Annual and transition report of foreign private issuers pursuant to Section 13 or 15(d)

Revenue and operating expenses - Schedule of operating expenses by nature (Details)

v3.22.1
Revenue and operating expenses - Schedule of operating expenses by nature (Details) - MXN ($)
$ in Thousands
 12 Months Ended
Dec. 31, 2021
Jan. 03, 2021
Dec. 31, 2019
Revenue and operating expenses (Details) - Schedule of operating expenses by nature [Line Items]      
Operating expenses by nature $ 2,975,796 $ 1,849,055 $ 991,588
Cost of personnel services and other employee benefits [Member]      
Revenue and operating expenses (Details) - Schedule of operating expenses by nature [Line Items]      
Operating expenses by nature 621,519 564,213 423,956
Promotions for the sales force [Member]      
Revenue and operating expenses (Details) - Schedule of operating expenses by nature [Line Items]      
Operating expenses by nature 503,291 172,177 26,311
Distribution costs [Member]      
Revenue and operating expenses (Details) - Schedule of operating expenses by nature [Line Items]      
Operating expenses by nature 463,762 331,023 121,155
Sales catalog [Member]      
Revenue and operating expenses (Details) - Schedule of operating expenses by nature [Line Items]      
Operating expenses by nature 425,814 247,250 128,687
Packing materials [Member]      
Revenue and operating expenses (Details) - Schedule of operating expenses by nature [Line Items]      
Operating expenses by nature 201,006 112,512 58,361
Impairment loss on trade accounts receivables [Member]      
Revenue and operating expenses (Details) - Schedule of operating expenses by nature [Line Items]      
Operating expenses by nature 198,495 57,627 22,512
Events, marketing and advertising [Member]      
Revenue and operating expenses (Details) - Schedule of operating expenses by nature [Line Items]      
Operating expenses by nature 109,822 19,237 37,848
Depreciation and amortization [Member]      
Revenue and operating expenses (Details) - Schedule of operating expenses by nature [Line Items]      
Operating expenses by nature 82,122 43,688 38,394
Commissions and professional fees [Member]      
Revenue and operating expenses (Details) - Schedule of operating expenses by nature [Line Items]      
Operating expenses by nature 69,954 61,403 13,577
Rent expense      
Revenue and operating expenses (Details) - Schedule of operating expenses by nature [Line Items]      
Operating expenses by nature 52,660 22,451 17,663
Bank fees [Member]      
Revenue and operating expenses (Details) - Schedule of operating expenses by nature [Line Items]      
Operating expenses by nature 34,335 23,965 15,436
Travel expenses [Member]      
Revenue and operating expenses (Details) - Schedule of operating expenses by nature [Line Items]      
Operating expenses by nature 11,258 13,522 18,835
Other [Member]      
Revenue and operating expenses (Details) - Schedule of operating expenses by nature [Line Items]      
Operating expenses by nature $ 201,758 $ 179,987 $ 68,853