| Revenue and operating expenses |
| 25. |
Revenue and operating expenses |
Revenue –
Revenue recognized in the 2020,
2019 and 2018 periods was generated in Mexico. A disaggregation per home product is as follows:
| |
|
2020 |
|
|
2019 |
|
|
2018 |
|
| |
|
|
|
|
|
|
|
|
|
| Kitchen and food preservation |
|
Ps. |
2,532,420 |
|
|
|
1,229,148 |
|
|
|
820,995 |
|
| Home solutions |
|
|
1,456,666 |
|
|
|
529,551 |
|
|
|
360,595 |
|
| Bathroom |
|
|
842,724 |
|
|
|
441,093 |
|
|
|
376,262 |
|
| Laundry & Cleaning |
|
|
828,473 |
|
|
|
318,782 |
|
|
|
308,359 |
|
| Tech & mobility |
|
|
773,160 |
|
|
|
290,366 |
|
|
|
196,439 |
|
| Bedroom |
|
|
826,964 |
|
|
|
275,722 |
|
|
|
254,066 |
|
| |
|
|
|
|
|
|
|
|
|
|
|
|
| |
|
Ps. |
7,260,408 |
|
|
|
3,084,662 |
|
|
|
2,316,716 |
|
Contract balances
As of January 3, 2021 and December
31, 2019, the Group did not identify significant costs to obtain/fulfill a contract that are required to be capitalized as an asset.
Consequently, the Group did not perform any analysis in order to identify possible impairment losses. See Note 6 about the expected
credit loss model applicable to all financial assets measured at amortized cost.
Operating expenses –
Operating expenses by nature, for the periods of 2020,
2019 and 2018 are as follows:
| |
|
2020 |
|
|
2019 |
|
|
2018 |
|
| |
|
|
|
|
|
|
|
|
|
| Cost of personnel services and other employee benefits |
|
Ps. |
564,213 |
|
|
|
423,956 |
|
|
|
332,878 |
|
| Distribution costs |
|
|
331,023 |
|
|
|
121,155 |
|
|
|
102,397 |
|
| Sales catalog |
|
|
247,250 |
|
|
|
128,687 |
|
|
|
92,931 |
|
| Promotions for the sales force |
|
|
172,177 |
|
|
|
26,311 |
|
|
|
24,492 |
|
| Packing materials |
|
|
112,512 |
|
|
|
58,361 |
|
|
|
46,976 |
|
| Impairment loss on trade accounts receivables |
|
|
57,627 |
|
|
|
22,512 |
|
|
|
18,699 |
|
| Commissions and professional fees |
|
|
61,403 |
|
|
|
13,577 |
|
|
|
8,335 |
|
| Depreciation and amortization |
|
|
43,688 |
|
|
|
38,394 |
|
|
|
25,960 |
|
| Share-based payments |
|
|
32,910 |
|
|
|
- |
|
|
|
- |
|
| Bank fees |
|
|
23,965 |
|
|
|
15,436 |
|
|
|
30,934 |
|
| Rent expense, operating leases |
|
|
22,451 |
|
|
|
17,663 |
|
|
|
20,269 |
|
| Events, marketing and advertising |
|
|
19,237 |
|
|
|
37,848 |
|
|
|
35,253 |
|
| Travel expenses |
|
|
13,522 |
|
|
|
18,835 |
|
|
|
17,254 |
|
| Other |
|
|
147,077 |
|
|
|
68,853 |
|
|
|
50,122 |
|
| |
|
|
|
|
|
|
|
|
|
|
|
|
| |
|
Ps. |
1,849,055 |
|
|
|
991,588 |
|
|
|
806,500 |
|
|