Mr. Campos has been in the direct to consumer sales business for almost 29 years. He has been Chairman of Betterware de Mexico since he bought the Company in 2001. Prior to Betterware, Mr. Campos served as Chairman of Tupperware Americas (1994-1999), Chairman of Sara Lee House of Fuller Mexico (1991-1993) and Chairman of Hasbro Mexico (1984-1990). Mr. Campos is an active member of the advisory board of Grupo Financiero Banamex and the Communications Council. He was an active member of the Direct Selling Association, the Latin America Regional Managers’ Club and the Conference Board. Additionally, he has performed as board member of the Economic Development Commission of Mid Florida, Casa Alianza CovenantHouse, the Metro Orlando International Affairs Commission, SunTrust Bank and Casa de Mexico de la Florida Central, Inc.
Chief Executive Officer and Director
Mr. Campos has been CEO of Betterware de Mexico since 2018. Prior to becoming CEO, within the Company, Mr. Campos served as Commercial Director (2014 – 2018) and Strategy and New Businesses Director (2012 – 2014). Prior to Betterware, Mr. Campos worked in the Corporate Banking area of Grupo Financiero Banamex (2005 – 2010) and in KPMG as an Auditor (2004 – 2005). Mr. Campos holds a bachelor’s degree in Business Administration from Monterrey Institute of Technology and Higher Education (Instituto Tecnologico y de Estudios Superiores de Monterrey – “ITESM”) and an MBA from Cornell University.
Chief Financial Officer
Diana Karina Jones Villalpando has served as Betterware CFO since 2020. Mrs. Jones previously performed as Betterware's Director of Comptroller (2018-2019) and Director of Finance Planning (2019-2020). Prior joining the Company, she worked as Director of External Audit in KPMG Cardenas Dosal, S.C., (2003-2018), including a term at New York City from 2008 to 2010. Mrs. Jones holds a degree in Public Accounting and Finance from the Monterrey Institute of Technology and Higher Education (ITESM), as well as an MBA with specialty in Finance from Tecmilenio University. She is also a Certified Public Accountant on behalf of the Mexican Institute of Public Accountants.
Chief Information Officer
Mauricio Alvarez Morphy joined the company as CIO in August 2020 responsible for information technology spanning applications, data, cybersecurity and infrastructure, all a vital part of nearly every aspect of our customer and service experience. Mauricio joined Betterware from multinational customer experience company Atento where he was Chief Information Officer for the US, Mexico and Central America. Previous to Atento, Mauricio co-founded Flip Technologies, a SaaS provider for non profit organizations and held various IT & Innovation leadership roles of increasing responsibility at The Coca-Cola Company globally. Mauricio holds a bachelor’s degree in Computer Systems from the Universidad Iberoamericana in Mexico City.
Chief Operating Officer
Luis Lozada joined Betterware in January 2021, as Chief Strategy Officer. Prior to Betterware, Mr. Lozada was an Associate Partner with Bain & Company, where he worked for almost fifteen years (2006–2020) advising senior executives of multi national companies on a variety of management topics. Mr. Lozada’s area of expertise resides on business strategy and performance improvement, with retail and consumer-goods companies. Mr. Lozada holds a bachelors degree in Chemical Engineering from Monterrey Institute of Technology and Higher Education (Instituto Tecnologico y de Estudios Superiores de Monterrey – “ITESM”) and an MBA from Cornell University.