Luis Campos

Executive Chairman

Mr. Campos has been in the direct to consumer sales business for almost 29 years. He has been Chairman of Betterware de Mexico since he bought the Company in 2001. Prior to Betterware, Mr. Campos served as Chairman of Tupperware Americas (1994-1999), Chairman of Sara Lee House of Fuller Mexico (1991-1993) and Chairman of Hasbro Mexico (1984-1990). Mr. Campos is an active member of the advisory board of Grupo Financiero Banamex and the Communications Council. He was an active member of the Direct Selling Association, the Latin America Regional Managers’ Club and the Conference Board. Additionally, he has performed as board member of the Economic Development Commission of Mid Florida, Casa Alianza CovenantHouse, the Metro Orlando International Affairs Commission, SunTrust Bank and Casa de Mexico de la Florida Central, Inc.

Andres Campos

Chief Executive Officer and Director

Mr. Campos has been CEO of Betterware de Mexico since 2018. Prior to becoming CEO, within the Company, Mr. Campos served as Commercial Director (2014 – 2018) and Strategy and New Businesses Director (2012 – 2014). Prior to Betterware, Mr. Campos worked in the Corporate Banking area of Grupo Financiero Banamex (2005 – 2010) and in KPMG as an Auditor (2004 – 2005). Mr. Campos holds a bachelor’s degree in Business Administration from Monterrey Institute of Technology and Higher Education (Instituto Tecnologico y de Estudios Superiores de Monterrey – “ITESM”) and an MBA from Cornell University.

Santiago Campos


He serves as Director of Innovation and Communication at Betterware since 2018. Prior to joining Betterware, Mr. Campos served as Commercial Director at EPI Desarrollos, a real estate development company. Mr. Campos holds a bachelor’s degree in public accounting and finance from Monterrey Institute of Technology and Higher Education (Instituto Tecnologico y de Estudios Superiores de Monterrey – “ITESM”).

José Alberto Terán


Serves as President of TERAN\TBWA since 2007. He worked for two years in banking and in 1978 he started his career at Terán Publicidad in Account Services. Jose Alberto has been an active leader in the Mexican advertising industry and has served as President of the Mexican Association of Advertising Agencies (AMAP) in 1995, 2000 and 2017. He has also been Vice President of the National Advertising Council. In 2000 he founded the EFFIE awards in Mexico, which are sponsored by the American Marketing Association and served as its president for 7 years. Mr. Teran received his Bachelor of Arts in Business Administration at the ITAM, and a degree in Political Science at UCLA.

Martin Werner

Independent Director

He is Co-Founding Partner at DD3 Capital Partners. Mr. Werner worked at Goldman Sachs as Managing Director in (2000-2006) and a Partner (2006-2016), was Co-Head of the Investment Banking Division for Latin America and the Country Head of the Mexico office. Mr. Werner served in the Mexican Treasury Department as the General Director of Public Credit and as Deputy Minister (1995-1999). Mr. Werner holds a bachelor’s degree in Economics from Mexico Autonomous Institute of Technology (Instituto Tecnologico Autonomo de Mexico - "ITAM") and a Ph.D. in Economics from Yale University.

Guillermo Ortiz

Independent Director

He is Chairman of BTG Pactual Latin America ex-Brazil, was Chairman of Banorte (2010-2015), Governor of Mexico’s Central Bank (1998-2009) and Secretary of Finance and Public Credit of Mexico (1994-1997). He has served on the Board of Directors of the International Monetary Fund, the World Bank and the Interamerican Development Bank. Dr. Ortiz holds a bachelor’s degree in economics from National Autonomous University of Mexico (Universidad Nacional Autonoma de Mexico – “UNAM”), a master’s degree and a Ph.D. in economics from Stanford University.

Federico Clariond

Independent Director

Serves as CEO of Valores Aldabra since 2011, and as CEO of Buro Inmobiliario Nacional since 2015. From 2007 to 2011, Mr. Clariond served as CEO of Stabilit Mexico, and from 2004 to 2007, as Commercial VP of IMSA Acero. Additionally, he is a board member of several companies ranging from financial services, aluminum, packaging and consumer goods industries. Mr. Clariond is a mechanical engineer and has an MBA from Stanford University.

Mauricio Morales

Independent Director

He is a founding partner at MG Capital. Before that firm, he worked at different financial institutions in Mexico, specializing in wealth management, with a focus on stock market securities. Mr. Morales hold a B.S. in Mechanical Engineering, from the Monterrey Institute of Technology and Higher Education (Instituto Tecnologico y de Estudios Superiores de Monterrey – “ITESM”). Mr. Morales participates as a board member at one private firm, and one private charity group.

Joaquin Gandara

Independent Director

Mr. Gandara serves as CEO of Stone Financial Awareness since 2017. Prior to Stone Financial Awareness, he worked at Scotiabank for 24 years where he held several positions in different departments such as Credit, Consumer Banking, Branch Operations and Corporate Banking. Mr. Gandara was selected to serve on the combined company’s board of directors due to his extensive knowledge in the financial and banking field.

Jose De Jesus Valdez

Independent Director

Currently serves as CEO of Alpek. Prior to that role, he held several senior management positions, including CEO of Petrocel, Indelpro and Polioles, all subsidiaries of Alpek (1976-1988).

Reynaldo Vizcarra


Partner of Baker & Mackenzie Mexico since 1986. Mr. Vizcarra is a professor at the Anahuac University Mexico North Campus (Universidad Anahuac del Norte) and Panamerican University Mexico City Campus (Universidad Panamericana campus Ciudad de Mexico).