Betterware is the preeminent leader in household and personal care products in Mexico

Betterware de México is the leading direct-to-consumer company in Mexico through Betterware and Jafra.

Betterware designs and markets products that offer innovative solutions for the household, having a range of products spanning kitchen (35% of revenue), home (20%), laundry and cleaning (12%), bathroom, bedroom, wellness and commute. During 2023, this business unit contributed 44% of the Company's total consolidated net revenue. Betterware has achieved sustainable double-digit growth rates by successfully expanding penetration across households and categories served.

Jafra, acquired in April 2022, offers in Mexico and the United States of America high-quality beauty products within four main categories: fragrances, color, skincare, and toiletries. In Mexico, Jafra has been a leader in the fragrance market since 2015, proudly being the number one selling company since 2022, both in volume and sales value. In 2023, this business unit (in Mexico and the United States) generated 56% of our total consolidated net revenues.

The Company has achieved consistent net revenue growth, as evidenced by its compound annual growth rate ("CAGR") of 23.0% between 2001 and 2023, with even stronger net revenue growth over the past 5 years, which has accelerated to a CAGR of 41%.

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Betterware de Mexico at a Glance



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Average as of first quarter 2024 6K

Betterware de Mexico historic growth

We are proud of our successful track record of growth and profitability since we launched the company. From 2001 to 2023, Betterware’s business achieved a CAGR of 18.5% in net revenue and a 20.9% in EBITDA. Considering the acquisition of Jafra in April 2022, the CAGR attained during the same period in net revenues and EBITDA increased to 23.0% and 24.5%, respectively.

Source: Fourth quarter 2023 6K

Net Revenue - Betterware only

(Million Mexican Pesos)

CAGR = 18.5%

EBITDA - Betterware only

(Million Mexican Pesos)

CAGR = 20.9%

Net Revenue - Betterware and Jafra

(Million Mexican Pesos)

CAGR = 23.0%

EBITDA - Betterware and Jafra

(Million Mexican Pesos)

CAGR = 24.5%

Dividends Paid

(Million Mexican Pesos)

Environmental, Social and Governance

The Company built its mission around a clear and sustainable social commitment: to create opportunities for those who can and want to seize them.

The Company is working on a strategy to comply with the highest international standards in sustainability.

Fitwel logo Campus Betterware in Guadalajara, Jalisco has achieved a Fitwel 1 Star Rating

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IR Contacts


Betterware de Mexico, S.A.P.I. de C.V.
Cruce carretera GDL-Ameca-Huaxtla Km 5
El Arenal, Jalisco 45350

Investor Relations

Betterware IR
T: +52 (33) 3836 0500 Ext. 2011

InspIR Group
Barbara Cano
T: 1-646-452-2334

Vendor/Supplier/Provider Services

Vendor/Supplier/Provider Services

Transfer Agent

Continental Stock Transfer & Trust Company