| Revenue and operating expenses |
|
26. |
Revenue and operating expenses |
Revenue –
Revenue recognized in the 2023 and
2022 was generated in Mexico and the United States, while the revenue recognized 2021 was generated in Mexico.
A disaggregation revenue per product
segments is as follows:
| |
|
2023 |
|
|
2022 |
|
|
2021 |
|
| |
|
|
|
|
|
|
|
|
|
| Revenue by home organization products: |
|
|
|
|
|
|
|
|
|
| Kitchen and food preservation |
|
Ps. |
2,027,320 |
|
|
|
2,163,684 |
|
|
|
3,283,421 |
|
| Home solutions |
|
|
1,081,778 |
|
|
|
1,272,272 |
|
|
|
2,319,156 |
|
| Laundry & Cleaning |
|
|
666,220 |
|
|
|
691,272 |
|
|
|
826,188 |
|
| Bedroom |
|
|
620,282 |
|
|
|
854,323 |
|
|
|
1,608,424 |
|
| Tech & mobility |
|
|
521,348 |
|
|
|
553,977 |
|
|
|
769,767 |
|
| Bathroom |
|
|
418,190 |
|
|
|
749,161 |
|
|
|
1,217,927 |
|
| Wellness |
|
|
351,768 |
|
|
|
- |
|
|
|
- |
|
| Others |
|
|
39,702 |
|
|
|
58,655 |
|
|
|
42,800 |
|
| |
|
|
|
|
|
|
|
|
|
|
|
|
| Total revenue by home organization products |
|
|
5,726,608 |
|
|
|
6,343,344 |
|
|
|
10,067,683 |
|
| |
|
|
|
|
|
|
|
|
|
|
|
|
| Revenue by beauty and personal care products: |
|
|
|
|
|
|
|
|
|
|
|
|
| Fragrance |
|
|
5,139,914 |
|
|
|
3,472,919 |
|
|
|
- |
|
| Color (cosmetics) |
|
|
909,238 |
|
|
|
642,876 |
|
|
|
- |
|
| Skin care |
|
|
785,450 |
|
|
|
611,905 |
|
|
|
- |
|
| Toiletries |
|
|
448,297 |
|
|
|
321,806 |
|
|
|
- |
|
| Others |
|
|
- |
|
|
|
114,699 |
|
|
|
- |
|
| |
|
|
|
|
|
|
|
|
|
|
|
|
| Total revenue of beauty and personal care products |
|
|
7,282,899 |
|
|
|
5,164,205 |
|
|
|
- |
|
| |
|
|
|
|
|
|
|
|
|
|
|
|
| Total revenue of the Group |
|
Ps. |
13,009,507 |
|
|
|
11,507,549 |
|
|
|
10,067,683 |
|
As of December 31, 2023, 2022 and
2021, the Group did not identify significant costs to obtain/fulfill a contract that are required to be capitalized as an asset. Consequently,
the Group did not perform any analysis in order to identify possible impairment losses. See note 6 about the expected credit loss model
applicable to all financial assets measured at amortized cost.
Operating expenses –
Operating expenses by nature type, for the years of 2023,
2022 and 2021 are as follows:
| |
|
2023 |
|
|
2022 |
|
|
2021 |
|
| |
|
|
|
|
|
|
|
|
|
| Promotions for the sales force |
|
Ps. |
2,343,532 |
|
|
|
1,743,961 |
|
|
|
503,291 |
|
| Cost of personnel services and other employee benefits |
|
|
1,663,196 |
|
|
|
1,502,030 |
|
|
|
621,519 |
|
| Distribution costs |
|
|
593,174 |
|
|
|
473,516 |
|
|
|
463,762 |
|
| Sales catalog |
|
|
399,503 |
|
|
|
445,753 |
|
|
|
417,522 |
|
| Depreciation and amortization |
|
|
375,134 |
|
|
|
287,702 |
|
|
|
82,122 |
|
| Commissions and professional fees |
|
|
323,079 |
|
|
|
217,384 |
|
|
|
69,954 |
|
| Impairment loss on trade accounts receivables |
|
|
304,501 |
|
|
|
269,595 |
|
|
|
198,495 |
|
| Events, marketing and advertising |
|
|
298,905 |
|
|
|
199,771 |
|
|
|
109,822 |
|
| Packing materials |
|
|
145,076 |
|
|
|
161,095 |
|
|
|
201,006 |
|
| Travel expenses |
|
|
51,565 |
|
|
|
33,223 |
|
|
|
11,258 |
|
| Market research |
|
|
21,087 |
|
|
|
12,031 |
|
|
|
9,550 |
|
| Bank fees |
|
|
19,541 |
|
|
|
25,853 |
|
|
|
34,335 |
|
| Rent expense |
|
|
15,295 |
|
|
|
30,987 |
|
|
|
52,660 |
|
| Other |
|
|
408,898 |
|
|
|
475,287 |
|
|
|
192,514 |
|
| |
|
|
|
|
|
|
|
|
|
|
|
|
| |
|
Ps. |
6,962,486 |
|
|
|
5,878,188 |
|
|
|
2,967,810 |
|
|