Management Team

Mr. Luis G. Campos is President of Betterware de Mexico and prior to that he was President of Tupperware Americas, including Canada, USA, Central and South America. Prior to joining Tupperware, Mr. Campos held a number of senior management positions in Mexico for international and local firms. He served as President and Chief Executive Officer for Sara Lee – House of Fuller. Under his leadership, House of Fuller became the second largest direct selling company in Mexico. Preceding House of Fuller, Mr. Campos served as General Director for Auriken-Hasbro de Mexico, a U.S. toy manufacturing and sales organization. In this position, Mr. Campos was recognized for bringing Auriken-Hasbro to a market leader position in the very competitive toy market. Earlier positions included progressive general management position with the magnetic media firm Aurex. Mr. Campos brings with him a strong commercial and financial background as an enhancement to his proven general management skills. His University studies prepared him in the economics and accounting area in which he practiced in his early career as a consultant with Price Waterhouse. He was an active member of the Direct Selling Association, The Latin America Regional Managers’ Club, The Conference Board, and a board member of the Economic Development Commission of Mid Florida, Casa Alianza-Covenant House, The Metro Orlando International Affairs Commission, SunTrust Bank and Casa de Mexico de la Florida Central, Inc.

He is now an active member of:
-Consejo Consultivo of Banamex
-Consejo de la Comunicación

Mr. Campos has been CEO of Betterware de Mexico since 2018. Prior to becoming CEO, within the Company, Mr. Campos served as Commercial Director (2014 – 2018) and Strategy and New Businesses Director (2012 – 2014). Prior to Betterware, Mr. Campos worked in the Corporate Banking area of Grupo Financiero Banamex (2005 – 2010) and in KPMG as an Auditor (2004 – 2005). Mr. Campos holds a bachelor’s degree in Business Administration from Monterrey Institute of Technology and Higher Education (Instituto Tecnologico y de Estudios Superiores de Monterrey – “ITESM”) and an MBA from Cornell University.

Diana Karina Jones Villalpando has served as Betterware CFO since 2020. Mrs. Jones previously performed as Betterware's Director of Comptroller (2018-2019) and Director of Finance Planning (2019-2020). Prior joining the Company, she worked as Director of External Audit in KPMG Cardenas Dosal, S.C., (2003-2018), including a term at New York City from 2008 to 2010. Mrs. Jones holds a degree in Public Accounting and Finance from the Monterrey Institute of Technology and Higher Education (ITESM), as well as an MBA with specialty in Finance from Tecmilenio University. She is also a Certified Public Accountant on behalf of the Mexican Institute of Public Accountants.

Mauricio Alvarez Morphy joined the company as CIO in August 2020 responsible for information technology spanning applications, data, cybersecurity and infrastructure, all a vital part of nearly every aspect of our customer and service experience. Mauricio joined Betterware from multinational customer experience company Atento where he was Chief Information Officer for the US, Mexico and Central America. Previous to Atento, Mauricio co-founded Flip Technologies, a SaaS provider for non profit organizations and held various IT & Innovation leadership roles of increasing responsibility at The Coca-Cola Company globally. Mauricio holds a bachelor’s degree in Computer Systems from the Universidad Iberoamericana in Mexico City.

Luis Lozada joined Betterware in January 2021, as Chief Strategy Officer. Prior to Betterware, Mr. Lozada was an Associate Partner with Bain & Company, where he worked for almost fifteen years (2006–2020) advising senior executives of multi national companies on a variety of management topics. Mr. Lozada’s area of expertise resides on business strategy and performance improvement, with retail and consumer-goods companies. Mr. Lozada holds a bachelors degree in Chemical Engineering from Monterrey Institute of Technology and Higher Education (Instituto Tecnologico y de Estudios Superiores de Monterrey – “ITESM”) and an MBA from Cornell University.