We offer a unique and broad range of products for every corner of the household.
Our in-house business intelligence unit has the best-in-class technology tools, which are essential for the operations and strategy of our company. It highlights product analysis to track performance and instant market reactions, as well as identifies markets that fit our business model.
We have a unique two-tier model and one of the most robust networks, with 66,400 distributors and 1,250,000 associates, serving more than a million households every six weeks in 850 populations across Mexico. We have an attractive and unmatched reward program for our distributors and associates.
Our products are manufactured by third-party factories certified under our quality standards.
Our pricing strategy is focused on delivering attractive financial value for customers, maximizing revenue and margins.
Our management team is well seasoned in the direct-to-consumer sector and has a strong track record of delivering value to our shareholders while maintaining a commitment to excellence. Our corporate culture is based on results, solutions, delivery, discipline and commitment, resulting in a highly professional business with no bureaucracy.
View Executive TeamOur distributors are the link between our company and our associates. Both distributors and associates are incentivized by product discounts and earning Betteware Points.
The average size home within our target demographics has been on a decreasing trend. Therefore, we offer a unique and innovative product line within our home solutions segment that focuses on providing daily solutions for modern spaces.
Our product portfolio is comprised of six different categories:
We are constantly innovating our products, launching around 300 new products every year, through catalogs of approximately 400 items, prepared through an extensive customer data analysis, with the objective of driving repeat purchases.
