA back for the price of the products.
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Net Revenue
We generate revenue mainly through sale of products within two main segments:
Ø |
Home organization segment, under the Betterware® brand. Some of the categories through which Betterware offers its product line include kitchen and food preservation, home solutions, bathroom, laundry & cleaning, tech and mobility, bedroom and wellness. BWM’s products are sold through catalogues and are distributed to the end customer by its network of distributors and associates. BWM sells its products to a wide array of customers but focuses on the C and D segments of the Mexico’s socioeconomic pyramid; and |
Ø |
Beauty and personal care (B&PC) segment, under JAFRA’s brand. Our beauty and personal care segment include four main categories: fragrance, color, skin care and toiletries. JAFRA’s products are sold through 12 promotional catalogues published on a monthly basis and are distributed to the end customer by its network of leaders and consultants. JAFRA offers monthly promotions focused on the “D” segment of the Mexico’s socioeconomic pyramid. |
For the year ended December 31, 2023, JAFRA contributed 56% of our consolidated net revenue and BWM contributed 44%.
We report net revenue, which represents its gross revenue less sales discounts, adjustments and allowances. We also have deferred revenue due to undelivered performance obligations related to the promotional points program as per IFRS 15 “Revenue from Contracts with Customers.” Deferred revenue relates to the accumulated points than distributors, associates, leaders and consultants have gained from their purchases and recruitment of new sales force. They can redeem these points for rewards (furniture, electronics, domestic appliances, among others). Revenue from the points program is recognized when points are actually redeemed and exchanged by distributors, associates, leaders and consultants.
Our revenue is recognized using a five-step model:
● | Identify the contract with client (verbal or written). |
● | Identify the performance obligations committed in the contract. |
● | Consider the contractual terms and our business model in order to determine the transaction price. The transaction price is the amount of consideration to which an entity expects to be entitled in exchange for transferring goods or services to a customer, excluding amounts collected on behalf of third parties. |
● | Allocate the transaction price to the performance obligations identified in the contract (generally each distinct good or service), to depict the amount of consideration to which an entity expects to be entitled in exchange for transferring the promised goods or services to the customer. |
● | Recognize revenue when or as it satisfies a performance obligation by transferring a good or service to a customer, either at a point in time (when) or over time (as). |
Cost of Sales
Our cost of sales consists of the purchase of raw materials, finished goods, air and maritime freight costs, land freight costs, customs costs, provisions for defective inventory, among others.
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Selling Expenses
Our selling expenses include all costs related to the sale of products, such as printing and design of sales catalogues, packaging materials, events, marketing and advertising, promotional points program expenses, and employee compensation and social contributions. Costs related to sales catalog and rewards or points program products account for most of the weight of total selling expenses.
Administrative Expenses
Administrative expenses primarily include employees’ compensation, social contributions and associated expenses. Also, includes research and development, leases, professional services relating to our statutory corporate audit and tax advisory fees, legal fees, outsourcing fees relating to information technology, and corporate site and insurance costs.
Distribution Expenses
Distribution expenses include the cost to carry the products from distribution centers to the final distributors.
Financing Income (Cost)
Our financing income (cost) consists primarily of: (i) interest expense and charges in connection with financings, (ii) income derived from investments of excess cash, (iii) loss/gains from foreign exchange changes, and (iv) loss /gains in valuation of derivative financial instruments.
Income Taxes
We are subject to (i) a 30% income tax rate under Mexican Income Tax Law, (ii) 25% income tax rate under Guatemalan law, and (iii) 21% income tax rate under U.S. law. See “Taxation” section below for more information.
Fluctuations in Exchange Rates in the Currencies in which We Operate
Our primary foreign currency exposure gives rise to market risks associated with exchange rate movements of the, Mexican Peso against the U.S. dollar See “—Quantitative and Qualitative Disclosure about Market Risk—Exchange Rate Risk.”
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Previously Issued Financial Statement Corrections for the Year 2021
During the preparation of the Company’s consolidated financial statements as of and for the year 2022, management concluded that certain prior year errors that were deemed to be immaterial, on an individual and aggregate basis, to the Company’s previously reported consolidated financial statements as of and for the year 2021 under the SEC’s Staff Accounting Bulletin No. 99, could not be corrected on an out-of-period basis in the 2022 financial statements because to do so would cause a material misstatement in those financial statements. Due to the decrease in profit before taxes from 2021 to 2022, materiality levels in the year 2022 for accounting purposes decreased to approximately half of the materiality levels established in the year 2021. Therefore, the Company referred to the guidance prescribed by the SEC’s Staff Accounting Bulletin No. 108 which specifies, among other things, that the errors must be corrected as an immaterial restatement of the prior year financial statements the next time those financial statements are filed.
Accordingly, we made corrections of immaterial errors related to our consolidated financial statements for the year 2021. Below we provide a representation of the effects of these immaterial corrections:
Consolidated Statement of Financial Position as of December 31, 2021
(In Thousands of Mexican pesos)
Assets | Adjusted | Previously Presented | Difference | Reference | ||||||||||
Current assets: | ||||||||||||||
Trade accounts receivable, net | $ | 745,593 | 778,054 | (32,461 | ) | a | ||||||||
Inventories | 1,286,155 | 1,339,378 | (53,223 | ) | a, b | |||||||||
Prepaid expenses | 35,596 | 69,224 | (33,628 | ) | c | |||||||||
Total current assets | 3,352,747 | 3,472,059 | (119,312 | ) | ||||||||||
Total assets | $ | 5,185,229 | 5,304,541 | (119,312 | ) | |||||||||
Liabilities and stockholders’ equity | ||||||||||||||
Current liabilities: | ||||||||||||||
Accrued expenses | $ | 159,354 | 142,169 | 17,185 | b | |||||||||
Provisions | 118,468 | 115,192 | 3,276 | d | ||||||||||
Income Tax payable | 97,634 | 88,679 | 8,955 | f | ||||||||||
Total current liabilities | $ | 2,449,919 | 2,420,503 | 29,416 | ||||||||||
Non-current liabilities: | ||||||||||||||
Deferred income tax | $ | 38,975 | 80,907 | (41,932 | ) | a, b, c, d | ||||||||
Total non-current liabilities | 1,535,107 | 1,577,039 | (41,932 | ) | ||||||||||
Total liabilities | $ | 3,985,026 | 3,997,542 | (12,516 | ) | |||||||||
Stockholder’s equity | ||||||||||||||
Capital stock | $ | 321,312 | 294,999 | 26,313 | e | |||||||||
Retained earnings (deficit) | 856,994 | 990,103 | (133,109 | ) | a, b, c, d, e, f | |||||||||
Equity attributable to owners of the Group | 1,185,548 | 1,292,344 | (106,796 | ) | ||||||||||
Total stockholders’ equity | 1,200,203 | 1,306,999 | (106,796 | ) | ||||||||||
Total liabilities and stockholders’ equity | $ | 5,185,229 | 5,304,541 | (119,312 | ) |
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Consolidated Statement of Profit or Loss and Other Comprehensive Income for the year ended December 31, 2021
(In Thousands of Mexican pesos)
Adjusted | Previously Presented | Difference | Reference | |||||||||||
Net revenue | $ | 10,067,683 | 10,039,668 | 28,015 | a | |||||||||
Cost of sales | 4,498,008 | 4,399,164 | 98,844 | a, b | ||||||||||
Gross profit | 5,569,675 | 5,640,504 | (70,829 | ) | ||||||||||
Administrative expenses | 1,247,742 | 1,247,436 | 306 | d | ||||||||||
Selling expenses | 1,256,289 | 1,264,581 | (8,292 | ) | c | |||||||||
Distribution expenses | 463,779 | 463,779 | - | |||||||||||
2,967,810 | 2,975,796 | (7,986 | ) | |||||||||||
Operating income | 2,601,865 | 2,664,708 | (62,843 | ) | ||||||||||
Income before income taxes | 2,562,495 | 2,625,338 | (62,843 | ) | ||||||||||
Income taxes: | ||||||||||||||
Current income tax | 791,856 | 782,901 | 8,955 | f | ||||||||||
Deferred income tax | 22,700 | 41,553 | (18,853 | ) | a, b, c, d | |||||||||
Net income for the year | $ | 1,747,939 | 1,800,884 | (52,945 | ) |
The adjustments relate to the following matters:
(a) | Cut-off for revenue where control was not transferred to the customer. |
(b) | Cost of inventory overstated on the international freight standard cost assumption; offset by overstated accruals liabilities on import expenses. |
(c) | Cost of catalogues that had a non-GAAP treatment as prepaids and were expensed at the same time the revenues were realized; instead of when catalogues were received as IFRS states. |
(d) | Immaterial provisions for labor and tax matters not recorded. |
(e) | Reclassification between capital stock and retained earnings for combination instead of consolidation of capital in 2020. |
(f) | Accrual for the tax contingency explained in note 28 of our Audited Financial Statements, which was not recorded previously. |
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Results of Operations — For the Year 2023 Compared to the Year 2022:
All amounts in this section marked with “Ps.” are in thousands of Mexican pesos unless otherwise noted
Net Revenue
December 31, | December 31, | |||||||||||||||
2023 | 2022 | Var. $ | Var.% | |||||||||||||
The Group’s net revenue | ||||||||||||||||
BWM | Ps. | 5,726,608 | 6,343,344 | (616,736 | ) | (9.7 | )% | |||||||||
JAFRA(1) | 7,282,899 | 5,164,205 | 2,118,694 | 41.0 | % | |||||||||||
Total net revenue | Ps. | 13,009,507 | 11,507,549 | 1,501,958 | 13.1 | % |
(1) | The period ended December 31, 2022, covers the period from April 7 to December 31 in the case of JAFRA. |
BWM:
Net revenue decreased by 9.7%, or Ps.616,736, to Ps.5,726,608 for the year 2023 compared to Ps.6,343,344 for the year 2022, due to the Company continuing to stabilize the number of distributors and associates that comprise our sales network post-pandemic. During the year ended December 31, 2023, distributors increased by 6.1% to 41,825 (compared to 39,413 in 2022), and associates decreased by 4.8% to 741,170 (compared to 778,845 in 2022), which resulted in a decrease of approximately 2.3% in the average monthly order. Volume of units sold decreased 20.8% from 100.3 million in 2022 to 79.4 million in 2023, while the average price per unit increased 13.1% during the same period.
JAFRA:
Net revenue increased by 41.0%, or Ps.2,811,694, to Ps.7,282,899 for the year 2023 compared to Ps.5,164,205 for the year 2022. This increase resulted mainly from (i) the implementation and execution of our business model, which included refreshing the brand and accelerating product innovation with time-to-market being reduced to 7.8 months in 2023 (compared to 18 months in 2022), applying commercial technology, redesigning our catalog, enhancing incentive programs, and boosting overall sales force motivation, among other initiatives, and (ii) consolidation of a full year of net revenue from JAFRA in 2023 compared to only nine months of net revenue in 2022 (April to December).
Cost of Sales
December 31, | December 31, | |||||||||||||||
2023 | 2022 | Var. $ | Var.% | |||||||||||||
The Group’s cost of sales | ||||||||||||||||
BWM | Ps. | 2,443,229 | 2,576,179 | (132,950 | ) | (5.2 | )% | |||||||||
JAFRA(1) | 1,258,026 | 1,002,914 | 255,112 | 25.4 | % | |||||||||||
Total cost of sales | Ps. | 3,701,255 | 3,579,093 | 122,162 | 3.4 | % |
(1) | The period ended December 31, 2022, covers the period from April 7 to December 31 in the case of JAFRA. |
BWM:
Cost of sales decreased 5.2%, or Ps.132,950, to Ps.2,443,229 for the year 2023 compared to Ps.2,576,179 for the year 2022 as a result of decreased revenue, resulting in a gross profit of Ps.3,283,379 for the year 2023 compared to Ps.3,767,165 for the year 2022. As a percentage of net revenue, cost of sales was 42.7% for the year 2023 and 40.6% for the year 2022. The increase of cost of sales as a percentage of net revenues was primarily due to promotions resulting in discounts to our distributors which increased volume of sales but decreased gross margin.
36
JAFRA:
Cost of sales increased 25.4%, or Ps.255,112, to Ps.1,258,026 for the year 2023 compared to Ps.1,002,914 for the year 2022, as a result of increased revenue of 41.0%. JAFRA historically has had higher gross margins, because of manufacturing most of its products within Mexico and not having to bear international freight costs as does BWM. Gross profit increased 44.8%, or Ps.1,863,582 to Ps.6,024,873 for the year 2023 compared to Ps.4,161,291 for the year 2022.As a percentage of net revenue, cost of sales decreased 2.1% to 17.3% for the year 2023 compared to 19.4% for the year 2022, due to (i) reduced costs achieved through supplier negotiations, (ii) a favorable exchange rate, (iii) a favorable variation in production volume and mix.
Administrative Expenses
December 31, | December 31, | |||||||||||||||
2023 | 2022 | Var. $ | Var.% | |||||||||||||
The Group’s administrative expenses | ||||||||||||||||
BWM | Ps. | 987,981 | 1,098,426 | (110,445 | ) | (10.1 | )% | |||||||||
JAFRA(1) | 1,920,964 | 1,498,216 | 422,748 | 28.2 | % | |||||||||||
Total administrative expenses | Ps. | 2,908,945 | 2,596,642 | 312,303 | 12.0 | % |
(1) | The period ended December 31, 2022, covers the period from April 7 to December 31 in the case of JAFRA. |
Administrative expenses by department are as follows:
December 31, 2023 | December 31, 2022 | Var. $ | Var.% | |||||||||||||||||||||||||||||||||||||||||||||
BWM | JAFRA | GROUP | BWM | JAFRA(1) | GROUP | BWM | JAFRA | GROUP | BWM | JAFRA | GROUP | |||||||||||||||||||||||||||||||||||||
Operations | Ps. | 549,070 | 1,150,289 | 1,699,359 | 641,575 | 785,416 | 1,426,991 | (92,505 | ) | 364,873 | 272,368 | (14.4 | )% | 46.5 | % | 19.1 | % | |||||||||||||||||||||||||||||||
Depreciation | 128,450 | 246,684 | 375,134 | 109,055 | 178,647 | 287,702 | 19,395 | 68,037 | 87,432 | 17.8 | % | 38.1 | % | 30.4 | % | |||||||||||||||||||||||||||||||||
IT | 82,853 | 193,733 | 276,586 | 107,304 | 172,392 | 279,696 | (24,451 | ) | 21,341 | (3,110 | ) | (22.8 | )% | 12.4 | % | (1.1 | )% | |||||||||||||||||||||||||||||||
Finance | 115,906 | 146,669 | 262,575 | 128,832 | 148,450 | 277,282 | (12,926 | ) | (1,781 | ) | (14,707 | ) | (10.0 | )% | (1.2 | )% | (5.3 | )% | ||||||||||||||||||||||||||||||
Marketing | 46,557 | 111,107 | 157,664 | 44,562 | 146,516 | 191,078 | 1,995 | (35,409 | ) | (33,414 | ) | 4.5 | % | (24.2 | )% | (17.5 | )% | |||||||||||||||||||||||||||||||
Quality | 23,767 | - | 23,767 | 27,845 | - | 27,845 | (4,078 | ) | - | (4,078 | ) | (14.6 | )% | - | % | (14.6 | )% | |||||||||||||||||||||||||||||||
Others | 41,378 | 72,482 | 113,860 | 39,253 | 66,795 | 106,048 | 2,125 | 5,687 | 7,812 | 5.4 | % | 8.5 | % | 7.4 | % | |||||||||||||||||||||||||||||||||
Total | Ps. | 987,981 | 1,920,964 | 2,908,945 | 1,098,426 | 1,498,216 | 2,596,642 | (110,445 | ) | 422,748 | 312,303 | (10.1 | )% | 28.2 | % | 12.0 | % |
(1) | The period ended December 31, 2022, covers the period from April 7 to December 31 in the case of JAFRA. |
BWM:
Administrative expenses decreased 10.1%, or Ps.110,445, to Ps.987,981 for the year 2023 compared to Ps.1,098,426 for the year 2022, mainly due to a more streamlined operational structure and effective administrative expenses control as a result of decreased revenue, which resulted in: (i) a reduction in wages paid to employees (due to our slimer structure in 2023), (ii) a reduction in warehouse rent payments and (iii) a lower impairment loss on trade account receivable compared to 2022 due to a greater loss on collection recoverability that occurred post pandemic in 2022. The decrease in administrative expenses was mostly offset by the increase in depreciation of fixed assets. As a percentage of net revenues, administrative expenses remained at the same percentage of 17.3% for the years 2023 and 2022 due to the stabilization of our operational structure.
JAFRA:
Administrative expenses increased 28.2%, or Ps.422,748, to Ps.1,920,964 for the year 2023 compared to Ps.1,498,216 for the year 2022, primarily due to consolidation of a full year of administrative expenses from JAFRA in 2023 compared to only nine months of net revenue in 2022 and to increases in wages paid to employees, services fee payments, depreciation of fixed assets including machinery, leases of vehicles, warehouses and buildings, all of which supported operation growth. As a percentage of net revenues, these expenses represented 26.4% and 29.0% for the years 2023 and 2022, respectively, due to operating leverage.
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Selling Expenses
December 31, | December 31, | |||||||||||||||
2023 | 2022 | Var. $ | Var.% | |||||||||||||
The Group’s selling expenses | ||||||||||||||||
BWM | Ps. | 770,008 | 1,021,281 | (251,273 | ) | (24.6 | )% | |||||||||
JAFRA(1) | 2,690,359 | 1,786,749 | 903,610 | 50.6 | % | |||||||||||
Total of selling expenses | Ps. | 3,460,367 | 2,808,030 | 652,337 | 23.2 | % |
(1) | The period ended December 31, 2022, covers the period from April 7 to December 31 in the case of JAFRA. |
The selling expenses major line items include:
December 31, 2023 | December 31, 2022 | Var. $ | Var.% | |||||||||||||||||||||||||||||||||||||||||||||
BWM | JAFRA | GROUP | BWM | JAFRA(1) | GROUP | BWM | JAFRA | GROUP | BWM | JAFRA | GROUP | |||||||||||||||||||||||||||||||||||||
Reward program | Ps. | 144,374 | 908,037 | 1,052,411 | 364,945 | 525,818 | 890,763 | (220,571 | ) | 382,219 | 161,648 | (60.4 | )% | 72.7 | % | 18.1 | % | |||||||||||||||||||||||||||||||
Sales commission | - | 1,271,953 | 1,271,953 | -. | 853,198 | 853,198 | - | 418,755 | 418,755 | - | % | 49.1 | % | 49.1 | % | |||||||||||||||||||||||||||||||||
Sales catalogue | 282,245 | 117,258 | 399,503 | 345,265 | 100,488 | 445,753 | (63,020 | ) | 16,770 | (46,250 | ) | (18.3 | )% | 16.7 | % | (10.4 | )% | |||||||||||||||||||||||||||||||
Sales bonuses and wages | 157,821 | 136,178 | 293,999 | 117,235 | 108,941 | 226,176 | 40,586 | 27,237 | 67,823 | 34.6 | % | 25.0 | % | 30.0 | % | |||||||||||||||||||||||||||||||||
Events and conventions | 48,449 | 197,529 | 245,978 | 34,966 | 38,477 | 73,443 | 13,483 | 159,052 | 172,535 | 38.6 | % | 413.4 | % | 234.9 | % | |||||||||||||||||||||||||||||||||
Others | 137,119 | 59,404 | 196,523 | 158,870 | 159,827 | 318,697 | (21,751 | ) | (100,423 | ) | (122,174 | ) | (13.7 | )% | (62.8 | )% | (38.3 | )% | ||||||||||||||||||||||||||||||
Total | Ps. | 770,008 | 2,690,359 | 3,460,367 | 1,021,281 | 1,786,749 | 2,808,030 | (251,273 | ) | 903,610 | 652,337 | (24.6 | )% | 50.6 | % | 23.2 | % |
(1) | The period ended December 31, 2022, covers the period from April 7 to December 31 in the case of JAFRA. |
BWM:
Selling expenses decreased 24.6%, or Ps.251,273, to Ps.770,008 for the year 2023 compared to Ps.1,021,281 for the year 2022, due to efficient promotions to the sales force, and reduced catalogs and packaging materials costs. BWM’s selling expenses were 13.4% of net revenue for the year 2023 compared to 16.1% of net revenue for the year 2022. The decrease in selling expenses as a percentage of net revenues was mainly due to the efficient management of selling expenses.
JAFRA:
Selling expenses increased 50.6%, or Ps.903,610, to Ps.2,690,359 for the year 2023 compared to Ps.1,786,749 for the year 2022, primary due to consolidation of a full year of selling expenses from JAFRA in 2023 compared to only nine months of net revenue in 2022 and to an increase in our rewards program, sales commissions, expenses incurred in the volume of sales catalogues printed in order to promote and satisfy the demand of our leaders and consultants. JAFRA’s selling expenses was 36.9% of the net revenue for the year 2023 compared to 34.6% for the year 2022.
Distribution Expenses
December 31, | December 31, | |||||||||||||||
2023 | 2022 | Var. $ | Var.% | |||||||||||||
The Group’s distribution expenses | ||||||||||||||||
BWM | Ps. | 219,339 | 218,084 | 1,255 | 0.6 | % | ||||||||||
JAFRA(1) | 373,835 | 255,432 | 118,403 | 46.4 | % | |||||||||||
Total of distribution expenses | Ps. | 593,174 | 473,516 | 119,658 | 25.3 | % |
(1) | The period ended December 31, 2022, covers the period from April 7 to December 31 in the case of JAFRA. |
38
BWM:
Distribution expenses increased 0.6%, or Ps.1,255, to Ps.219,339 for the year 2023 compared to Ps.218,084 for the year 2022. During 2023, BWM maintained an efficient management of distribution expenses.
JAFRA:
Distribution expenses increased 46.4%, or Ps.118,403, to Ps.373,835 for the year 2023 compared to Ps.255,432 for the year 2022, as a result of the increase in net revenue by 41.0% and consolidation of a full year of distribution expenses from JAFRA in 2023 compared to only nine months of net revenue in 2022.
Financing Income (Cost)
December 31, 2023 | December 31, 2022 | Var. $ | Var.% | |||||||||||||||||||||||||||||||||||||||||||||
Financing income (cost) | BWM | JAFRA | GROUP | BWM | JAFRA(1) | GROUP | BWM | JAFRA | GROUP | BWM | JAFRA | GROUP | ||||||||||||||||||||||||||||||||||||
Interest expense (1) | Ps | (794,231 | ) | (26,031 | ) | (820,262 | ) | (532,282 | ) | (11,039 | ) | (543,321 | ) | (261,949 | ) | (14,992 | ) | (276,941 | ) | 49.2 | % | 135.8 | % | 51.0 | % | |||||||||||||||||||||||
Interest income | 10,033 | 35,023 | 45,056 | 10,607 | 18,082 | 28,689 | (574 | ) | 16,941 | 16,367 | (5.4 | )% | 93.7 | % | 57.0 | % | ||||||||||||||||||||||||||||||||
Unrealized loss in valuation of financial derivative instruments (2) | (32,591 | ) | - | (32,591 | ) | (43,522 | ) | - | (43,522 | ) | 10,931 | - | 10,931 | (25.1 | )% | - | % | (25.1 | )% | |||||||||||||||||||||||||||||
Foreign exchange gain (3) | 230,536 | 36,827 | 267,363 | 233,903 | 20,295 | 254,198 | (3,367 | ) | 16,532 | 13,165 | (1.4 | )% | 81.5 | % | 5.2 | % | ||||||||||||||||||||||||||||||||
Foreign exchange loss (3) | (340,645 | ) | (33,565 | ) | (374,210 | ) | (315,115 | ) | (22,451 | ) | (337,566 | ) | (25,530 | ) | (11,114 | ) | (36,644 | ) | 8.1 | % | 49.5 | % | 10.9 | % | ||||||||||||||||||||||||
Total | Ps | (926,898 | ) | 12,254 | (914,644 | ) | (646,409 | ) | 4,887 | (641,522 | ) | (280,489 | ) | 7,367 | (273,122 | ) | 43.4 | % | 150.7 | % | 42.6 | % |
(1) | The period ended December 31, 2022, covers the period from April 7 to December 31 in the case of JAFRA. |
GROUP:
(1) | Interest expense increased 51.0% or Ps.276,941 to Ps.820,262 in 2023 as compared to Ps.543,321 in 2022, mainly due to interest payments on loans obtained to fund the JAFRA Acquisition as of March 31, 2022 (and interest payments associated with our bonds issuance in Mexico in 2023, which increased compared to 2022 due to: (i) cancellation of issuance cost of Syndicated Credit for Ps.50,447, and (ii) increase in the annual average variable rates (TIIE 28 days) of 11.40% in 2023 compared to the 7.91% in 2022, related to interest on our credit lines. (See “—Liquidity and Capital Resources—Indebtedness”). |
(2) | To reduce the risks related to fluctuations in the exchange rate of the US dollar, we use derivative financial instruments such as forwards to mitigate foreign currency exposure resulting from inventory purchases made in US dollars. As of December 31, 2023, Betterware had US$97.3 million of forwards contracts, with an average exchange rate of Ps.17.96 compared to US$41.8 million of forwards contracts as of December 31, 2022, with an average exchange rate of Ps.20.31. The difference between the average exchange rate of the forward contracts and the real average exchange rate of Ps.17.74 and Ps.20.12 in each year resulted in the losses in 2023 and 2022. |
(3) | Our exposure to currency exchange rate fluctuations and how we mitigate this risk is described in the sections entitled “Risk Factors—Risks Related to Mexico” and “Currency Exchange Rate Fluctuations.” The unrealized loss in valuation of financial derivative instruments as of December 31, 2022 resulted in a foreign exchange loss due to the difference between the agreed exchange rate and exchange rate used to pay the forwards during 2023. |
39
Income Tax Expense
December 31, 2023 | December 31, 2022 | Var. $ | Var.% | |||||||||||||||||||||||||||||||||||||||||||||
Income tax expense | BWM | JAFRA | GROUP | BWM | JAFRA(1) | GROUP | BWM | JAFRA | GROUP | BWM | JAFRA | GROUP | ||||||||||||||||||||||||||||||||||||
Current | Ps. | 282,187 | 363,334 | 645,521 | 350,320 | 183,202 | 533,522 | (68,133 | ) | 180,132 | 111,999 | (19.4 | )% | 98.3 | % | 21.0 | % | |||||||||||||||||||||||||||||||
Deferred | (141,425 | ) | (119,712 | ) | (261,137 | ) | 16,846 | (33,448 | ) | (16,602 | ) | (158,271 | ) | (86,264 | ) | (244,535 | ) | (939.5 | )% | 257.9 | % | 1,472.9 | % | |||||||||||||||||||||||||
Total | Ps. | 140,762 | 243,622 | 384,384 | 367,166 | 149,754 | 516,920 | (226,404 | ) | 93,868 | (132,536 | ) | (61.7 | )% | 62.7 | % | (25.6 | )% |
(1) | The period ended December 31, 2022, covers the period from April 7 to December 31 in the case of JAFRA. |
BWM:
Income taxes decreased 61.7% or Ps.226,404 to Ps.140,762 for the year 2023 compared to Ps.367,166 for the year 2022, due to higher pre-tax profits paid during the year 2022 as compared to the year 2023, where BWM’s net revenue decreased by 9.7% and interest expense increased by 49.2%.
JAFRA:
Income taxes increased 62.7% or Ps.93,868 to Ps.243,622 for the year 2023 compared to Ps.149,754 for the year 2022, because of the increase in net revenue of 41.0% and consolidation of JAFRA for a full year in 2023 compared to only nine months in 2022.
GROUP:
The effective income tax rate was 27% in 2023 and 37% in 2022 The difference is derived principally from a decrease in certain non-deductible expenses of JAFRA and lower inflation effects in 2023.
Reconciliation of Non-IFRS Measures
Non-IFRS Financial Measures
We define “EBITDA” as profit for the year adding back the depreciation of property, plant and equipment and right of use assets, amortization of intangible assets, financing cost, net and total income taxes. EBITDA is not a measure required or presented in accordance with IFRS. The use of EBITDA has limitations as an analytical tool, and you should not consider it in isolation from, or as a substitute for analysis of, our results of operations or financial condition as reported under IFRS.
We believe that this non-IFRS financial measure is useful to investors because (i) we use this measure to analyze our financial results internally and believe they represent a measure of operating profitability and (ii) this measure will serve investors to understand and evaluate our EBITDA and provide more tools for their analysis as it makes our result comparable to industry peers that also prepare this measure.
EBITDA Reconciliation to Net Income/(Loss) from Continuing Operations
December 31, 2023 | December 31, 2022 | Var. $ | Var.% | |||||||||||||||||||||||||||||||||||||||||||||
In thousands of Mexican pesos | BWM | JAFRA | GROUP | BWM | JAFRA(2) | GROUP | BWM | JAFRA | GROUP | BWM | JAFRA | GROUP | ||||||||||||||||||||||||||||||||||||
Net income for the year | Ps. | 90,847 | 955,891 | 1,046,738 | 376,902 | 493,062 | 869,964 | (286,055 | ) | 462,829 | 176,774 | (75.9 | )% | 93.9 | % | 20.3 | % | |||||||||||||||||||||||||||||||
Add: Total income taxes | 140,762 | 243,622 | 384,384 | 367,166 | 149,754 | 516,920 | (226,404 | ) | 93,868 | (132,536 | ) | (61.7 | )% | 62.7 | % | (25.6 | )% | |||||||||||||||||||||||||||||||
Add: Financing cost, net (1) | 1,074,442 | (159,798 | ) | 914,644 | 661,104 | (19,582 | ) | 641,522 | 413,338 | (140,216 | ) | 273,122 | 62.5 | % | 716.0 | % | 42.6 | % | ||||||||||||||||||||||||||||||
Add: Depreciation and amortization | 128,450 | 246,684 | 375,134 | 109,055 | 178,647 | 287,702 | 19,395 | 68,037 | 87,432 | 17.8 | % | 38.1 | % | 30.4 | % | |||||||||||||||||||||||||||||||||
EBITDA | Ps. | 1,434,501 | 1,286,399 | 2,720,900 | 1,514,227 | 801,881 | 2,316,108 | (79,726 | ) | 484,518 | 404,792 | (5.3 | )% | 60.4 | % | 17.5 | % |
(1) | The amount of financing cost net is presented before elimination of interest expense between BWM and JAFRA of Ps.147,550 in 2023 and Ps.14,695 in 2022 (See —Note 27 “Segment Information” to the Audited Consolidated Financial Statements). |
(2) | The period ended December 31, 2022, covers the period from April 7 to December 31 in the case of JAFRA. |
40
BWM:
For the year 2023, EBITDA decreased 5.3% or Ps.79,726, to Ps.1,434,501 compared to Ps.1,514,227 in 2022, mainly due to a decrease in net revenue of 9.7% and offset by the stabilization of operating expenses in 2023.
JAFRA:
For the year 2023, EBITDA increased 60.4% or Ps.484,518, to Ps.1,286,399 compared to Ps.801,881 in 2022, mainly due to an increase in net revenue of 41.0% and reduced costs achieved through supplier negotiations (1.7-pps), among other factors during 2023.
Betterware’s Capital Expenditures
Our capital expenditures were mainly related to the construction settlements after guarantee period of our new headquarters and distribution center in Jalisco, Mexico. Our capital expenditures of property for the years 2023, 2022 and 2021 amounted to Ps.2,349, Ps.37,500, and Ps.397,000 respectively. The total investment of our new headquarters and distribution center amounted to Ps.1,110,807, and it was completed in 2023.
Results of Operations — For the Year 2022 Compared to the Year 2021 (as adjusted):
All amounts in this section marked with “Ps.” are in thousands of Mexican pesos unless otherwise noted
Net Revenue
December 31, | December 31, | |||||||
2022 | 2021 | |||||||
The Group’s net revenue | (as adjusted) | |||||||
BWM | Ps. | 6,343,344 | 10,067,683 | |||||
JAFRA | 5,164,205 | - | ||||||
Total net revenue | Ps. | 11,507,549 | 10,067,683 |
The Group:
Net revenue increased by 14.3%, or Ps.1,439,866, to Ps.11,507,549 for the year 2022 compared to Ps.10,067,683 for the year 2021, due to the fact that in 2022 as a result of the JAFRA Acquisition we increased the number of consultants and leaders by 492,191 and 21,385, respectively, which contributed to increase our consolidated net revenue by Ps.5,164,205 in our beauty and personal care product segments sales with: (i) Ps.3,472,919 from the fragrances product line, (ii) Ps.642,876 from color product line, (iii) Ps.611,905 from skin care product line, and (iv) Ps.321,806 from toiletries product line. This increase was offset by a decrease of 37.0% in our net revenue from our home organization segment in comparison to prior year due to a decline in the number of distributors and associates by 22.7% and 26.8%, respectively.
BWM:
Net revenue decreased by 37.0%, or Ps.3,724,339, to Ps.6,343,344 for the year 2022 compared to Ps.10,067,683 for the year 2021, due to the decline in the number of distributors and associates that integrate our sales network in the outcome of the COVID-19 pandemic in comparison to the extraordinary growth during the year ended December 31, 2021. During the year ended December 31, 2022, distributors decreased by 22.7% to 39,413 (compared to 50,972 in 2021), and associates decreased by 26.8% to 778,845 (compared to 1,063,720 in 2021).
41
Cost of Sales
December 31, | December 31, | |||||||
2022 | 2021 | |||||||
The Group’s cost of sales | (as adjusted) | |||||||
BWM | Ps. | 2,576,179 | 4,498,008 | |||||
JAFRA | 1,002,914 | - | ||||||
Total cost of sales | Ps. | 3,579,093 | 4,498,008 |
The Group:
Cost of sales decreased 20.4%, or Ps.918,915, to Ps.3,579,093 for the year 2022 compared to Ps.4,498,008 for the year 2021, mainly because JAFRA historically has had higher gross margins than BWM, as a result of manufacturing most of its products within Mexico and not having to bear international freight costs as does BWM. Gross profit increased by Ps.2,358,781 from Ps.5,569,675 for the year 2021 to Ps.7,928,456 for the year 2022. As a percentage of net revenue, cost of sales was 31.1% for the year 2022 and 44.7% for the year 2021.
BWM:
Cost of sales decreased 42.7%, or Ps.1,921,829, to Ps.2,576,179 for the year 2022 compared to Ps.4,498,008 for the year 2021 as a result of decreased revenue, resulting in a gross profit of Ps.3,767,165 for the year 2022 compared to Ps.5,569,675 for the year 2021. As a percentage of net revenue, cost of sales was 40.6% for the year 2022 and 44.7% for the year 2021. The decrease of cost of sales as a percentage of net revenues was primarily due to a decrease in international air and sea freight costs during 2022.
Administrative Expenses
December 31, | December 31, | |||||||
2022 | 2021 | |||||||
The Group’s administrative expenses | (as adjusted) | |||||||
BWM | Ps. | 1,098,426 | 1,247,742 | |||||
JAFRA | 1,498,216 | - | ||||||
Total administrative expenses | Ps. | 2,596,642 | 1,247,742 |
The Group:
Administrative expenses increased 108.1%, or Ps.1,348,900, to Ps.2,596,642 for the year 2022 compared to Ps.1,247,742 for the year 2021 primarily due to an increase of (i) 105.3% in wages paid to employees and social security contributions, (ii) 82.9% in repairs, maintenance and other general expenses, and (iii) 250.3% in depreciation. All these expenses increased mainly as a result of the JAFRA Acquisition.
BWM:
Administrative expenses decreased 12.0%, or Ps.149,316, to Ps.1,098,426 for the year 2022 compared to Ps.1,247,742 for the year 2021 primarily due to the restructuring completed during the second half of 2022 in BWM’s operating expenses to stabilize the budgeted sales level, which resulted in a reduction in, among other things, wages paid to employees, advertising, warehouse rent payments and the impairment loss on trade account receivable mostly offset by the increase in depreciation primarily from the new distribution center of Betterware in El Arenal, Jalisco, Mexico. As a percentage of net revenues, administrative expenses represented 17.3% and 12.4% for the years 2022 and 2021, respectively. Increase in administrative expenses as a percentage of net revenues was due to a loss of operating leverage because the decrease in sales.
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Administrative expenses by department are as follows:
December 31, 2022 | December 31, 2021 | |||||||||||||||||||||||
BWM | JAFRA | GROUP | (as adjusted) | Var. $ | Var.% | |||||||||||||||||||
Operations | Ps. | 641,575 | 785,416 | 1,426,991 | 849,271 | 577,720 | 68.0 | % | ||||||||||||||||
Depreciation | 109,055 | 178,647 | 287,702 | 82,122 | 205,580 | 250.3 | % | |||||||||||||||||
IT | 107,304 | 172,392 | 279,696 | 89,007 | 190,689 | 214.2 | % | |||||||||||||||||
Finance | 128,832 | 148,450 | 277,282 | 115,405 | 161,877 | 140.3 | % | |||||||||||||||||
Marketing | 44,562 | 146,516 | 191,078 | 38,099 | 152,979 | 401.5 | % | |||||||||||||||||
Quality | 27,845 | - | 27,845 | 26,716 | 1,129 | 4.2 | % | |||||||||||||||||
Others | 39,253 | 66,795 | 106,048 | 47,122 | 58,926 | 125.0 | % | |||||||||||||||||
Total | PS. | 1,098,426 | 1,498,216 | 2,596,642 | 1,247,742 | 1,348,900 | 108.1 | % |
Selling Expenses
December 31, 2022 | December 31, 2021 | |||||||
The Group’s selling expenses | (as adjusted) | |||||||
BWM | Ps. | 1,021,281 | 1,256,289 | |||||
JAFRA | 1,786,749 | - | ||||||
Total of selling expenses | Ps. | 2,808,030 | 1,256,289 |
The Group:
Selling expenses increased 123.5%, or Ps.1,551,741, to Ps.2,808,030 for the year 2022 compared to Ps.1,256,289 for the year 2021, primarily due to an increase in sales promotions and incentives, commissions, packaging material costs, events, market research, among others, related to the incorporation of the beauty and personal care segment upon consummation of the JAFRA Acquisition.
BWM:
Selling expenses decreased 18.7%, or Ps.235,008, to Ps.1,021,281 for the year 2022 compared to Ps.1,256,289 for the year 2021, primarily due to a decrease, mainly, in our rewards program and sales catalogues expenses. BWM’s selling expenses were 16.1% of net revenue for the year 2022 compared to 12.5% of net revenue for the year 2021. The increase in selling expenses as a percentage of net revenues was mainly associated with an increase of sales bonuses and wages to hire new staff to promote sales, and the increase in events and conventions expenses.
The selling expenses major line items include:
December 31, 2022 | December 31, 2021 | |||||||||||||||||||||||
BWM | JAFRA | GROUP | (as adjusted) | Var. $ | Var.% | |||||||||||||||||||
Rewards Program | Ps. | 364,945 | 525,818 | 890,763 | 502,976 | 387,787 | 77.1 | % | ||||||||||||||||
Sales commissions | - | 853,198 | 853,198 | - | 853,198 | 100.0 | % | |||||||||||||||||
Sales Catalogue | 345,265 | 100,488 | 445,753 | 417,185 | 28,568 | 6.8 | % | |||||||||||||||||
Sales Bonuses and ages | 117,235 | 108,941 | 226,176 | 105,520 | 120,656 | 114.3 | % | |||||||||||||||||
Events and Conventions | 34,966 | 38,477 | 73,443 | 29,939 | 43,504 | 145.3 | % | |||||||||||||||||
Others | 158,870 | 159,827 | 318,697 | 200,669 | 118,028 | 58.8 | % | |||||||||||||||||
Total | Ps. | 1,021,281 | 1,786,749 | 2,808,030 | 1,256,289 | 1,551,741 | 123.5 | % |
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Distribution Expenses
December 31, 2022 | December 31, 2021 | |||||||
The Group’s distribution expenses | (as adjusted) | |||||||
BWM | Ps. | 218,084 | 463,779 | |||||
JAFRA | 255,432 | - | ||||||
Total of distribution expenses | Ps. | 473,516 | 463,779 |
The Group:
Distribution expenses increased 2.1%, or Ps.9,737, to Ps.473,516 for the year 2022 compared to Ps.463,779 for the year 2021. This increase was mainly the result of a 53.9% increase in freight costs in our beauty and personal care segment after consummation of the JAFRA Acquisition, which was partially offset by a 53.0% decrease in freight costs in our home and organization segment as a result of the decrease in sales.
BWM:
Distribution expenses decreased 53.0%, or Ps.245,695, to Ps.218,084 for the year 2022 compared to Ps.463,779 for the year 2021. This decrease relates to the decrease in sales and an 8% average discount in freight costs agreed with our carriers during 2022.
Financing Income (Cost)
December 31, 2022 | December 31, 2021 | |||||||||||||||||||||||
Financing Income (Cost) | BWM | JAFRA | GROUP | (as adjusted) | Var. $ | Var.% | ||||||||||||||||||
Interest Expense (1) | Ps. | (532,282 | ) | (11,039 | ) | (543,321 | ) | (75,818 | ) | (467,503 | ) | 616.6 | % | |||||||||||
Interest Income | 10,607 | 18,082 | 28,689 | 25,872 | 2,817 | 10.9 | % | |||||||||||||||||
Unrealized (Loss) Gain in Valuation of Financial Derivative Instruments (2) | (43,522 | ) | - | (43,522 | ) | 330,315 | (373,837 | ) | (113.2 | )% | ||||||||||||||
Foreign Exchange Loss, Net (3) | (81,212 | ) | (2,156 | ) | (83,368 | ) | (319,739 | ) | 236,371 | (73.9 | )% | |||||||||||||
Financing Income (Cost) | Ps. | (646,409 | ) | 4,887 | (641,522 | ) | (39,370 | ) | (602,152 | ) | 1,529.5 | % |
(1) | Interest expenses increased 616.6% or Ps.467,503 in 2022 as compared to 2021, due to interest payment of the long-term syndicated loan obtained to fund the JAFRA Acquisition and interest payments associated with our bond issuance in Mexico (See “—Liquidity and Capital Resources—Indebtedness”). |
(2) | To reduce the risks related to fluctuations in the exchange rate of the US dollar, we use derivative financial instruments such as forwards to mitigate foreign currency exposure resulting from inventory purchases made in US dollars. As of December 31, 2022, Betterware had US$41.8 million of forwards contracts with an average exchange rate of Ps. 20.31 compared to US$134.1 million of forwards contracts as of December 31, 2021, with an average exchange rate of Ps.20.66. The difference between the average exchange rate of the forward contracts and the real average exchange rate of Ps.20.12 and Ps.20.28 in each year resulted in the (loss) and gain in 2022 and 2021, respectively. |
(3) | Our exposure to currency exchange rate fluctuations and how we mitigate this risk is described in the sections entitled “Risk Factors—Risks Related to Mexico” and “Currency Exchange Rate Fluctuations.” The unrealized gain in valuation of financial derivative instruments from 2021 was converted in foreign exchange loss when forwards were paid during 2022. |
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Income Tax Expense
December 31, 2022 | December 31, 2021 | |||||||||||||||||||||||
BWM | JAFRA | GROUP | (as adjusted) | Var. $ | Var.% | |||||||||||||||||||
Current | 350,320 | 183,202 | 533,522 | 791,856 | (258,334 | ) | (32.6 | )% | ||||||||||||||||
Deferred | 16,846 | (33,448 | ) | (16,602 | ) | 22,700 | (39,302 | ) | (173,1 | )% | ||||||||||||||
Total Income Tax Expense | 367,166 | 149,754 | 516,920 | 814,556 | (297,636 | ) | (36.5 | )% |
Income taxes decreased 36.5% or Ps.297,636 to Ps.516,920 for the year 2022 compared to Ps.814,556 for the year 2021 due to higher pre-tax profits paid during the year 2021 as compared to the year 2022. The effective income tax rate was 37.3% in 2022 and 31.8% in 2021. the difference is derived principally from certain non-deductible expenses of JAFRA.
Reconciliation Of Non-IFRS Measures
Non IFRS Financial Measures
We define “EBITDA” as profit for the year adding back the depreciation of property, plant and equipment and right of use assets, amortization of intangible assets, financing cost, net and total income taxes. EBITDA is not a measure required or presented in accordance with IFRS. The use of EBITDA has limitations as an analytical tool, and you should not consider it in isolation from, or as a substitute for analysis of, our results of operations or financial condition as reported under IFRS.
We believe that this non-IFRS financial measure is useful to investors because (i) We use this measure to analyze our financial results internally and believe they represent a measure of operating profitability and (ii) this measure will serve investors to understand and evaluate our EBITDA and provide more tools for their analysis as it makes our result comparable to industry peers that also prepare this measure.
EBITDA Reconciliation to Net Income/(Loss) from Continuing Operations
December 31, 2022 | December 31, 2021 | |||||||||||||||
In thousands of Mexican Pesos | BWM | JAFRA | GROUP | (as adjusted) | ||||||||||||
Net Income for the period | Ps. | 376,902 | 493,062 | 869,964 | 1,747,939 | |||||||||||
Add: Total Income Taxes | 367,166 | 149,754 | 516,920 | 814,556 | ||||||||||||
Add: Financing Cost, net (1) | 661,104 | (19,582 | ) | 641,522 | 39,370 | |||||||||||
Add: Depreciation and Amortization | 109,055 | 178,647 | 287,702 | 82,122 | ||||||||||||
EBITDA | Ps. | 1,514,227 | 801,881 | 2,316,108 | 2,683,987 |
(1) | The amount of financing cost net is presented before elimination of interest expense between BWM and JAFRA of Ps.14,695 in 2022 (See. —Note 27 “Segment Information” to the Audited Consolidated Financial Statements). |
The Group:
For the year 2022, consolidated EBITDA decreased 13.7% or Ps.367,879, to Ps.2,316,108 from Ps.2,683,987 in 2021, mostly due to lower operating leverage in Betterware, which led to an 653bps consolidated EBITDA margin contraction. Comparable EBITDA margin for the year contracted 279bps mainly explained by a lower operating leverage, partially offset by gross margin expansion and the reduction of fixed operating costs to align with our current level of sales in Betterware.
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B. | LIQUIDITY AND CAPITAL RESOURCES |
All amounts in this section marked with “Ps.” are in thousands of Mexican pesos unless otherwise noted
Our primary source of liquidity is cash flow generated from our two main operating segments, sales of home organization products and beauty and personal care (B&PC). Variation in sales of our products directly affects our cash flow. We have historically met our short- and long-term working capital and capital expenditure requirements through net cash flow provided by operating activities. Our capital expenditures expenses requirements are mainly related to investment in technology, and, in prior years, to the construction of our distribution center. We financed the JAFRA Acquisition through a long-term debt instrument, and despite the current inflationary environment, we believe we will have sufficient resources to meet our debt service obligations in a timely manner.
In order to maintain sufficient liquidity, we strive to maintain a minimum cash and cash equivalent monthly balance of Ps.400,000 in order to cover our Selling, General and Administrative expenses. As of December 31, 2023, 2022 and 2021 our cash and cash equivalents were Ps.549,730, Ps.815,644 and Ps.1,175,198, and in each case the balance was higher than our minimum expected cash and cash equivalent balance.
One of our management’s objectives is to prepay long-term debt in order to achieve a leverage index lower than 2x. We currently finance our long-term debt with sources of cash flow generated mainly by JAFRA.
During 2023, BWM imported approximately 91% of its products. Such imports are paid in dollars. To reduce the risk related to fluctuations in exchange rates, BWM uses derivative financial instruments as “forwards” to moderate the exchange risks resulting from future inventory and purchases in dollars. The hedging forwards contracts cover 100% of the product needs until December 2024.
JAFRA has been a highly accretive acquisition for the Company. Prior to the acquisition, Jafra Mexico faced a declining trend in net revenue, which we successfully reversed to secure double-digit growth in 2023. Similarly, EBITDA and EBITDA margin have followed this positive trend. JAFRA has provided us with an attractive portfolio of products that diversify our product offering, with unique brands in different market segments in Mexico and the United States, allowing us to ramp up our international operations in the United States.
Cash Flow
Year Ended December 31, 2023, Compared with Year Ended December 31, 2022
Cash Flows from Operating Activities
Cash flows provided by operating activities increased 40.4%, or Ps.957,077, to Ps.2,366,779 for the year ended December 31, 2023, compared to Ps.1,409,702 for the year ended December 31, 2022, mainly due to a decrease in our Group’s working capital investment (net of accounts receivable, inventory and suppliers) by Ps.408,993 in 2023 compared to 2022. Historically, the Group did not invest in working capital because it is financed by the days payable to suppliers (sales are higher, cash collection from sales is faster than payments made to suppliers). Our inventory turnover increased from 174 days for the year ended December 31, 2022, to 205 days for the year ended December 31, 2023, our days of payables decreased from 171 for the year ended December 31, 2022, to 156 for the year ended December 31, 2023, and our days of receivables increased from 27 days for the year ended December 31, 2022, to 29 days for the year ended December 31, 2023.
Cash Flows from Investing Activities
Cash flows used in investing activities decreased 98.6.%, or Ps.4,759,894, to Ps.(65,328) for the year ended December 31, 2023 compared to Ps.(4,825,222) for year ended December 31, 2022 mainly due to the cash paid in 2022 for the JAFRA Acquisition which amounted to Ps.4,698,463. Cash flows used in investing activities include investment in business acquisitions, technological platform, product innovation, equipment, and property.
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Cash Flows from Financing Activities
Cash flows (used in) generated from financing activities decreased by 184.0%, or Ps.(5,623,331) to Ps.(2,567,365) for the year 2023 compared to Ps.3,055,966 for the year 2022. During 2023, we received Ps.3,263,974 under our long-term financing agreements as follows: (i) Ps.1,500,000 from BBVA, (ii) Ps.950,000 from HSBC, (iii) Ps.813,974 from new bonds issuances. Additionally, a total of Ps.3,235,020 was disbursed under our short-term financing agreements as follows: (i) Ps.700,000 from Banamex, (ii) Ps.300,000 from HSBC, (iii) Ps.1,855,020 from BBVA, and (iv) Ps.380,000 from Santander. As of December 31, 2023, we repaid an aggregate amount of Ps.3,135,020 under these short-term financing agreements, of which: (i) Ps.900,000 was paid to Banamex, (ii) Ps.300,000 was paid to HSBC, (iii) Ps.1,555,020 was paid to BBVA, and (iv) Ps.380,000 was paid to Santander. On July 10, 2023, we fully prepaid the syndicated loan with the proceeds from our long-term agreements with BBVA, HSBC and our bonds issuance. For the years ended December 31, 2023, and 2022, we paid dividends in the amount of Ps.648,735 and Ps.949,610, respectively. For the year ended December 31, 2023, we paid interest of Ps.652,313, or 29.6% more compared to Ps.502,847 paid for the year ended December 31, 2022, mainly due to the increase in variable rates under our loans. See “—Liquidity and Capital Resources—Indebtedness.”
Year ended December 31, 2022, compared with year ended December 31, 2021
Cash Flows from Operating Activities
Cash flows provided by operating activities decreased 3.8%, or Ps.55,895, to Ps.1,409,702 for the year ended December 31, 2022 compared to Ps.1,465,597 for the year ended December 31, 2021, mainly derived from a decline in net income in our home organization segment of Ps.1,371,037, decreasing from Ps.1,747,939 in 2021 to Ps.376,902 in 2022, mainly as a result of lower contribution margin driven by lower net sales, which was partially offset by the Ps.493,062 increase in net income arising from our beauty and personal care segment in 2022. Additionally, there was (i) an increase of Ps.287,987 in trade accounts receivable due to the JAFRA Acquisition, (ii) a decrease of Ps.875,340 in accounts payable related to a decrease in sales of BWM which resulted in lower purchases of inventories, and (iii) an increase in interest expense cashflows of Ps.467,503 due to the long-term syndicated loan obtained during 2022 to pay the purchase price and other associated expenses under and in connection with the JAFRA Acquisition. Historically, Betterware did not invest in working capital because it is financed by the days payable to suppliers (sales are higher, cash collection from sales is faster than payments made to suppliers). However, during the year ended December 31, 2022 and due to the decrease in sales, we made an investment in working capital of Ps.659,652 as inventory turnover increased from 104 days during the year ended December 31, 2021, to 174 days during the year ended December 31, 2022, days of payables increased from 165 during the year ended December 31, 2021 to 171 days during the year ended December 31, 2022, and days of receivables were maintained at 27 days for the years ended December 31, 2021 and 2022.
Cash Flows from Investing Activities
Cash flows used in investing activities increased by 1,406.1%, or Ps.(4,504,844), to Ps.(4,825,222) for the year 2022 compared to Ps.(320,378) for year 2021 mainly due to an increase in investing activities associated with the purchase price and other associated expenses under and in connection with the JAFRA Acquisition. Cash flows used in investing activities include investment in business acquisitions, technological platform, product innovation, equipment, and property.
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Cash Flows from Financing Activities
Cash flows generated from (used in) financing activities increased by 593.0%, or Ps.3,675,807, to Ps.3,055,966 for the year ended December 31, 2022 compared to Ps.(619,841) for the year ended December 31, 2021. During 2022, we received Ps.4,498,695 under the long-term financing agreement entered with a group of banks integrated by Banamex, HSBC, BBVA, BanBajio, Bancopel and Scotiabank (the “Syndicated Loan”), which was used to pay the purchase price and other associated expenses under and in connection with the JAFRA Acquisition. Additionally, Ps.1,320,010 was disbursed under the short-term financing agreements as follows: (i) Ps.250,000 by Banamex, (ii) Ps.620,000 by HSBC, and (iii) Ps.450,010 by BBVA. As of the date of this annual report, we have repaid an aggregate amount of Ps.1,120,025 under these short-term financing agreements, of which: (i) Ps.50,000 was paid to Banamex, (ii) Ps.620,000 was paid to HSBC, and (iii) Ps.450,010 was paid to BBVA. For the years ended December 31, 2022, and 2021, we paid dividends in the amount of Ps.949,610 and Ps.1,400,000, respectively. For the year ended December 31, 2022, we paid interest of Ps.502,847, a 923.6% increase compared to Ps.49,123 paid for the year ended December 31, 2021, mainly due to the interest paid on our new credit line Syndicated Loan. See “—Liquidity and Capital Resources—Indebtedness.”
Indebtedness
Long Term Debt - Credit Line with HSBC
On September 12, 2023, Betterware signed an agreement with HSBC to acquire a simple line of credit of up to Ps.950,000, with a term through September 13, 2029 and payment of monthly interest at the TIIE rate (the of interbank interest rate) at 28 days published in BANXICO plus 1.3bp. Ordinary interest will be calculated by the number of days effectively elapsed over the base of a year 360 days. In addition, in case of a default, interest will be paid at the ordinary interest rate multiplied by 2.0pp, and it will be calculated by the number of days effectively elapsed over the base of a year of 360 days.
On September 13, 2023, Betterware drew down all of the Ps.950,000 of the credit line with HSBC to pay our revolving lines.
Long Term Debt - Offering of Bonds in Securities Commission and listed on the Mexican Stock Exchange (BWMX 23 and BWMX 23-2)
On July 7, 2023, Betterware successfully concluded the offering of a two-tranche bond issuance for a total of Ps.813,974, with maturities of four and seven years, offered in the Mexican market. The third offer of bonds for Ps.313,374 started paying interest at 12.41% rate and for the subsequent monthly payments, the rate will be based on the 28-day TIIE rate issued by BANXICO plus 0.90%, and the fourth offer of Ps.500,000 will pay interest semi-annually at a fixed rate of 11.23% during the bond term. Principal is to be paid upon each bond’s maturity.
On July 10, 2023, Betterware used the proceeds of the bonds, net of issuance costs of Ps.810,197, to pay the syndicated credit line.
Long Term Debt - Credit Line with BBVA
On July 5, 2023, Betterware entered into a credit agreement with BBVA, for up to Ps.1,500,000, with a term of 60 months and monthly interest payments at 28-day TIIE rate published in BANXICO (on non-business days, the TIIE rate could be at 26, 27 or 29 days) plus the applicable margin. Ordinary interest will be calculated by the number of days effectively elapsed over the base of a year 360 days. In addition, in case of a default, interest will be paid at the ordinary interest rate multiplied by 2.0pp and it will be calculated by the number of days effectively elapsed over the base of a year of 360 days.
On July 10, 2023, Betterware used the Ps.1,500,000 of the credit line with BBVA to pay the syndicated credit line.
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Long Term Debt - Syndicated Credit Line
On March 31, 2022, Betterware entered into a credit agreement with Banamex, HSBC, BBVA, BanBajio, BanCoppel, and Scotiabank, as syndicated lenders, for a credit line of up to Ps.4,498,695. The funds under the credit line were entirely allocated to the JAFRA Acquisition in Mexico and the United States. The credit line has a maturity of 5 years from the date of signing the contract in March 2022, which pays monthly interest at the 28-day TIIE rate plus the applicable margin established in the contract. The first 24 months the credit line has no principal payments, and from month 25 principal payments begin in an increasing manner, with a remaining payment of 30% in month 60. JAFRA’s subsidiaries are jointly responsible for this credit.
During the months of March and June 2023, Betterware made two principal payments for Ps.1,000,000 and Ps.250,000, respectively. On July 10, 2023, the remaining principal of the syndicated loan for Ps.3,248,695 was settled. The resources used came from long-term debt: Ps.1,500,000 from BBVA and Ps.810,197 from the new bond issue; and short-term loans: Ps.550,000 from the revolving line with BBVA, Ps.150,000 from the revolving line with Santander, Ps.50,000, from the revolving line with HSBC, Ps.150,000 from the loan with Jafra Cosmetics International, S.A. de C.V., and the remaining amount of Ps.38,498 was provided from Betterware’s available cash on the settlement date.
Management considered the transaction as an extinguishment of the original debt (Syndicated Loan) and a new debt was recognized for the long-term simple credit lines with BBVA and HSBC, mainly due to substantial differences in financial obligations. As a result of the extinguishment of the debt from July to December 2023, the Company cancelled in profit or loss the outstanding remainder of the initial issuance costs for the original debt (syndicated credit), which amounted to Ps.(50,447).
Long Term Debt - Offering of Bonds in Securities Commission and listed on the Mexican Stock Exchange (BWMX 21X and BWMX 21-2X)
On August 30, 2021, Betterware successfully concluded the offering of a two-tranche sustainability bond issuance for a total of Ps.1,500,000, with maturities of four and seven years, offered in the Mexican market and issued at favorable conditions for the Company. The first offer of sustainability bonds for Ps.500,000 started paying interest at 5.15% rate plus 0.40% and for the subsequent monthly payments, the rate will be based on the 29-day TIIE rate issued by Banxico plus 0.40%. The second offer of Ps.1,000,000 will pay interest semi-annually at a fixed rate of 8.35% during the sustainability bond term. Principal is to be paid upon each bond’s maturity.
On August 31, 2021, Ps.588,300 of proceeds received from the bond offering were used for the prepayment of the following long-term debt: Ps.521,449 were paid to the secured credit line with Banamex, plus an additional Ps.18,172 to cancel the swap linked to that loan, and Ps.48,679 to the credit line with BBVA. The rest of the proceeds were used for general corporate purposes, including additional investments in Campus Betterware and other initiatives with positive environmental and social impacts.
Banamex- Unsecured Credit Line
Betterware has an unsecured credit line with Banamex of up to Ps.400,000, amounted to 28-days TIIE plus 110 basis points. As of December 31, 2021, the interest rate was 28-days TIIE plus 285 basis points. During 2023 and 2022, Betterware drew down Ps.700,000 and Ps.250,000, respectively, and as of December 31, 2023, and 2022 has been reimbursed to Ps.900,000 and Ps.50,000, respectively. During 2021, BWM did not draw down under this credit line.
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HSBC-Credit Line
On March 10, 2020, Betterware entered into a current account credit line agreement with HSBC México, S.A., for an amount of Ps.50,000, with provisions by means of promissory notes specifying payment of principal and interest. BLSM is jointly liable for this credit. On May 4, 2020, the first amendment agreement was signed, in which the amount of the credit line was increased to Ps.150,000. During the years 2023, 2022 and 2021, Betterware received Ps.300,000, Ps.620,000 and Ps.20,000, respectively, which, as of December 31, 2023, 2022 and 2021, had been paid. This credit line matured on March 24, 2024.
BBVA-Credit Line
On April 5, 2022, the Group entered into a credit line with BBVA for up to Ps.400,000 and as of May 31, 2022, through an amending agreement, the amount was increased to up to Ps.800,000. The line of credit bears interest at the 28-day TIIE rate plus 206 basis points, payable monthly, with a term of 36 months from the date of signing the original contract. During the years 2023 and 2022, Betterware drew down Ps.1,855,020 and Ps.450,010, respectively, and repaid Ps.1,555,020 and Ps.450,010, respectively.
Santander-Credit Line
On May 30, 2022, Betterware entered into a current account credit agreement with Santander México, S.A., for an amount of Ps.200,000. BLSM is jointly and severally liable for this credit. This line of credit accrued interest at the TIIE rate plus 190 basis points. During fiscal year 2023, Betterware drew down Ps.380,000 under this credit line and which has been repaid to Santander. This line of credit matured on May 30, 2023.
Banamex- Secured Credit Line
In December 2018, the Group obtained a secured credit line with Banamex for an amount of Ps.400,000 to build the new Campus Betterware. On January 30, 2020, the Group renegotiated the interest rate of the secured credit line with Banamex, which changed from the TIIE rate plus 317 basis points to the TIIE rate plus 260 basis points. In addition, withdrawals from this credit line were extended to August 2020, and were payable on a quarterly basis from September 2020 up to December 18, 2025.
On July 30, 2020, a total amount of Ps.195,000 was withdrawn from a credit agreement signed on June 3, 2020, with Banamex. This loan bears interest at the TIIE rate plus 295 basis points maturing on December 30, 2025.
During the first seven months of 2021, Betterware made payments to secured credit line with Banamex, for Ps.46,167. The full amount of Ps.521,449 of the loan, including interest, was repaid on August 31, 2021.
BBVA - Simple Credit Line
On September 20, 2020, the Group entered into a credit line with BBVA for up to Ps.75,000 bearing interest at 7.5%, payable monthly. The credit line had racks in the Group’s distribution center pledged as collateral for an amount of Ps.80,901.
During the first seven months of 2021, Betterware made payments to credit line with BBVA, for Ps.16,325. The full amount of Ps.48,679 of the loan, including interest, was repaid on August 31, 2021.
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Our debt instruments contained the following financial ratios and covenants.
The long-term debt of the credit line with HSBC contains the following financial ratios:
a) | A leverage ratio less than or equal to 3.00. |
b) | A debt service coverage ratio equal to or greater than 1.25. |
The long-term debt of the credit line with BBVA contains the following financial ratios:
a) | A leverage ratio equal to or less than 3.50 to 1.0. |
b) | A debt service coverage ratio greater than or equal to 1.25 to 1.0. |
The long-term debt of the syndicated credit line contains the following financial ratios:
a) | A leverage ratio equal to or less than 3.00. |
b) | A debt service coverage ratio equal to or greater than 1.25. |
c) | A minimum stockholders’ equity equivalent to 90% of stockholders’ equity at the close of the last immediately preceding fiscal year. |
The short and long-term debt of credit lines with banks contain the following covenants, among others:
a) | Provide the quarterly financial statements 20 days after the end of each quarter (1st to 3rd) and 40 days after the end of the 4th quarter and provide the audited consolidated financial statements 120 days after at the end of the fiscal year. |
b) | Compliance with fiscal, social security and environmental laws and contractual obligations, among others; and payments of any taxes or related expenses. |
c) | Maintain current payments of insurance policies. |
d) | No mergers, splits or liens without the consent of the agent. |
The long-term debt of the bond issue contains the following covenants, among others:
a) | Use the funds from the placement of the Stock Certificates for the permitted purposes. |
b) | Compliance with the general provisions applicable to securities issuers and other participants; among them, the delivery of quarterly financial information and an annual report to the Banking Commission (CNBV, for its acronym in Spanish) and BMV. |
c) | Compliance with the general provisions applicable to entities and issuers supervised by the CNBV that hire external audit services. |
The Group was in compliance with all covenants as of December 31, 2023, 2022 and 2021. As of December 31, 2022, we obtained a waiver from the agent bank of the requirement to maintain minimum stockholders’ equity equivalent to at least 90% of stockholders’ equity at the close of the last immediately preceding fiscal year. This wavier was necessary as a result of a 10% decrease of stockholders’ equity due to the effects of the pandemic. The agent bank agreed to reduce the requirement to 80% of stockholders’ equity and the waiver was valid from October 27, 2022, through March 31, 2023, at which point our stockholders’ equity was in compliance with the 90% requirement.
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C. | RESEARCH AND DEVELOPMENT, PATENTS AND LICENSES, ETC. |
Our research and development efforts consist of constant product innovation with the objectives of refreshing our catalogue content and attracting clients’ repeated purchases and data analytics unit technology in order to improve product development processes. For further details, see “Item 4.B. Information on the Company-Business Overview-Research and Development.”
D. | TREND INFORMATION |
Other than as disclosed elsewhere in this annual report, we are not aware of any trends, uncertainties, demands, commitments or events for the year ended December 31, 2023 that are reasonably likely to have a material and adverse effect on our revenues, income, profitability, liquidity or capital resources, or that would cause the disclosed financial information in this annual report to be not necessarily indicative of our future results of operations or financial condition.
E. | CRITICAL ACCOUNTING JUDGMENTS AND ESTIMATES |
See —Note 4 “Critical accounting judgments and key sources of estimation uncertainty” to the Audited Consolidated Financial Statements.
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ITEM 6. | DIRECTORS, SENIOR MANAGEMENT AND EMPLOYEES |
A. | DIRECTORS AND SENIOR MANAGEMENT |
Set forth below is information concerning our officers and directors as of the date of this annual report. Our executive officers are appointed by the board of directors to serve in their roles. Each executive officer is appointed for such term as may be prescribed by the board of directors or until a successor has been chosen and qualified or until such officer’s death, resignation or removal. Unless otherwise indicated, the business address of all of our executive officers and directors is Luis Enrique Williams, 549, Colonia Belenes Norte, Zapopan Jalisco, México C.P.45145.
Name | Age | Position Held | ||
Luis German Campos Orozco | 71 | Chairman of the Board | ||
Andres Campos Chevallier | 41 | Group Chief Executive Officer and Board Member | ||
Santiago Campos Chevallier | 32 | Managing Director of BWM and Board Member | ||
Maria Dolores Sanchez Cano Gascon (1) | 62 | Managing Director of JAFRA Mexico and Board Member | ||
Pilar Sanchez Valdovinos (2) | 48 | Managing Director of JAFRA Mexico | ||
Virginia Cervantes | 57 | Jafra North America Region Director | ||
Alejandro Ulloa Miranda | 50 | Corporate Chief Financial Officer | ||
Mauricio Alvarez Morphy | 54 | Corporate Chief Information Officer | ||
Leonardo de Jesus Ayala Latapí | 52 | Corporate Chief Business Intelligence Officer | ||
José Carlos Gómez Rosales | 64 | Vice President of JAFRA Manufacturing | ||
Eduardo Vladimir Symanski Mantey | 46 | Corporate Human Resources Director | ||
Jose de Jesus Valdez Simancas | 71 | Independent Board Member | ||
Dr. Martín M. Werner Wainfeld | 61 | Independent Board Member | ||
Dr. Guillermo Ortiz Martinez | 74 | Independent Board Member | ||
Federico Clariond Domene | 50 | Independent Board Member | ||
Salvador Alva Gomez | 63 | Independent Board Member | ||
Silvia Lucia Davila Kreimerman | 53 | Independent Board Member | ||
Reynaldo Vizcarra Mendez | 58 | Secretary |
(1) | Maria Dolores Sanchez Cano was the Managing Director of JAFRA Mexico until December 31, 2023. |
(2) | Pilar Sanchez Valdovinos was named the Managing Director of JAFRA Mexico since January 1, 2024. |
Background of Our Officers and Directors
The Group’s board of directors is composed of the following members and a non-member Secretary:
● | Luis Campos has been in the direct-to-consumer business for more than 30 years. He has been chairman of Betterware de México since he bought the Company in 2001. Prior to Betterware, Mr. Campos served as Chairman of Tupperware Americas (1994 – 1999), Chairman of Sara Lee — House of Fuller Mexico (1991 – 1993), and Chairman of Hasbro Mexico (1984 – 1990). Mr. Luis Campos is an active member of the “Consejo Nacional de Comunicación”, an active member of the “Consejo Consultivo” of Banamex and he was an active member of the Direct Selling Association, The Latin America Regional Managers’ Club, The Conference Board, and a board member of the Economic Development Commission of Mid Florida, Casa Alianza-Covenant House, The Metro Orlando International Affairs Commission, SunTrust Bank and Casa de Mexico de la Florida Central, Inc. Mr. Campos was selected to serve on Betterware’s board of directors due to his extensive experience in consumer product companies, especially in the direct sales, as well as his relevant top-level experience in American public multinational companies. Luis Campos is the father of Andres and Santiago Campos. |
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● | Andres Campos has been CEO of Betterware de México since 2018. Prior to becoming CEO, within the Company, Andres Campos served as Commercial Director (2014 – 2018) and Strategy and New Businesses Director (2012 – 2014). Prior to Betterware, Mr. Campos worked in Banamex Corporate Banking area (2012 – 2014) and in KPMG as an Auditor (2004 – 2005). Andres holds a bachelor’s degree in Business Administration from Instituto Tecnológico y de Estudios Superiores de Monterrey and an MBA from Cornell University. On January 4, 2024, Andres was appointed Betterware Group CEO, which includes Betterware and Jafra brands, both in Mexico and abroad. Andres will report directly to Luis Campos, Chairman of the Board. During his eleven years in Betterware, Andres has been a key contributor to the company’s different stages of outstanding growth, where his leadership strength and strategic vision added to the company´s overall success. Andres Campos is son of Luis Campos and brother of Santiago Campos. |
● | Santiago Campos has served as Director of Innovation and Communication at Betterware since 2018. Before assuming the CMO role in 2019, he worked rotational periods with the Sales team, and lived in China for 6 months working with our Quality team. Prior to joining Betterware, he served as Commercial Director at a local Real Estate Development company. On January 4, 2024, Santiago assumed the position of Managing Director of Betterware Mexico, reporting directly to Andres Campos. Santiago holds a bachelor’s degree in public accounting and finance from Instituto Tecnológico y de Estudios Superiores de Monterrey, LEAD Professional Degree from Stanford University and Design Thinking Certificate from Kellog Executive Education. Santiago was selected to serve on Betterware’s board of directors due to his instinct in product innovation and household needs in the Company’s market target group. Santiago Campos is son of Luis Campos and brother of Andres Campos. |
● | Maria Dolores Sanchez Cano served as Jafra Mexico’s Managing Director for the past 18 years and as a member of the Betterware Board since June 6th, 2023. On November 6, 2023, she was appointed as the South America Expansion Director, effective January 1, 2024. Ms. Sánchez-Cano will oversee the expansion into the South American markets where the company will initially enter Peru and Colombia. Ms. Sánchez-Cano possesses over 30-years’ experience with the company a. Ms. Sánchez-Cano has a B.A. in Communication from Universidad Iberoamericana. |
● | Pilar Sanchez joined Jafra Mexico with extensive experience in leading consumer goods organizations, driving categories growth, building brands value, launching breakthrough innovation, and developing high-performance teams. In her previous experience she served as Chief Marketing Officer of Mondelez Mexico, and before that, she held various local, regional, and global positions of increasing responsibility at PepsiCo for 17 years, serving in broad functional roles such as marketing, innovation, strategy, and R&D. Pilar has immersed herself into the business since joining the company in July, 2023, and has been appointed as the Managing Director of Jafra Mexico, effective January 1, 2024. |
● | Virginia Cervantes has extensive expertise and track record in brand building strategy and business management for multinational companies (FMCG). Her experience crosses multiple categories (Cosmetics & Personal Care, Food & Beverages, Nutrition), multiple geographies (North America, Latin America, Western Europe) and multiple roles as CMO and Managing Director in companies such as PepsiCo, Kellogg’s, Avon Cosmetics, and Kraft Foods. She has thus become a key industry player in areas like brand positioning, business expansion, and P&L turnarounds. Virginia, former director of Commercial Planning for Jafra Mexico and the United States became the new Jafra North America Region Director for the Group, leading the markets of Mexico, the United States and, eventually Canada, effective January 1, 2024. |
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● | Alejandro Ulloa joined Betterware with extensive experience at large and multinational companies including Citelis (Organización Ramírez), where he served as Chief Financial Officer; General Electric, where he was Director of Equity; and Banamex Citigroup, where he held various positions of increasing responsibility, including Vice President of Financial Institutions at the Corporate and Investment Banking, Manager of Relations with Financial Institutions and Corporate and Investment Bank, Relationship Manager for Institutional Remedial Management and Credit Analyst. Mr. Ulloa also served as a member of Banorte’s regional Board. He has a bachelor’s degree in economics from ITAM, where he also received a Diploma in Credit and Financial Risk Management; and holds an MBA from Yale University and has an Executive Diploma in Real Estate Management from Harvard University. |
● | Mauricio Alvarez joined to Betterware as CIO in August 2020 responsible for information technology spanning applications, data, cybersecurity and infrastructure, all a vital part of nearly every aspect of our customer and service experience. Mauricio joined Betterware from multinational customer experience companies including Atento where he was Chief Information Officer for the US, Mexico, and Central America. Before Atento, Mauricio co-founded Flip Technologies, a SaaS provider for nonprofit organizations and held various IT & Innovation leadership roles of increasing responsibility at The Coca-Cola Company globally. Mauricio holds a bachelor’s degree in computer systems from the Universidad Iberoamericana in Mexico City. |
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● | Leonardo Ayala has worked for ten years developing business analysis capabilities for Betterware. Previously he held positions in Business Analysis and Commercial Strategy for telecommunications companies such as Telefónica Movistar (2007-2012) and in the financial sector (Grupo Profuturo 1996-2006). Leonardo holds a B.A. in Business Administration from Universidad Nacional Autonoma de México (UNAM). |
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● | José Carlos Gómez has established himself as a strategic and decisive global leader, with 32 years of experience in multinational consumer products and cosmetics. Within Jafra he has focused on elevating the Company’s brand and value, as well as improving the customer experience through the people-first approach. He maintains a leadership style that allows him to share different perspectives and bring diversity to drive change and operational excellence in the business. He graduated as a Food Engineer and has a Master’s in Finance from the Universidad de las Americas, Puebla. He also has a Diploma in Supply Chain Innovation from Instituto Tecnologico y de Estudios Superiores de Monterrey (ITESM), coursed programs in Leadership Development, Human Resources Management, Marketing, and Management Practices in different institutions such as Harvard Business School, Polytechnic University of Valencia, Spain and AOA Intercultural Nantes France. |
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● | Eduardo Szymanski joined Betterware de Mexico as Human Resources Director in June 2022 and since May 2023 he took the position of Corporate Human Resources Officer for the Group. Prior to joining Betterware, Eduardo worked for companies such as Grupo Modelo, Grupo Posadas, Aeromexico, and Aleatica de Mexico in different leadership roles within the Human Resources areas. Mr. Szymanski holds a bachelor’s degree in psychology from the Universidad Iberoamericana and a Master’s degree in Organizational Development from the Instituto de Estudios de Posgrado en Ciencias y Humanidades. |
● | Jose de Jesus Valdez. Mr. Valdez joined Alpek in 1976 and has held several senior management positions such as CEO of Petrocel, Indelpro and Polioles. He was also president of the “Asociación Nacional de la Industria Química” (ANIQ), of the “Comisión Energética de la Confederación de Cámaras Industriales de los Estados Unidos Mexicanos” (CONCAMIN) and of the “Cámara de la Industria de Transformación de Nuevo León” (CANAINTRA). Mr. Valdez is a mechanical engineer and has an MBA from Tecnológico de Monterrey (ITESM) and a master’s degree in industrial engineering from Stanford University. Mr. Valdez was selected to serve on the Company’s board of directors due to his vast experience in Mexican, US and Latin American business and market economy. |
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● | Dr. Martín M. Werner, who has served as DD3’s Chief Executive Officer and Chairman of the Board since inception, is a founding partner of DD3 Capital. Prior to founding DD3 Capital in 2016, Dr. Werner worked at Goldman Sachs for 16 years (2000 – 2016) becoming a Managing Director in 2000 and a Partner in 2006. He was co-head of the Investment Banking Division for Latin America and the country head of the Mexico office. Dr. Werner continues to serve as the Chairman of the board of directors of Red de Carreteras de Occidente (RCO), which is one of Mexico’s largest private concessionaires and operates more than 760 kilometers of toll roads and is owned by Goldman Sachs Infrastructure Partners. Prior to his time with Goldman Sachs, Dr. Werner served in the Mexican Treasury Department as the General Director of Public Credit from 1995 to 1997, and as Deputy Minister from 1997 to 1999. Among his numerous activities, he was in charge of restructuring Mexico’s Public debt after the financial crisis of 1994 and 1995. Dr. Werner is the second largest investor of Banca Mifel, a leading mid-market Mexican bank with $3.3 billion in assets and a credit portfolio of $2.0 billion; he is also member of the Board of Directors of Grupo Comercial Chedraui, a leading supermarket chain in Mexico and the United States; the Board of Directors of Grupo Aeroportuario Centro Norte, one of Mexico’s largest airport operators; and he is a member of Yale University’s School of Management Advisory Board. Dr. Werner holds a bachelor’s degree in economics from Instituto Tecnológico Autónomo de Mexico (ITAM) and a Ph.D. in economics from Yale University. |
● | Dr. Guillermo Ortiz has served as Chairman of BTG Pactual Latin America ex-Brazil, a leading Brazilian financial services company with operations throughout Latin America, the U.S. and Europe, since 2015. Prior to joining BTG, from 2010 to 2015, he was Chairman of the Board of Grupo Financiero Banorte-Ixe, the largest independent Mexican financial institution. Dr. Ortiz also served two consecutive six-year terms as Governor of Mexico’s Central Bank from 1998 to 2009. From 1994 to 1997, Dr. Ortiz served as Secretary of Finance and Public Credit in the Mexican Federal Government where he guided Mexico through the “Tequila” crisis and contributed to the stabilization of the Mexican economy, helping return the nation to growth in 1996. He has served on the Board of Directors of the International Monetary Fund, the World Bank and the Interamerican Development Bank. Dr. Ortiz is Chairman of the Pe Jacobsson Foundation, a member of Group of Thirty, Board of Directors of the Center for Financial Stability, Board of Directors of the Globalization and Monetary Policy Institute, Board of Directors in the federal Reserve Bank of Dallas and Board of Directors of the China’s International Finance Forum. He is also an officer of Zurich Insurance Group Ltd. And a Member of the Board of Directors of Wetherford International, a leading company in the oil and equipment industry, as well as of a number of Mexican companies, including Aeropuertos del Sureste, one of Mexico’s largest airport operators, Mexichem, a global leading petrochemical group, and Vitro, a leading glass manufacturer company in Mexico. Dr. Ortiz is also a member of the Quality of Life Advisory board of the Government of Mexico City. Dr. Ortiz holds a bachelor’s degree in economics from Universidad Nacional Autónoma de México (UNAM), a master’s degree and a Ph.D. in economics from Stanford University. Dr. Ortiz was selected to serve on our board of directors due to his significant government service and finance experience. |
● | Federico Clariond has served as CEO of Valores Aldabra, a single-family office with investments in financial services, aluminum, packaging and consumer goods companies, since 2011, and as CEO of Buro Inmobiliario Nacional, a Real Estate investment vehicle with holdings in the hospitality, industrial, office, and commercial spaces throughout Mexico, since 2015. Prior to Valores Aldabra and Buro Inmobiliario Nacional, from 2007 to 2011, Mr. Clariond served as CEO of Stabilit Mexico, a manufacturer of fiber glass reinforced plastics with operations in Mexico, the United States and Europe, and from 2004 to 2007, as Commercial VP of IMSA Acero. Additionally, he is board member of several companies ranging from the financial services, aluminum, packaging and consumer goods industries. Mr. Clariond is a mechanical engineer and has an MBA from Stanford University. Mr. Clariond was selected to serve on Betterware’s board of directors due to his vast business experience in Mexico’s private investment matters. |
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● | Salvador Alva is a consultant, entrepreneur and member of various boards and civil associations. He was President of the Instituto Tecnologico y de Estudios Superiores de Monterrey from 2011 to 2020, President of PepsiCo Latin America from 1983 to 2008 and Vice President of Marketing and Planning of Cerveceria Moctezuma from 1972 to 1982. Mr. Alva holds a Barchelor´s degree in Chemical Engineering from UNAM and an MBA from Universidad de las Americas. |
● | Silvia Davila is a proven leader with over 30 years of experience working with leading consumer companies in various roles and possesses deep knowledge of the Latin American market. Silvia Davila currently serves as President of Danone LATAM. She has vast experience in financial and digital transformation achieving sustained business growth. Her leadership style is based on empowerment and team development, consistently building high-performing teams to simplify operations, adding value through processes, and promoting ideas that generate sustained growth. She is determined, committed and passionate, and always a strategic leader who develops people. Silvia joined Danone in 2017 as Regional President LATAM for dairy products, and since 2020, she is a member of the Global Executive Committee and responsible for the operation in Mexico and for all categories in LATAM. Prior to Danone, she worked in Mars (2004-2017), Procter & Gamble (1992-2003) and McDonald´s Mexico (1989-1992). Silvia holds a Bachelor´s degree in Marketing from UNITEC, where she graduated with honors, a Master´s degree in Business Economics form ITESM and post-graduate studies from Harvard, IMD and INSEAD. |
● | Reynaldo Vizcarra (non-member Secretary) is a member of Baker & McKenzie’s Corporate and Transactional Practice Group. He is a professor at the University Anáhuac del Norte where he teaches foreign investment as part of the Master of Laws program, and an instructor at Universidad Panamericana’s Baker McKenzie Seminar. He joined Baker & McKenzie’s Mexico City office in 1986, handling foreign investments, banking and finance matters and international agreements. He also worked in the Chicago office’s Latin America Practice Group, advising on investments and acquisitions in Latin America (1996 – 1997). In 2000, Mr. Vizcarra co-founded Baker & McKenzie’s Guadalajara office, where he led the Banking & Finance Practice Group. In August 2005, he transferred to Baker McKenzie’s Cancun office as a founding member and director mainly handling tourism and real estate projects. In 2009, he transferred back to the Mexico City office, where he was local managing partner for four years and thereafter became National Managing Partner of the Firm in Mexico until August 2018. |
B. | COMPENSATION |
All amounts in this section marked with “Ps.” are in thousands of Mexican pesos unless otherwise noted
For the year ended December 31, 2023, we paid our top management a fixed aggregate compensation of approximately Ps.45,888 plus a variable aggregate compensation for bonuses of approximately Ps.16,686. The amounts payable under the performance bonus depend on the results achieved and include certain qualitative and/or quantitative objectives. Overall, the total executive compensation for 2023 was Ps.62,574.
The Group has a compensation incentive plan (the “Incentive Plan”) based on Betterware’s shares with certain key officers and directors The Incentive Plan was approved at the Board of Directors meeting held on August 15, 2019, and modified on July 30, 2020, and the objective was for the officers and directors to contribute significantly to the growth of the Group and align the economic interests of management with those of the shareholders. The Incentive Plan is aligned with shareholder interest in management’s ability to deliver operating results that potentially benefit the stock price. If the established results are achieved, a gradual delivery of shares will be carried out over a period of 4 to 5 years (see Note 23 of the Audited Consolidated Financial Statements). There must be a performance metric based on EBITDA (earnings before interest, taxes, depreciation and amortization) and each individual’s permanence in the Group, which will be delivered based on the particular compensation plans of each individual.
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The effects associated with the award of share-based payments were recognized in the consolidated statement of income and other comprehensive income in our Audited Consolidated Financial Statements, with the corresponding effect in stockholders’ equity, in the share premium account through December 31, 2022. In May 2021, the conditions of the share-based compensation plan for the Executive Chairman of the Board were met, so in June 2021, shares of Betterware equivalent to 2%, or 731,669, the total stipulated in the Incentive Plan, were delivered to Campalier.
C. | BOARD PRACTICES |
Board Diversity Matrix
The table below provides certain information regarding the diversity of our board of directors as of the date of this annual report.
Board Diversity Matrix (as of December 31, 2023) | ||
Country of Principal Residence | Mexico | |
Foreign Private Issuer | Yes, Mexico | |
Disclosure Prohibited Under Home Country Law | No | |
Total Number of Directors | 11 | |
Country of Principal Residence | Mexico |
Board Diversity | Female | Male | Non-Binary | Did Not Disclose Gender | ||||||||
Part I: Gender Identity Directors | 2 | 9 | - | - | ||||||||
Part II: Demographic Background | ||||||||||||
African American or Black | - | - | - | - | ||||||||
Alaskan Native or American Indian | - | - | - | - | ||||||||
Asian | - | - | - | - | ||||||||
Hispanic or Latinx | 2 | 9 | - | - | ||||||||
Native Hawaiian or Pacific Islander | - | - | - | - | ||||||||
White | - | - | - | - | ||||||||
Two or More Races Ethnicities | - | - | - | - | ||||||||
LGBTQ+ | - | - | - | - | ||||||||
Did Not Disclose Demographic Background | - | - | - | - |
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Board Diversity Matrix (as of December 31, 2022) | ||
Country of Principal Residence | Mexico | |
Foreign Private Issuer | Yes, Mexico | |
Disclosure Prohibited Under Home Country Law | No | |
Total Number of Directors | 9 | |
Country of Principal Residence | Mexico |
Board Diversity | Female | Male | Non-Binary | Did Not Disclose Gender | ||||||||
Part I: Gender Identity Directors | - | 9 | - | - | ||||||||
Part II: Demographic Background | ||||||||||||
African American or Black | - | - | - | - | ||||||||
Alaskan Native or American Indian | - | - | - | - | ||||||||
Asian | - | - | - | - | ||||||||
Hispanic or Latinx | - | 9 | - | - | ||||||||
Native Hawaiian or Pacific Islander | - | - | - | - | ||||||||
White | - | - | - | - | ||||||||
LGBTQ+ | - | - | - | - | ||||||||
Did Not Disclose Demographic Background | - | - | - | - |
Board Committees
The Group’s Audit and Corporate Practices Committee has the following specifications:
Composition
● | The Audit and Corporate Practices Committee of the Group consists of three members appointed by the board itself, in accordance with the provisions of Nasdaq, the Group’s bylaws and other legal provisions, in the understanding, however, that the chairman of the Audit and Corporate Practices Committee will be elected by the General Assembly of Shareholders of the Group. |
● | The members of the Audit and Corporate Practices Committee are independent as under Nasdaq requirements. |
● | The Audit and Corporate Practices Committee may create one or more sub-committees, to receive support in the performance of its functions. The Audit and Corporate Practices Committee is empowered to designate and remove the members of said sub-committees and to determine their powers. |
● | As of the date of this annual report, the members of the Audit and Corporate Practices Committee are: |
i. | Federico Clariond — Chairman — Federico Clariond has served as CEO of Valores Aldabra, since 2011, and as CEO of Buro Inmobiliario Nacional. Prior to Valores Aldabra and Buro Inmobiliario Nacional, from 2007 to 2011, Mr. Clariond served as CEO of Stabilit Mexico, a manufacturer of fiber glass reinforced plastics with operations in Mexico, the United States and Europe, and from 2004 to 2007, as Commercial VP of IMSA Acero. Additionally, he is board member of several companies. Mr. Clariond is a mechanical engineer and has an MBA from Stanford University. Mr. Clariond was selected to serve on Betterware’s board of directors due to his vast business experience in Mexico’s private investment matters. |
ii. | Maria Dolores Sanchez has served as Jafra Mexico’s Managing Director for the past 18 years and as a member of the Betterware Board since June 6th, 2023. On November 6, 2023, she was appointed as the South America Expansion Director, effective January 1, 2024. Ms. Sánchez-Cano will oversee the expansion into the South American markets where the company will initially enter Peru and Colombia. Ms. Sánchez-Cano possesses over 30-years’ experience with the company a. Ms. Sánchez-Cano has a B.A. in Communication from Universidad Iberoamericana. |
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iii. | Jose de Jesus Valdez Mr. Valdez joined Alpek in 1976 and has held several senior management positions such as CEO of Petrocel, Indelpro and Polioles. He was also president of the “Asociación Nacional de la Industria Química” (ANIQ), of the “Comisión Energética de la Confederación de Cámaras Industriales de los Estados Unidos Mexicanos” (CONCAMIN) and of the “Cámara de la Industria de Transformación de Nuevo León” (CANAINTRA). Mr. Valdez is a mechanical engineer and has an MBA from Tecnológico de Monterrey (ITESM) and a master’s degree in industrial engineering from Stanford University. Mr. Valdez was selected to serve on the Company’s board of directors due to his vast experience in Mexican, US and Latin American business and market economy. |
Sessions Frequency
● | The Audit and Corporate Practices Committee and its sub-committees meet with the necessary frequency for the performance of their duties, at the request of any of its members, the Board of Directors or its Executive President or the General Assembly of Shareholders; in the understanding that it must meet at least 4 (four) times during a calendar year. |
● | The sessions of the Audit and Corporate Practices Committee and its sub-committees may be held by telephone or videoconference, with the understanding that the Secretary of the respective session must take the corresponding minutes, which must in any case be signed by the Executive President and the respective Secretary, and collect the signatures of the members who participated in the session. |
Functions
● | Regarding Corporate Practices, the Audit and Corporate Practices Committee will have the functions referred to in the Securities Market Law, especially the provisions of section I (first) of its Article 42 (forty-two), and other applicable legal provisions, as well as those determined by the General Assembly of Shareholders. They will also perform all those functions of which they must render a report in accordance with the provisions of the Securities Market Law. In an enunciative way, but not limited to, it will have the following functions: |
● | Provide opinions regarding transactions between related parties to the General Assembly of Shareholders and the Board of Directors. |
● | Develop, recommend and review corporate governance guidelines and guidelines of the Group. |
● | Recommend modifications to the bylaws of the Group. |
● | Analyze and review all legislative, regulatory and corporate governance developments that may affect the operations of the Group and make recommendations in this regard to the Board of Directors. |
● | Prepare and propose the different manuals necessary for the corporate governance of the Group or for compliance with the applicable provisions. |
● | Define the compensation and performance evaluation policies of the senior executives of the Group. |
● | Use the best compensation practices to align the interests of the Shareholders and the senior executives of the Group, being able to hire any independent expert necessary for the development of this function. |
● | Ensure access to market data and best corporate practices through external consultants specialized in the field. |
● | Develop a plan for the succession of senior executives of the Group. |
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● | In matters of Audit, the Audit and Corporate Practices Committee will have the functions referred to in the Securities Market Law especially the provisions of section II of its Article 42 (forty-two), and other applicable legal provisions, as well as those determined by the General Assembly of Shareholders. They will also perform all those functions of which they must render a report in accordance with the provisions of the Securities Market Law. In an enunciative way, but not limited to, it will have the following functions: |
● | Determine the need and viability of the fiscal and financial structures of the Group. |
● | Comment on the financial and fiscal structure of the international expansion of the Group. |
● | Comment on the financial reports, accounting policies, control and information technology systems of the Group. |
● | Evaluate and recommend the external auditor of the Group. |
● | Ensure the independence and efficiency of the internal and external audits of the Group. |
● | Evaluate the transactions between related parties of the Group, as well as identify possible conflicts of interest derived from them. |
● | Analyze the financial structure of the Group, in the short, medium and long term, including any financing and refinancing transactions. |
● | Review and comment on the management of the Group’s treasury, risk and exposure to fluctuations in exchange rates and hedging instruments of the Group, whatever their nature or denomination. |
● | Evaluate the processes and selection of insurance brokers, as well as the coverage and premiums of the Group’s insurance policies. |
D. | EMPLOYEES |
The following table provides information regarding the number of our employees for the years 2023, 2022 and 2021, respectively:
Number of Employees | ||||||||||||
December 31, | December 31, | December 31, | ||||||||||
2023 | 2022 | 2021 | ||||||||||
Operations | 1,348 | 1,528 | 977 | |||||||||
Sales and marketing | 520 | 147 | 167 | |||||||||
Finance, administration, human resources, IT | 426 | 502 | 128 | |||||||||
Total | 2,294 | 2,177 | 1,272 |
E. | SHARE OWNERSHIP |
Not applicable.
F. | DISCLOSURE OF A REGISTRANT’S ACTION TO RECOVER ERRONEOUSLY AWARDED COMPENSATION |
Not applicable.
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ITEM 7. | MAJOR SHAREHOLDERS AND RELATED PARTY TRANSACTIONS |
A. | MAJOR SHAREHOLDERS |
The following table sets forth information with respect to the beneficial ownership of our shares as of the date of this annual report:
● | each shareholder, or group of affiliated shareholders, who we know beneficially owns more than 5% of our outstanding shares; |
● | each of our directors and executive officers individually; and |
● | all directors and executive officers as a group. |
As of the date of this annual report, we had 37,316,546 issued and outstanding ordinary shares. Beneficial ownership is determined in accordance with the rules of the SEC and generally includes any shares over which a person exercises sole or shared voting and/or investment power. Except as otherwise indicated, we believe the beneficial owners of the shares listed below, based on information furnished by them, have sole voting and investment power with respect to the number of shares listed opposite their names. The address for Campalier is Av. Acueducto 6075-A, Local A, Puerta de Hierro, Zapopan, Jalisco, 45116, Mexico.
Ordinary shares | ||||||||
Beneficially | ||||||||
Owned as of | ||||||||
date of this | ||||||||
annual report | ||||||||
Ordinary Shares | ||||||||
Number | % | |||||||
Five Percent or More Holders | ||||||||
Campalier S.A. de C.V.(1) | 20,117,829 | 53.91 | % | |||||
Other Shareholders | 17,126,091 | 45.89 | % | |||||
Total of all our executive officers, directors, independent board members and secretary | — | — |
(1) | This entity is controlled by Luis Campos, our Board Chairman. |
B. | RELATED PARTY TRANSACTIONS |
All amounts in this section marked with “Ps.” are in thousands of Mexican pesos unless otherwise noted
Other than as disclosed in this annual report and the Audited Consolidated Financial Statements attached hereto and other than in the ordinary course of business, since the beginning of our preceding three financial years, we do not have transactions or loans with the Group’s related parties other than as follows:
On June 23, 2022, our subsidiary Programa Lazos, as borrower, entered into a loan agreement for an amount of Ps.150,000 with Campalier, as lender. As of December 31, 2022, Programa Lazos had withdrawn Ps.120,000 under such loan. Principal amount beared a monthly variable interest rate of TIIE plus 349 basis points, and it did not contain a specific maturity date. On August 31, 2023, Programa Lazos repaid the total amount of the loan that it had with Campalier in the amount of Ps.122,500 and entered into a new loan with Betterware de Mexico as a lender, bearing a monthly interest rate of TIIE plus 349 basis points.
In October 2023, Betterware de México, S.A.P.I. de C.V. and Campalier, S.A. de C.V., signed a service agreement in which Betterware undertakes to provide Campalier with specialized services in an arm´s length transaction, such as: consulting, accounting and financial advice, with monthly payments. The total amount paid during the year was Ps.222.
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C. | INTERESTS OF EXPERTS AND COUNSEL |
Not applicable.
ITEM 8. | FINANCIAL INFORMATION |
A. | CONSOLIDATED AND COMBINED STATEMENTS AND OTHER FINANCIAL INFORMATION |
Our Audited Consolidated Financial Statements are included in Item 18. The Audited Consolidated Financial Statements were audited by independent registered public accounting firm and are accompanied by their audit reports.
Legal Proceedings
We are not involved in or threatened by any material proceeding that we are not adequately insured or indemnified or which, if determined adversely, would have a material adverse effect on our consolidated financial position, results of operations and cash flows.
Dividend Distribution Policy
We have created an Investment Committee which evaluates and recommends the Board of Directors whether or not to pay dividends. As of the date of this annual report, we have not implemented a dividend policy.
B. | SIGNIFICANT CHANGES |
Except as otherwise disclosed in our Audited Consolidated Financial Statements and elsewhere in this annual report, there have been no significant changes in our business, financial condition or results of operations since December 31, 2023. Please see Note 29 of the Audited Consolidated Financial Statements.
ITEM 9. | THE OFFER AND LISTING |
A. | OFFER AND LISTING DETAILS |
Our ordinary shares are listed on Nasdaq under the symbol “BWMX.”
B. | PLAN OF DISTRIBUTION |
Not applicable.
C. | MARKETS |
Our ordinary shares began trading on Nasdaq under the symbol “BWMX,” in connection with our initial public offering, on March 13, 2020.
D. | SELLING SHAREHOLDERS |
Not applicable.
E. | DILUTION |
Not applicable.
F. | EXPENSES OF THE ISSUE |
Not applicable.
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ITEM 10. | ADDITIONAL INFORMATION |
A. | SHARE CAPITAL |
Not applicable.
B. | MEMORANDUM AND ARTICLES OF ASSOCIATION |
The following is a summary of some of the terms of our ordinary shares, based on our articles of association in place. The following summary is not complete and is subject to, and is qualified in its entirety by reference to, the provisions of our articles of association, and applicable Mexican law, including Mexican corporate law.
General
Betterware is a company incorporated under the Mexican General Corporations Law on June 20, 1995, as a stock corporation with variable capital or “Betterware de México, S.A. de C.V.” (Sociedad Anonima de Capital Variable for its acronym in Spanish) with the initial register file number 195,312 in the Public Registry of Property and Commerce (“Registro Publico de la Propiedad y del Comercio” in Spanish). On June 30, 2020, we became a publicly traded stock corporation with variable capital (Sociedad Anonima Bursatil de Capital Variable in Spanish) with register file number 15416*1 in the Public Registry of Property and Commerce, and finally, on August 2, 2021, Betterware adopted the form of Sociedad Anonima Promotora de Inversion de Capital Variable as a requirement of National Banking and Stock Commision (Comision Nacional Bancaria y de Valores) due to an issuance of bonds. As Betterware is a Mexican corporation, the rights of holders of Betterware’s shares will be governed directly by Mexican law and the Amended and Restated Charter.
Purposes
The Company’s purpose is (i) to establish and manage all types of commercial or civil companies; (ii) purchase and sale, negotiation, marketing, promotion of all types of products, solutions, home accessories, personal use, cleaning, and personal care products, direct or indirect through third parties and (iii) purchase and sale of real estate, among other things.
Shareholder Meetings
● | Held at the corporate domicile of the company or, in the case of unanimous resolutions, the place where the shareholders are met. |
● | Notice: |
● | A copy of the notice of any shareholders’ meeting shall be published not fewer than fifteen (15) calendar days prior to the date of the proposed meeting in the electronic system of the Corporations Publications of the Mexican Ministry of Economy. |
Shareholders’ Voting Rights
● | Any person authorized to vote may be represented at a meeting by a proxy who may speak and vote on behalf of the member. |
● | Depending on the matter that requires shareholders’ approval, the by-laws and Mexican law provide a fixed quorum. |
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● | The annual ordinary shareholders’ meeting must have a quorum of at least 50% plus one of the outstanding shares of the company’s capital stock and all resolutions shall be approved with the affirmative vote of at least the majority of the present shares. In the event of a second or subsequent call, the general ordinary stockholders’ meeting may be validly held regardless of the number of shares represented, and its resolutions shall be valid when adopted by majority vote of the shares represented at the meeting. |
● | The extraordinary shareholders’ meetings must have a quorum of at least 75% of the outstanding shares of the company’s capital stock and all resolutions must be approved with the affirmative vote of at least 50% of the outstanding voting shares of the company. In the event of a second or subsequent call, extraordinary general stockholders’ meetings may be validly held if 50% of the outstanding voting shares of the company is represented, and their resolutions will be valid if adopted by the favorable vote of shares representing at least 50% of the outstanding voting shares of the company. |
● | Notwithstanding the provisions of the preceding paragraph, the favorable vote of shares with or without voting rights representing (i) 75% (seventy-five percent) of the Company’s outstanding capital stock shall be required to amend the Company’s by-laws and (ii) 95% (ninety-five percent) of the capital stock of the Company to resolve and request from the National Banking and Securities Commission the cancellation of the registration of the shares of the Company in the National Securities Registry, under the terms provided in the Securities Market Law and other applicable provisions. |
● | For special meetings, the rules provided for general extraordinary meetings shall apply considering only the shares of the applicable series or class. |
● | The annual ordinary shareholders’ meeting shall: |
● | approve the chief executive officer and board of directors’ annual reports; the appointment of the members of the board of directors and statutory examiners; and if applicable, the members of the board or statutory examiners’ fees. |
● | discuss and approve on the re-appointment, revocation and/or appointment, if any, of one third of the proprietary members and respective alternates of the board of directors that the annual general ordinary meeting resolves to re-appoint, revoke and/or appoint; |
● | evaluate the independence of independent directors; |
● | appoint the chairmen of the corporate practices and audit committees; |
● | decide on the use of the company’s profit, if any; |
● | if applicable, determine the maximum amount of resources that may be used for the acquisition of its own shares; |
● | approve the execution of transactions whether simultaneously or subsequently by the company or the legal entities it controls within the same fiscal year that may be considered as one and the same transaction that the company when they represent 20% or more of the consolidated assets of the company, based on figures corresponding to the close of the immediately preceding quarter, regardless of the way in which they are applied. Stockholders holding shares with limited or restricted voting rights may vote at such meetings; and |
● | any other matter that shall be convened with by the general ordinary meeting in accordance with applicable law or that is not specifically reserved for an extraordinary meeting. |
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● | An extraordinary shareholders’ meeting shall approve: |
● | extension of the company’s term; |
● | anticipated dissolution of the company; |
● | any increase or decrease in the capital stock of the company; |
● | any amendment in the company’s corporate purpose; |
● | any change in the company’s nationality; |
● | the company’s change in any other type of entity or company; |
● | any merger; |
● | issuance of shares different than ordinary shares and bonds; |
● | redemption of shares; and |
● | any amendment to the company’s by-laws. |
Directors
● | The board of directors shall have a minimum of 9 and a maximum of 21 members. |
● | Any shareholder, or group of shareholders, that have 10% or more of the capital stock of the Company has the right to appoint one member of the board of directors. |
● | The members of the board shall hold office for one year or until the shareholders that have appointed them revoke such appointment. The directors may be reelected as many times as deemed convenient and shall continue in office until their successors have been appointed and taken office. |
Fiduciary Duties
● | Members of the board owe fiduciary duties in accordance with the Securities Market Law and in the applicable provisions of the stock exchange in which the shares are listed as follows: |
● | The members of the board of directors must act in accordance with the duty of loyalty provided under Mexican law and in the applicable provisions of the stock exchange in which the shares are listed. The directors and the secretary, in the event they have a conflict of interest, must abstain from participating in the relevant matter and from being present in the deliberation and voting of said matter, without it affecting the quorum required for the installation of the board. |
● | The members of the board of directors must act in accordance with the duty of care. For such purposes, they shall have the right to request, at any time and in accordance with the terms they deem appropriate, information from the company’s officers and the legal entities controlled by the company. |
● | The breach of any director to his duty of care shall make him jointly and severally liable with other directors who have breached their duty of care or are responsible, for the damages and losses caused to the company, which shall be limited to direct damages and losses, but not punitive or consequential, caused to the company and to the events in which such director acted fraudulently, in bad faith, with gross negligence or unlawfully. |
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Shareholders’ Derivative Actions
● | The liability resulting from the breach of the duty of care or the duty of loyalty shall be exclusively in favor of the company or of the legal entity controlled by it or over which it has a significant influence and may be exercised by the company or by the stockholders who, individually or jointly, hold ordinary shares or shares with limited voting rights, restricted or without voting rights, representing 5% or more of the corporate capital in accordance with the provisions of Article 38 of the Securities Market Law. |
● | The members of the board of directors shall not incur in liability for damages caused to the company or to the legal entities it controls, when a director acts in good faith. |
Indemnification of Directors and Officers
● | The company shall indemnify and hold harmless the members and the secretary of the board of directors, any of the members of the company’s committees, and the relevant officers of the company, in connection with any liability arising from the performance of their duties, including any indemnification for any damage or injury, the necessary amounts to reach any settlement, and any fees and expenses incurred by such persons in connection with the above. Such indemnity shall not apply if any of such persons incurred or committed fraudulent acts, unlawful acts or omissions, or acted in bad faith. |
Inspection of Books and Records
● | Members of the general public, on payment of a nominal fee, can obtain copies of the public records of the company available at the Public Registry of Commerce, which will include an extract of the company’s articles of incorporation with the initial capital stock and any increase in its fixed portion, the initial stockholders and members of the Board, as well as any merger, dissolution or liquidation provision. |
● | Any person that is registered as a stockholder in the company’s stockholder registry book can inspect, with prior written notice to the company, any of the company’s books or records. |
Anti-takeover Protections
The Board of Directors needs to approve, with at least 66% of its members present in a duly conveyed meeting and with at least 66% of its members favorable vote, any change in Control of the Betterware or the transfer of the 20% or more of Betterware’s shares. Such change of Control or transfer must be notified to Betterware and Betterware’s shareholders.
The Board of Directors must approve the transfer within the following 90 calendar days after having all documentation the Board deems necessary for its consideration and approval.
In the event the Board of Directors authorizes the transaction, in addition to the Board approval, prior to the closing of the transaction, the person asking for the Board’s approval shall make a tender offer for 100% of the outstanding capital stock of the Company, at a price payable in cash not less than the highest of the following:
● | the book value per share, in accordance with the latest quarterly financial statements approved by the Board of Directors and presented to the National Banking and Securities Commission or to the applicable securities exchange; or |
● | the highest closing price per share with respect to transactions in the securities exchange where the shares are placed, published in any of the 365 days prior to the date of the application filed or the authorization granted by the Board of Directors; or |
● | the highest price paid with respect to the purchase of any shares, during the 365 days immediately before sending of the request or the authorization granted by the Board of Directors. |
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In each of these cases (items (i) to (iii) above), a premium equal to or greater than 15% shall be paid in respect of the price per share payable in connection with the requested transaction, it the understanding that the Board of Directors may modify, upwards or downwards, the amount of such premium, taking into account the opinion of a reputable investment bank.
The public tender offer must be completed within 90 days of the date of the Board of Directors’ authorization, on the understanding that such term may be extended for an additional period of 60 days if the applicable governmental authorizations continue to be pending on the date of expiration of the initial term referred to above.
In the event that the Board of Directors receives on or before closing, an offer from a third party, requesting to make the acquisition of at least the same number of shares, on better terms for the stockholders or holders of shares of Betterware, the Board of Directors shall have the capacity to consider and, if applicable, authorize such second request, revoking the authorization previously granted.
If the transaction is not (i) an acquisition representing the 20% of the capital stock of Betterware, or (ii) a change of Control, it shall be registered in Betterware’s Shares Registry Book once authorized by the Board of Directors.
In the event the Board of Directors rejects the transaction, the Secretary of the Board shall summon, within a period of 10 calendar days following such rejection (or within 20 calendar days prior to the termination of the term for the Board of Directors to decide on such request), to a General Ordinary Stockholders’ Meeting at which the shareholders may, by the simple majority of the votes of the outstanding shares, ratify the decision of the Board of Directors or revoke such decision. In such case, the shareholders’ resolution shall be deemed as final and shall replace any prior rejection by the Board of Directors.
“Control” means in respect of any person, through a person or group of persons, (i) the power to impose, directly or indirectly, by any means, resolutions or decisions, or to veto or prevent such resolutions or decisions from being taken, in any sense, at General Shareholders Meetings, or to appoint or remove the majority of the directors, administrators, managers or their equivalents of said person; (ii) maintain the ownership of any class of shares or rights related thereto which permit, directly or indirectly, the exercise of voting rights in respect of more than 50% of the shares, of whatever nature, with voting rights of such person, and/or (iii) the power to direct, determine, influence, veto or impede, directly or indirectly, the policies and/or decisions of the Board of Directors or of the management, strategy, activities, operations or principal policies of such person, whether through ownership of shares, by contract or agreement, written or oral, or by any other means, regardless of whether such control is apparent or implied.
A copy of the Articles of Association, as amended, is furnished under Item 19. “Exhibits”.
C. | MATERIAL CONTRACTS |
We do not have material contracts to disclose.
D. | EXCHANGE CONTROLS |
None.
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E. | TAXATION |
Material U.S. Federal Income Tax Considerations
The following is a summary of the material U.S. federal income tax consequences to U.S. Holders (as defined below) of the ownership and disposition of our ordinary shares. This summary is based upon U.S. federal income tax laws (including the U.S. Internal Revenue Code of 1986, as amended (the “Code”) final, temporary and proposed Treasury regulations, rulings, judicial decisions and administrative pronouncements), all as of the date hereof and such authorities may be repealed, revoked or modified, possibly with retroactive effect, so as to result in United States federal income tax consequences different from those discussed below.
As used herein, the term U.S. Holder means a beneficial owner of one or more of our ordinary shares:
● | that is for U.S. federal income tax purposes one of the following: |
● | an individual citizen or resident (as defined in Section 7701(b) of the Code) of the United States, |
● | a corporation (or other entity that is treated as a corporation for U.S. federal income tax purposes) created or organized in or under the laws of the United States or any political subdivision thereof (including the District of Columbia). |
● | an estate the income of which is subject to U.S. federal income taxation regardless of its source; or |
● | A trust if (1) a court within the United States can exercise primary supervision over it, and one or more United States persons have the authority to control all substantial decisions of the trust, or (2) the trust was in existence on August 20, 1996, was treated as a domestic trust on the previous day, and has a valid election in effect under applicable U.S. Treasury regulations to be treated as a United States person; |
● | who holds the ordinary shares as capital assets for U.S. federal income tax purposes; |
● | who owns, directly, indirectly or by attribution, less than 10% of the share capital or voting shares of the Company; and |
● | whose holding is not effectively connected with a business carried on through a permanent establishment in Mexico. |
The discussion does not cover all aspects of U.S. federal income taxation that may be relevant to, or the actual tax effect that any of the matters described herein will have on, the acquisition, ownership or disposition of our ordinary shares by particular investors (including consequences under the alternative minimum tax or net investment income tax), and does not address state, local, non-U.S. or other tax laws.
This summary also does not address all of the tax considerations that may apply to holders that are subject to special tax rules, such as U.S. expatriates or former long-term residents of the United States, insurance companies, individual retirement accounts and other tax-deferred accounts, tax-exempt organizations, certain financial institutions, dealers and certain traders in securities, (including those that elect to use the mark-to-market method of accounting), banks, regulated investment companies, real estate investment trusts, persons holding ordinary shares as part of a straddle, hedging, conversion or other integrated transaction, controlled foreign corporations or passive foreign investment companies, persons who are required to accelerate the recognition of any item of gross income with respect to the shares of the Company as a result of such income being recognized on an applicable financial statement, persons who acquired their ordinary shares pursuant to the exercise of employee shares options or otherwise as compensation, persons who are liable for the alternative minimum tax, entities or arrangements classified as partnerships for U.S. federal income tax purposes or persons whose functional currency is not the U.S. dollar. Such holders may be subject to U.S. federal income tax consequences different from those set forth below.
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If an entity or arrangement treated as a partnership for U.S. federal income tax purposes holds ordinary shares, the tax treatment of a partner generally will depend upon the status of the partner and the activities of the partnership. An entity or arrangement treated as a partnership for U.S. federal income tax purposes, or partner in a partnership, is urged to consult its own tax advisor regarding the specific tax consequences of owning and disposing of the ordinary shares.
Except as otherwise noted, this summary assumes that the Company is not a passive foreign investment company (a “PFIC”) for U.S. federal income tax purposes, which the Company believes to be the case. The Company’s possible status as a PFIC must be determined annually and therefore may be subject to change. If the Company were to be a PFIC in any year, materially adverse consequences could result for U.S. Holders.
Potential investors in our ordinary shares should consult their own tax advisors concerning the specific U.S. federal, state and local tax consequences of the ownership and disposition of our ordinary shares in light of their particular situations as well as any consequences arising under the laws of any other taxing jurisdiction.
Taxation of distributions
Subject to the PFIC rules discussed below, distributions received by a U.S. Holder on ordinary shares, including the amount of any Mexican taxes withheld, generally will constitute foreign source dividend income to the extent paid out of the Company’s current or accumulated earnings and profits (as determined for U.S. federal income tax purposes). Distributions in excess of current and accumulated earnings and profits will be treated as a non-taxable return of capital to the extent of the U.S. Holder’s basis in the ordinary shares and thereafter as capital gain. Because the Company does not maintain calculations of its earnings and profits under U.S. federal income tax principles, it is expected that such distributions (including any Mexican taxes withheld) will be reported to U.S. Holders as dividends. U.S. Holders should consult their own tax advisers with respect to the appropriate U.S. federal income tax treatment of any distribution received from the Company.
Corporate U.S. Holders who own less than 10% of the share capital or voting shares of the Company will not be entitled to claim the dividends received deduction with respect to dividends paid by the Company. A non-corporate recipient of dividend income will generally be subject to tax on dividend income from a “qualified foreign corporation” at a reduced capital gains rate rather than the marginal tax rates generally applicable to ordinary income provided that the holding period requirement is met. A non-U.S. corporation (other than a corporation that is classified as a PFIC (defined below) for the taxable year in which the dividend is paid or the preceding taxable year) generally will be considered to be a qualified foreign corporation with respect to any dividend it pays on stock which is readily tradable on an established securities market in the United States. The ordinary shares are listed on Nasdaq, and should qualify as readily tradable on an established securities market in the United States so long as they are so listed. Therefore, the Company believes that it will be a qualified foreign corporation for purposes of the reduced tax rate, although no assurance can be given that it will continue to be treated as a qualified foreign corporation in the future. Non-corporate U.S. Holders should consult their own tax advisors to determine whether they are subject to any special rules that limit their ability to be taxed at this favorable rate.
If you are a U.S. Holder, the amount of any cash dividend paid in Pesos will be included in your gross income for U.S. federal income tax purposes in an amount equal to the U.S. Dollar value of the gross amount of the Pesos received (i.e., before deduction of any Mexican withholding tax), calculated by reference to the spot exchange rate in effect on the date the dividend is actually or constructively received by you, regardless of whether the Pesos are in fact converted into U.S. Dollars at that time. If the Pesos received as a dividend are converted into U.S. Dollars on the date of receipt, you generally should not recognize foreign currency gain or loss with respect to such dividend. If the Pesos received as a dividend are not converted into U.S. Dollars on the date of receipt, you will have a tax basis in the Pesos equal to their U.S. Dollar value on the date of receipt. Any foreign currency gain or loss recognized on a subsequent conversion or other disposition of the Pesos will be treated as U.S. source ordinary income or loss. U.S. Holders should consult their own tax advisors regarding whether any disposition of Pesos giving rise to foreign currency loss constitutes a reportable transaction for U.S. federal income tax purposes.
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Dividends received on ordinary shares will be treated, for United States foreign tax credit purposes, as foreign source income. A U.S. Holder may be eligible, subject to a number of complex limitations, to claim a foreign tax credit in respect of any non-United States withholding taxes imposed on dividends received on ordinary shares. These generally applicable limitations and conditions include new requirements adopted by the Treasury in 2021, and any Mexican tax will need to satisfy these requirements in order to be a creditable tax for a U.S. Holder. In the case of a U.S. Holder that is either (i) eligible for, and properly elects to claim, the benefits of the Tax Treaty, or (ii) consistently elects to apply a modified version of these rules under recently issued temporary guidance and complies with specific requirements set forth in such guidance (for tax years ending before such temporary guidance is modified or withdrawn), the Mexican tax on dividends generally will be treated as meeting the new requirements, and therefore as a creditable tax.
Instead of claiming a credit, a U.S. Holder may elect to deduct foreign taxes (including any Mexican taxes) in computing its taxable income, subject to generally applicable limitations. An election to deduct foreign taxes (instead of claiming foreign tax credits) applies to all taxes paid or accrued in the taxable year to foreign countries and possessions of the United States. The limitations on foreign taxes eligible for credit is calculated separately with respect to specific classes of income (e.g., foreign source income). For purposes of the U.S. foreign tax credit limitation, foreign source income is separated into different “baskets,” and the credit for foreign taxes on income in any basket is limited to the U.S. federal income tax allocable to such income. Thus, for example, if a U.S. Holder’s federal income tax rate on dividends paid by us is less than the Mexican withholding taxes imposed on such dividends, the U.S. Holder would not be able to use any excess Mexican withholding taxes as a credit against its U.S. federal income tax liability unless the holder is able to use such credit to offset U.S. federal income taxes payable on other foreign source income in the same basket. For these purposes, dividends paid by us generally will constitute “passive category income.” The rules governing foreign tax credits are complex. Therefore, U.S. Holders should consult their own tax advisors regarding the availability of foreign tax credits in their particular circumstances.
Taxation upon sale or other disposition of ordinary shares
Subject to the PFIC rules discussed below, a U.S. Holder generally will recognize U.S. source capital gain or loss on the sale or other disposition of ordinary shares, which will be long-term capital gain or loss if the U.S. Holder has held such ordinary shares for more than one year. The amount of the U.S. Holder’s gain or loss will be equal to the difference between such U.S. Holder’s tax basis in the ordinary shares sold or otherwise disposed of and the amount realized on the sale or other disposition. Net long-term capital gains of non-corporate U.S. Holders, including individuals, may be eligible for reduced rates of taxation. The deductibility of capital losses is subject to limitations. Any gain or loss that a U.S. Holder recognizes generally will be treated as gain or loss from sources within the United States for U.S. foreign tax credit limitation purposes.
If a Mexican tax is withheld on a sale or other disposition of ordinary shares, the amount realized by a U.S. Holder will include the gross proceeds of the sale or other disposition (i.e., before deduction of the Mexican tax). In the case of a gain from the disposition of ordinary shares that is subject to Mexican tax, the U.S. Holder may not be able to claim as a foreign tax credit any Mexican tax paid, against such U.S. Holder’s U.S. federal income tax liability, except in the case of either (i) a U.S. Holder that is eligible for, an properly elects to the claim the benefits of the Tax Treaty, as described below, or (ii) a U.S. Holder that consistently elects to apply a modified version of the U.S. foreign tax credit rules that is permitted under recently issued temporary guidance and complies with specific requirements set forth in such guidance (for tax years ending before such temporary guidance is modified or withdrawn). As noted above, capital gain or loss recognized by a U.S. Holder on the sale or other disposition of ordinary shares will generally be treated as U.S. source gain or loss for foreign tax credit purposes, unless such U.S. Holder elects to treat the gain as foreign source pursuant to Article 24(3) of the Tax Treaty (provided the U.S. Holder is eligible for, and properly elects to claim, the benefits of the Tax Treaty). Instead of claiming a credit, a U.S. Holder may elect to deduct foreign taxes (including any Mexican taxes) in computing its taxable income, subject to generally applicable limitations. An election to deduct foreign taxes (instead of claiming foreign tax credits) applies to all taxes paid or accrued in the taxable year to foreign countries and possessions of the United States. In the event the Mexican withholding tax does not qualify as a creditable tax, the amount of such tax would generally reduce the amount realized on the sale, exchange, or other taxable disposition of ordinary shares. The rules governing foreign tax credits are complex. Therefore, U.S. Holders should consult their own tax advisors regarding the availability of foreign tax credits in their particular circumstances.
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Additional tax on net investment income
Subject to certain limitations and exceptions, an additional 3.8% federal income tax may be assessed on net investment income (including dividends, other distributions, and gain realized on the sale of ordinary shares) earned by certain U.S. Holders who are individuals, estates, or trusts. This tax does not apply to U.S. Holders who hold ordinary shares in the ordinary course of certain trades or businesses. U.S. Holders should consult their own tax advisors regarding the effect, if any, of the net investment tax on their ownership and disposition of ordinary shares.
Passive foreign investment company rules
The Company believes that it was not a PFIC for its 2022 taxable year and does not expect to be a PFIC for its 2023 taxable year or in the foreseeable future based on the market price of our ordinary shares and the composition of our income and assets, including goodwill. However, the application of the PFIC rules is subject to uncertainty in several respects, and therefore, the Internal Revenue Service may assert that, contrary to our belief, we were a PFIC for a taxable year on the past or will be for a taxable year in the future.
A non-U.S. corporation will be a PFIC in any taxable year in which, after taking into account the income and assets of the corporation and certain subsidiaries pursuant to applicable “look-through rules,” either (i) at least 75% of its gross income for a taxable year is “passive income” or (ii) at least 50% of the average value of its assets (based on an average of the quarterly value of the assets during such year) is attributable to assets, including cash, which produce passive income or are held for the production of passive income. However, because PFIC status depends upon the composition of the Company’s income and assets and the market value of its assets (including, among others, less than 25% owned equity investments) from time to time, there can be no assurance that the Company will not be considered a PFIC for any taxable year.
If the Company were a PFIC for any taxable year during which a U.S. Holder held ordinary shares, unless the U.S. Holder makes a mark-to-market election as discussed below, gain recognized by a U.S. Holder on a sale or other disposition of an ordinary shares would be allocated ratably over the U.S. Holder’s holding period for the ordinary shares. The amounts allocated to the taxable year of the sale or other disposition and to any year before the Company became a PFIC would be taxed as ordinary income. The amount allocated to each other taxable year would be subject to tax at the highest rate in effect for individuals or corporations, as appropriate, and an interest charge at the rates generally applicable to underpayments of tax payable in those years would be imposed on the resulting tax liability. The same treatment would apply to any distribution in respect of ordinary shares to the extent such distribution exceeds 125% of the average of the annual distributions on ordinary shares received by the U.S. Holder during the preceding three years or the U.S. Holder’s holding period, whichever is shorter. Certain elections may be available that would result in alternative treatments (such as mark-to-market treatment) of the ordinary shares.
In addition, if the Company were treated as a PFIC in a taxable year in which it pays a dividend or in the prior taxable year, the reduced rate discussed above with respect to dividends paid to certain non-corporate U.S. Holders would not apply.
In certain circumstances, instead of being subject to the excess distribution rules discussed above, a U.S. Holder may make an election to include gain on the ordinary shares of a PFIC as ordinary income under a mark-to-market method, provided that the ordinary shares are regularly traded on a qualified exchange. Under current law, the mark-to-market election is only available for ordinary shares that are regularly traded within the meaning of U.S. Treasury regulations on certain designated U.S. exchanges and foreign exchanges that meet trading, listing, financial disclosure and other requirements to be treated as a qualified exchange under applicable U.S. Treasury regulations. Nasdaq is a qualified exchange, and therefore the mark-to-market election should be available for U.S. Holders of our ordinary shares.
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If a U.S. Holder makes a mark-to-market election, the U.S. Holder will include each year as ordinary income, rather than capital gain, the excess, if any, of the fair market value of the U.S. Holder’s ordinary shares at the end of the taxable year over such U.S. Holder’s adjusted basis in the ordinary shares and will be permitted an ordinary loss in respect of the excess, if any, of the adjusted basis of these ordinary shares over their fair market value at the end of the taxable year, but only to the extent of the net amount previously included in income as a result of the mark-to-market election. A U.S. Holder’s basis in the ordinary shares will be adjusted to reflect any such income or loss amounts. Any gain or loss on the sale of the ordinary shares will be ordinary income or loss, except that this loss will be ordinary loss only to the extent of the previously included net mark-to-market gain.
If we are a PFIC and we have any direct, and in certain circumstances, indirect subsidiaries that are PFICs (each a “Subsidiary PFIC”), a U.S. Holder will be treated as owning its pro rata share of the stock of each such Subsidiary PFIC and will be subject to the PFIC rules with respect to each such Subsidiary PFIC. A U.S. Holder may not make a mark-to-market election with respect to the shares of any Subsidiary PFIC. Thus, the mark-to-market election is not available to mitigate the adverse tax consequences attributable to any Subsidiary PFIC.
If a non-U.S. corporation is a PFIC, a holder of shares in that corporation may avoid taxation under the PFIC rules described above regarding excess distributions and recognized gains by making a “qualified electing fund” election to include in income its share of the corporation’s income on a current basis. However, you may make a qualified election fund election with respect to our ordinary shares only if we agree to furnish you annually with certain tax information. And we currently do not intend to prepare or provide such information.
A U.S. Holder who owns, or is treated as owning, PFIC stock during any taxable year in which the Company is a PFIC would generally be required to file IRS Form 8621 annually. U.S. Holders should consult their tax advisors regarding the requirement to file IRS Form 8621 and the potential application of the PFIC regime.
Information reporting and backup withholding
Under U.S. federal income tax law and the Treasury regulations, certain categories of U.S. Holders must file information returns with respect to their investment in, or involvement in, a foreign corporation. For example, U.S. Holders that hold certain specified foreign financial assets in excess of U.S.$50,000 on the last day of the taxable year or US$ 75,000 at any time during the taxable year are generally subject to U.S. return disclosure obligations (and related penalties). The definition of specified foreign financial assets includes not only financial accounts maintained in foreign financial institutions, but also, unless held in accounts maintained by a financial institution, any stock or security issued by a non-U.S. person, any financial instrument or contract held for investment that has an issuer or counterparty other than a U.S. person and any interest in a foreign entity. U. S. Holders may be subject to these reporting requirements unless their ordinary shares are held in an account at a domestic financial institution. Penalties for failure to file certain of these information returns are substantial.
Payments of dividends and sales proceeds with respect to ordinary shares by a U.S. paying agent or other U.S. intermediary will be reported to the IRS and to the U.S. Holder as may be required under applicable regulations. Backup withholding may apply to these payments if the U.S. Holder fails to provide a correct taxpayer identification number or certification that it is not subject to backup withholding. Certain U.S. Holders are not subject to backup withholding. The amount of any backup withholding from a payment to a U.S. Holder will be allowed as a credit against the U.S. Holder’s U.S. federal income tax liability and may entitle such U.S. Holder to a refund, provided that the required information is timely furnished to the Internal Revenue Service.
U.S. Holders should consult their tax advisors about these rules and any other reporting obligations that may apply to the ownership or disposition of ordinary shares, including requirements related to the holding of certain foreign financial assets.
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Material Mexico Income Tax Considerations
The following is a summary of the material Mexican federal income tax consequences to US holders of the purchase, ownership and disposition of our shares. The summary of Mexican tax considerations does not purport to be a comprehensive description of all the Mexican tax considerations that may be relevant to a decision to purchase, own or dispose of shares and does not address all of the Mexican tax consequences that may be applicable to specific holders of the shares (including a holder that controls the Company, an investor that holds 10% or more of shares by vote or value or holders that constitute a group of persons for purposes of Mexican law that controls the Company or that holds 10% or more of the shares by vote or value, or a holder that is a resident of Mexico or that is a corporation resident in a tax haven (as defined in the Mexican Income Tax Law)). In addition, the summary does not address any U.S. or Mexican state or local tax considerations that may be relevant to a U.S. holder.
The summary is based upon the federal income tax laws of the United Mexican States (hereinafter “Mexico”) as in effect on the date of this annual report on Form 20-F, including the provisions of The Convention between the Government of the United States of America and the Government of the United Mexican States for the Avoidance of Double Taxation and the Prevention of Fiscal Evasion with Respect to Taxes on Income, together with related Protocols and Competent Authority Agreements (hereinafter “Tax Treaty”), all of which are subject to change, possibly with retroactive effect in the case of U.S. federal income tax law. Prospective investors in our shares should consult their own tax advisors as to the U.S., Mexican or other tax consequences of the purchase, ownership and disposition of shares, including, in particular, the effect of any foreign, state or local tax laws and their entitlement to the benefits, if any, afforded by the Tax Treaty.
For purposes of this summary, the term “non-Mexican holder” shall mean a holder that is not a resident of Mexico for federal tax purposes and that does not hold shares or a beneficial interest therein in connection with the conduct of a trade or business through a permanent establishment or fixed base in Mexico.
For purposes of Mexican taxation, the definition of residency is highly technical and residency results in several situations. Generally, an individual is a resident of Mexico if he or she has established his or her home in Mexico, and a corporation is a resident if it has its place of effective management or center of interest in Mexico. An individual who has a home in Mexico and another country will be considered to be a resident of Mexico if Mexico is the individual’s significant center of interest. However, any determination of residence should take into account the particular situation of each person or legal entity. If a legal entity or an individual is deemed to have a permanent establishment in Mexico for Mexican tax purposes, all income attributable to that permanent establishment will be subject to Mexican income taxes, in accordance with applicable tax laws.
Taxation of Dividends
Under the Mexican Income Tax Law, dividends paid to Mexican individuals, or any foreign residents are subject to a 10% withholding tax if paid from earnings generated during and after 2014 but are not subject to Mexican withholding tax if paid from earnings generated before 2014. Non-Mexican holders may be subject to withholding tax at reduced rates if they are eligible for benefits under an applicable tax treaty with Mexico.
Taxation of Dispositions of Shares
Subject to applicable tax treaties, any gain on the sale of our shares by any holder is subject to a 10% withholding tax in Mexico on the net gain from the sale if the transaction is carried out through the Mexican Stock Exchange. These taxes are paid through withholdings made by the financial intermediary. However, these withholdings will not be applicable to a non-resident holder that demonstrates (before the relevant financial intermediary) residence in a country with which Mexico holds a tax treaty to avoid double taxation. The non-resident holder must provide the financial intermediary with a signed document stating that the non-resident holder is a foreign resident and that their country of residence has a tax treaty to avoid double taxation with Mexico and provide their Tax ID.
The sale or transfer of shares outside of the Mexican Stock Exchange will give rise to a 25% Mexican withholding tax on the gross proceeds realized from the transaction. Subject to certain exceptions, a non-Mexican holder may elect to pay taxes on the gains realized from the sale of shares on a net basis at a rate of 35.0%.
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Other Mexican Taxes
There are no Mexican inheritance, gift, succession or value-added taxes applicable to the ownership, transfer or disposition of the Shares by non-Mexican holders; provided, however, that gratuitous transfers of shares may in certain circumstances cause a Mexican federal tax to be imposed upon the recipient. There are no Mexican stamp, issue, registration or similar taxes or duties payable by non-Mexican holders of shares.
F. | DIVIDENDS AND PAYING AGENTS. |
Not applicable.
G. | STATEMENT BY EXPERTS |
Not applicable.
H. | DOCUMENTS ON DISPLAY |
We make our filings in electronic form under the EDGAR filing system of the SEC. Our filings are available through the EDGAR system at www.sec.gov. Our filings are also available to the public through the Internet at our website at https://investors.betterware.com.mx/. Such filings and other information on our website are not incorporated by reference in this annual report. Interested parties may request a copy of this filing, and any other report, at no cost, by writing to the following email address: ir@better.com.mx.
I. | SUBSIDIARY INFORMATION |
Not applicable.
J. | ANNUAL REPORT TO SECURITY HOLDERS |
Not applicable.
ITEM 11. | QUANTITATIVE AND QUALITATIVE DISCLOSURES REGARDING MARKET RISK |
We are exposed to market risks arising from our normal business activities, which mainly consists of exchange rate risk and interest rate risk. These market risks principally involve the possibility that fluctuations in exchange rates and interest rates will adversely affect the value of our financial assets and liabilities, or future cash flows and earnings. Market risk is the potential loss arising from adverse changes in market rates and prices.
Market risk
Our activities expose it primarily to the financial risks of changes in exchange rates and interest rates (see below). We entered into a variety of derivative financial instruments to manage its exposure to interest rate and foreign currency risk, including:
● | In order to reduce the risks related to fluctuations in the exchange rate of foreign currency, we use derivative financial instruments such as forwards to adjust exposures resulting from foreign exchange currency. |
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● | Additionally, the Group occasionally used variable interest rate loans to adjust its exposure to the variability of the interest rates or to reduce their financing costs. The Group’s practices vary from time to time depending on judgments about the level of risk, expectations of change in the movements of interest rates and the costs of using derivatives. |
December 31, 2023 | December 31, 2022 | December 31, 2021 | ||||||||||
Long-term debt and borrowings | Long-term debt and borrowings | Long-term debt | ||||||||||
Fair value.(1) | Ps. | 5,145,691 | 6,489,926 | 1,499,867 |
(1) | The fair value of the long term bond in 2023, 2022 and 2021, was calculated based on level 1 of the value hierarchy, since its price is quoted in an active market on that date, meanwhile the fair value of borrowings for the years 2023 and 2022, was calculated using the discounted cash flow method and the Interbank Equilibrium Interest Rate (“TIIE”, for its acronym in Spanish), adjusted for credit risk, and used to discount future cash flows. |
Exchange risk management
We undertake transactions denominated in foreign currencies, mainly U.S. dollars; consequently, exposures to exchange rate fluctuations arise. Exchange rate exposures are managed within approved policy parameters utilizing forward foreign exchange contracts.
Our carrying amounts of U.S. dollars, Euro (“€”) and India rupee (“Rp”) and denominated financial assets and financial liabilities at the reporting date are as follows:
December 31, | December 31, | December 31, | ||||||||||||||||||||||
2023 | 2022 | 2021 | ||||||||||||||||||||||
US$ | €$ | US$ | €$ | Rp$ | US$ | |||||||||||||||||||
Financial assets | 13,324 | 2 | 13,006 | 105 | 60,340 | 10,686 | ||||||||||||||||||
Financial liabilities | (35,186 | ) | (43 | ) | (23,142 | ) | (78 | ) | - | (35,148 | ) | |||||||||||||
Net position | (21,862 | ) | (41 | ) | (10,136 | ) | 27 | 60,340 | (24,462 | ) | ||||||||||||||
Closing exchange rate of the year | 16.8935 | 18.6896 | 19.3615 | 20.7693 | 0.0013 | 20.5157 |
Exchange rate sensitivity analysis
We are mainly exposed to variations in the Mexican Peso / the U.S. Dollar exchange rate. For sensitivity analysis purposes, we have determined a 10% increase and decrease in Ps. currency units against the U.S. dollar (“relevant currency”). A 10% is the sensitivity rate used when reporting foreign currency risk internally to key management personnel and represents management’s assessment of the reasonably possible change in foreign exchange rates. The sensitivity analysis includes only outstanding foreign currency denominated financial assets/liabilities and adjusts their translation at the year-end for a 10% change in foreign currency rates. Given that the foreign exchange currency net position results in a liability, a positive number below indicates an increase in profit where currency units strengthen 10% against the relevant currency. For a 10% weakening of currency units against the relevant currency, there would be a comparable impact on the net income, and the balances below would be negative.
December 31, | December 31, | December 31, | ||||||||||
2023 | 2022 | 2021 | ||||||||||
Impact on net income | US$ | 37,009 | US$ | 19,490 | US$ | 50,186 |
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Foreign exchange forward contracts
We enter into foreign exchange forward contracts to manage the foreign currency risk associated with anticipated purchase transactions up to 12 months.
See Note 19 to our Audited Consolidated Financial Statements for details on foreign currency forward contracts outstanding at the end of the reporting period. Foreign currency forward contract liabilities are disclosed in the line item ‘Derivative financial instruments’ within the consolidated statement of financial position.
We have entered into contracts to purchase raw materials from suppliers in China, with such purchases denominated in U.S. dollars. We have entered into foreign exchange forward contracts to hedge the exchange rate risk arising from future payments in US dollars.
Interest rate risk management
We are exposed to interest rate risk from borrowings at variable interest rates (69% of long-term debt uses variable rates and 31% uses fixed rates). We manage the risk by maintaining an appropriate balance between fixed and variable rate borrowings. Hedging activities were evaluated regularly to align with interest rate views and defined risk appetite; ensuring the most cost-effective hedging strategies are applied.
Our exposures to interest rates on financial assets and financial liabilities are detailed in the section of liquidity risk management in our Audited Consolidated Financial Statements.
Credit risk management
Our exposure to credit risk is not significant as no customer represents more than 10% of sales and receivables. The concentration of credit risk is limited due to the fact that the customer base is large and unrelated, spread across diverse geographical areas. Credit policy has been implemented for each customer establishing purchase limits. Customers who do not satisfy the credit references set out by us, can only carry out transactions with the Group through prepayment.
See Note 6 in our Audited Consolidated Financial Statements, for further details on trade account receivables and the expected credit loss estimate.
Collateral held as security and other credit enhancements
We do not hold any collateral or other credit enhancements to cover its credit risks associated with its financial assets.
Our exposure to credit risk
Our exposure to credit risk concentration is not significant as no customer represents more than 10% of sales and receivables. The concentration of credit risk is limited due to the fact that the customer base is large and unrelated, spread across diverse geographical areas. Credit policy has been implemented for each customer establishing purchase limits. Customers who do not satisfy our credit references, can only carry out transactions with us through prepayment.
Credit risk refers to the risk that a counterparty will default on its contractual obligations resulting in a financial loss/gain to us. As of December 31, 2023, our maximum exposure to credit risk without taking into account any collateral held or other credit enhancements, which will cause a financial loss to us due to failure to discharge an obligation by the counterparties and financial guarantees provided, arises from the carrying amount of the respective recognized financial assets as stated in our consolidated statement of financial position.
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For trade receivables, we have applied the simplified approach to measure the loss allowance at lifetime ECL. We determine the expected credit losses on these items by using a provision matrix, estimated based on historical credit loss experience based on the past due status of the debtors, determined by the last 3 years plus the current period, adjusted as appropriate to reflect current conditions and estimates of future economic conditions. Accordingly, the credit risk profile of these assets is presented based on their past due status in terms of the provision matrix.
Our Note 6 in our Audited Consolidated Financial Statements includes further details on the loss allowance for these assets.
Liquidity risk management
The ultimate responsibility for liquidity risk management rests with the board of directors, which has established an appropriate liquidity risk management framework for management of our short, medium and long-term funding and liquidity management requirements. We manage liquidity risk by maintaining adequate reserves, banking facilities, and reserve borrowing facilities, by continuously monitoring the forecast and actual cash flows, and by matching the maturity profiles of financial assets and liabilities.
Liquidity maturity analysis
We manage our liquidity risk by maintaining adequate reserves of cash and bank credit lines available and consistently monitoring its projected and actual cash flows. The maturity analysis of lease liabilities and long-term debt maturities effectives in 2023, 2022 and 2021 are presented in Note 14 and 16, respectively in our Audited Consolidated Financial Statements. We have access to financing facilities as described below.
Bank credit lines and long-term debt | 2023 | 2022 | 2021 | |||||||||
Amount used | Ps. | 5,063,974 | 6,198,695 | 1,500,000 | ||||||||
Amount not used | 1,980,000 | 1,380,000 | 250,000 | |||||||||
Total credit lines and long-term debt | Ps. | 7,043,974 | 7,578,695 | 1,750,000 |
ITEM 12. | DESCRIPTION OF SECURITIES OTHER THAN EQUITY SECURITIES |
A. | DEBT SECURITIES |
Not applicable.
B. | WARRANTS AND RIGHTS |
Not applicable.
C. | OTHER SECURITIES |
Not applicable.
D. | AMERICAN DEPOSITARY SHARES |
Not applicable.
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PART II
ITEM 13. | DEFAULTS, DIVIDEND ARREARAGES AND DELINQUENCIES |
None.
ITEM 14. | MATERIAL MODIFICATIONS TO THE RIGHTS OF SECURITY HOLDERS AND USE OF PROCEEDS |
Not applicable.
ITEM 15. | CONTROLS AND PROCEDURES |
A. | DISCLOSURE CONTROLS AND PROCEDURES |
Our Chief Executive Officer (CEO) and Chief Corporate Financial Officer (CCFO) are responsible for implementing disclosure controls and procedures to ensure that the information required to be disclosed by the Group in the reports that it files or submits under the Exchange Act is recorded, processed, summarized and reported within the time periods specified in SEC rules and forms. Such information is necessary for our officers who certify our financial reports and for other members of senior management and the CEO and CCFO as appropriate to allow timely decisions regarding required disclosure. Because of these inherent limitations, our disclosure controls and procedures may not prevent or detect misstatements. Additionally, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.
The CEO and CCFO oversee and review all materials for which there is a disclosure requirement, together with all data required to support the documents mentioned above. These executives meet at regular intervals in order to review all data. Our CEO and CCFO conducted an evaluation of the effectiveness of our disclosure controls and procedures (pursuant to Rule 13a-15(e) under the Exchange Act) as of December 31, 2023. Based on that evaluation, our CEO and CCFO have concluded that the Company’s disclosure controls and procedures were not effective as of December 31, 2023, due to the existence of material weaknesses in our internal controls over financial reporting.
See Exhibits 12.1 and 12.2 for the certifications required by this Item.
B. | MANAGEMENT’S ANNUAL REPORT ON INTERNAL CONTROL OVER FINANCIAL REPORTING |
Betterware’s management is responsible for establishing and maintaining adequate internal control over financial reporting for Betterware as defined in Exchange Act Rule 13a-15(f) and 15d-15(f). Our internal control over financial reporting was designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with International Financial Reporting Standards (“IFRS”) as issued by the International Accounting Standards Board. Internal control over financial reporting includes those policies and procedures that:
● | pertain to the maintenance of records that in reasonable detail accurately and fairly reflect the transactions and dispositions of the assets of Betterware; |
● | provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with IFRS and that receipts and expenditures of Betterware are being made only in accordance with authorizations of Management and directors of Betterware; and |
● | provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of Betterware’s assets that could have a material effect on the financial statements. |
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Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements due to the possibility that a control can be circumvented or overridden or that misstatements due to error or fraud may occur that are not detected. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.
A material weakness is a deficiency, or a combination of deficiencies, in internal control over financial reporting such that a reasonable possibility exists that a material misstatement of our annual or interim financial statements would not be prevented or detected on a timely basis.
As of December 31st, 2023, our management assessed the effectiveness of our internal control over financial reporting based on the criteria of Internal Control - Integrated Framework, issued by the Committee of Sponsoring Organizations of the Treadway Commission in 2013.
Our assessment concluded the following material weaknesses.
The Company did not design and maintain an effective control environment, risk assessment process, and monitoring activities at a precise enough level to identify and timely assess new and evolving risks of material misstatement in the Company’s consolidated financial statements. Specifically, there was a lack of controls to address (a) significant changes in the business, (b) the experience and training of personnel, (c) sufficient oversight of the design and effectiveness of the internal control over financial reporting, and (d) the monitoring that the components of the Company’s internal controls are present and functioning. These material weaknesses contributed to the following additional material weaknesses:
(i) | the effectiveness of the controls over business combination process. Specifically, the Company did not design and maintain controls to determine the goodwill and long-lived assets at acquisition and its ongoing impairment assessment, including controls over the review of the data and assumptions used to determine the fair value of the assets and liabilities and the recoverable amount; |
(ii) | the effectiveness of the controls over substantially all accounts and disclosures in the period-end financial reporting and consolidation process. Specifically, the Company did not design and maintain formal accounting policies, procedures and controls to ensure complete, accurate and timely reporting in the consolidated financial statements; and |
(iii) | the effectiveness of information technology (“IT”) general controls for information systems that are relevant to the preparation of the Company’s consolidated financial statements, including control over change management, user access, computer operations and program development. |
These material weaknesses resulted in the revision of the unaudited quarterly consolidated financial statements for the quarters ended March 31, 2023, June 30, 2023 and 2022 and September 30, 2023 and 2022 and the consolidated financial statements as of and for the year ended December 31, 2021. Additionally, these material weaknesses could result in further misstatements of substantially all account balances or disclosures that would result in a material misstatement to the annual or interim consolidated financial statements that would not be prevented or detected.
We are in the process of implementing several measures to strengthen our internal control over financial reporting such as the deployment of IT applications to enable and automate the consolidation, creation and updating of policies and procedures for internal control reporting, creation of an internal control area which shall be responsible of monitoring the internal control, and IT General Control process as implementation of new tools for managing IT system changes such as ITSM.
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Notwithstanding the material weaknesses in our internal control over financial reporting, we have concluded that the Consolidated Financial Statements included in this annual report present fairly, in all material respects, our financial position, results of operations and cash flows for the periods presented in conformity with IFRS.
During 2021, the Company ceased to be classified as an emerging growth company (“EGC”) and its status was changed to that of large accelerated filer, and at the end of the years 2022 and 2023 we were an “accelerated filer”. Consequently, the Company was no longer eligible for an exception from compliance with the requirements of section 404 of the Sarbanes-Oxley Act of 2022, which stipulates those enterprises must establish internal controls for financial reporting and must have processes to document, test and maintain internal controls continuously. The Company started in 2021 the implementation of a formal Internal Control over Financial Reporting Program based on a top-down risk assessment to validate the existence of controls over significant, accounts, processes, applications and IT environments. Our management has worked, and continues to work, to strengthen our internal control over financial reporting, however, we have not completed all remediation efforts. Accordingly, we will continue to enhance the internal control environment and focus on the remediation of the material weaknesses described above, performing additional procedures prescribed by management, including the use of manual mitigating control procedures and employing any additional tools and resources deemed necessary to ensure that our consolidated financial statements are fairly stated in all material respects.
Management conducted an evaluation of the effectiveness of Betterware’s internal control over financial reporting based on the framework in Internal Control – Integrated Framework 2013 issued by the Committee of Sponsoring Organizations of the Treadway Commission (“COSO 2013”). Based on its evaluation, Management concluded that Betterware’s internal control over financial reporting was not effective as of December 31, 2023.
C. | ATTESTATION REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM ON INTERNAL CONTROLS |
PricewaterhouseCoopers, S.C., the Company’s independent registered public accounting firm, has audited the effectiveness of the Company’s internal controls over financial reporting as of December 31, 2023, as stated in their report which appears in “Item 18. Financial Statements.”
D. | CHANGES IN INTERNAL CONTROL OVER FINANCIAL REPORTING |
During 2023, we implemented certain changes in our internal control over financial reporting to address our material weaknesses identified in 2022 and 2021, which include:
● | Completed the design and implementation of an Internal Control over Financial Reporting (ICFR) program, which is aligned with leading control frameworks such as COSO and COBIT. |
Our ICFR program focuses on the identification, documentation, and testing of the controls intended to mitigate the risk of material financial statement misstatements and is the basis to assess the effectiveness of our ICFR as of the end of each fiscal year.
● | Documented processes and controls, by which transactions are initiated, authorized, recorded, processed, corrected as necessary, transferred to the general ledger and reported in our consolidated financial statements; |
● | Finalized the implementation of the controls intended to mitigate risks on areas of higher risk to financial reporting. |
● | Documented a remediation plan which included the deficiencies identified and the controls to be implemented for each one of them and the time of when remediation was going to be completed. |
We acknowledge that material weaknesses in our ICFR have been identified. We will continue to work to enhance the maturity level of our implemented ICFR.
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ITEM 16. | Reserved |
ITEM 16A. | AUDIT COMMITTEE FINANCIAL EXPERT |
See “Directors, Senior Management and Employees—Board Practices—Board Committees—Audit Committee.” Our Board of Directors has determined that Federico Clariond qualifies as an “audit committee financial expert” under applicable SEC rules.
ITEM 16B. | CODE OF ETHICS |
We have a Code of Ethics that applies to all directors, officers and employees of the Group, including our Chief Executive Officers, Chief Financial Officers, principal accounting officers, controller and persons performing similar functions. Our Code of Ethics is included as an exhibit to this annual report on Form 20-F.
ITEM 16C. | PRINCIPAL ACCOUNTANT FEES AND SERVICES |
Fees Paid to the Company’s Principal Accountant
The following table sets forth the fees for the years 2023, 2022 and 2021, respectively:
For the Year Ended | ||||||||||||
December 31, | December 31, | December 31, | ||||||||||
2023 | 2022 | 2021 | ||||||||||
(in thousands of Ps.) | ||||||||||||
Audit fees | 23,275 | 17,015 | 6,945 | |||||||||
Audit related fees | - | 312 | 2,258 | |||||||||
Other fees | 2,239 | 2,005 | 2,064 | |||||||||
Total | 25,514 | 19,332 | 11,267 |
Audit Fees
Audit fees were paid for professional services rendered by the auditors for the audit of the Consolidated Financial Statements and the statutory financial statements of the Group.
Audit-Related Fees
Audit-related fees are typically services that are reasonably related to the performance of the audit or review of the Consolidated Financial Statements and are not reported under the audit fee item above. This item includes fees for attestation services on financial information of the Group included in the Group’s registration statements on Form F-1 and Form F-4 as well as its listing process in the Bolsa Institucional de Valores (“BIVA”, Mexican Stock Exchange) in 2021 the listing process in Bolsa Mexicana de Valores (“BMV”).
Other Fees
Other fees were paid for transfer pricing services and social security compliance.
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Audit Committee’s Pre-approval Policies and Procedures
The Group’s audit committee is responsible for, among other things, the oversight of the Group’s independent auditors. The audit committee has adopted a policy of pre-approval of audit and permissible non-audit services provided by its independent auditors in its charter.
Under the policy, the audit committee makes its recommendations through the Board of Directors to the shareholders’ meeting concerning the continuing appointment or termination of the Group’s independent auditors. On a yearly basis, the audit committee reviews together with management and the independent auditor, the audit plan, audit related services and other non-audit services and approves the related fees. Any changes to the approved fees must be reviewed and approved by the audit committee. In addition, the audit committee delegated to its Chairman the authority to consider and approve, on behalf of the Audit Committee, additional non-audit services that were not recognized at the time of engagement, which must be reported to the other members of the audit committee at its next meeting. No services outside the scope of the audit committee’s approval can be undertaken by the independent auditor.
ITEM 16D. | EXEMPTIONS FROM THE LISTING STANDARDS FOR AUDIT COMMITTEES |
Not applicable.
ITEM 16E. | PURCHASES OF EQUITY SECURITIES BY THE ISSUER AND AFFILIATED PURCHASERS |
None.
ITEM 16F. | CHANGE IN REGISTRANT’S CERTIFYING ACCOUNTANT |
On August 4, 2022, our Board of Directors approved the appointment of PricewaterhouseCoopers, S.C. (“PWC”), as our independent registered public accountant (auditors). See Item 16F of our Form 20-F for the year ended December 31, 2022, filed on May 15, 2023 (File No. 000-1788257).
ITEM 16G. | CORPORATE GOVERNANCE |
As a Mexican company listed on the Nasdaq, we are subject to the Nasdaq corporate governance listing standards. However, Nasdaq rules permit a foreign private issuer like us to follow the corporate governance practices of its home country. Certain corporate governance practices in Mexico, which is our home country, may differ significantly from the Nasdaq corporate governance listing standards. Currently, we rely on home country practice. As a result, our shareholders could be subject to less protection than they would otherwise enjoy under the Nasdaq corporate governance listing standards applicable to U.S. domestic issuers.
A foreign private issuer must disclose in its annual reports filed with the SEC each Nasdaq requirement with which it does not comply followed by a description of its applicable home country practice. As a Mexican corporation listed on Nasdaq, the Company is permitted to follow our home country practice with respect to the composition of the board of directors and nominations committee and executive sessions. Unlike the requirements of Nasdaq, the corporate governance practices and requirements in Mexico do not require the Company to (i) have a majority of its board of directors to be independent, (ii) establish a nominations committee, and (iii) hold regular executive sessions where only independent directors shall be present. Such home country practices of Mexico may afford less protection to holders of Company shares than under U.S. standards.
See “Risk Factors—As a “foreign private issuer” under the rules and regulations of the SEC, Betterware is permitted to, and is expected to, file less or different information with the SEC than a company incorporated in the United States or otherwise subject to these rules and is expected to follow certain home country corporate governance practices in lieu of certain Nasdaq requirements applicable to U.S. issuers.”
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ITEM 16H. | MINE SAFETY DISCLOSURE |
Not applicable.
ITEM 16I. | DISCLOSURE REGARDING FOREIGN JURISDICTIONS THAT PREVENT INSPECTIONS |
Not applicable.
ITEM 16J. | INSIDER TRADING POLICIES |
Not applicable.
ITEM 16K. | CYBERSECURITY |
We have built and continue to evolve processes for assessing, identifying, and managing material risks from cybersecurity threats. We have embedded the oversight and management of cybersecurity risk within our enterprise risk management framework to help drive a company-wide culture of cybersecurity risk management, and we have established policies and procedures as well as a reporting line of governance that guide our cybersecurity risk management program.
We maintain a cybersecurity infrastructure to safeguard our operations, networks and data through comprehensive security measures including our technology tools, internal management and external service providers. Our processes for assessing, identifying and managing material risks from cybersecurity threats are integrated into our risk management system. We use a variety of tools and processes to collect relevant data and identify, monitor, assess and manage material cybersecurity risks. The Group has an adequate management of security incidents, a strategy for dealing with and governing cybersecurity risks through the following elements:
● | Corporate Information Security Policy. Our corporate information security policy addresses the information technology mechanisms, domains and services that protect the Group’s information assets. Our Information Security Committee is responsible for carrying out the activities set forth in our corporate information policy and this committee is involved in all actions, decisions and updates on the group’s information security (events, incidents, training, tools, etc.). The Information Security Committee prepare a report that is presented to the Audit Committee. |
● | Two procedures are implemented for the timely attention of incidents and IT risks: |
Ø | Procedure for Information Security Incident Management: This procedure provides the necessary guidelines to ensure adequate security incident management to address any type of service interruption: recording, categorizing, prioritizing, controlling, resolving, and closing all security incidents within the IT services that are provided or managed by the Group. | |
Ø | Procedure for Technology Risk Assessment: This procedure provides the necessary guidelines for the implementation of controls based on Risk Determination and Evaluation. These controls will allow the Group to mitigate, avoid, transfer or accept the risks. These activities will reduce the attack surface of all Information Technology assets that are provided or managed by the group. |
Our Chief Information Officer, Mauricio Alvarez (“CIO”) is also responsible for assessing, identifying, and managing the risks from cybersecurity threats. Our CIO has significant experience in information technology and many of our information technology team members hold qualifications in technology security positions. Our CIO, together with our security team members, reviews emerging threats, controls, and procedures as part of assessing, identifying, and managing risks. Risks identified by our cybersecurity program are analyzed to determine the potential impact on us and the likelihood of occurrence. Such risks are continuously monitored to ensure that the circumstances and severity of such risks have not changed.
84
The team in charge of the Group’s Cybersecurity is made up of:
● | Mauricio Alvarez joined Betterware as CIO in August 2020 and is responsible for information technology spanning applications, data, cybersecurity and infrastructure, all a vital part of nearly every aspect of our customer and service experience. Mauricio joined Betterware from multinational customer experience companies including Atento where he was Chief Information Officer for the U.S., Mexico, and Central America. Before Atento, Mauricio co-founded Flip Technologies, a SaaS provider for nonprofit organizations and held various IT & Innovation leadership roles of increasing responsibility at The Coca-Cola Company globally. Mauricio holds a bachelor’s degree in computer systems from the Universidad Iberoamericana in Mexico City. | |
● | Nuxi Pérez, joined Betterware in December 2021 and is the Director of Infrastructure and Technical Support. He has more than 16 years of progressive experience in infrastructure, telecommunications, and cybersecurity, a bachelor’s degree in computer systems engineering from ESIME - IPN in Mexico City, a degree in strategic cybersecurity from the AMEST academy and ITIL certification. | |
● | Claudia Rodríguez, recently joined Betterware to further strengthen our cybersecurity management. Claudia has EC Council Ethical Hacking, ITIL, CobIt and MOF certifications, as well as a Cybersecurity Technologies Associate’s Degree by the Tecnologico de Monterrey, and has several years of experience with Information Security. |
We provide cybersecurity awareness training to our employees which is designed to provide guidance for identifying and reporting cybersecurity risks and to promote familiarity with our cybersecurity policies. We also use internal communications to promote awareness and conduct phishing exercises and provide training to employees. In addition, we engage independent third parties on an as-needed basis to assess our cybersecurity capabilities. The results of these assessments are shared with our board of directors.
Our board of directors oversees management’s approach to managing cybersecurity risks as part of its risk management oversight. Our board of directors holds periodic discussions with management regarding our guidelines and policies with respect to cybersecurity risks and receives regular reports from the CIO regarding such risks and the steps management has taken to monitor and control any exposure resulting from such risks.
During 2023, we experienced an increased number of non-material phishing attempts, which consisted of phishing attacks received through external parties, which suffered from identity theft in his email, sending us phishing through its domain as well (6 users in total). Likewise, impossible travel sessions (5 cases in total), were detected and controlled promptly. None of these incidents have materially affected, or are reasonably likely to materially affect, the Group or our business strategy, results of operations or financial condition.
Third-party vendor agreements include confidentiality obligations and specify data elements that the third party has access to, how the third party protects the data, and procedures for the return or destruction of protected data. The vendors/third parties also must report all cybersecurity incidents immediately to the Company’s responsible functional manager and to the Director of Information Technology. All relevant third parties are required to provide a SOC 1 Type II report which is monitored and reviewed by the company. We evaluate any potential risks or deviations communicated within these reports.
However, we cannot guarantee any future events will not affect our operations or customers. We are constantly seeking to improve and strengthen our security strategy by aligning it with Security Frameworks and Best Practices such as NIST and ISO 27000.
85
PART III
ITEM 17. | FINANCIAL STATEMENTS |
The Group has responded to Item 18 in lieu of responding to this item.
ITEM 18. | FINANCIAL STATEMENTS |
(a) | Financial Statements |
Betterware de México, S.A.P.I. de C.V. (formerly Betterware de México, S.A.B. de C.V.)
Audited Consolidated and Combined Financial Statements
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ITEM 19. | EXHIBITS |
(b) | List of Exhibits |
The following exhibits are filed or incorporated by reference as part of this annual report:
* | Incorporated by reference to the annual report on Form 20F filed by Betterware de México, S.A.P.I. de C.V. on April 29, 2022 (File No. 000-1788257) |
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SIGNATURES
The registrant hereby certifies that it meets all of the requirements for filing Form 20-F and that it has duly caused and authorized the undersigned to sign this annual report on its behalf.
Betterware de México, S.A.P.I. de C.V. | ||
By: | /s/ Luis Campos | |
Name: | Luis Campos | |
Title: | Board Chairman | |
Dated: April 30, 2024 |
Betterware de México, S.A.P.I. de C.V. (formerly Betterware de México, S.A.B. de C.V., subsidiary of Campalier, S.A. de C.V.) and subsidiaries
Consolidated financial statements as of December 31, 2023, 2022 and 2021 and for the year ended December 31, 2023, 2022 and 2021, and Report of Independent Registered Accounting Firm dated April 30, 2024.
88
Betterware de México, S.A.P.I. de C.V. (formerly Betterware de México, S.A.B. de C.V., subsidiary of Campalier, S.A. de C.V.) and subsidiaries
Consolidated financial statements as of December 31, 2023, 2022 and 2021 and for the year ended December 31, 2023, 2022 and 2021, and Report of Independent Registered Accounting Firm dated April 30, 2024
Betterware de México, S.A.P.I. de C.V. (formerly Betterware de México, S.A.B. de C.V.) and subsidiaries
Consolidated financial statements as of December 31, 2023, 2022 and 2021 and for the year ended December 31, 2023, 2022 and 2021 and Report of Independent Registered Accounting Firm
F-1
Report of Independent Registered Public Accounting Firm
To the Board of Directors and Shareholders of
Betterware de México, S. A. P. I. de C. V.
Opinions on the Financial Statements and Internal Control over Financial Reporting
We have audited the accompanying consolidated statements of financial position of Betterware de México, S. A. P. I. de C. V. and its subsidiaries (the “Company”) as of December 31, 2023 and 2022, and the related consolidated statements of profit or loss and other comprehensive income, of changes in stockholders’ equity, and of cash flows for each of the two years in the period ended December 31, 2023, including the related notes (collectively referred to as the “consolidated financial statements”). We also have audited the Company’s internal control over financial reporting as of December 31, 2023, based on criteria established in Internal Control - Integrated Framework (2013) issued by the Committee of Sponsoring Organizations of the Treadway Commission (COSO).
In our opinion, the consolidated financial statements referred to above present fairly, in all material respects, the financial position of the Company as of December 31, 2023 and 2022, and the results of its operations and its cash flows for the years then ended in conformity with International Financial Reporting Standards as issued by the International Accounting Standards Board. Also in our opinion, the Company did not maintain, in all material respects, effective internal control over financial reporting as of December 31, 2023, based on criteria established in Internal Control - Integrated Framework (2013) issued by the COSO because material weaknesses in internal control over financial reporting existed as of that date related to the lack of (i) effective control environment, risk assessment process and monitoring activities at a precise enough level to identify and timely assess the new and evolving risks of material misstatement in the Company’s consolidated financial statements, (ii) effective controls over the business combination process, specifically the lack of controls over the determination and ongoing impairment assessment of goodwill and long lived intangible assets, (iii) effective controls over substantially all accounts and disclosures in the period-end financial reporting and consolidation process, and (iv) effective information and technology general controls relevant to the preparation of the consolidated financial statements.
A material weakness is a deficiency, or a combination of deficiencies, in internal control over financial reporting, such that there is a reasonable possibility that a material misstatement of the annual or interim financial statements will not be prevented or detected on a timely basis. The material weaknesses referred to above are described in the Management’s Annual Report on Internal Control over Financial Reporting appearing under Item 15. We considered these material weaknesses in determining the nature, timing, and extent of audit tests applied in our audit of the 2023 consolidated financial statements, and our opinion regarding the effectiveness of the Company’s internal control over financial reporting does not affect our opinion on those consolidated financial statements.
Basis for Opinions
The Company’s management is responsible for these consolidated financial statements, for maintaining effective internal control over financial reporting, and for its assessment of the effectiveness of internal control over financial reporting, included in management’s report referred to above. Our responsibility is to express opinions on the Company’s consolidated financial statements and on the Company's internal control over financial reporting based on our audits. We are a public accounting firm registered with the Public Company Accounting Oversight Board (United States) (PCAOB) and are required to be independent with respect to the Company in accordance with the U.S. federal securities laws and the applicable rules and regulations of the Securities and Exchange Commission and the PCAOB.
We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audits to obtain reasonable assurance about whether the consolidated financial statements are free of material misstatement, whether due to error or fraud, and whether effective internal control over financial reporting was maintained in all material respects.
Our audits of the consolidated financial statements included performing procedures to assess the risks of material misstatement of the consolidated financial statements, whether due to error or fraud, and performing procedures that respond to those risks. Such procedures included examining, on a test basis, evidence regarding the amounts and disclosures in the consolidated financial statements. Our audits also included evaluating the accounting principles used and significant estimates made by management, as well as evaluating the overall presentation of the consolidated financial statements. Our audit of internal control over financial reporting included obtaining an understanding of internal control over financial reporting, assessing the risk that a material weakness exists, and testing and evaluating the design and operating effectiveness of internal control based on the assessed risk. Our audits also included performing such other procedures as we considered necessary in the circumstances. We believe that our audits provide a reasonable basis for our opinions.
F-2
Definition and Limitations of Internal Control over Financial Reporting
A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles. A company’s internal control over financial reporting includes those policies and procedures that (i) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the company; (ii) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with generally accepted accounting principles, and that receipts and expenditures of the company are being made only in accordance with authorizations of management and directors of the company; and (iii) provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the company’s assets that could have a material effect on the financial statements.
Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.
Critical Audit Matters
The critical audit matter communicated below is a matter arising from the current period audit of the consolidated financial statements that was communicated or required to be communicated to the audit committee and that (i) relates to accounts or disclosures that are material to the consolidated financial statements and (ii) involved our especially challenging, subjective, or complex judgments. The communication of critical audit matters does not alter in any way our opinion on the consolidated financial statements, taken as a whole, and we are not, by communicating the critical audit matter below, providing a separate opinion on the critical audit matter or on the accounts or disclosures to which it relates.
Goodwill and Indefinite-lived Intangible Assets Impairment Assessment – JAFRA Mexico Cash Generating Unit
As described in Notes 12 and 13 to the consolidated financial statements, the Company annually tests the recoverable amount of its goodwill and indefinite-lived intangible assets which amounts Ps.1,600 million and Ps.1,102 million, respectively, of which Ps.1,250 million and Ps.849 million respectively relates to the JAFRA Mexico cash generating unit (CGU). Management’s cash flow projections for the CGU included significant judgments and Management’s cash flow projections included significant assumptions relating to the average revenue growth rate; as well as the discount rate used to discount future cash flows.
The principal considerations for our determination that performing procedures relating to the goodwill and indefinite-lived intangible assets impairment assessment of the JAFRA Mexico CGU is a critical audit matter are (i) the significant judgment used by management when developing the fair value of the JAFRA Mexico CGU; (ii) a high degree of auditor judgment, subjectivity, and effort in performing procedures and evaluating management’s significant assumptions related to the average revenue growth rate, as well as the discount rate; and (iii) the audit effort involved the use of professionals with specialized skill and knowledge. As described in the “Opinions on the Financial Statements and Internal Control over Financial Reporting” section, material weaknesses were identified related to this matter.
Addressing the matter involved performing procedures and evaluating audit evidence in connection with forming our overall opinion on the consolidated financial statements. These procedures included, among others, i) evaluating and determining the nature and extent of audit procedures performed and evidence obtained that are responsive to the material weaknesses identified;
ii) evaluating management’s process for developing the fair value of the JAFRA Mexico CGU;
iii) testing the completeness and accuracy of the underlying data used in the discounting cash flow model, and iv) comparing the actual results of the current year with the respective budget, to identify if any assumption included in the cash flow projections could be considered too optimistic. Professionals with specialized skill and knowledge were also used to assist in a) evaluating the appropriateness of the discounted cash flow model, b) comparing the average revenue growth rate based on current and past performance of the CGU and the consistency with independent market sources from comparable entities in the industry, and c) comparing the discount rate based on industry knowledge and the consistency with estimated external market rates.
/s/
/s/ C.P.C. Fabián Mateos Aranda
Audit Partner
April 30, 2024
We have served as the Company’s auditor since 2022.
F-3
Report of Independent Registered Accounting Firm to the Shareholders and Board of Directors of Betterware de México, S.A.P.I. de C.V. (formerly Betterware de México, S.A.B. de C.V.) and subsidiaries
Opinion on the Consolidated Financial Statements
We have audited the accompanying consolidated statements of financial position of Betterware de México, S.A.P.I. de C.V. and subsidiaries (collectively, the “Group” or “Betterware”) as of December 31, 2021, and the related consolidated statement of profit and loss and other comprehensive income, changes in stockholders’ equity, and of cash flows for the year ended December 31, 2021, and the related notes (collectively referred to as the "consolidated financial statements"). In our opinion, the consolidated financial statements present fairly, in all material respects, the financial position of the Group as of December 31, 2021, and the results of operations and cash flows of the Group for the year ended December 31, 2021, in conformity with International Financial Reporting Standards as issued by the International Accounting Standards Board.
Basis for Opinion
These consolidated financial statements are the responsibility of the Group's management. Our responsibility is to express an opinion on the Group's consolidated financial statements based on our audits. We are a public accounting firm registered with the PCAOB and are required to be independent with respect to the Group in accordance with the ethical requirements that are relevant to our audit of the consolidated financial statements in Mexico according to the “Codigo de Etica Profesional del Instituto Mexicano de Contadores Publicos” (“IMCP Code”), and the U.S. federal securities laws and the applicable rules and regulations of the Securities and Exchange Commission and the PCAOB.
We conducted our audit in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement, whether due to error or fraud.
Our audit included performing procedures to assess the risks of material misstatement of the financial statements, whether due to error or fraud, and performing procedures that respond to those risks. Such procedures included examining, on a test basis, evidence regarding the amounts and disclosures in the consolidated financial statements. Our audit also included evaluating the accounting principles used and significant estimates made by management, as well as evaluating the overall presentation of the consolidated financial statements. We believe that our audit provides a reasonable basis for our opinion.
/s/ Galaz, Yamazaki, Ruiz Urquiza, S.C.
Guadalajara, Jalisco, Mexico
April 28, 2022 (May 15, 2023 as to the effects of the restatement discussed in Note 2.b)
We have served as Betterware’s auditor since 2019. In 2022, we became the predecessor auditor.
F-4
Betterware de México, S.A.P.I. de C.V. (formerly Betterware de México, S.A.B. de C.V.) and subsidiaries
Consolidated statements of financial position
As of December 31, 2023, 2022 and 2021
(In Thousands of Mexican pesos)
Assets | Note | 2023 | 2022 | 2021 | ||||||||||
Current assets: | ||||||||||||||
Cash and cash equivalents | 5 | $ | $ | $ | ||||||||||
Trade accounts receivable, net | 6, 21 | |||||||||||||
Accounts receivable from related parties | 25 | |||||||||||||
Inventories | 7 | |||||||||||||
Prepaid expenses | 8 | |||||||||||||
Derivative financial instruments | 19 | |||||||||||||
Income tax recoverable | 17 | |||||||||||||
Other assets | 9 | |||||||||||||
Total current assets | ||||||||||||||
Non-current assets: | ||||||||||||||
Property, plant and equipment, net | 10 | |||||||||||||
Right-of-use assets, net | 14 | |||||||||||||
Deferred income tax | 17 | |||||||||||||
Investment in subsidiaries | ||||||||||||||
Intangible assets, net | 13 | |||||||||||||
Goodwill | 12 | |||||||||||||
Other assets | 9 | |||||||||||||
Total non-current assets | ||||||||||||||
Total assets | $ | $ | $ |
(Continued)
F-5
Betterware de México, S.A.P.I. de C.V. (formerly Betterware de México, S.A.B. de C.V.) and subsidiaries
Consolidated statements of financial position
As of December 31, 2023, 2022 and 2021
(In Thousands of Mexican pesos)
Liabilities and stockholders’ equity | Note | 2023 | 2022 | 2021 | ||||||||||
Current liabilities: | ||||||||||||||
Short term debt and borrowings | 16 | $ | $ | $ | ||||||||||
Accounts payable to suppliers | 15 | |||||||||||||
Accounts payable to related parties | 25 | |||||||||||||
Accrued expenses | 15 | |||||||||||||
Provisions | 18 | |||||||||||||
Income tax payable | 17 | |||||||||||||
Value added tax payable | ||||||||||||||
Employee profit sharing payable | ||||||||||||||
Lease liability | 14 | |||||||||||||
Derivative financial instruments | 19 | |||||||||||||
Total current liabilities | $ | $ | $ | |||||||||||
Non-current liabilities: | ||||||||||||||
Statutory employee benefits | 20 | |||||||||||||
Deferred income tax | 17 | |||||||||||||
Lease liability | 14 | |||||||||||||
Long term debt and borrowings | 16 | |||||||||||||
Total non-current liabilities | ||||||||||||||
Total liabilities | ||||||||||||||
Stockholder’s equity | 22 | |||||||||||||
Common stock | ||||||||||||||
Share premium account | ( | ) | ( | ) | ||||||||||
Retained earnings | ||||||||||||||
Other comprehensive income | ( | ) | ||||||||||||
Equity attributable to owners of the Group | ||||||||||||||
Non-controlling interest | ( | ) | ||||||||||||
Total stockholders’ equity | ||||||||||||||
Total liabilities and stockholders’ equity | $ | $ | $ |
See accompanying notes to consolidated financial statements.
(Concluded)
F-6
Betterware de México, S.A.P.I. de C.V. (formerly Betterware de México, S.A.B. de C.V.) and subsidiaries
Consolidated statements of profit or loss and other comprehensive income
For the year ended December 31, 2023, 2022 and 2021
(Thousands of Mexican pesos, except per share amounts)
Note | 2023 | 2022 | 2021 | |||||||||||
Net revenue | 26 | $ | $ | $ | ||||||||||
Cost of sales | 7 | |||||||||||||
Gross profit | ||||||||||||||
Administrative expenses | 26 | |||||||||||||
Selling expenses | 26 | |||||||||||||
Distribution expenses | 26 | |||||||||||||
Divestment of subsidiaries | ( | ) | ||||||||||||
Operating income | ||||||||||||||
Financing income (cost): | ||||||||||||||
Interest expense | ( | ) | ( | ) | ( | ) | ||||||||
Interest income | ||||||||||||||
Unrealized (loss) gain in valuation of derivative financial instruments | 19 | ( | ) | ( | ) | |||||||||
Foreign exchange gain | ||||||||||||||
Foreign exchange loss | ( | ) | ( | ) | ( | ) | ||||||||
( | ) | ( | ) | ( | ) | |||||||||
Income before income taxes | ||||||||||||||
Income taxes: | ||||||||||||||
Current | 17 | |||||||||||||
Deferred | 17 | ( | ) | ( | ) | |||||||||
Net income for the year | ||||||||||||||
Net income for the year attributable to: | ||||||||||||||
Owners of the Group | $ | $ | $ | |||||||||||
Non-controlling interest | ( | ) | ( | ) | ( | ) | ||||||||
$ | $ | $ | ||||||||||||
Items that are or may be reclassified subsequently to profit or loss: | ||||||||||||||
Currency effects | ( | ) | ( | ) | ||||||||||
Items that will not be reclassified subsequently to profit or loss: | ||||||||||||||
Remeasurement of defined benefit obligation, net of taxes | 20 | ( | ) | |||||||||||
Total comprehensive income for the year | $ | $ | $ |
(Continued)
F-7
Betterware de México, S.A.P.I. de C.V. (formerly Betterware de México, S.A.B. de C.V.) and subsidiaries
Consolidated statements of profit or loss and other comprehensive income
For the year ended December 31, 2023, 2022 and 2021
(Thousands of Mexican pesos, except per share amounts)
Note | 2023 | 2022 | 2021 | |||||||||||
Comprehensive income for the year attributable to: | ||||||||||||||
Owners of the Group | $ | $ | $ | |||||||||||
Non-controlling interest | ( | ) | ( | ) | ( | ) | ||||||||
$ | $ | $ | ||||||||||||
Basic earnings per common share (pesos) | 24 | $ | $ | $ | ||||||||||
Diluted earnings per common share (pesos) | 24 | $ | $ | $ |
See accompanying notes to consolidated financial statements.
(Concluded)
F-8
Betterware de México, S.A.P.I. de C.V. (formerly Betterware de México, S.A.B. de C.V.) and subsidiaries
Consolidated statements of changes in stockholders’ equity
For the year ended December 31, 2023, 2022 and 2021
(Thousands of Mexican pesos)
Note | Common | Share premium account | Retained earnings | Other comprehensive income | Non- | Total stockholders’ equity | ||||||||||||||||||||
Balance as of January 1, 2021 | $ | $ | $ | ( | ) | $ | ( | ) | $ | $ | ||||||||||||||||
Reclassification of share premium to retained earnings | 22 | ( | ) | |||||||||||||||||||||||
Other capital movements | ( | ) | ( | ) | ||||||||||||||||||||||
Dividends paid | 22 | ( | ) | ( | ) | |||||||||||||||||||||
Effect of acquisition of subsidiaries | ||||||||||||||||||||||||||
Total comprehensive income for the year | ( | ) | ||||||||||||||||||||||||
Balance as of December 31, 2021 | ||||||||||||||||||||||||||
Other capital movements | ( | ) | ( | ) | ||||||||||||||||||||||
Movements in non-controlling interest | ( | ) | ( | ) | ||||||||||||||||||||||
Dividends paid | 22 | ( | ) | ( | ) | |||||||||||||||||||||
Total comprehensive income for the year | ( | ) | ||||||||||||||||||||||||
Balance as of December 31, 2022 | ( | ) | ||||||||||||||||||||||||
Other capital movements | ( | ) | ||||||||||||||||||||||||
Movements in non-controlling interest | ( | ) | ( | ) | ||||||||||||||||||||||
Dividends paid | 22 | ( | ) | ( | ) | |||||||||||||||||||||
Total comprehensive income for the year | ( | ) | ( | ) | ||||||||||||||||||||||
Balance as of December 31, 2023 | $ | $ | ( | ) | $ | $ | ( | ) | $ | ( | ) | $ |
See accompanying notes to consolidated financial statements.
F-9
Betterware de México, S.A.P.I. de C.V. (formerly Betterware de México, S.A.B. de C.V.) and subsidiaries
Consolidated statements of cash flows
For the year ended December 31, 2023, 2022 and 2021
(Thousands of Mexican pesos)
Note | 2023 | 2022 | 2021 | |||||||||||
Operating activities: | ||||||||||||||
Net income for the year | $ | $ | $ | |||||||||||
Adjustments for: | ||||||||||||||
Income tax expense | ||||||||||||||
Depreciation and amortization | 26 | |||||||||||||
Accounting effects from changing reporting period | ( | ) | ||||||||||||
Interest expense | ||||||||||||||
Interest income | ( | ) | ( | ) | ( | ) | ||||||||
Loss (gain) on disposal of non-current assets | ( | ) | ( | ) | ||||||||||
Share-based payment expense | ||||||||||||||
Movements in non-controlling interest | ( | ) | ||||||||||||
Others | ( | ) | ( | ) | ( | ) | ||||||||
Unrealized loss (gain) in valuation of derivative financial instruments | ( | ) | ||||||||||||
(Increase) decrease in: | ||||||||||||||
Trade accounts receivable | ( | ) | ( | ) | ||||||||||
Trade accounts receivable from related parties | ( | ) | ( | ) | ||||||||||
Inventory | ||||||||||||||
Prepaid expenses and other assets | ( | ) | ( | ) | ||||||||||
Increase (decrease) in: | ||||||||||||||
Accounts payable to suppliers and accrued expenses | ( | ) | ( | ) | ||||||||||
Trade accounts payable to related parties | ( | ) | ||||||||||||
Provisions | ( | ) | ( | ) | ||||||||||
Value-added tax payable | ( | ) | ||||||||||||
Statutory employee profit sharing | ( | ) | ||||||||||||
Employee benefits | ( | ) | ||||||||||||
Income taxes paid | ( | ) | ( | ) | ( | ) | ||||||||
Net cash provided by operating activities | ||||||||||||||
Investing activities: | ||||||||||||||
Payment of business acquisition net of cash acquired | 11 | ( | ) | |||||||||||
Other investment in subsidiaries | ( | ) | ||||||||||||
Payments of fixed and intangible assets | ( | ) | ( | ) | ( | ) | ||||||||
Proceeds from disposal of fixed assets | ||||||||||||||
Interest received | ||||||||||||||
Restricted cash | ||||||||||||||
Net cash used in investing activities | ( | ) | ( | ) | ( | ) |
(Continued)
F-10
Betterware de México, S.A.P.I. de C.V. (formerly Betterware de México, S.A.B. de C.V.) and subsidiaries
Consolidated statements of cash flows
For the year ended December 31, 2023, 2022 and 2021
(Thousands of Mexican pesos)
Note | 2023 | 2022 | 2021 | |||||||||||
Financing activities: | ||||||||||||||
Proceeds from debt and borrowings | 16 | $ | $ | $ | ||||||||||
Repayment of borrowings | 16 | ( | ) | ( | ) | ( | ) | |||||||
Repayment of derivative financial instruments | ( | ) | ||||||||||||
Bond issuance costs | 16 | ( | ) | ( | ) | ( | ) | |||||||
Interest paid on borrowings | 16 | ( | ) | ( | ) | ( | ) | |||||||
Lease payments of principal and interest | 14 | ( | ) | ( | ) | ( | ) | |||||||
Share repurchases | 22 | ( | ) | |||||||||||
Dividends paid | ( | ) | ( | ) | ( | ) | ||||||||
Net cash (used in) provided by financing activities | ( | ) | ( | ) | ||||||||||
(Decrease) increase in cash and cash equivalents | ( | ) | ( | ) | ||||||||||
Cash and cash equivalents at the beginning of year | ||||||||||||||
Cash and cash equivalents at the end of year | $ | $ | $ |
See accompanying notes to consolidated financial statements.
(Concluded)
F-11
Betterware de México, S.A.P.I. de C.V. (formerly Betterware de México, S.A.B. de C.V.) and subsidiaries
Notes to consolidated financial statements
As of December 31, 2023, 2022 and 2021, and for the year ended December 31, 2023, 2022 and 2021
(Thousands of Mexican pesos, Ps., except the number of shares and earnings per share expressed in Mexican pesos)
1. | Nature of business and significant events |
Betterware
de México, S.A.P.I. de C.V. (formerly Betterware de México, S.A.B. de C.V.) (“Betterware or BWM”) and its subsidiaries
are hereinafter jointly referred to as the “Group” or the “Company”. The Group’s object is the direct-to-consumer
selling, which operates through
Significant events and transactions –
2023
a) | Long-term debt and bond issuances: |
Ø | On
July 5, 2023, Betterware signed an agreement with BBVA to acquire a simple line of credit for Ps. |
Ø | On
July 7, 2023, Betterware successfully concluded the third and fourth bond issuance offering for a total of Ps. |
Ø | As
of July 10, 2023, the debt for the syndicated loan used for the acquisition of JAFRA in 2022, amounted to Ps. |
Ø | On
September 12, 2023, Betterware signed an agreement with HSBC to acquire a simple line of credit for Ps. |
2022
b) | On
January 18, 2022, the Company entered into an agreement to acquire |
F-12
On
March 24, 2022, the Federal Economic Competition Commission (“COFECE”) approved the JAFRA Acquisition, which was concluded
on April 7, 2022. The necessary funds to pay the purchase price under the JAFRA Acquisition were obtained from a long-term loan of Ps.
c) | On
March 28, 2022, the Ordinary General Assembly of Shareholders of GurúComm, S.A.P.I., approved the retirement of Betterware as
its shareholder. Consequently, we were reimbursed for |
d) | On
November 18, 2022, the Ordinary General Assembly of Shareholders of Innova Catálogos, S.A. de C.V. approved the retirement of
Betterware as a shareholder. Consequently, we were reimbursed for and canceled 238 subscribed and paid shares. Betterware withdrew its
investment because the business was not growing according to our expectations, and the return on investment would take more years than
anticipated. The effect on profit and loss of this transaction was a loss of Ps. |
2021
e) | On July 1st, 2021, all employees from BLSM Latino America Servicios, S.A. de C.V., (“BLSM”) were transferred to Betterware. BLSM provided administrative, technical, and operational services to Betterware until June 30, 2021. |
f) | Betterware’s legal form was changed to Sociedad Anónima Promotora de Inversión (S.A.P.I.) de Capital Variable, as approved during an extraordinary shareholders meeting held on August 2, 2021. |
On August 30, 2021, Betterware successfully concluded the offering of a two-tranche sustainability bond issuance for a total of Ps.1,500,000, with maturities across 4 and 7 years, offered in the Mexican Market with favorable conditions for the Company (see note 16). |
2. | Material accounting policies |
The Group’s management reviewed the material accounting policies and made some updates to the disclosed information, as follows:
a. | Basis of preparation |
The Group’s consolidated financial statements for 2023 include the financial statements of Betterware de México, S.A.P.I. de C.V., and subsidiaries as described in note 2d (the “consolidated financial statements”).
The preparation of the consolidated financial statements in accordance with International Financial Reporting Standards requires the use of critical accounting estimates. In addition, it requires Management to exercise judgment in the process of applying the Group’s accounting policies. The areas that involve a high level of judgment or complexity, as well as areas where the judgments and estimates are significant to the consolidated financial statements are disclosed in note 4.
b. | Basis of accounting & correction of immaterial errors |
The Group’s consolidated financial statements have been prepared in accordance with International Financial Reporting Standards (IFRS Accounting Standards) issued by the International Accounting Standards Board (IASB) and the Interpretations issued by the Interpretations of IFRS (IFRIC) applicable to entities reporting under IFRS Accounting Standards. The financial statements comply with the IFRS Accounting Standards issued by the IASB.
F-13
The Group made a correction of immaterial errors related to its December 31, 2021, consolidated financial statements as summarized below. The Group performed a materiality evaluation in accordance with the Securities and Exchange Commission’s Staff Accounting Bulletin (“SAB”) No. 99, Materiality, and SAB No. 108, Considering the Effects of Prior Year Misstatements when Quantifying Misstatements in Current Year Financial Statements, and concluded that the misstatement was immaterial to its previously issued financial statements. However, as the impact of correcting the cumulative misstatement during 2022 would have been material to net earnings, the Company revised its previously issued financial statements as of and for the year ended December 31, 2021:
Adjusted | Previously Presented | Difference | Reference | |||||||||||
Assets | ||||||||||||||
Current assets: | ||||||||||||||
Trade accounts receivable, net | $ | ( | ) | a | ||||||||||
Inventories | ( | ) | a, b | |||||||||||
Prepaid expenses | ( | ) | c | |||||||||||
Total current assets | ( | ) | ||||||||||||
Total assets | $ | ( | ) | |||||||||||
Liabilities and stockholders’ equity | ||||||||||||||
Current liabilities: | ||||||||||||||
Accrued expenses | $ | b | ||||||||||||
Provisions | d | |||||||||||||
Income tax payable | f | |||||||||||||
Total current liabilities | $ | |||||||||||||
Non-current liabilities: | ||||||||||||||
Deferred income tax | $ | ( | ) | a, b, c, d | ||||||||||
Total non-current liabilities | ( | ) | ||||||||||||
Total liabilities | $ | ( | ) | |||||||||||
Stockholder’s equity | ||||||||||||||
Capital stock | $ | e | ||||||||||||
Retained earnings (deficit) | ( | ) | a, b, c, d, e, f | |||||||||||
Equity attributable to owners of the Group | ( | ) | ||||||||||||
Total stockholders’ equity | ( | ) | ||||||||||||
Total liabilities and stockholders’ equity | $ | ( | ) |
F-14
Adjusted | Previously Presented | Difference | Reference | |||||||||||
Net revenue | $ | a | ||||||||||||
Cost of sales | a, b | |||||||||||||
Gross profit | ( | ) | ||||||||||||
Administrative expenses | d | |||||||||||||
Selling expenses | ( | ) | c | |||||||||||
Distribution expenses | ||||||||||||||
( | ) | |||||||||||||
Operating income | ( | ) | ||||||||||||
Income before income taxes | ( | ) | ||||||||||||
Current income tax | f | |||||||||||||
Deferred income tax | ( | ) | a, b, c, d | |||||||||||
Net income for the year | $ | ( | ) |
The adjustments relate to the following matters:
(a) | |
(b) | |
(c) | |
(d) | |
(e) | |
(f) |
c. | Basis of measurement |
The Group’s consolidated financial statements have been prepared on the historical cost basis except for certain financial instruments measured at fair value.
Functional and presentation currency
These consolidated financial statements are presented in Mexican pesos (“Ps or $”), which is the Group presentation currency. The amounts included in the consolidated financial statements of each of the Group’s subsidiaries must be measured using the currency of the primary economic environment in which the entity operates (“functional currency”). All financial information presented in Mexican pesos has been rounded to the nearest thousand (except where otherwise specified). When referring to U.S. dollars (“US$”), means thousands of United States dollars.
Consolidated statement of profit or loss and other comprehensive income
The Group opted to present a single consolidated statement of profit or loss and comprehensive income, consolidating the presentation of profit and loss, including an operating profit line item, and comprehensive income in the same statement. Due to the commercial activities of the Group, costs and expenses presented in the consolidated statements of profit or loss and other comprehensive income were classified according to their function. Accordingly, cost of sales and operating expenses were presented separately.
F-15
d. | Basis of consolidation |
The Group’s consolidated financial statements, incorporate the financial statements of the entities controlled by Betterware. Betterware de México, S.A.P.I. de C.V., has control over its subsidiaries due to the shares and voting rights acquired, which generate rights over the variable returns from the subsidiaries, and has the ability to influence those returns through his power over them.
Consolidation of a subsidiary begins when the Group obtains control over the subsidiary and ceases when the Group loses control of the subsidiary. Specifically, the results of subsidiaries acquired or disposed of during the year are included in profit or loss from the date the Group gains control until the date when the Group ceases to control the subsidiary.
For consolidation purposes, the Group ensures that the accounting policies used are homologated.
All intragroup assets and liabilities, equity, income, expenses and cash flows relating to transactions between the entities of the Group are eliminated on consolidation.
Non-controlling interests in subsidiaries are identified separately from the Group’s equity. When a business is acquired but not the entire equity interest, the Group may initially measure the non-controlling interest at its fair value or as a portion of the acquiree’s identifiable net assets. The choice of measurement is made on an acquisition-by-acquisition basis. Subsequent to acquisition, the carrying amounts of non-controlling interests consider the initial value plus the non-controlling interests’ share of subsequent changes in the subsidiaries’ equity.
Profit or loss and each component of other comprehensive income are attributed to the owners of the Group and to the non-controlling interests. Total comprehensive income of the subsidiaries is attributed to the owners of the Group and to the non-controlling interests even if this results in the non-controlling interests having a deficit balance.
When the Group loses control of a subsidiary, the gain or loss on disposal recognized in profit or loss is calculated as the difference between (i) the aggregate of the fair value of the consideration received and the fair value of any retained interest and (ii) the previous carrying amount of the assets (including goodwill), less liabilities of the subsidiary and any non-controlling interests. All amounts previously recognized in other comprehensive income in relation to that subsidiary are accounted for as if the Group had directly disposed of the related assets or liabilities of the subsidiary (i.e. reclassified to profit or loss or transferred to another category of equity as required/permitted by applicable IFRS Standards). The fair value of any investment retained in the former subsidiary at the date when control is lost is regarded as the fair value on initial recognition for subsequent accounting under IFRS 9, Financial Instruments when applicable, or the cost on initial recognition of an investment in an associate or a joint venture.
F-16
Operating | Functional | % Participation | ||||||||||||||||
The Group’s companies: | Country | currency | 2023 | 2022 | 2021 | |||||||||||||
Home organization (“Betterware”): | ||||||||||||||||||
Betterware de México, S.A.P.I. de C.V. | ||||||||||||||||||
BLSM Latino América Servicios, S.A. de C.V. | % | % | % | |||||||||||||||
Betterware de Guatemala, S.A. | % | % | % | |||||||||||||||
Programa Lazos, S.A. de C.V. | % | % | % | |||||||||||||||
GurúComm, S.A.P.I. de C.V. (1) | % | |||||||||||||||||
Innova Catálogos, S.A. de C.V. (2) | % | |||||||||||||||||
Betterware Ningbo Trading Co, LTD. (3) | % | % | ||||||||||||||||
Finayo, S.A.P.I. de C.V. SOFOM ENR | % | % | ||||||||||||||||
Betterware América, LLC. | % | % | ||||||||||||||||
Beauty and personal care (B&PC) (“JAFRA”): | ||||||||||||||||||
Jafra México Holding Company, B.V. | % | % | ||||||||||||||||
Distribuidora Comercial JAFRA, S.A. de C.V. | % | % | ||||||||||||||||
Jafra Cosmetics International, S.A. de C.V. | % | % | ||||||||||||||||
Jafra Cosmetics, S.A. de C.V. | % | % | ||||||||||||||||
Serviday, S.A. de C.V. | % | % | ||||||||||||||||
Jafrafin, S.A. de C.V. | % | % | ||||||||||||||||
Distribuidora Venus, S.A. de C.V. | % | % | ||||||||||||||||
Jafra Cosmetics International, Inc. | % | % |
(1) | |
(2) | |
(3) |
As of December 31, 2023, 2022 and 2021, there are no significant restrictions for investment in shares of the subsidiary companies previously mentioned.
e. | Cash and cash equivalents |
Cash and cash equivalents consist mainly of bank deposits and short-term investments in securities, highly liquid and easily convertible into cash with original maturities of three months or less, which are subject to insignificant risks of changes in value. Cash is presented at nominal value and cash equivalents are valued at fair value. Any cash or cash equivalent that cannot be disposed of in less than three months is classified as restricted cash.
f. | Accounts receivable |
Accounts receivable from customers are initially recognized at the amount of the consideration, which is unconditional, unless they contain significant financial components when they are recognized at fair value. They are subsequently valued at amortized cost using the effective interest rate method, less the provision for losses. See note 6 for more information on the recording of accounts receivable from the Group’s customers and note 2h for a description of the Group’s impairment policies.
g. | Financial instruments |
Financial assets and liabilities are recognized in the Group’s consolidated statement of financial position, when the Group enters into a contract that gives it the right to receive cash or another financial asset or generates the obligation to pay cash or another financial asset, except for the rights or obligation related to taxes.
Financial assets and liabilities are initially measured at fair value. Transaction costs that are directly attributable to the acquisition or issue of financial assets and liabilities are added to or deducted from the fair value of the financial assets or liabilities, as appropriate, on initial recognition.
F-17
h. | Financial assets |
All recognized financial assets are measured subsequently in their entirety at either amortized cost or fair value, depending on the classification based on the business model of the financial assets.
Classification of financial assets
Financial assets that meet the following conditions are measured subsequently at amortized cost:
● | the financial asset is held within a business model whose objective is to hold financial assets in order to collect contractual cash flows; and |
● | the contractual terms of the financial asset give rise on specified dates to cash flows that are solely payments of principal and interest (“SPPI”) on the principal amount outstanding. |
For its part, if the objective of the financial asset is to collect cash flows for subsequent sale, its classification would be as measured at fair value through other comprehensive income (“FVTOCI”); and, if none of the above characteristics are met, then the financial asset will be classified as measured at fair value through profit or loss (“FVTPL”). As of December 31, 2023, 2022 and 2021, the Group only maintains financial assets measured at amortized cost and at fair value through results.
Amortized cost and effective interest method
The effective interest method is a method of calculating the amortized cost of loans receivable and of allocating interest income over the relevant period.
The amortized cost of a financial asset is the amount at which the financial asset is measured at initial recognition minus the principal repayments, plus the cumulative amortization using the effective interest method of any difference between that initial amount and the maturity amount, adjusted for any loss allowance. The gross carrying amount of a financial asset is the amortized cost of a financial asset before adjusting for any loss allowance.
Financing income is made up of interest income, the foreign currency gain on financial assets, and gain on the valuation of derivative financial instruments. These are recognized in the consolidated statement of income of the year when accrued.
Impairment of financial assets
The Group recognizes impairment of receivable accounts based on a model of its expected credit losses (“ECL”), and those are estimated using the simplified approach by using a provision matrix, estimated based on historical credit loss experience based on the past due status of the debtors, adjusted as appropriate to reflect current conditions and estimates of future economic conditions.
Lifetime ECL represents the expected credit losses that will result from all possible default events over the expected life of a financial instrument.
Write-off policy
Financial assets are derecognized when the rights to receive cash flows from the financial assets have expired or have been transferred and the group has transferred substantially all the risks and rewards inherent in ownership.
Financial assets written off may still be subject to enforcement activities under the Group’s recovery procedures, taking into account legal advice where appropriate. Any recoveries made are recognized in profit or loss.
F-18
i. | Financial liabilities |
All financial liabilities are measured subsequently at amortized cost using the effective interest method or at fair value through profit or loss (FVTPL) in the case of derivative financial instruments.
Financial liabilities measured subsequently at amortized cost
The effective interest method is a method of calculating the amortized cost of a financial liability and of allocating interest expense over the relevant period. The effective interest rate is the rate that exactly discounts estimated future cash payments (including all fees and points paid or received that form an integral part of the effective interest rate, transaction costs and other premiums or discounts) through the expected life of the financial liability, or (where appropriate) a shorter period, to the amortized cost of a financial liability.
Financing costs consist of interest expenses, the foreign currency loss on financial liabilities; the loss in the valuation of derivative financial instruments. These are recognized in the consolidated statement of income of the year when accrued.
Derecognition of financial liabilities
The Group derecognizes financial liabilities when, and only when, the Group’s obligations are discharged, canceled or have expired. The difference between the carrying amount of the financial liability derecognized and the consideration paid and payable is recognized in profit or loss.
When
the Group exchanges with the existing lender one debt instrument into another one with the substantially different terms, such exchange
is accounted for as an extinguishment of the original financial liability and the recognition of a new financial liability. Similarly,
the Group accounts for substantial modification of terms of an existing liability or part of it as an extinguishment of the original
financial liability and the recognition of a new liability. It is assumed that the terms are substantially different if the discounted
present value of the cash flows under the new terms, including any fees paid net of any fees received and discounted using the original
effective rate is at least
j. | Derivative financial instruments |
The Group enters into a variety of derivative financial instruments to manage its exposure to foreign exchange rate and interest rate risks, those are disclosed in note 19.
Derivatives are recognized initially at fair value at the date a derivative contract is entered into and are subsequently remeasured to their fair value at each reporting date. The resulting gain or loss is recognized in profit or loss immediately.
A derivative with a positive fair value is recognized as a financial asset whereas a derivative with a negative fair value is recognized as a financial liability. Derivatives are not offset in the consolidated financial statements unless the Group has both legal right and intention to offset. A derivative is presented as a non-current asset or a non-current liability if the remaining maturity of the instrument is more than 12 months and it is not expected to be realized or settled within 12 months. Otherwise, are presented as current assets or current liabilities.
F-19
k. | Inventories and cost of sales |
Inventories are measured at the lower of cost and net realizable value. The costs comprise direct materials, direct labor, and an appropriate proportion of variable and fixed overhead costs, the latter being allocated on the basis of normal operating capacity. The cost of inventories is based on standard cost method. The net realizable value represents the estimated selling price less all estimated costs of completion and costs to be incurred in administration (marketing), selling and distribution.
l. | Other assets |
Other assets mainly include inventory of rewards related to the rewards program offered to our distributors, associates, leaders and consultants, recoverable taxes and rent security deposits. They are presented in current or non-current assets in accordance with the classification of the destination item.
The inventory for the rewards program (see note 2.v and 2.x) is acquired based on exchange estimates from distributors, associates, leaders and consultants; and is reduced at the time the points are redeemed and the reward is sent. Rewards inventory is recognized at acquisition cost.
m. | Property, plant and equipment, net |
Items of property, plant and equipment are measured at cost less accumulated depreciation and any accumulated impairment losses.
If significant parts of an item have different useful lives, then they are accounted for as separate items (major components).
Depreciation is recognized using the straight-line method. The estimated useful lives and depreciation method are reviewed at the end of each reporting period, with the effect of any changes in estimate accounted for on a prospective basis.
Buildings | ||||
Molds and machinery | ||||
Vehicles | ||||
Computers and equipment | ||||
Leasehold improvements |
Property, plant and equipment are derecognized upon disposal or when no future economic benefits are expected to arise from the continued use of the asset. Any gain or loss arising on the disposal or retirement is determined as the difference between the sales proceeds and the carrying amount of the asset and is recognized in profit or loss.
n. | Intangible assets |
Intangible assets are used when they meet the following characteristics: they are identifiable, they obtain future economic benefits, and there is control over said benefits.
F-20
Intangible assets are classified as follows:
Indefinite useful life:
● | These intangible assets are not amortized and are subject to annual impairment tests. As of December 31, 2023, 2022 and 2021, no factors have been identified that limit the useful life of these intangible assets. The only intangible asset with an indefinite useful life that the Group owns are the Brands, which have been defined with indefinite useful life because they will generate revenues for an indefinite period based on their position in the market. |
Defined useful life:
● | These are recognized at cost less accumulated amortization and recognized impairment losses. They are amortized in a straight line according to the estimate of their useful life, which is determined based on the expectation of generating future economic benefits, and they are subject to impairment tests when signs of impairment are identified. |
Intangibles: | Betterware | JAFRA | ||
Customer relationships | ||||
Software | - | |||
Brands and logo rights | - |
Derecognition of Group’s intangible assets
An intangible asset is derecognized on disposal, or when no future economic benefits are expected from use or disposal. Gains or losses arising from derecognition of an intangible asset, measured as the difference between the net disposal proceeds and the carrying amount of the asset, are recognized in profit or loss when the asset is derecognized.
o. | Impairment of tangible and intangible assets other than goodwill |
At the end of each reporting period, the Group reviews the carrying amounts of its tangible and intangible assets to determine whether there is any indication that those assets have suffered an impairment loss. If any such indication exists, the recoverable amount of the asset is estimated in order to determine the extent of the impairment loss (if any). When it is not possible to estimate the recoverable amount of an individual asset, the Group estimates the recoverable amount of the cash-generating unit to which the asset belongs. When a reasonable and consistent basis of allocation can be identified, corporate assets are also allocated to individual cash-generating units, or otherwise, they are allocated to the smallest group of cash-generating units for which a reasonable and consistent allocation basis can be identified.
Intangible assets with indefinite useful lives and intangible assets not yet available for use are tested for impairment at least annually, and whenever there is an indication that the asset may be impaired.
Recoverable amount is the higher of fair value less disposal costs and value in use. In assessing the estimated future cash flows are discounted to their present value using a discount rate that reflects current market assessments of the time value of money and the risks specific to the asset for which the estimates of future cash flows have not been adjusted. For impairment testing purposes, assets are grouped at the lowest levels for which there are separately identifiable cash flows that are largely independent of the cash flows of other assets or Groups of assets (cash generating units).
If the recoverable amount of an asset is estimated to be less than its carrying amount, the carrying amount of the asset is reduced to its recoverable amount. Any impairment is recognized immediately in profit or loss.
F-21
p. | Goodwill |
Goodwill represents the excess of the acquisition cost of a subsidiary over the Group´s interest in the fair values of the net assets acquired determined at the date of acquisition and is not subject to amortization.
Goodwill is not amortized but is tested annually for impairment and whenever there is any indication that the asset may be impaired. Goodwill arising from a business combination is allocated to the cash generating unit (“CGU”) receiving a benefit from the synergies of the combination. An impairment loss is recognized if the carrying amount of an asset or CGU exceeds its recoverable amount. Impairment losses are recognized in profit or loss and those are not reversed.
q. | Business combinations |
Businesses acquisitions are accounted by using the acquisition method. The consideration transferred in a business combination is measured at fair value, which is calculated by the sum of the assets transfer fair values by the Company, less the liabilities incurred by the Company to the previous owners of the acquiree entity and equity shares issued by the Company in exchange for control over the acquiree equity. The cost related to the acquisition are generally recognized in profit or loss as incurred.
At the acquisition date, the identifiable assets acquired, and the liabilities assumed are recognized at their fair value, except for:
● | Deferred tax assets or liabilities and assets or liabilities related to employee benefit and leases, which are recognized and measured in accordance with IAS 12 “Income tax”, IAS 19 “Employee Benefits”, and IFRS 16 “Leases”, respectively. |
Goodwill is measured as the excess of the sum of the consideration transferred, the amount of any non-controlling interests in the acquiree (if any), and the fair value of the acquirer’s previously held equity interest in the acquiree (if any) over the net amounts of the identifiable assets acquired and the liabilities assumed at the acquisition date. If at the acquisition date the net of the amounts of the identifiable assets acquired and liabilities assumed exceeds the sum of the consideration transferred, the amount of any non-controlling interests in the acquiree and the fair value of the acquirer’s previously held interest in the acquiree (if any), the excess is recognized immediately in profit or loss as a bargain purchase gain.
Non-controlling interests that are equity interests and that give to their holders a proportionate share of the Company’s net assets in the event of liquidation, may initially be measured at either fair value or at the value of the non-controlling interest’s proportionate interest in the recognized amounts of the identifiable net assets of the acquired company. The measurement base is made on every transaction. Other types of non-controlling interest are measured at fair value, or where applicable, based on what other IFRS specifies.
F-22
r. | Leases |
The Group as lessee
The
Group evaluates whether a contract is or contains a lease agreement at inception of a contract. A lease is defined as an agreement or
part of an agreement that conveys the right to control the use of an identified asset for a period of time in exchange for a consideration.
The right-of-use asset comprises all lease payments discounted at present value; the direct costs to obtain a lease; the advance lease payments; and the obligations of dismantling or removal of assets. The Group depreciates the right-of-use asset over the shorter of the lease term or the useful life of the underlying asset; therefore, when the lessee will exercise a purchase option, the lessee shall depreciate the right-of-use asset from the commencement date to the end of the useful life of the underlying asset. Depreciation begins on the lease commencement date.
The lease liability is initially measured at the present value of the future minimum lease payments that have not been paid at that date, using a discount rate that reflects the cost of obtaining funds for an amount similar to the value of the lease payments, for the acquisition of the underlying asset, in the same currency and for a similar period to the corresponding contract (incremental borrowing rate). To determine the lease term, the Group considers the non-cancellable period, including the probability to exercise any right to extend and/or terminate the agreement.
Subsequently, the lease liability is measured increasing the carrying amount to reflect interest on the lease liability (using the effective interest method) and reducing the carrying amount to reflect the lease payments made.
When there is a modification in future lease payments resulting from changes in an index or a rate used to determine those payments, the Group remeasures the lease liability when the adjustment to the lease payments takes effect, without reassessing the discount rate. However, if the modifications are related to the lease term or exercising a purchase option, the Group reassesses the discount rate during the liability’s remeasurement. Any increase or decrease in the value of the lease liability subsequent to this remeasurement is recognized as an adjustment to the right-of-use asset to the same extent.
Finally, the lease liability is derecognized when the Group fulfills all lease payments. When the Group determines that it is probable that it will exercise an early termination of the contract that leads to a cash disbursement, such disbursement is accounted as part of the liability’s remeasurement mentioned in the previous paragraph; however, in cases in which the early termination does not involve a cash disbursement, the Group cancels the lease liability and the corresponding right-of-use asset, recognizing the difference immediately in the consolidated statement of profit or loss and other comprehensive income.
F-23
s. | Foreign currency |
In preparing the consolidated financial statements, transactions in currencies other than the Mexican Peso, which is the reporting currency of the consolidated entities (see table in note 2d), those are recognized at the exchange rates as of the dates of the transactions. Monetary assets and liabilities denominated in foreign currencies are translated into the functional currency at the exchange rate at the reporting date. Non-monetary items that are measured based on historical cost in a foreign currency are translated at the exchange rate at the date of transaction.
Exchange differences on monetary items are recognized in profit or loss in the period in which they arise.
For the purpose of presenting consolidated financial statements, the assets and liabilities in foreign currency are translated in Mexican pesos, using the exchange rates prevailing at the end of the period. Income and expense items are translated at the average exchange rates for the period, unless exchange rates fluctuate significantly during that period, in which case the exchange rates are used at the date of transactions. Exchange differences arising, if any, are recognized in other comprehensive income and accumulated in a foreign exchange translation reserve (attributed to non-controlling interests as appropriate).
The adjustments related to goodwill and to the fair value of the identifiable assets acquired and the liabilities assumed generated in a foreign transaction, are recognized as assets and liabilities, they are considered as assets and liabilities of the operation mentioned, and they are converted at the exchange rate at the end of the reporting period. Exchange differences arising are recognized in other comprehensive income.
t. | Employee benefits |
Retirement benefits – Defined benefit obligations and post-employment (pension plan applicable to JAFRA)
The Group’s defined benefit obligations cover seniority premiums which consist of a lump sum payment of 12 day’s wage for each year worked, calculated using the most recent salary, not to exceed twice the legal minimum wage established by law. The post-employment benefits that JAFRA offers are cumulative remunerations that generate future benefits for employees, during their employment relationship and are acquired by the employee and/or beneficiary at the time of retirement from the entity and/or upon reaching retirement or retirement age or other eligibility condition. The Company provides one-time payments from a formal pension plan. The right to access these benefits depends on the employee having worked until retirement age and completing a period of years of service. The related liability and annual cost of such benefits are calculated with the assistance of an independent actuary on the basis of formulas defined in the plans using the projected unit credit method at the end of each annual reporting period.
The Group’s net obligation with respect to the defined-benefit plan are calculated separately for each plan, estimating the amount of future benefit accrued by employees in return for their services in ongoing and past periods; that benefit is discounted to determine its present value, and the costs for the services that have not been recognized and the fair value of the plan assets are deducted. The present value of the defined benefit obligation is determined by discounting the estimated future cash flows using discount rates in accordance with IAS 19 that are denominated in the currency in which the benefits will be paid, and that have maturities that approximate to the terms of the pension liability.
F-24
Net interest is calculated by applying the discount rate at the beginning of the period to the net defined benefit liability or asset. Defined benefit costs are categorized as follows:
● | Service cost (including current service cost, past service cost, as well as gains and losses on curtailments and settlements); |
● | Net interest expense or income; and |
● | Remeasurements. |
Remeasurements of the net defined benefit liability, which comprise actuarial gains and losses, the return on plan assets (excluding interest) and the effect of the asset ceiling (if applicable), are recognized immediately in the liability against other comprehensive income in the period in which they occur. Remeasurement recognized in other comprehensive income is never reclassified to profit or loss. Past service cost is recognized in profit or loss in the period in which a plan amendment or curtailment occurs, or when the Group recognizes the related restructuring costs or termination benefits, if earlier.
Short-term and other long-term employee benefits and statutory employee profit sharing (“PTU”)
A liability is recognized for benefits accruing to employees in respect of wages and salaries, annual leave and sick leave in the period the related service is rendered at the undiscounted amount of the benefits expected to be paid in exchange for that service. Likewise, a liability is recognized for the amount expected to be paid if the Group has a present legal or constructive obligation to pay this amount as a result of past service provided by the employee and the obligation can be estimated reliably.
Liabilities recognized in respect of short-term employee benefits are measured at the undiscounted amount of the benefits expected to be paid in exchange for the related service.
Liabilities recognized in respect of other long-term employee benefits are measured at the present value of the estimated future cash outflows expected to be made by the Group in respect of services provided by employees up to the reporting date.
Statutory employee profit sharing (“PTU”)
PTU is recorded in the results of the year in which it is incurred and is presented in operating expenses line item in the consolidated statement of profit or loss and other comprehensive income.
Termination benefits
Termination benefits are paid when employment is terminated before the normal retirement date, or to provide benefits as a result of an offer made to encourage voluntary termination of employment. The Company recognizes termination benefits on the earlier of the following dates: (a) the date the Company is committed to terminating the employment of the employees in accordance with a detailed formal plan without having the possibility of avoiding its obligation, and (b) when the entity recognizes restructuring costs in accordance with the provisions of IAS 37 and involves payments of termination benefits. In the case of an offer that promotes voluntary termination, termination benefits will be valued based on the expected number of employees who will accept the offer. If compensation is payable no later than 12 months after the reporting period, then they are discounted to present value.
F-25
u. | Income taxes |
Income tax expense represents the sum of the tax currently payable and deferred tax.
● | Current tax |
Current income tax (“ISR”) is determined at the level of each entity of the Group and is recognized in the results of the year in which it is incurred.
The tax currently payable is based on taxable profit for the year. Taxable profit differs from net profit as reported in profit or loss because it excludes items of income or expense that are taxable or deductible in other years and it further excludes items that are never taxable or deductible. The Group’s liability for current tax is calculated using tax rates that have been enacted or substantively enacted by the end of the reporting period.
A provision is recognized for those matters for which the tax determination is uncertain but it is considered probable that there will be a future outflow of funds to a tax authority. The provisions are measured at the best estimate of the amount expected to become payable. The assessment is based on the judgment of tax professionals within the Group supported by previous experience in respect of such activities.
● | Deferred income tax |
Deferred tax is recognized at the level of each entity that makes up the Group, by determining the temporary differences between the carrying amounts of assets and liabilities and their corresponding tax values. Deferred tax liabilities are generally recognized for all taxable temporary differences. Deferred tax assets are generally recognized for all deductible temporary differences to the extent that it is probable that taxable profits will be available against which those deductible temporary differences can be utilized. Such deferred tax assets and liabilities are not recognized if the temporary difference arises from the initial recognition (other than in a business combination) of assets and liabilities in a transaction that affects neither the taxable profit nor the accounting profit. In addition, deferred tax liabilities are not recognized if the temporary difference arises from the initial recognition of goodwill.
Deferred tax liabilities and assets are calculated at the tax rates that are expected to apply in the period in which the liability is settled or the asset is realized, based on the tax rates (and applicable tax laws) that have been enacted or have been substantially enacted as of the last reporting date.
Deferred income tax assets are recognized only if it is probable that future taxable amounts will exist to utilize those temporary differences and losses.
The measurement of deferred tax liabilities and assets reflects the tax consequences that would follow from the manner in which the Group expects, at the end of the reporting period, to recover or settle the carrying amount of its assets and liabilities.
● | Current and deferred tax for the year |
Current and deferred tax are recognized in profit or loss, except when they relate to items that are recognized in other comprehensive income or directly in equity, in which case, the current and deferred tax are also recognized in other comprehensive income or directly in equity respectively.
Deferred income tax assets and liabilities are offset when there is the legal right to offset current tax assets and liabilities, and when deferred income tax balances are related to the same tax authority. Current tax assets and liabilities are offset when the entity has the legal right to offset and intends to settle on a net basis, or to realize the asset and settle the liability simultaneously.
F-26
v. | Provisions |
Provisions are recognized when the Group has a present obligation (legal or constructive) as a result of a past event, it is probable that the Group will be required to settle the obligation, and a reliable estimate can be made of the amount of the obligation.
Provisions mainly include benefits incentives granted to distributors, associates, leaders and consultants in the form of reward points, discounts and others such as compensations to employees (bonuses) not paid at the reporting date, professional services fees, among others.
The amount recognized as a provision is the best estimate of the consideration required to settle the present obligation at the end of the reporting period, taking into account the risks and uncertainties surrounding the obligation. When a provision is measured using the cash flows estimated to settle the present obligation, its carrying amount is the present value of those cash flows (when the effect of the time value of money is material).
When some or all of the economic benefits required to settle a provision are expected to be recovered from a third party, a receivable is recognized as an asset if it is virtually certain that reimbursement will be received, and the amount of the receivable can be measured reliably.
Rewards program for distributors, associates, leaders and independent consultants:
The Group has a reward program, which is offered through its business segments, to distributors and associates in Betterware, and to consultants, including leaders, in JAFRA. Its objective is to promote the fulfillment of specific objectives in the development of commercial activities of the business but considered separate and distinct services from sales. In the case of Distributor and Associate Rewards, Betterware rewards its Distributors for enrolling new Associates and appointing new Distributors, while Associates receive such rewards for referring new Associates and staying active. In the case of rewards to Consultants, including JAFRA leaders, they are awarded for sponsorship when they manage to hire a new direct sponsor or based on the commercial activities carried out by the group or lineage to which they are related. In this way, the members of this independent sales force help expand the organization and sales channels, and at the same time commit to developing their network of contacts and vendors.
These rewards can be in:
a) | Points redeemable for products that the Group purchases from other suppliers. Points expire according to the commercial terms established by the Group, and can be modified at management’s discretion; and |
b) | cards with a cash balance preload redeemable with certain providers, specifically in the JAFRA segment, both for consultants and leaders depending on the business activities carried out by the group or lineage to which they are related. |
The Group evaluates the performance of distributors, associates, and consultants, including leaders, at each reporting date based on an estimate of compliance with the established program objectives, and records the corresponding expense, presenting it as sales expenses and a provision. The provision is reduced when the points are exchanged for the available products (rewards). The value of the rewards program and the corresponding expense are determined based on the fair value of the services received considering the analyzes carried out by the administration for similar services in the market.
F-27
w. | Accounts payable to suppliers and accrued expenses |
Current liabilities, such as accounts payable to suppliers and other accrued expenses (accrued or not), whether for personnel costs or other operating costs, make up the working capital used in the entity’s normal operating cycle. These balances represent liabilities for goods and services provided to the Group before the end of the year that have not been paid. Suppliers and other accrued expenses are presented as current liabilities, unless payment is not payable within 12 months of the reporting period. They are initially recognized at fair value and subsequently valued at amortized cost using the effective interest rate method.
Trade accounts payables to the Group’s suppliers principally comprise amounts outstanding for trade purchases, raw material and ongoing costs.
The Company, for the ease and benefits of its suppliers, has entered into supplier financing agreements with financial institutions under which the Bank pays the Company’s obligations with the supplier in advance. The Company pays the Bank within the period originally specified in the invoices and the costs arising from these agreements are absorbed by the suppliers, so, from the Company’s perspective, there is no extension of payment terms or changes in the original conditions. of liabilities (amount, nature, function and maturity), therefore, are not substantially different from accounts payable. Given the conditions of the agreement described above, the Company presents the balance of the suppliers that are part of the agreement in the “Accounts payable to suppliers” item in the statement of financial position. In turn, the payments made are presented in the statement of cash flows as flow outflows from operating activities; these payments represent the receipt of goods and services. The bank acts as an agent, therefore, it is considered an extension of the Company’s operations.
x. | Revenue recognition |
The Group’s main purpose is direct-to-consumer sales, which operates through two business segments: home organization products (“Betterware segment” or “BWM segment”) and beauty and personal care products (“JAFRA segment”), those products are offered to main customers or: BWM Distributors and JAFRA Leaders and independent Consultants. To do this, it enters into contracts with its distributors and leaders for the sale and purchase of products (without there being a permanent contract link). Additionally, these distributors and leaders can invite or refer new sellers. In turn, for referring new sellers, they will obtain points redeemable for products (rewards).
The Group has identified two performance obligations:
● | Sale of products in the home organization segment and the beauty and personal care segment. |
● | Deferred income for granting points to its distributors, leaders and independent consultants for sales volume or for referring new associates or independent consultants. |
Both performance obligations are detailed below:
Revenues comprise the fair value of the consideration received or to receive for the sale of products of the home organization segment and the beauty and personal care segment, as well as services in the ordinary course of the transactions, and are presented in the consolidated statement of profit or loss, net of the amount of variable considerations (discounts and product returns). To recognize revenues from contracts with its distributors, leaders and independent consultants, the Group applies a comprehensive model, which is based on a five-step approach consisting of the following: (1) identify the contract (verbal or written); (2) identify performance obligations in the contract; (3) determine the transaction price; (4) allocate the transaction price to each performance obligation in the contract; and (5) recognize revenue when the Group satisfies a performance obligation. The Group recognizes revenue at a point in time, when it transfers control over a product to a customer, which occurs when the customers take delivery of the products and formally accepts them.
F-28
The Group sends the invoices for the sale of home organization and beauty and personal care products to its distributors, leaders and independent consultants at shipment date with payment terms between 15 and 30 days. Distributors, leaders and independent consultants are allowed to request for a product return only if the product has quality, technical issues, or physical damages. However, this right qualifies as an assurance-type warranty (and not a performance obligation) related to the functionality of the products sold.
Betterware’s discounts to distributors and associates are included in the invoice price and are presented in the net sales line item from the moment in which the customer acquires control of the products sold. Therefore, the management does not perform estimates over discounts to be taken by the customers. JAFRA does not give discounts to leaders and consultants on the invoice price.
Loyalty program (The Group’s reward points program):
The Group operates a loyalty program (Reward points program) through Betterware’s distributors and associates, and JAFRA’s leaders and consultants accumulate points on sales of goods that entitle them to exchange the points for products the Group acquires from different suppliers. Since these points provide a benefit to distributors and associates that they would not receive without purchasing the Group products, this loyalty program represents a separate performance obligation.
Therefore, the transaction price is allocated between the product and the points on a relative stand-alone selling price basis. The stand-alone selling price per point is estimated based on the fair value of the product to be given when the points are redeemed by the distributors and associates and the likelihood of redemption, as evidenced by the Group’s historical experience. Additionally, a contract liability is recognized for revenue relating to the loyalty points at the time of the initial sales transaction, reducing the revenue recognized upon the initial sale of the goods. Revenue from the loyalty points is recognized when the points are redeemed by the customer and exchanged for the related products. Revenue for points that are not expected to be redeemed is recognized in proportion to the pattern of rights exercised by customers.
Variable considerations
The Group adjusts the transaction price according to the estimations that may result in a variable consideration. These estimates are determined according to the terms and conditions of the contracts with the customer, the history or the customer’s performance.
Contract costs
The Group recognizes the incremental costs to obtain a contract with a client in the consolidated results of the period because they correspond to contracts with a duration of less than one year, in line with the revenue recognition model with respect to the transfer of the good with which relates to cost.
y. | Share-based payments |
The share-based compensation plans to eligible executives and directors settled by providing Betterware shares are measured at their fair value as of the grant date and are subject to compliance with certain business performance metrics of the business and their continuance at the Company for an established period.
The fair value determined at the grant date is recorded as an expense based on the vesting period and the intrinsic value method, which consists of recognizing the expense from the grant date over the period the executives or directors render the service and earn the benefits stipulated according to the plan, with a corresponding increase in equity until December 31, 2022. As of January 1, 2023, the corresponding increase is in liabilities, since the payment of the consideration was modified to be cash instead of shares.
F-29
z. | Contingencies |
Significant obligations or losses related to contingencies are recognized when it is probable that their effects will materialize and there are reasonable elements for their quantification. If these reasonable elements do not exist, their disclosure is included qualitatively in the notes to the consolidated financial statements. Income, profits or contingent assets are recognized until such time as there is certainty of their realization.
aa. | Social capital |
The Group’s ordinary shares are classified as share capital within stockholders’ equity and are expressed at their historical cost.
When any entity of the Group purchases shares issued by the company (treasury shares), the consideration paid, including the costs directly attributable to said acquisition (net of taxes), they are recognized as a decrease in the Group’s capital until the shares are canceled or reissued. When these shares are reissued, the consideration received, including incremental costs directly attributable to the transaction (net of tax) is recognized in the Group’s capital.
The Group’s share repurchases have been carried out through the stock exchange in which they are listed (Nasdaq) and are carried out with a charge to the Group’s stockholders’ equity; The maximum repurchase amount is approved by the Board of Directors for each fiscal year, without said repurchases exceeding the company’s net profits (including retained profits).
In
accordance with the Mexican General Corporate Law, the Group has its legal reserve of
Retained earnings correspond to the accumulated results of previous year’s net of dividend payments.
3. | Changes in material accounting policies |
a. | Application of new and revised International Financing Reporting Standards (“IFRSs” or “IAS”) that are mandatorily effective for the current year |
In the current year, the Group has applied a number of new and amended IFRS and interpretations issued by the International Accounting Standards Board (“IASB”) that are mandatorily effective for an accounting period that begins on or after January 1, 2023. The conclusions related to their adoption are described as follows:
New and amended IFRS Standards that are effective for the current year
The Group adopted the following amendments in the current year:
● | IFRS 17, Insurance contracts, there was no impact from the adoption of this standard. |
● | Amendments to IAS 1, and Statement of practice No. 2 of IFRS – Disclosure of material accounting policies: As a result of the modifications, the Group made changes to its accounting policies described in note 2. The Management evaluated the material and relevant policies to communicate them effectively and applicable to the Group, avoiding using standardized information that is not important for users of the information contained in the financial statements. |
F-30
● | Amendments to IAS 8, Disclosure of accounting estimates. The Group did not have any impact derived from the modifications of this standard, since there is no current situation that implies a change in accounting estimates; However, the Group Management considered the definition to evaluate the accounting estimates according to the new definition. |
● | Amendments to IAS 12, Deferred tax related to assets and liabilities arising from a single transaction. As a result of the modification, the Group has recognized a deferred tax asset in relation to its lease liability and a deferred tax liability in relation to its right-of-use assets. However, there was no impact on the statement of financial position because the balances qualify for offset under IAS 12. There was also no impact on opening profits as of January 1, 2022, as a result of the change. The key impact for the Group is related to the disclosure of the deferred tax assets and liabilities recognized (see note 17), for comparative purposes, the disclosures in said note were modified. |
● | International tax reform -Rules of the second pillar model. The Group is not within the scope of the pillar two model rules because this legislation has not been enacted in the jurisdiction where it operates. Since pillar two legislation is not effective at the reporting date, the Group has no current tax exposure and applies the exception to recognize and disclose information on deferred tax assets and liabilities related to pillar two income tax, as provided in the amendments to IAS 12 issued in May 2023. |
New and revised IFRS Standards in issue but not yet effective
As of the date of issuance of these financial statements, the Group has not applied any new and revised IFRS, nor improvements issued by the IASB that have been published but are not yet effective. Based on management’s analysis, the Company does not see potential impacts from its adoption, considering that some are not of significant applicability and others are totally not applicable to the balances and transactions carried out by the Company.
4. | Critical accounting judgments and key sources of estimation uncertainty |
In the application of the Group’s accounting policies, which are described in note 2, management of the Group is required to make judgments, estimates, and assumptions about the carrying amounts of assets and liabilities that are not readily apparent from other sources. The judgments, estimates and associated assumptions are based on historical experience and other factors that are considered to be relevant. Actual results may differ from these estimates.
The estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognized in the period in which the estimate is revised if the revision affects only that period, or in the period of the revision and future periods if the revision affects both current and future periods.
The significant estimates impacting the Group’s consolidated financial statements are as follows:
- | Key assumptions used in impairment testing of Goodwill and on long-lived intangible assets |
The Group performs annual impairment testing on Goodwill and long-lived intangible assets, for which key assumptions are used in the calculation of the recoverable amount (see note 12). For impairment testing, goodwill is allocated to the cash-generating unit (“CGU”) from which the Group has considered that economic and operational synergies of business combinations are generated. The recoverable amounts of the CGU have been determined based on the calculations of its fair value less disposal costs, which require the use of estimates. The most significant of these assumptions are as follows:
● | Discount rate based on the weighted average cost of capital (WACC) of the CGU. |
● | Average revenue growth rate. |
F-31
- | Critical estimation on the determination of fair values in business combinations by “JAFRA’s Acquisition” and the ongoing impairment assessment of goodwill and long-lived intangible assets. |
When business combinations are completed, it is required to apply the acquisition method to recognize the identifiable net assets acquired at fair value, on the acquisition date. Any excess of the consideration paid over the identified net assets is recognized as goodwill, which is evaluated for impairment annually by estimating the recoverable amount which is based on the fair value less disposal costs. For its part, any excess of the net assets identified over the consideration paid is recognized as a gain within the result of the year.
In estimating the fair values of identifiable assets acquired and liabilities assumed, the Company uses observable market data available. When input data is not available, the Company engages a qualified independent appraiser to perform the valuation. Management works closely with the independent qualified appraiser to establish the appropriate valuation techniques, assumptions, input data and criteria to be used in the valuation models.
5. | Cash and cash equivalents |
2023 | 2022 | 2021 | ||||||||||
Cash on hand in banks | Ps. | |||||||||||
Time deposits | ||||||||||||
Ps. |
6. | Trade account receivables |
2023 | 2022 | 2021 | ||||||||||
Trade account receivables | Ps. | |||||||||||
Expected credit loss | ( | ) | ( | ) | ( | ) | ||||||
Ps. |
The average, with respect to Betterware´s the turnover of accounts receivable, is from 14 to 28 days as of December 31, 2023, 2022 and 2021; and JAFRA´s the turnover of accounts receivable, is from 30 to 120 days as of December 31, 2023, and 2022. No interest is charged on outstanding accounts receivable.
The Group measures the loss reserve for commercial accounts receivable in an amount equal to the expected lifetime credit loss. Expected credit losses in accounts receivable are estimated using a provisions matrix with reference to the debtor’s previous default history and an analysis of the debtor’s current financial situation, adjusted for factors specific to the debtors and the general economic conditions of the industry in which the debtors operate, and assessing both current and predicted conditions as of the reporting date.
F-32
The Group’s significant growth in recent years have caused volatility in collections. Because of this, management has applied significant estimation to determine the estimated expected credit losses as of December 31, 2023, 2022 and 2021; where the weighting of the historical behavior was analyzed, given what happened due to the extraordinary events of the COVID-19 pandemic, thus normalizing the expectation of future credit losses for the year 2024.
The
Group cancels an account receivable when there is information that indicates that the debtor is experiencing serious financial difficulties
and there is no realistic prospect of recovery, e.g. when the debtor has been placed in liquidation or has entered bankruptcy proceedings,
or when a commercial account receivable is more than one year old, whichever occurs first. For the years ended December 31, 2023, 2022
and 2021, Ps
Trade receivables – days past due | ||||||||||||||||||||||||||||||||||||
Betterware de México | JAFRA in Mexico and United States | |||||||||||||||||||||||||||||||||||
As of December 31, 2023 | Not
past due | 14-21 | 21-28 | >28 | Not
past due | >30-59 | >60-120 | >120 | Total | |||||||||||||||||||||||||||
Expected credit loss rate | % | % | % | % | % | % | % | % | ||||||||||||||||||||||||||||
Gross amount of account receivable | Ps. | |||||||||||||||||||||||||||||||||||
Expected credit loss | Ps. |
Trade receivables – days past due | ||||||||||||||||||||||||||||||||||||
Betterware de México | JAFRA in Mexico and United States | |||||||||||||||||||||||||||||||||||
As of December 31, 2022 | Not past due |
14-21 | 21-28 | >28 | Not past due |
>30-59 | >60-120 | >120 | Total | |||||||||||||||||||||||||||
Expected credit loss rate | % | % | % | % | % | 7 | % | % | % | |||||||||||||||||||||||||||
Gross amount of account receivable | Ps. | 77,509 | ||||||||||||||||||||||||||||||||||
Expected credit loss | Ps. | 5,130 |
As of December 31, 2021 | Not
past due | 14-21 | 21 – 28 | >28 | Total | |||||||||||||||
Expected credit loss rate | % | % | % | % | ||||||||||||||||
Estimated total gross carrying amount at default | Ps. | |||||||||||||||||||
Expected credit loss | Ps. |
F-33
Total | ||||
Balance as of January 1, 2021 | Ps. | ( | ) | |
Expected credit loss | ( | ) | ||
Amounts written off | ||||
Balance as of December 31, 2021 | ( | ) | ||
Expected credit loss | ( | ) | ||
Amounts written off | ||||
Foreign currency translation | ||||
Balance as of December 31, 2022 | ( | ) | ||
Expected credit loss | ( | ) | ||
Amounts written off | ||||
Foreign currency translation | ||||
Balance as of December 31, 2023 | Ps. | ( | ) |
7. | Inventories and cost of sales |
2023 | 2022 | 2021 | ||||||||||
Finished goods | Ps. | |||||||||||
Raw materials | ||||||||||||
Packing material | ||||||||||||
Merchandise in transit | ||||||||||||
Ps. |
The
cost of sales recognized in the consolidated statements of profit or loss and other comprehensive income within cost of sales of the
year was Ps.
The
cost of inventories recognized as an expense includes Ps.
8. | Prepaid expenses |
2023 | 2022 | 2021 | ||||||||||
Advances to suppliers | Ps. | |||||||||||
Premiums paid in advance for insurance | ||||||||||||
Other | ||||||||||||
Ps. |
F-34
9. | Other assets |
2023 | 2022 | 2021 | ||||||||||
Inventory of rewards | Ps. | |||||||||||
Accounts to receivable from consultors | - | |||||||||||
Security deposit | ||||||||||||
Rewards catalogs | ||||||||||||
Recoverable taxes | ||||||||||||
Other receivables | ||||||||||||
Current | ||||||||||||
Non-current | ||||||||||||
Ps. |
10. | Property, plant and equipment, net |
2023 | 2022 | 2021 | ||||||||||
Acquisition cost | Ps. | |||||||||||
Accumulated depreciation | ( | ) | ( | ) | ( | ) | ||||||
Ps. |
Acquisition cost: | As
of January 1, 2021 | Subsidiaries’ Acquisitions | Additions | Disposals | Transfers | As
of December 31, 2021 | ||||||||||||||||||
Land | Ps. | |||||||||||||||||||||||
Molds and machinery | ( | ) | ||||||||||||||||||||||
Vehicles | ( | ) | - | |||||||||||||||||||||
Computers and equipment | ( | ) | ||||||||||||||||||||||
Leasehold improvements | ( | ) | ||||||||||||||||||||||
Buildings | ||||||||||||||||||||||||
Construction in progress | ( | ) | ||||||||||||||||||||||
Ps. | ( | ) |
Accumulated depreciation: | As
of | Depreciation expense | Disposals | As
of | ||||||||||||
Molds and machinery | Ps. | ( | ) | ( | ) | ( | ) | |||||||||
Vehicles | ( | ) | ( | ) | ( | ) | ||||||||||
Computers and equipment | ( | ) | ( | ) | ( | ) | ||||||||||
Leasehold improvements | ( | ) | ( | ) | ( | ) | ||||||||||
Buildings | ( | ) | ( | ) | ( | ) | ||||||||||
Ps. | ( | ) | ( | ) | ( | ) |
F-35
Acquisition cost: | As
of December 31, 2021 | Subsidiaries’ Acquisitions | Additions | Disposals | Transfers | Foreign translation | As
of December 31, 2022 | |||||||||||||||||||||
Land | Ps. | |||||||||||||||||||||||||||
Molds and machinery | ( | ) | ||||||||||||||||||||||||||
Vehicles | ( | ) | ||||||||||||||||||||||||||
Computers and equipment | ( | ) | ( | ) | ||||||||||||||||||||||||
Leasehold improvements | ||||||||||||||||||||||||||||
Buildings | ||||||||||||||||||||||||||||
Construction in progress | ( | ) | ( | ) | ( | ) | ||||||||||||||||||||||
Ps. | ( | ) | ( | ) |
Accumulated depreciation: | As
of December 31, 2021 | Depreciation expense | Disposals | Foreign currency translation | As
of December 31, 2022 | |||||||||||||||
Molds and machinery | Ps. | ( | ) | ( | ) | ( | ) | |||||||||||||
Vehicles | ( | ) | ( | ) | ( | ) | ||||||||||||||
Computers and equipment | ( | ) | ( | ) | ( | ) | ||||||||||||||
Leasehold improvements | ( | ) | ( | ) | ( | ) | ||||||||||||||
Buildings | ( | ) | ( | ) | ( | ) | ||||||||||||||
Ps. | ( | ) | ( | ) | ( | ) |
Acquisition cost: | As
of December 31, 2022 | Additions | Disposals | Transfers | Foreign currency translation | As
of December 31, 2023 | ||||||||||||||||||
Land | Ps. | |||||||||||||||||||||||
Molds and machinery | ( | ) | ||||||||||||||||||||||
Vehicles | ( | ) | ||||||||||||||||||||||
Computers and equipment | ( | ) | ( | ) | ||||||||||||||||||||
Leasehold improvements | ( | ) | ||||||||||||||||||||||
Buildings | ||||||||||||||||||||||||
Construction in progress | ( | ) | ( | ) | ( | ) | ||||||||||||||||||
Ps. | ( | ) | ( | ) |
Accumulated depreciation: | As
of | Depreciation expense | Disposals | Foreign currency translation | As
of | |||||||||||||||
Molds and machinery | Ps. | ( | ) | ( | ) | ( | ) | |||||||||||||
Vehicles | ( | ) | ( | ) | ( | ) | ||||||||||||||
Computers and equipment | ( | ) | ( | ) | ( | ) | ||||||||||||||
Leasehold improvements | ( | ) | ( | ) | ( | ) | ||||||||||||||
Buildings | ( | ) | ( | ) | ( | ) | ||||||||||||||
Ps. | ( | ) | ( | ) | ( | ) |
Depreciation expense is included in administrative expenses line in the consolidated statement of profit or loss and other comprehensive income. No impairment losses have been determined.
The
Group built a distribution center, which was ready to use in 2021 and it was started to capitalization, however, the construction remainder
was completed until 2023. As of December 31, 2023, 2022 and 2021, the total payments related to this construction amounted to Ps.
During 2023, 2022 and 2021 the Group didn’t capitalize borrowing costs related to the distribution center that was under construction.
F-36
11. | Business combination |
On
January 18, 2022, the Company entered into an agreement to acquire
On March 24, 2022, the Federal Economic Competition Commission (“COFECE”) approved the transaction, which was concluded on April 7, 2022.
The JAFRA acquisition led the Group to enter in the Beauty and Personal Care (B&PC) industry market.
Assets and liabilities to fair value | Note | |||||
Current assets and others non-current assets | Ps. | |||||
Property, plant and equipment, net | 10 | |||||
Intangible assets | 13 | |||||
Current liabilities and non-current liabilities | ( | ) | ||||
Deferred income tax | ( | ) | ||||
Total identifiable assets acquired, and liabilities assumed | ||||||
Goodwill | 12 | |||||
Total assets acquired, net | Ps. |
Goodwill is attributable to the profitability of the acquired business. It will not be deductible for tax purposes.
Current
assets and other non-current assets include accounts receivable with a contractual value of Ps.
The
funds necessary to pay the purchase price under the JAFRA Acquisition were obtained from a long-term bank loan “Syndicated Loan”
of Ps.
Net cash outflow arising on acquisition: | ||||
Cash out | Ps. | |||
Less cash and cash equivalent balances acquired from JAFRA | ( | ) | ||
Net cash used (investing activities) | Ps. |
The
revenues contributed by JAFRA included in the consolidated statement of profit or loss from the effective acquisition date to December
31, 2022, were Ps.
At the acquisition concluded date, it has not arisen any contingent liability that must be recorded, nor are there contingent consideration agreements. Additionally, acquisition costs were not significant.
F-37
12. | Goodwill |
As
of January 1, 2021 | Additions | Disposals | As
of December 31, 2021 | |||||||||||||
Cost | Ps. | - |
As
of December 31, 2021 | Additions | Disposals | As
of December 31, 2022 | |||||||||||||
Cost | Ps. | ( | ) |
As
of December 31, 2022 | Additions | Disposals | As
of 31, | |||||||||||||
Cost | Ps. |
As
of December 31: | ||||||||||||
2023 | 2022 | 2021 | ||||||||||
Betterware | Ps. | |||||||||||
JAFRA Mexico | ||||||||||||
Finayo | ||||||||||||
GurúComm | ||||||||||||
Innova Catalogos | ||||||||||||
Total | Ps. |
The Betterware’s goodwill, correspond to the resulting excess between the consideration given and the fair values of the net assets acquired on the acquisition date by Betterware Latinoamerica Holding México, S.A. de C.V. (BLHM) and Strevo Holding, S.A. de C.V.
On
March 12, 2021, Betterware entered into an agreement to acquire
On
March 25, 2022, Betterware and Programa Lazos, S.A. de C.V., acquired
F-38
On
April 7, 2022, Betterware acquired
Impairment tests
The Company annually tests the recoverable amount of its goodwill and indefinite-lived intangible assets that amount to Ps
and Ps , respectively, of which Ps and Ps , respectively are related to the cash generating unit JAFRA Mexico. For impairment testing purposes, goodwill is allocated to CGU that do not exceed operating segments. The recoverable value of the CGU was based on the fair value minus disposal costs, estimated using discounted cash flows. The fair value measurement was classified as a Level 3 fair value based on the inputs in the valuation technique used.
The values assigned to the key assumptions represent the administration’s assessment of future trends in relevant industries and are based on historical data from external and internal sources.
As of December 31, 2023, 2022 and 2021, the estimated recoverable amount of the CGU exceeded its carrying amount.
2023 | 2022 | 2021 | ||||||||||||||||||
In percentages | Betterware | JAFRA México | Betterware | JAFRA México | Betterware | |||||||||||||||
Discount rate | ||||||||||||||||||||
Average revenue growth rate | ||||||||||||||||||||
Terminal value growth rate | ||||||||||||||||||||
EBITDA margin (earnings before interest, taxes, depreciation and amortization) |
The
discount rate was based on the historical industry average, weighted-average cost of capital and a market interest rate. The discount
rate for Betterware is
The average revenue growth rate is derived from management plans that are in line with industry behavior.
The
cash flow projections included specific estimates for
There are no reasonably possible changes in any of the key assumptions that would result in potential impairment.
F-39
13. | Intangible assets, net |
Acquisition cost: | As
of January 1, 2021 | Additions | Disposals | As
of December 31, 2021 | ||||||||||||
Brand | Ps. | |||||||||||||||
Customer relationships | ||||||||||||||||
Software | ||||||||||||||||
Brands and logo rights | ||||||||||||||||
Ps. |
Accumulated amortization: | As
of January 1, 2021 | Amortization expense | Disposals | As
of December 31, 2021 | ||||||||||||
Customer relationships | Ps. | ( | ) | ( | ) | ( | ) | |||||||||
Software | ( | ) | ( | ) | ( | ) | ||||||||||
Brands and logo rights | ( | ) | ( | ) | ( | ) | ||||||||||
Ps. | ( | ) | ( | ) | ( | ) |
Acquisition cost: | As
of December 31, 2021 | Subsidiaries’ Acquisitions | Additions | Disposals | Foreign currency translation | As
of December 31, 2022 | ||||||||||||||||||
Brand | Ps. | ( | ) | |||||||||||||||||||||
Customer relationships | ||||||||||||||||||||||||
Software | ||||||||||||||||||||||||
Brands and logo rights | ||||||||||||||||||||||||
Ps. | ( | ) |
Accumulated amortization: | As
of December 31, 2021 | Amortization expense | Disposals | Foreign currency translation | As
of December 31, 2022 | |||||||||||||||
Customer relationships | Ps. | ( | ) | ( | ) | ( | ) | |||||||||||||
Software | ( | ) | ( | ) | ( | ) | ||||||||||||||
Brands and logo rights | ( | ) | ( | ) | ( | ) | ||||||||||||||
Ps. | ( | ) | ( | ) | ( | ) |
Acquisition cost: | As
of December 31, 2022 | Additions | Disposals | Foreign currency translation | As
of December 31, 2023 | |||||||||||||||
Brand | Ps. | |||||||||||||||||||
Customer relationships | ||||||||||||||||||||
Software | ||||||||||||||||||||
Brands and logo rights | ||||||||||||||||||||
Ps. |
F-40
Accumulated amortization: | As
of December 31, 2022 | Amortization expense | Disposals | Foreign currency translation | As
of December 31, 2023 | |||||||||||||||
Customer relationships | Ps. | ( | ) | ( | ) | ( | ) | ( | ) | |||||||||||
Software | ( | ) | ( | ) | ( | ) | ||||||||||||||
Brands and logo rights | ( | ) | ( | ) | ( | ) | ||||||||||||||
Ps. | ( | ) | ( | ) | ( | ) | ( | ) |
Brands:
● | The “Betterware” brand is an intangible asset with an indefinite useful life and a carrying amount of Ps , which is presented in the consolidated statements of financial position. This brand was transmitted to the Group through a merger carried out on July 28, 2017, with Strevo Holding, S.A. de C.V. (a related party under common control). Strevo obtained such brand when acquiring the majority of the Betterware’s shares in March 2015. |
● | The “JAFRA” brands are intangible assets with an indefinite useful life and a carrying amount of Ps , which is presented in the consolidated statements of financial position. Since the business combination with the Group on the date of on April 7, 2022, the JAFRA brands were valued at their fair value. |
Brands are not amortized. The Company annually tests the recoverable amount of its goodwill and indefinite-lived intangible assets that amount to Ps
and Ps , respectively, of which Ps and Ps , respectively, and which are related to the generating unit of JAFRA Mexico cash.
Customer relationships:
● | The
intangible for the relationship with customers of Betterware was transferred to the Group through a merger with Strevo carried out on
July 28, 2017, this intangible asset has a useful life of |
● | The
intangible for the relationship with customers of JAFRA arose from the valuation of assets acquired and liabilities assumed by business
combination dated April 7, 2022, this intangible asset has a useful life of |
As of December 31: | ||||||||||||
2023 | 2022 | 2021 | ||||||||||
Betterware | Ps. | |||||||||||
JAFRA Mexico | ||||||||||||
Total of customers relationships | Ps. |
Brands and logo rights
● | Betterware
has incurred expenses related to the registration trademarks and logos rights with intellectual property authorities, which have a defined
life, are amortized linearly over their estimated useful life, which ranges from |
F-41
At each reporting date, the Group reviews the carrying amounts of its non-financial assets to determine whether there is any indication of impairment. If any such indication exists, then the asset’s recoverable amount is estimated. As of December 31, 2023, 2022 and 2021, the Group have been not identified indications of impairment.
In relation to impairment of intangible assets with indefinite useful life (brand), the Group estimates the recoverable amount of the intangible asset which is based on fair value less costs of disposal, estimated using discounted cash flows. The fair value measurement was categorized as a Level 3 fair value based on the inputs in the valuation technique used (see note 12).
14. | Leases |
Right-of-use assets, net
As
of January 1, 2021 | Additions | Disposals | As
of December 31, 2021 | |||||||||||||
Cost | Ps. | ( | ) |
As
of January 1, 2021 | Depreciation expense | Disposals | As
of December 31, 2021 | |||||||||||||
Accumulated depreciation | Ps. | ( | ) | ( | ) | ( | ) |
As
of December 31, 2021 | Subsidiaries’ Acquisitions | Additions | Disposals | Foreign currency translation | As
of December 31, 2022 | |||||||||||||||||||
Vehicles | Ps. | ( | ) | |||||||||||||||||||||
Buildings | ( | ) | ||||||||||||||||||||||
Warehouses | ||||||||||||||||||||||||
Office furniture and equipment | ||||||||||||||||||||||||
Computer equipment | ( | ) | ||||||||||||||||||||||
Cost | Ps. | ( | ) |
As
of December 31, 2021 | Additions | Disposals | Foreign currency translation | As
of December 31, 2022 | ||||||||||||||||
Vehicles | Ps. | ( | ) | ( | ) | ( | ) | |||||||||||||
Buildings | ( | ) | ( | ) | ||||||||||||||||
Warehouses | ( | ) | ( | ) | ( | ) | ||||||||||||||
Office furniture and equipment | ( | ) | ( | ) | ||||||||||||||||
Computer equipment | ( | ) | ( | ) | ( | ) | ( | ) | ||||||||||||
Accumulated depreciation | Ps. | ( | ) | ( | ) | ( | ) |
F-42
As
of | Additions | Disposals | Foreign currency translation | As
of | ||||||||||||||||
Vehicles | Ps. | ( | ) | ( | ) | |||||||||||||||
Buildings | ( | ) | ||||||||||||||||||
Warehouses | ( | ) | ||||||||||||||||||
Office furniture and equipment | ( | ) | ||||||||||||||||||
Computer equipment | ||||||||||||||||||||
Cost | Ps. | ( | ) | ( | ) |
As
of | Additions | Disposals | Foreign currency translation | As
of December 31, | ||||||||||||||||
Vehicles | Ps. | ( | ) | ( | ) | ( | ) | |||||||||||||
Buildings | ( | ) | ( | ) | ( | ) | ||||||||||||||
Warehouses | ( | ) | ( | ) | ( | ) | ||||||||||||||
Office furniture and equipment | ( | ) | ( | ) | ( | ) | ||||||||||||||
Computer equipment | ( | ) | ( | ) | ( | ) | ||||||||||||||
Accumulated depreciation | Ps. | ( | ) | ( | ) | ( | ) |
The
right-of-use asset depreciation expense for the years of 2023, 2022 and 2021 amounted to Ps.
As of December 31, 2023, 2022 and 2021, Betterware has master lease contracts for computers, servers and cars and for the year 2022 with the JAFRA Acquisition, lease contracts were added for the JAFRA distribution center, office equipment (printers), cars and premises in different regions.
As
of December 31, 2023, 2022 and 2021, Betterware leased warehouses, offices, commercial space, and equipment, used in normal operations
of the Group’s companies, to which the short-term exemption was applied, considering that the lease term was for less than
F-43
Lease liability
Lease liability | ||||
Balance as of January 1, 2021 | Ps. | |||
Lease additions (1) | ||||
Lease disposals (1) | ( | ) | ||
Rent payments (principal and interest) (2) | ( | ) | ||
Interest expense (1) | ||||
Balance as of December 31, 2021 | ||||
Subsidiaries’ Acquisitions (1) | ||||
Lease additions (1) | ||||
Lease disposals (1) | ( | ) | ||
Rent payments (principal and interest) (2) | ( | ) | ||
Foreign currency translation (1) | ( | ) | ||
Interest expense (1) | ||||
Balance as of December 31, 2022 | ||||
Lease additions (1) | ||||
Lease disposals (1) | ( | ) | ||
Rent payments (principal and interest) (2) | ( | ) | ||
Foreign currency translation (1) | ( | ) | ||
Interest expense (1) | ||||
Balance as of December 31, 2023 | Ps. |
(1) |
(2) |
Year | Amount | |||
2024 | Ps | |||
2025 | ||||
2026 | ||||
2027 | ||||
2028-2034 | ||||
Ps |
15. | Accounts payable to suppliers and accrued expenses |
Trade accounts payables to the Group’s suppliers principally comprise amounts outstanding for trade purchases, raw material, and ongoing costs.
The average payment period to Betterware’s suppliers is 4 months mainly for its commercial purchases and to JAFRA’s suppliers is 30 days for the commercial area and 90 days for the manufacturing area, without interest for all Group. The Group has financial risk management policies (see note 21) to ensure that all accounts payable are paid within the previously agreed credit terms.
The Company has established financing programs for suppliers, through which they can discount their documents with different financial institutions (paying the financial cost). The balance payable derived from these programs is recognized within the suppliers account in the consolidated statement of financial position since this program does not substantially modify the original terms and conditions. The balance payable discounted by suppliers as of December 31, 2023, 2022 and 2021 amounts to Ps , Ps and Ps , respectively. The Company does not expect significant impacts from the improvements to IFRS 7 effective as of January 1, 2024.
The Group’s accrued expenses mainly comprise outstanding payment amounts (retention of income taxes and VAT) and social security’s contributions (IMSS, SAR and INFONAVIT) expenses among other accrued expenses.
F-44
16. | Debt and borrowings |
2023 | 2022 | 2021 | ||||||||||
Simple credit line joint and several obligation with BBVA, up to Ps.1,500,000, with a term of 60 months and monthly interest payment at 28-day TIIE rate published in BANXICO, on non-working days, the TIIE rate could be at 26, 27 or 29 days, plus the applicable margin, such ordinary interest will be calculated by the number of days effectively elapsed over the base of a year 360 days, in addition, in case of default, interest will be paid at the ordinary interest rate multiplied by 2.0pp between the 360 days and the result of using the unpaid and past-due balances. | Ps. | |||||||||||
Two-tranche sustainability bond, with maturities across 4 and 7 years, offered in the Mexican Market through the Bolsa Mexicana de Valores; the first offer of Ps.500,000 started paying interest at 5.15% plus 0.40% and for the monthly subsequent payments, the rate will be based on the 29-day TIIE rate issued by BANXICO plus 0.40%; the second offer of Ps.1,000,000 will pay interest semi-annually at a fixed rate of 8.35%, during the sustainability bond term. | ||||||||||||
Simple credit line with HSBC, up to Ps.950,000, valid until September 13, 2029 and monthly interest payment at the TIIE rate (the 28-day equilibrium interbank interest rate published in BANXICO), plus 1.3 points percentages, such ordinary interest will be calculated by the number of days effectively elapsed over the base of a year 360 days, in addition, in case of default, interest will be paid at the ordinary interest rate multiplied by 2.0pp between the 360 days and the result of using the unpaid and past-due balances. | ||||||||||||
Two-tranche bond, with maturities across 4 and 7 years, offered in the Mexican Market through the Bolsa Mexicana de Valores; the third offer of Ps.313,974 started paying interest at 12.41% and for the monthly subsequent payments, the rate will be based on the 28-day TIIE rate issued by BANXICO plus 0.90%; the fourth offer of Ps.500,000 will pay interest semi-annually or every 182 days at a fixed rate of 11.23%, during the bond term. | ||||||||||||
On April 5, 2022, Betterware entered into a credit line with BBVA for up to Ps.400,000 and as of May 31, 2022, through an amending agreement, the amount was strengthened for up to Ps.800,000. The line of credit bearing interest at the 28-day TIIE rate plus 206 basis points, payable monthly, with a term of 36 months from the date of signing the original contract. | ||||||||||||
Credit line with Banamex, with interest rate at TIIE (28 days published in BANXICO) plus 110 basis points, the line considers payments of drawdowns in no more than a 12-month term. This short-term line of credit, which is available and paid in a term of no more than 12 months. | ||||||||||||
Simple credit line with Banamex, HSBC, BBVA, Bajío, BanCoppel and Scotiabank, up to Ps.4,498,695, with interest (28-day TIIE published in BANXICO) plus the applicable margin, such ordinary interest will be calculated by the number of days effectively elapsed over the base of a year 360 days, in addition, in case of default, interest will be paid at the ordinary interest rate multiplied by 2.0pp between the 360 days and the result of using the unpaid and past-due balances. | ||||||||||||
Innova Catalogos has a loan for financial support or “Emerging Plan for the protection of employment and income of people”; the loan was acquired at the beginning of 2021, for the amount of Ps.40, with maturity across 18 months, and monthly payments of Ps.2.2, this loan does not accrue interest, however in case of default, it will accrue interest at the rate of 24% on unpaid balances. | ||||||||||||
Interest payable | Ps. | |||||||||||
Total debt | ||||||||||||
Less: Current portion | ||||||||||||
Long term debt and borrowings | Ps. |
F-45
Long term debt- Credit Line with HSBC
● | On
September 12, 2023, Betterware signed an agreement with HSBC to acquire a simple line of credit with joint obligation, up to Ps. |
● | On
September 13, 2023, Betterware used the Ps. |
Long term debt- Offering of bonds in Securities Commission and to the Mexican Stock Exchange (“BMV”, for its acronym in Spanish) (BWMX 23 and BWMX 23-2)
● | On
July 7, 2023, Betterware successfully concluded the offering of a two-tranche bond issuance for a total of Ps. |
● | On July 10, 2023, Betterware used the bond amount net of issuance costs of Ps , to pay the syndicated credit line. |
Long term debt- Credit Line with BBVA
● | On July 5, 2023, Betterware entered into a credit agreement with BBVA, up to Ps , with a term of 60 months and monthly interest payment at 28-day TIIE rate published in BANXICO, on non-working days, the TIIE rate could be at 26, 27 or 29 days, plus the applicable margin, such ordinary interest will be calculated by the number of days effectively elapsed over the base of a year 360 days, in addition, in case of default, interest will be paid at the ordinary interest rate multiplied by 2.0pp between the 360 days and the result of using the unpaid and past-due balances. |
● | On July 10, 2023, Betterware used the Ps of the credit line with BBVA to pay the syndicated credit line. |
Long term debt- Syndicated Credit Line
● | On
March 31, 2022, Betterware entered into a credit agreement with Banamex, HSBC, BBVA, BanBajio, BanCoppel, and Scotiabank, as syndicated
lenders, for a credit line of up to Ps |
F-46
● | During the months of March and June 2023, Betterware made two principal payments for Ps.1,000,000 and Ps , respectively. On July 10, 2023, the remaining principal of the syndicated loan for Ps was prepaid. The resources used came from long-term debt: Ps from BBVA and Ps from the new bond issue; and short-term loans: Ps from the revolving line with BBVA, Ps from the revolving line with Santander, Ps , from the revolving line with HSBC, and the remaining amount for Ps was taken from available cash of BWM and JAFRA on the settlement date. |
● | The Management considered the transaction as an extinguishment of the original debt (Syndicated Loan) and a new debt was recognized for the long-term simple credit lines with BBVA and HSBC, mainly due to substantial differences in financial obligations. As a result of the extinguishment of the debt from July to December 2023, the Company cancelled in profit or loss the outstanding remainder of the initial issuance costs for the original debt (syndicated credit), which amounted to Ps . |
Long term debt- Offering of bonds in Securities Commission and to the Mexican Stock Exchange (“BMV”, for its acronym in Spanish) (BWMX 21X and BWMX 21-2X)
● | On
August 30, 2021, Betterware successfully concluded the offering of a two-tranche sustainability bond issuance for a total of Ps. |
● | On August 31, 2021, Ps of proceeds received from the bond offering, were used for the prepayment of the following long-term debt: Ps were paid to the secured credit line with Banamex, acquired in December 2018, plus an additional Ps to cancel the swap linked to that loan, and Ps to the credit line with BBVA. The rest of the proceeds were used for general corporate purposes, including additional investments in Campus Betterware and other initiatives with positive environmental and social impacts. |
Banamex- Unsecured credit line
● | Betterware
has an unsecured credit line with Banamex up to Ps. |
HSBC-Credit line
● | On
March 10, 2020, |
F-47
BBVA-Credit line
● | On
April 5, 2022, the Group entered into a credit line with BBVA for up to Ps |
Santander-Credit line
● | On
May 30, 2022, Betterware entered into a current account credit agreement with Santander México, S.A., for an amount of Ps |
Banamex- Secured credit line
● | In December 2018, the Group obtained a secured credit line with Banamex for an amount of Ps to build the new Campus Betterware. On January 30, 2020, the Group renegotiated the interest rate of the secured credit line with Banamex, which changed from the TIIE rate plus 317 basis points to the TIIE rate plus 260 basis points. In addition, withdrawals from this credit line were extended to August 2020, and were payable on a quarterly basis from September 2020 up to December 18, 2025. This loan was liquidated on August 31, 2021. |
● | On July 30, 2020, a total amount of Ps was borrowed under a credit agreement signed on June 3, 2020, with Banamex. This loan bore interest at the TIIE rate plus 295 basis points maturing on December 30, 2025. This loan was repaid on August 31, 2021. |
● | During the first seven months of 2021, Betterware made payments to secured credit line with Banamex, for Ps.46,167, and as of August 31, 2021, this secured credit line was repaid in full in the amount of Ps , including interest. |
BBVA-Simple credit line
● | On
September 20, 2020, the Group entered into a credit line with BBVA for up to Ps. |
● | During the first seven months of 2021, Betterware made payments to credit line with BBVA, for Ps.16,325 and as of August 31, 2021, this credit line was repaid in full in the amount of Ps , including interest. |
As of December 31, 2023, 2022 and 2021, the fair value of the debt in 2023, 2022 and 2021 amounted to Ps , Ps and Ps , respectively. The fair value of the long term bond in 2023, 2022 and 2021, was calculated based on level 1 of the value hierarchy, since its price is quoted in an active market on that date, meanwhile the fair value of borrowings in 2023 and 2022 was calculated using the discounted cash flow method and the Interbank Equilibrium Interest Rate (“TIIE”, for its acronym in Spanish), adjusted for credit risk, and used to discount future cash flows.
Interest expenses related to the borrowings presented above are included in the interest expense item in the consolidated statement of earnings and other comprehensive income.
F-48
Long-term debt and borrowings | Interest payable | Derivative financial instruments, net | ||||||||||
Balances as of January 1, 2021 | Ps. | |||||||||||
Changes that represent cash flows - | ||||||||||||
Loans obtained | ||||||||||||
Restricted cash | ||||||||||||
Payments | ( | ) | ( | ) | ( | ) | ||||||
Bond issuance costs | ( | ) | ||||||||||
Changes that do not represent cash flows: | ||||||||||||
Interest expense | ||||||||||||
Control obtained over subsidiaries | ||||||||||||
Amortization of bond issuance cost | ||||||||||||
Valuation effects of derivative financial instruments | ( | ) | ||||||||||
Balances as of December 31, 2021 | ( | ) | ||||||||||
Changes that represent cash flows - | ||||||||||||
Loans obtained | ||||||||||||
Payments | ( | ) | ( | ) | ||||||||
Bond issuance costs | ( | ) | ||||||||||
Changes that do not represent cash flows: | ||||||||||||
Interest expense | ||||||||||||
Control obtained over subsidiaries | ||||||||||||
Amortization of bond issuance cost | ||||||||||||
Amortization of issuance cost from Long-term debt- Syndicated Credit | ||||||||||||
Valuation effects of derivative financial instruments | ||||||||||||
Balances as of December 31, 2022 | ||||||||||||
Changes that represent cash flows - | ||||||||||||
Loans obtained | ||||||||||||
Payments | ( | ) | ( | ) | ||||||||
Bond issuance costs | ( | ) | ||||||||||
Changes that do not represent cash flows: | ||||||||||||
Interest expense | ||||||||||||
Amortization of bond issuance cost | ||||||||||||
Amortization of issuance cost from Long-term debt- Syndicated Credit | ||||||||||||
Cancellation of Line issuance cost from Long-term debt- Syndicated Credit | ||||||||||||
Valuation effects of derivative financial instruments | ||||||||||||
Balances as of December 31, 2023 |
The previous table details the changes in the Group’s liabilities derived from financing activities corresponding to debt and borrowings, including both monetary and non-monetary changes. Liabilities arising from financing activities are those for which cash flows are classified, or future cash flows will be classified, in the consolidated statement of cash flows as cash flows from financing activities.
F-49
Year | Amount | |||
2024 | Ps. | |||
2025 | ||||
2026 | ||||
2027 | ||||
2028-2029 | ||||
Ps. |
The long-term debt of the credit line with HSBC contains the following financial obligations:
a) | A leverage ratio less than or equal to 3.00. |
b) | A debt service coverage ratio equal to or greater than 1.25. |
The long-term debt of the credit line with BBVA contains the following financial obligations:
a) | A leverage ratio equal to or less than |
b) | A debt service coverage ratio greater than or equal to |
The long-term debt of the syndicated credit line contained the following financial obligations:
a) | A leverage ratio equal to or less than 3.00. |
b) | A debt service coverage ratio equal to or greater than 1.25. |
c) | A minimum stockholders’ equity equivalent to 90% of stockholders’ equity at the close of the last immediately preceding fiscal year. |
The long-term debt of the bond issue has the following financial obligations:
a) | Pay interest on bonds monthly or semi-annually, as applicable to each issue (bond), and using the rate stipulated in the Title. |
b) | Use the resources derived from the placement of the Stock Certificates for the authorized purposes. |
c) | Compliance with the general provisions applicable to securities issuers and other participants; Among them, the delivery of quarterly financial information and an annual report to the Banking Commission (CNBV, for its acronym in Spanish) and BMV. |
d) | Compliance with the general provisions applicable to entities and issuers supervised by the CNBV that hire external audit services. |
The Group was in compliance with all financial obligations as of December 31, 2023, 2022 and 2021, with the exception of subsection “c” of the syndicated loan’s financial obligations during 2022, however, we obtained a waiver from the agent bank before December 31, 2022.
F-50
17. | Income taxes |
The subsidiaries of the Group in México and abroad are individually subject to the payment of income taxes. These taxes are not determined based on the consolidates figures of the Group, but are calculated individually at the level of each company declaration and each of these presents its taxes separately.
According
to the specific requirements of each country, the statutory rates for 2023, 2022 and 2021 years, were
2023 | 2022 | 2021 | ||||||||||
Current tax | Ps. | |||||||||||
Deferred tax (benefit) expense | ( | ) | ( | ) | ||||||||
Ps. |
The
subsidiary in Guatemala generated an ISR of Ps.
2023 | 2022 | 2021 | ||||||||||
Profit before income tax | Ps. | |||||||||||
Tax rate | % | % | % | |||||||||
Income tax expense calculated at 30% statutory tax rate | ||||||||||||
Inflation effects, net | ||||||||||||
Non-deductible expenses (1) | ||||||||||||
Share-based payments | ||||||||||||
Other items, net | ( | ) | ( | ) | ||||||||
Ps. | ||||||||||||
| % | | % | | % |
(1) |
Realization of deferred tax assets depends on the future generation of taxable income during the period in which the temporary differences will be deductible. Management considers the reversal of deferred tax liabilities and projections of future taxable income to make its assessment on the realization of deferred tax assets. Based on the results obtained in previous years and in future profit and tax projections, management has concluded that it is probable the deferred tax assets will be realized.
F-51
Composition of the deferred tax asset (liabilities) as well as the reconciliation of changes in deferred taxes balances as of December 31, 2023, 2022 and 2021 are presented below:
Temporary differences | As
of | Accounting
effects from changing reporting period | Recognized in profit or loss | As
of December 31, 2021 | ||||||||||||
Deferred tax assets: | ||||||||||||||||
Expected credit loss | Ps. | |||||||||||||||
Accruals and provisions | ( | ) | ||||||||||||||
Derivative financial instruments | ( | ) | ||||||||||||||
Property, plant and equipment | ||||||||||||||||
Leases | ( | ) | ||||||||||||||
Deferred tax liabilities: | ||||||||||||||||
Intangible assets | ( | ) | ( | ) | ||||||||||||
Inventories | ( | ) | ( | ) | ( | ) | ||||||||||
Derivative financial instruments | ( | ) | ( | ) | ||||||||||||
Property, plant and equipment | ( | ) | ||||||||||||||
Right-of-use assets | ( | ) | ( | ) | ||||||||||||
Other assets and prepaid expenses | ( | ) | ( | ) | ( | ) | ||||||||||
Net deferred tax liability | Ps. | ( | ) | ( | ) | ( | ) |
Temporary differences | As
of December 31, 2021 | Liability
assumed for subsidiaries’ acquisition |
Recognized in profit or loss | As
of December 31, 2022 | ||||||||||||
Deferred tax assets: | ||||||||||||||||
Expected credit loss | Ps. | ( | ) | |||||||||||||
Accruals and provisions | ||||||||||||||||
Prepaid expenses | ||||||||||||||||
Property, plant and equipment | ( | ) | ||||||||||||||
Leases | ||||||||||||||||
Deferred tax liabilities: | ||||||||||||||||
Intangible assets | ( | ) | ( | ) | ( | ) | ||||||||||
Inventories | ( | ) | ( | ) | ( | ) | ||||||||||
Derivative financial instruments | ( | ) | ( | ) | ( | ) | ||||||||||
Property, plant and equipment | ( | ) | ( | ) | ( | ) | ||||||||||
Right-of-use assets | ( | ) | ( | ) | ( | ) | ||||||||||
Other assets and prepaid expenses | ( | ) | ( | ) | ( | ) | ||||||||||
Net deferred tax liability | Ps. | ( | ) | ( | ) | ( | ) |
F-52
Temporary differences | As
of December 31, 2022 | Recognized in profit or loss | As
of December 31, 2023 | |||||||||
Deferred tax assets: | ||||||||||||
Expected credit loss | Ps. | |||||||||||
Accruals and provisions | ( | ) | ||||||||||
Costumers’ prepayments | ||||||||||||
Non-deductible interest | ||||||||||||
Leases | ||||||||||||
Deferred tax liabilities: | ||||||||||||
Intangible assets | ( | ) | ( | ) | ||||||||
Inventories | ( | ) | ( | ) | ||||||||
Derivative financial instruments | ( | ) | ( | ) | ( | ) | ||||||
Property, plant and equipment | ( | ) | ( | ) | ||||||||
Right-of-use assets | ( | ) | ( | ) | ( | ) | ||||||
Suppliers’ prepayments | ( | ) | ( | ) | ||||||||
Other assets and prepaid expenses | ( | ) | ( | ) | ||||||||
Net deferred tax liability | Ps. | ( | ) | ( | ) |
Unrecognized deferred tax assets:
As of December 31, 2023 | ||||||||||
Originated loss’ year | Life year | Jafra
Cosmetics International, S.A. de C.V. | Jafrafin, S.A. de C.V. | |||||||
2019 | Ps. | |||||||||
2020 | ||||||||||
2021 | ||||||||||
2022 | ||||||||||
Ps. |
As of December 31, 2022 | ||||||||||
Originated loss’ year | Life year | Jafra
Cosmetics International, S.A. de C.V. | Jafrafin, S.A. de C.V. | |||||||
2019 | Ps. | |||||||||
2020 | ||||||||||
2021 | ||||||||||
Ps. |
The Group does not recognize taxes for deferred assets with respect to tax loss carryforwards to be amortized, on which it is not probable that future taxable profits will be generated against which the Group can use tax loss carryforwards.
As of December 31, 2021, the Group had no tax loss carryforwards.
As of December 31, 2023, 2022 and 2021, the tax balances to be recovered mainly consist of favor balances of ISR pending application.
F-53
Temporary differences related to investments in subsidiaries for which deferred income tax liabilities have not been recognized:
The
Company has undistributed profits for the years 2023 and 2022 of Ps.
18. | Provisions |
Commissions, promotions and other | Bonuses
and | Professional services fees | Other general provisions |
Total | ||||||||||||||||
As of January 1, 2021 | Ps. | |||||||||||||||||||
Increases | ||||||||||||||||||||
Payments | ( | ) | ( | ) | ( | ) | ( | ) | ||||||||||||
As of December 31, 2021 | Ps. | |||||||||||||||||||
Additions for subsidiaries’ acquisition | ||||||||||||||||||||
Increases | ||||||||||||||||||||
Payments | ( | ) | ( | ) | ( | ) | ( | ) | ( | ) | ||||||||||
Foreign currency translation | ( | ) | ( | ) | ( | ) | ||||||||||||||
As of December 31, 2022 | Ps. | |||||||||||||||||||
Increases | ||||||||||||||||||||
Payments | ( | ) | ( | ) | ( | ) | ( | ) | ( | ) | ||||||||||
As of December 31, 2023 | Ps. |
Commissions, promotions and other
Commissions, promotions, and other includes commissions payable to the sales force of distributors, associates, leaders and consultants on the last week of the period, which are paid in the first week of the year or of the following period. In addition, it includes the provision of reward points and loyalty program obtained by distributors, associates, leaders and consultants. See notes 2.v and 2.x.
Bonuses and other employee benefits
Bonuses and other employee benefits include annual performance bonuses as well as vacation provisions, vacation bonuses, savings funds, among others.
Fees for professional services
Fees for professional services includes fees for services such as external audits, legal services, among others.
Other general provisions
General provisions are related to year-end expenses, plant services and center services which are pending to be paid.
F-54
19. | Derivative financial instruments |
19.1 Interest rate and exchange rate derivatives
The Group in order to reduce the risks related to fluctuations in the exchange rate of the US dollar uses derivative financial instruments such as forwards to mitigate foreign currency exposure resulting from payments made in US dollars.
For
year 2021, in relation with the secured credit line for up to Ps.
On
August 31, 2021, the SWAP with Banamex, was cancelled as the secured credit line was prepaid. A cancellation fee of Ps.
As of December 31, 2023
Instrument | Notional amount
in |
Fair Value | Average Strike Ps./US$ | Maturity date | |||||||||||
Forwards US Dollar / Mexican Peso | US$ | Ps. | |||||||||||||
Total Liabilities | Ps. |
As of December 31, 2022
Instrument | Notional |
Fair Value | Average Strike Ps./US$ | Maturity date | |||||||||||
Forwards US Dollar / Mexican Peso | US$ | Ps. | |||||||||||||
Total Liabilities | Ps. |
As of December 31, 2021
Instrument | Notional amount in thousands |
Fair Value | Average Strike Ps./US$ | Maturity date | |||||||||||
Forwards US Dollar / Mexican Peso | US$ | Ps. | |||||||||||||
Total Assets | Ps. |
The
impacts in profit or (loss) of the derivative financial instruments for the years of 2023, 2022 and 2021 amounted to (loss) / gain of
Ps.(
F-55
20. | Retirement benefits – Defined benefit obligations |
The Group recognizes the liability and corresponding impacts to profit and loss as well as comprehensive income regarding to the seniority premiums to be paid to its employees. This benefit is determined considering the years of service and the compensation from the employees.
The components of the defined benefit liability for the years of 2023, 2022 and 2021, are as follows:
a) | Movement in defined liability and post-employment |
Defined benefits | Post-employment benefits | |||||||||||||||||||||||
Seniority premium and termination indemnity at retirement (BWM-JAFRA) | Pension plan (JAFRA) | |||||||||||||||||||||||
2023 | 2022 | 2021 | 2023 | 2022 | 2021 | |||||||||||||||||||
Balance at January 1 | Ps. | |||||||||||||||||||||||
Additions for subsidiaries’ acquisition | ||||||||||||||||||||||||
Included in profit or loss: | ||||||||||||||||||||||||
Past service cost | ( | ) | ( | ) | ||||||||||||||||||||
Current service cost | ||||||||||||||||||||||||
Interest cost | ||||||||||||||||||||||||
Net (gain) cost of the period | ( | ) | ||||||||||||||||||||||
Included in other comprehensive income: | ||||||||||||||||||||||||
Remeasurement of defined benefit obligation | ( | ) | ( | ) | ( | ) | ||||||||||||||||||
Others: | ||||||||||||||||||||||||
Benefits paid | ( | ) | ( | ) | ( | ) | ( | ) | ||||||||||||||||
Others | ( | ) | ||||||||||||||||||||||
Balance as of December 31 | Ps. |
The conditions of the pension plan (JAFRA) are described below:
As
of September 30, 2023, JAFRA modified the conditions of its pension plan, which generated a past service benefit effect of Ps.(
Conditions before October 2023:
a) | Normal retirement: Retirement of the employee upon reaching age |
b) | Early retirement: Early retirement of the employee as long as he or she has turned |
Conditions after October 2023:
Employee groups:
● | Group
1: JAFRA employees who, as of September 30, 2023, are |
● | Group
2 (transition): JAFRA employees who, as of September 30, 2023, are |
F-56
a) | Normal retirement: |
● | Group
1: Retirement upon reaching age |
● | Group
2: Retirement upon turning |
b) | Early retirement: |
● | Group
1: The employee will not have the possibility of exercising early retirement, therefore, to be entitled to any benefit from this plan,
he or she must turn |
● | Group
2: The employee who does not reach the normal retirement date may retire with early retirement as long as he or she has turned |
b) | Actuarial assumptions |
2023 | 2022 | 2021 | ||||||||||||||||||
Betterware | JAFRA | Betterware | JAFRA | Betterware | ||||||||||||||||
Financial: | ||||||||||||||||||||
Future salary growth | % | % | % | % | % | |||||||||||||||
Discount rate | % | % | % | % | % | |||||||||||||||
Demographic: | ||||||||||||||||||||
Number of employees | ||||||||||||||||||||
Age average | ||||||||||||||||||||
Longevity average |
c) | Sensitivity analysis |
Effects as of December 31: | ||||||||||||||||||||
2023 | 2022 | 2021 | ||||||||||||||||||
Betterware | JAFRA | Betterware | JAFRA | Betterware | ||||||||||||||||
Increase / decrease in the discount rate | ||||||||||||||||||||
+ | Ps. | |||||||||||||||||||
- | ( | ) | ( | ) | ( | ) | ( | ) | ( | ) |
F-57
21. | Financial instruments |
Below is the categorization of the financial instruments, excluding cash and cash equivalents, held by the Group as of December 31, 2023, 2022 and 2021, as well as the indication of fair value hierarchy level, when applicable:
As of December 31, 2023 | Note | Amortized cost | Fair value through profit or loss | Fair value hierarchy level | ||||||||||
Financial assets - | ||||||||||||||
Trade account receivables, net | 6 | Ps. | - | |||||||||||
Trade account receivables from related parties | 25 | - | ||||||||||||
Total | - | |||||||||||||
Financial liabilities - | ||||||||||||||
Accounts payable to suppliers | - | |||||||||||||
Lease liability | 14 | - | ||||||||||||
Long term debt and borrowings | 16 | - | ||||||||||||
Derivative financial instruments | 19 | - | 2 | |||||||||||
Total | Ps. |
As of December 31, 2022 | Note | Amortized cost | Fair value through profit or loss | Fair value hierarchy level | ||||||||||
Financial assets - | ||||||||||||||
Trade account receivables, net | 6 | Ps. | - | |||||||||||
Trade account receivables from related parties | 25 | - | ||||||||||||
Total | - | |||||||||||||
Financial liabilities - | ||||||||||||||
Accounts payable to suppliers | - | |||||||||||||
Accounts payable to related parties | 25 | |||||||||||||
Lease liability | 14 | - | ||||||||||||
Long term debt and borrowings | 16 | - | ||||||||||||
Derivative financial instruments | 19 | - | 15,329 | |||||||||||
Total | Ps. | 15,329 |
F-58
As of December 31, 2021 | Note | Amortized cost | Fair value through profit or loss | Fair value hierarchy level | ||||||||||
Financial assets - | ||||||||||||||
Trade account receivables, net | 6 | Ps. | - | |||||||||||
Trade account receivables from related parties | 25 | - | ||||||||||||
Derivative financial instruments | 19 | - | ||||||||||||
Total | ||||||||||||||
Financial liabilities - | ||||||||||||||
Accounts payable to suppliers | - | |||||||||||||
Lease liability | 14 | - | ||||||||||||
Long term debt | 16 | - | ||||||||||||
Total | Ps. | - |
Measurements of fair values
Fair value hierarchy levels 1 to 3 are based on the degree to which the fair value is observable:
● | Level 1 fair value measurements are those derived from quoted prices (unadjusted) in active markets for identical assets or liabilities; |
● | Level 2 fair value measurements are those derived from inputs other than quoted prices included within Level 1 that are observable for the asset or liability, either directly (i.e. as prices) or indirectly (i.e. derived from prices); and |
● | Level 3 fair value measurements are those derived from valuation techniques that include inputs for the asset or liability that are not based on observable market data (unobservable inputs). |
As previously disclosed, some of the Group’s financial liabilities are measured at fair value at the end of each reporting period. The following table gives information about how the fair values of these financial liabilities are determined (in particular, the valuation technique(s) and inputs used).
Financial assets/ financial liabilities | Valuation technique(s) and key input(s) | Significant
unobservable input(s) |
Relationship and sensitivity of unobservable inputs to fair value | |||
Foreign currency forward contracts (see note 19) | Discounted cash flows. Future cash flows are estimated based on forward exchange rates (from observable forward exchange rates at the end of the reporting period) and contract forward rates, discounted at a rate that reflects the credit risk of various counterparties. |
N/A | N/A |
There were no transfers between levels during the current or prior year.
Financial risk management
The Group’s Treasury function provides services to the business, coordinates access to domestic and international financial markets, monitors and manages the financial risks relating to the operations of the Group through internal risk reports which analyses exposures by degree and magnitude of risks. These risks include market risk (including currency risk, interest rate risk, and price risk), credit risk, liquidity risk.
F-59
The Group seeks to minimize the effects of these risks by using derivative financial instruments to hedge these risk exposures. The use of financial derivatives is governed by the Group’s policies approved by the board of directors, which provide written principles on foreign exchange risk, interest rate risk, credit risk, the use of financial derivatives and non-derivative financial instruments, and the investment of excess liquidity. Compliance with policies and exposure limits is reviewed by the Management on a continuous basis. The Group does not enter into or trade financial instruments, including derivative financial instruments, for speculative purposes.
Market risk
The Group’s activities expose it primarily to the financial risks of changes in exchange rates and interest rates (see below). The Group enters into a variety of derivative financial instruments to manage its exposure to interest rate and foreign currency risk, including:
● | In order to reduce the risks related to fluctuations in the exchange rate of foreign currency, the Group uses derivative financial instruments such as forwards to adjust exposures resulting from foreign exchange currency. |
● | In addition, the Group in prior years used interest rate swaps to adjust its exposure to the variability of the interest rates or to reduce their financing costs. The Group’s practices vary from time to time depending on judgments about the level of risk, expectations of change in the movements of interest rates and the costs of using derivatives. |
See note 19 for disclosure of the derivative financial instruments entered into for the years of 2023, 2022 and 2021.
Exchange risk management
The Group undertakes transactions denominated in foreign currencies, mainly U.S. dollars; consequently, exposures to exchange rate fluctuations arise. Exchange rate exposures are managed within approved policy parameters utilizing forward foreign exchange contracts.
2023 | 2022 | 2021 | ||||||||||||||||||||||
US$ | €$ | US$ | €$ | Rp$ | US$ | |||||||||||||||||||
Assets | ||||||||||||||||||||||||
Liabilities | ( | ) | ( | ) | ( | ) | ( | ) | ( | ) | ||||||||||||||
Net position | ( | ) | ( | ) | ( | ) | ( | ) | ||||||||||||||||
Closing exchange rate of the year |
Exchange rate sensitivity analysis
The
Group is mainly exposed to variations in the Mexican Peso / the U.S. Dollar exchange rate. For sensitivity analysis purposes,
F-60
2023 | ||||
Net income | Ps. |
Foreign exchange forward contracts
It is the policy of the Group to enter into foreign exchange forward contracts to manage the foreign currency risk associated with anticipated purchase transactions up to 12 months.
See note 19 with details on foreign currency forward contracts outstanding at the end of the reporting period. Foreign currency forward contract assets and liabilities are presented in the line ‘Derivative financial instruments’ within the consolidated statement of financial position.
The Group has entered into contracts to purchase raw materials from suppliers in China, with such purchases denominated in U.S. dollars. The Group has entered into foreign exchange forward contracts to hedge the exchange rate risk arising of future payments in US dollars.
Interest rate risk management
The
Group is exposed to interest rate risk from the borrowings at a variable interest rate (
The Group’s exposures to interest rates on financial assets and financial liabilities are detailed in the liquidity risk management section of this note.
Interest rate sensitivity analysis
The
sensitivity analysis presented in 2023 was determined based on exposure to the interest rates used. For variable rate liabilities, the
analyzes were prepared assuming that the amount of the liability outstanding at the reporting date was outstanding during the review
period. A
The
total amount paid for interest at a variable rate as of December 31, 2023, was Ps.
Credit risk management
The
Group’s exposure to credit risk concentration is not significant as no customer represents more than
See note 6 for further details on trade account receivables and the expected credit loss estimate.
Collateral held as security and other credit enhancements
The Group does not hold any collateral or other credit enhancements to cover its credit risks associated with its financial assets.
F-61
Overview of the Group’s exposure to credit risk
Credit risk refers to the risk that a counterparty will default on its contractual obligations resulting in a financial loss/gain to the Group. As of December 31, 2023, the Group’s maximum exposure to credit risk without taking into account any collateral held or other credit enhancements, which will cause a financial loss to the Group due to failure to discharge an obligation by the counterparties and financial guarantees provided by the Group, arises from the carrying amount of the respective recognized financial assets as stated in the consolidated statement of financial position.
For
trade receivables, the Group has applied the simplified approach to measure the loss allowance at lifetime instruments. The Group determines
the expected credit losses on these items by using a provision matrix, estimated based on historical credit loss experience based on
the past due status of the debtors, determined by the last
Liquidity risk management
The ultimate responsibility for liquidity risk management rests with the board of directors, which has established an appropriate liquidity risk management framework for management of the Group’s short, medium and long-term funding and liquidity management requirements. The Group manages liquidity risk by maintaining adequate reserves, banking facilities, and reserve borrowing facilities, by continuously monitoring the forecast and actual cash flows, and by matching the maturity profiles of financial assets and liabilities. Details of additional undrawn facilities that the Group has at its disposal to further reduce liquidity risk are set out below.
The
financing agreements with suppliers that are mentioned in notes 2.w and 15, are made to seek efficiency in the payment to suppliers,
and the Company has concentrated Ps.
Liquidity maturity analysis
The Group manages its liquidity risk by maintaining adequate reserves of cash and bank credit lines available and consistently monitoring its projected and actual cash flows. The maturity analysis of lease liabilities is presented in note 14 and long-term debt maturities effectives in 2023, 2022 and 2021 are presented in note 16.
Bank credit lines and long-term debt | 2023 | 2022 | 2021 | |||||||||
Amount used | Ps. | |||||||||||
Amount not used | ||||||||||||
Total credit lines and long-term debt | Ps. |
F-62
Capital risk management
The Group manages its capital to ensure it will be able to continue as a going concern, while it maximizes returns for its shareholders through the optimization of its capital structure. The Group’s management reviews the capital structure when presenting its financial projections to the Board of Directors and stockholders as part of the annual business plan. When performing its review, the Board of Directors considers the cost of equity and its associated risks.
The capital structure of the Group consists of net debt (debt and borrowings disclosed in note 16 after deducting cash and bank balances) and stockholders’ equity of the Group.
22. | Stockholders’ equity |
Betterware de México, S.A.P.I. de C.V. | ||||||||||||
As of December 31, 2023 | As of December 31, 2022 | As of December 31, 2021 | ||||||||||
Fixed capital | ||||||||||||
Variable capital | ||||||||||||
2023
The
capital stock is represented by fully subscribed and paid common shares with no par value, with the exception of fixed capital, for which
the par value per share is Ps.
2022
In
2022, during the months of February to March, the Group repurchased
2021
During
the Ordinary Shareholders’ Meeting held on February 18, 2021, a reclassification of Ps.
On
June 21, 2021, the Group issued
F-63
Dividends
2023
On March 8, 2023, the General Shareholders’
Meeting approved a payment of dividends from retained earnings in the amount of Ps.
On May 15, 2023, the General Shareholders’
Meeting approved a payment of dividends from retained earnings in the amount of Ps.
On August 9, 2023, the General Shareholders’
Meeting approved a payment of dividends from retained earnings in the amount of Ps.
On November 9, 2023, the General Shareholders’
Meeting approved a payment of dividends from retained earnings in the amount of Ps.
2022
On February 11, 2022, the General
Shareholders’ Meeting approved a payment of dividends from retained earnings in the amount of Ps.
On April 29, 2022, the General Shareholders’
Meeting approved a payment of dividends from retained earnings in the amount of Ps.
On August 19, 2022, the General Shareholders’
Meeting approved a payment of dividends from retained earnings in the amount of Ps.
On October 28, 2022, the General Shareholders’
Meeting approved a payment of dividends from retained earnings in the amount of Ps.
2021
On February 18, 2021, the General
Shareholders’ Meeting approved a payment of dividends from retained earnings in the amount of Ps.
On May 12, 2021, the General Shareholders’
Meeting approved a payment of dividends from retained earnings in the amount of Ps.
On August 13, 2021, the General Shareholders’
Meeting approved a payment of dividends from retained earnings in the amount of Ps.
On October 29, 2021, the General Shareholders’
Meeting approved a payment of dividends in the amount of Ps.
F-64
Legal reserve
Retained earnings include the statutory
legal reserve. The Mexican General Corporate Law requires that at least
23. | Share-based payments |
As disclosed
in note 2.y, the Group grants a compensation plan based on Betterware’s shares to certain key officers and directors The plans were
granted at the Board of Directors Session on August 15, 2019 and modified on July 30, 2020, and their objective was for the creditors
to the plan to contribute significantly to the growth of the Group and align the economic interests of those people with those of the
shareholders. The Incentive Plan is aligned with shareholder interest in management’s ability to deliver operating results that potentially
benefit the stock price; If the established results are achieved, a gradual delivery of shares will be carried out over a period of
The effects associated with the award of share-based payments were recognized in the consolidated statement of income and other comprehensive income, with the corresponding effect in stockholders’ equity, in the share premium account until December 31, 2022.
In May 2021,
the conditions of the share-based compensation plan for the Executive Chairman of the Board were met, so in June 2021, the Betterware’s
shares equivalent to
24. | Earnings per share |
The amount of basic earnings per share is calculated by dividing the net income for the period attributable to shareholders of the Group’s ordinary shares by the weighted average of the ordinary shares outstanding during the period.
The amount of diluted earnings per share is calculated by dividing the net income attributable to shareholders of the Group’s common shares (after adjusting it due to changes in the fair value of warrants recognized at FVTPL in accordance with IFRS 9, if applicable) by the weighted average of the common shares outstanding during the period plus the weighted average number of ordinary shares that would have been issued at the time of converting all diluted potential ordinary shares into ordinary shares.
The following events affected the outstanding common shares for the years 2022 and 2021:
2022
● | In 2022, during the months of February to March, the Group
repurchased |
F-65
2021
● | For the year 2021, the share-based payment incentive plans
with the Executive Chairman of the Board, certain officers and directors, issued by the Group (see note 23) qualified as a potentially
dilutive event, resulting in |
Additionally, IFRS requires that the calculation of basic and diluted earnings per share (“EPS”) for all years presented be adjusted retrospectively when the number of ordinary shares or potential ordinary shares outstanding increases as a result of a capitalization, bond issue, or share split, or decreases as a result of a reverse share split, EPS calculations for the reporting period and the comparative period should be based on the new number of shares.
As of December 31, 2023, 2022 and
2021, Betterware had
2023 | 2022 | 2021 | ||||||||||
Net income (in thousands of pesos) | ||||||||||||
Attributable to Owners of the Group | Ps. | |||||||||||
Shares (in thousands of shares) | ||||||||||||
Weighted average of outstanding shares | ||||||||||||
Basic | ||||||||||||
Diluted | ||||||||||||
Basic and diluted earnings per share: | ||||||||||||
Basic earnings per share (pesos per share) | Ps. | |||||||||||
Diluted earnings per share (pesos per share) | Ps. |
25. | Related party balances and transactions |
Trade account receivables from related parties | 2023 | 2022 | 2021 | |||||||||
Campalier, S.A. de C.V. (shareholder) | Ps. | |||||||||||
Fundación Betterware., A.C. (affiliated) | ||||||||||||
Trade account payables to related parties | 2023 | 2022 | 2021 | |||||||||
Campalier, S.A. de C.V. (shareholder) | Ps. |
F-66
On June 23, 2022,
our subsidiary Programa Lazos, as borrower, entered into a loan agreement for an amount of Ps
In October 2023,
Betterware de México, S.A.P.I. de C.V. and Campalier, S.A. de C.V., signed a services agreement in which Betterware undertakes
to provide Campalier with specialized services agreed to comparable market conditions, such as: consulting, accounting and financial advice,
with monthly payments. The total amount paid during the year was Ps
2023 | 2022 | 2021 | ||||||||||||||||||||||
Revenues / expenses to Betterware with: | Lease income | Donation expenses | Lease income | Donation expenses | Lease income | Donation expenses | ||||||||||||||||||
Fundación Betterware., A.C. | Ps. |
2023 | 2022 | |||||||||||
Revenues to Betterware / Expenses to Lazos with: | Services revenue | Interest expenses | Interest expenses | |||||||||
Campalier, S.A. de C.V. | Ps. |
Remuneration of key management personnel –
Key management personnel compensation
comprised short-term employee benefits of Ps
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26. | Revenue and operating expenses |
Revenue –
Revenue recognized in the 2023 and 2022 was generated in Mexico and the United States, while the revenue recognized 2021 was generated in Mexico.
2023 | 2022 | 2021 | ||||||||||
Revenue by home organization products: | ||||||||||||
Kitchen and food preservation | Ps. | |||||||||||
Home solutions | ||||||||||||
Laundry & Cleaning | ||||||||||||
Bedroom | ||||||||||||
Tech & mobility | ||||||||||||
Bathroom | ||||||||||||
Wellness | ||||||||||||
Others | ||||||||||||
Total revenue by home organization products | ||||||||||||
Revenue by beauty and personal care products: | ||||||||||||
Fragrance | ||||||||||||
Color (cosmetics) | ||||||||||||
Skin care | ||||||||||||
Toiletries | ||||||||||||
Others | ||||||||||||
Total revenue of beauty and personal care products | ||||||||||||
Total revenue of the Group | Ps. |
As of December 31, 2023, 2022 and 2021, the Group did not identify significant costs to obtain/fulfill a contract that are required to be capitalized as an asset. Consequently, the Group did not perform any analysis in order to identify possible impairment losses. See note 6 about the expected credit loss model applicable to all financial assets measured at amortized cost.
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Operating expenses –
2023 | 2022 | 2021 | ||||||||||
Promotions for the sales force | Ps. | |||||||||||
Cost of personnel services and other employee benefits | ||||||||||||
Distribution costs | ||||||||||||
Sales catalog | ||||||||||||
Depreciation and amortization | ||||||||||||
Commissions and professional fees | ||||||||||||
Impairment loss on trade accounts receivables | ||||||||||||
Events, marketing and advertising | ||||||||||||
Packing materials | ||||||||||||
Travel expenses | ||||||||||||
Market research | ||||||||||||
Bank fees | ||||||||||||
Rent expense | ||||||||||||
Other | ||||||||||||
Ps. |
27. | Segment information |
The information by operating segments is presented consistent with the information included in the internal reports provided to the highest authority in making operating decisions (Chief Operating Decision Maker or “CODM”).
The Board of Directors is who evaluates the financial performance, the situation of the Group and makes strategic decisions. It has been identified as the highest authority in operating decision-making, and it is integrated by seven independent members, two members and the Executive Board Chairman.
As discussed in note 1, the Group has identified the reportable business segments as follows:
● | Home organization segment (Betterware segment or BWM segment):
formed by seven different categories through which Betterware offers its product line include kitchen and food preservation, home solutions,
bathroom, laundry & cleaning, tech and mobility, bedroom and wellness. BWM’s products are sold through catalogues and
are distributed to the end customer by its network of distributors and associates in Mexico. As of December 31, 2023, the net income
corresponding to this reportable segment represented |
● | Beauty and Personal Care (B&PC) segment (JAFRA segment),
formed by four main categories: fragrance, color (cosmetics), skin care and toiletries. JAFRA’s products are sold through 12 promotional
catalogues published on a monthly basis and are distributed to the end customer by its network of leaders and consultants in its operative
segments located in Mexico (JAFRA Mexico) and the United States (JAFRA US). As of December 31, 2023, the net income corresponding to
this reportable segment represented |
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As of December 31, 2023 | ||||||||||||||||
The Group’s companies | BWM´s segment | JAFRA´s segment | Eliminations(1) | Total | ||||||||||||
EBITDA(2) | ||||||||||||||||
Depreciation and amortization | ||||||||||||||||
Operating income | ||||||||||||||||
Interest income | ( | ) | ||||||||||||||
Interest expense | ( | ) | ( | ) | ( | ) | ||||||||||
Unrealized (loss) gain in valuation of DFI | ( | ) | ( | ) | ||||||||||||
Foreign exchange loss, net | ( | ) | ( | ) | ( | ) | ||||||||||
Income before income taxes | ( | ) | ||||||||||||||
Income taxes | ||||||||||||||||
Income for the year | ( | ) | ||||||||||||||
Net revenue | Ps. | |||||||||||||||
Total assets | Ps. | ( | ) | |||||||||||||
Total liabilities | Ps. | ( | ) | ( | ) | ( | ) | |||||||||
Fixed assets additions | Ps. |
(1) | |
(2) |
As of December 31, 2022 | As of December 31, 2021 | |||||||||||||||||||
The Group’s companies | BWM´s segment | JAFRA´s segment | Eliminations(3) | Total | BWM´s segment | |||||||||||||||
EBITDA | ||||||||||||||||||||
Depreciation and amortization | ||||||||||||||||||||
Operating income | ||||||||||||||||||||
Interest income | ( | ) | ||||||||||||||||||
Interest expense | ( | ) | ( | ) | ( | ) | ( | ) | ||||||||||||
Unrealized (loss) gain in valuation of DFI | ( | ) | ( | ) | ||||||||||||||||
Changes in fair value of warrants | ||||||||||||||||||||
Foreign exchange loss, net | ( | ) | ( | ) | ( | ) | ( | ) | ||||||||||||
Income before income taxes | ||||||||||||||||||||
Income taxes | ||||||||||||||||||||
Income for the year | ||||||||||||||||||||
Net revenue | Ps. | ( | ) | |||||||||||||||||
Divestment in subsidiaries | Ps. | ( | ) | ( | ) | |||||||||||||||
Total assets | Ps. | ( | ) | |||||||||||||||||
Total liabilities | Ps. | ( | ) | ( | ) | ( | ) | ( | ) | |||||||||||
Fixed assets additions | Ps. | ( | ) |
(3) | The column of eliminations corresponds to the transactions between the Group’s subsidiaries for the concepts of loans, interest income (expenses), expenses for corporate services, sales of fixed assets, initial investment in subsidiary, among the most important. |
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2023 | 2022 | 2021 | ||||||||||
Revenue in Mexico | Ps. | |||||||||||
Revenue in United States (4) | ||||||||||||
Revenue in Guatemala | ||||||||||||
Total revenue of the Group | Ps. |
(4) |
JAFRA Mexico and JAFRA US represent different and separate CGUs, both represent the JAFRA segment, which is revealed within this note.
The Group considers that there are no concentration risks given the nature of the business and the sale of its products through a significant number of distributors, leaders and consultants.
2023 | 2022 | 2021 | ||||||||||||||||||||||
México | USA | México | USA | México | USA | |||||||||||||||||||
Property, plant and equipment | Ps. | % | % | % | % | % | ||||||||||||||||||
Right-of-use assets | % | % | % | % | % | |||||||||||||||||||
Deferred income tax | % | % | % | |||||||||||||||||||||
Investment in subsidiaries | % | |||||||||||||||||||||||
Intangible assets (including Goodwill) | % | % | % | |||||||||||||||||||||
Other assets | % | % | % | % | % | |||||||||||||||||||
Total non-current assets (5) | Ps. | % | % | % | % | % |
(5) | Betterware of Guatemala or the geographical area of Guatemala, represents |
28. | Contingencies |
The Group is a subject to various legal actions in the normal course of its business. The Group is not involved in or threatened by proceedings for which the Group believes it is not adequately insured or indemnified or which, if determined adversely, would have a material adverse effect on its consolidated financial position, results of operations and cash flows.
In addition, taxes payable could arise in transactions with related parties if the tax authority, during a review, believes that prices and amounts used by the Group are not similar to those used with or between independent parties in comparable transactions.
In accordance with the current tax legislation, the authorities have the power to review up to five fiscal years prior to the last income tax return filed.
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On August 12, 2014, the International
Inspection Administration “4” (“AFI”, for its acronym in Spanish), under the Central Administration of International
Control, in relation to the General Administration of Large Taxpayers of the Tax Administration Service (“SAT” for its acronym
in Spanish), requested information regarding the Group’s 2010 income tax filing, which was provided at that time. On February 20,
2017, the final agreement was signed with the Taxpayer Advocacy Office (“PRODECON”, for its acronym in Spanish) regarding
the SAT’s review. On March 2, 2017, the SAT notified the Group about certain issues on which an agreement was not reached. As a
result, the Group filed a lawsuit for annulment before the SAT’s resolution. On January 31, 2023, the Group discontinued the lawsuit
for annulment and ratified it on February 8, 2023. The tax credit was finally paid on April 26, 2023, in the amount of Ps.
29. | Subsequent events |
In the preparation of the consolidated financial statements, the Group has evaluated the events and transactions for their recognition or disclosure subsequent to December 31, 2023, and until April 30, 2024 (date of issuance of the consolidated financial statements), and except as noted below, has not identified subsequent significant events:
On March 6, 2024, the Ordinary General
Shareholders’ Meeting approved a dividend payment of Ps
During the first quarter of 2024, the
Company finalized a purchase-sale agreement for the property currently hosting Jafra Mexico’s offices in Mexico City. The deal is
valued at Ps.
30. | Authorization to issue the consolidated financial statements |
On April 30, 2024, the issuance of the Group’s consolidated financial statements was authorized by Andrés Campos, Chief Executive Officer, and Alejandro Ulloa, Chief Corporate Financial Officer.
* * * * * *
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