| Revenue and operating expenses |
| 24. |
Revenue
and operating expenses |
Revenue
–
Revenue
recognized during 2019, 2018 and 2017 is generated in Mexico. A disaggregation per home product is as follows:
| |
|
2019 |
|
|
2018 |
|
|
2017 |
|
| |
|
|
|
|
|
|
|
|
|
| Kitchen and food preservation |
|
Ps. |
1,229,148 |
|
|
|
820,995 |
|
|
|
484,044 |
|
| Home solutions |
|
|
529,551 |
|
|
|
360,595 |
|
|
|
223,383 |
|
| Bathroom |
|
|
441,093 |
|
|
|
376,262 |
|
|
|
250,741 |
|
| Laundry & Cleaning |
|
|
318,782 |
|
|
|
308,359 |
|
|
|
186,708 |
|
| Tech & mobility |
|
|
290,366 |
|
|
|
196,439 |
|
|
|
105,957 |
|
| Bedroom |
|
|
275,722 |
|
|
|
254,066 |
|
|
|
198,872 |
|
| |
|
|
|
|
|
|
|
|
|
|
|
|
| |
|
Ps. |
3,084,662 |
|
|
|
2,316,716 |
|
|
|
1,449,705 |
|
Contract
balances
As
of December 31, 2019 and 2018, the Group did not identify significant costs to obtain/fulfill a contract that are required to
be capitalized as an asset. Consequently, the Group did not perform any analysis in order to identify possible impairment losses.
See Note 6 about the expected credit loss model applicable to all financial assets measured at amortized cost.
Operating
expenses –
Operating
expenses by nature, for the years ended December 31, 2019, 2018 and 2017 are as follows:
| |
|
2019 |
|
|
2018 |
|
|
2017 |
|
| |
|
|
|
|
|
|
|
|
|
| Cost of personnel services and other employee benefits |
|
Ps. |
423,956 |
|
|
|
332,878 |
|
|
|
227,597 |
|
| Sales catalog |
|
|
128,687 |
|
|
|
92,931 |
|
|
|
66,562 |
|
| Distribution costs |
|
|
121,155 |
|
|
|
102,397 |
|
|
|
63,283 |
|
| Packing materials |
|
|
58,361 |
|
|
|
46,976 |
|
|
|
27,258 |
|
| Depreciation and amortization |
|
|
38,394 |
|
|
|
25,960 |
|
|
|
24,209 |
|
| Events, marketing and advertising |
|
|
37,848 |
|
|
|
35,253 |
|
|
|
21,513 |
|
| Promotions for the sales force |
|
|
26,311 |
|
|
|
24,492 |
|
|
|
2,417 |
|
| Impairment loss on trade accounts receivables |
|
|
22,512 |
|
|
|
18,699 |
|
|
|
16,243 |
|
| Travel expenses |
|
|
18,835 |
|
|
|
17,254 |
|
|
|
14,974 |
|
| Rent expense, operating leases |
|
|
17,663 |
|
|
|
20,269 |
|
|
|
11,794 |
|
| Bank fees |
|
|
15,436 |
|
|
|
30,934 |
|
|
|
24,174 |
|
| Commissions and professional fees |
|
|
13,577 |
|
|
|
8,335 |
|
|
|
8,444 |
|
| Other |
|
|
68,853 |
|
|
|
50,122 |
|
|
|
52,270 |
|
| |
|
|
|
|
|
|
|
|
|
|
|
|
| |
|
Ps. |
991,588 |
|
|
|
806,500 |
|
|
|
560,738 |
|
|