| Revenue and operating expenses |
|
26. |
Revenue and operating expenses |
Revenue –
Revenue recognized in the 2022 was
generated in Mexico and the United States, while the revenue recognized 2021 and 2020 was generated in Mexico.
A disaggregation revenue per product
segments is as follows:
| |
|
2022 |
|
|
2021 |
|
|
2020 |
|
| Revenue by home organization products: |
|
|
|
|
|
|
|
|
|
|
|
|
| Kitchen and food preservation |
|
Ps. |
2,163,684 |
|
|
|
3,283,421 |
|
|
|
2,524,475 |
|
| Home solutions |
|
|
1,272,272 |
|
|
|
2,319,156 |
|
|
|
1,452,096 |
|
| Bedroom |
|
|
854,323 |
|
|
|
1,608,424 |
|
|
|
824,370 |
|
| Bathroom |
|
|
749,161 |
|
|
|
1,217,927 |
|
|
|
840,080 |
|
| Laundry & Cleaning |
|
|
691,272 |
|
|
|
826,188 |
|
|
|
825,874 |
|
| Tech & mobility |
|
|
553,977 |
|
|
|
769,767 |
|
|
|
770,733 |
|
| Others |
|
|
58,655 |
|
|
|
42,800 |
|
|
|
- |
|
| Total revenue by home organization products |
|
|
6,343,344 |
|
|
|
10,067,683 |
|
|
|
7,237,628 |
|
| |
|
|
|
|
|
|
|
|
|
|
|
|
| Revenue by beauty and personal care products: |
|
|
|
|
|
|
|
|
|
|
|
|
| Fragrance |
|
|
3,472,919 |
|
|
|
- |
|
|
|
- |
|
| Color |
|
|
642,876 |
|
|
|
- |
|
|
|
- |
|
| Skin care |
|
|
611,905 |
|
|
|
- |
|
|
|
- |
|
| Toiletries |
|
|
321,806 |
|
|
|
- |
|
|
|
- |
|
| Others |
|
|
114,699 |
|
|
|
- |
|
|
|
- |
|
| Total revenue of beauty and personal care products |
|
|
5,164,205 |
|
|
|
- |
|
|
|
- |
|
| Total revenue of the Group |
|
Ps. |
11,507,549 |
|
|
|
10,067,683 |
|
|
|
7,237,628 |
|
As of December 31, 2022, December
31, 2021 and January 3, 2021, the Group did not identify significant costs to obtain/fulfill a contract that are required to be capitalized
as an asset. Consequently, the Group did not perform any analysis in order to identify possible impairment losses. See note 6 about the
expected credit loss model applicable to all financial assets measured at amortized cost.
Operating expenses –
Operating expenses by nature, for the periods of 2022,
2021 and 2020 are as follows:
| |
|
2022 |
|
|
2021 |
|
|
2020 |
|
| Promotions for the sales force |
|
Ps. |
1,743,961 |
|
|
|
503,291 |
|
|
|
172,177 |
|
| Cost of personnel services and other employee benefits |
|
|
1,502,030 |
|
|
|
621,519 |
|
|
|
564,213 |
|
| Distribution costs |
|
|
473,516 |
|
|
|
463,762 |
|
|
|
331,023 |
|
| Sales catalog |
|
|
445,753 |
|
|
|
417,522 |
|
|
|
289,170 |
|
| Depreciation and amortization |
|
|
287,702 |
|
|
|
82,122 |
|
|
|
43,688 |
|
| Impairment loss on trade accounts receivables |
|
|
269,595 |
|
|
|
198,495 |
|
|
|
57,627 |
|
| Commissions and professional fees |
|
|
217,384 |
|
|
|
69,954 |
|
|
|
61,403 |
|
| Events, marketing and advertising |
|
|
199,771 |
|
|
|
109,822 |
|
|
|
19,237 |
|
| Packing materials |
|
|
161,095 |
|
|
|
201,006 |
|
|
|
112,512 |
|
| Rent expense |
|
|
96,729 |
|
|
|
52,660 |
|
|
|
22,451 |
|
| Travel expenses |
|
|
33,223 |
|
|
|
11,258 |
|
|
|
13,522 |
|
| Bank fees |
|
|
25,853 |
|
|
|
34,335 |
|
|
|
23,965 |
|
| Market research |
|
|
12,031 |
|
|
|
9,550 |
|
|
|
8,495 |
|
| Other |
|
|
409,545 |
|
|
|
192,514 |
|
|
|
174,462 |
|
| |
|
Ps. |
5,878,188 |
|
|
|
2,967,810 |
|
|
|
1,893,945 |
|
|